Scarcity Deals Guide - How To Create Deals

Explosive Scarcity Deals

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Explosive Scarcity Deals

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Explosive Scarcity Deals

Introduction
Sites like Groupon, LivingSocial, and other deal sites are great for
bringing in tons of additional business, but the truth is; these sites aren’t
always your best option. In many cases, you’ll actually end up losing
money because you’ll have to sharply discount your product and then
pay them a percentage of sales on top of that.
And it’s not always so easy to even be seen…
Many of these sites reserve the right to not accept certain products, and
if they don’t like what you’re selling, you won’t even have a chance of
ever appearing on their website, much less being able to take advantage
of their popularity. In addition, the larger a site is, the stricter their
guidelines are – plus, the more competition in terms of how many offers
appear in rotation on the website, or are made available to visitor’s.
Of course, these sites do have certain benefits (especially if you aren’t
aware of your other options). They have large amounts of built-in traffic
that can help you reach new buyers, and they are often set up to be very
user-friendly, so that you’re able to create your deals within just a few
minutes.
Fortunately, there is another way that you can use the power of scarcity
to create compelling deals and offers that will send visitor’s into a frenzy,
desperate to get in on the action before the offer is over.
In fact, with just a few simple steps you can set up your own explosive
deals using a powerful, robust app that will perform the very same
functions.
Explosive Scarcity Deals

In fact, the app is far more flexible than anything you’ll find on made for
you deal websites where you need to conform to their protocols,
restrictions or guidelines.
In other words, you’ll be full & complete control over every deal you
create, so that you can maximize the value of every visitor and take
advantage of the most powerful scarcity-powered campaigns imaginable.
The truth is there are few better ways to skyrocket your income, drive
new business to your website, and expose your offers to a wider
audience than with carefully crafted scarcity-based deals and campaigns.
People want to be in on the action especially when they see other people
taking advantage of something, and our own natural desire to covet
what other people have will drive fresh business to your website, all on
complete autopilot. Because once you create your offer, you can let it
ride out, automatically pulling in new business and shutting down only
when you decide to pull the plug.
Regardless if you’re brand new to the concept of scarcity based
strategies or you’ve seen them in action for yourself but have yet to
create an offer of your own, you really can harness the power of scarcity
on your own website, keeping 100% of the profits.
Additionally, you will control every campaign you ever create, ensuring
that only your offers and deals are available to your website visitors!
So without further delay, lets begin!
Explosive Scarcity Deals

Why Scarcity Works
The psychology behind scarcity tactics is actually quite simple. People
tend to want what they don’t or can’t have. For example, consider the
Black Friday phenomenon. Every year, millions of people brave the
massive crowds to shop on the busiest shopping day of the year in order
to take advantage of extremely low prices, special limited offers and
quantity-controlled deals available at certain stores on the day after
Thanksgiving.
Since these deals are only valid on Black Friday, those who don’t want to
get out in the traffic and the crowds miss out. It’s hard to accept that
you’ll have to pay $1500 for that new television when you could get it for
$599 on Black Friday; so many people go, despite knowing they will have
to wait in huge lines, get pushed around, and potentially even get
attacked or trampled!
Scarcity takes advantage of the innate desire of humans to:
1. Get a good deal
2. Get something other people can’t have
3. Not lose out on the chance to do something & be part of the
crowd
Additionally, it highlights a sense of urgency in your offers which forces
people into taking action, rather than thinking it over for too long and
potentially forgetting all about it a day or so later.
Explosive Scarcity Deals

Studies have shown that people who do not buy immediately upon being
presented an offer may need to see that offer several more times before
they decide to buy otherwise they will completely disregard or forget
about the offer and never return to it again.
We all lead very busy lives, right?
Add to that the fact that there are a multitude of ad campaigns and
offers crowding our hemisphere each and every day. If we don’t do
something to stand out, to make people wake up and pay attention to
our deal, we will lose out on the opportunity to make the sale.
What if you never have another chance to present your offer to that
buyer? They’re lost forever! But by using scarcity tactics, you can push
someone into buying right away, because they don’t want to miss their
chance, knowing they will never be able to return to it again.
If you give people a lot of time to evaluate an offer and make a decision,
trust me – they will take every minute of that time only to put it out of
their minds because there’s no real urgency. No reason to push it to the
front of their minds. They figure that they can just get to it later on,
return to it another day – only to never think about it again.
Are you starting to understand why scarcity-techniques work so well? It’s
simple; humans are wired by nature to respond to urgency.
In the past, there was an urgency just to survive. Humans had to collect
food before winter or they would die of starvation.
They had to gather their crops before squirrels and crows and rabbits
and other pests devoured them. They had to return to their homes
before dark to avoid being attacked by panthers, bears or other
predators.
Explosive Scarcity Deals

So if you think about it, scarcity tactics just motivate people by using the
exact same natural instincts that ensure survival, which means the tactics
are incredibly powerful and will always & forevermore continue to be
effective.
Scarcity simply exploits our natural instinct to respond to time-sensitive
situations.
Sites like Groupon work extremely well by using offers that are limited to
a specific time period, a specific number of people, or both. People feel
compelled to buy right away, because they don’t want the offer to sell
out or expire before they have a chance to claim it.
As you can imagine, using these psychological triggers can skyrocket your
sales and profits. People respond extremely well to these methods, and
using them is certain to explode your profits like nothing you’ve ever
seen!
Explosive Scarcity Deals

Setting Up Your Own Deals
The truth is you don’t have to use sites like Groupon to create scarcity
deals. Instead, you can put yourself in full control of your scarcity-based
offers and campaigns so that they work exactly the way you want them
to, and without having to give anyone a dime of your profits – you will
keep each and every penny!
One of the easiest ways to create your very own scarcity-based offers
and deal sites is with Countdown Monkey a powerful app that is
designed to simplify the creation of scarcity, time-sensitive deals, making
it easier than ever to take advantage of this powerful way of selling.
Visit: >> Countdown Monkey - http://countdownmonkey.com/
It’s completely user-friendly even for total beginners. In fact, you don’t
need any coding experience or programming knowledge whatsoever,
because the script does everything for you!
Using this app, you can create your own deal webpage, or scarcity-driven
campaigns of almost any kind (and in any niche market imaginable) using
affiliate products or your own products. This makes the app extremely
powerful and very flexible!
Deals are very easy to customize with many different features, as you
can see when you visit this link...
Countdown Monkey: http://countdownmonkey.com/
Explosive Scarcity Deals

There are 3 main types of scarcity offers that you can use:
1. Countdown – This will make the deal expire at a certain day/time.
2. Quantity – This will allow a certain number of people to purchase.
3. Evergreen – This deal will expire a certain length of time after a
visitor sees it for the first time, so it doesn’t expire for everyone at
once.
Explosive Scarcity Deals

Types of Scarcity Tactics
Scarcity tactics are very powerful, but many people don’t know how to
use them properly, or they don’t know there are several different
methods you can employ to imply scarcity to your visitors.
Basic Scarcity Principles
There are no hard and fast rules for scarcity promotions, but there are
some universal principles that can apply to almost any scarcity campaign.
Deadlines
Most scarcity campaigns work based on deadlines. This deadline may be
time-based or quantity-based or some other type of deadline, but the
deadline is made obvious and inspires visitors to act quickly.
Limitations
By limiting some aspect of the offer, such as the number of products
available, the number of people who get a certain bonus, or the number
of people who can buy at a certain price, you motivate people to buy as
quickly as possible.
Potential Loss
People don’t like to lose anything. If people miss their chance to buy
something at a certain price or even altogether, they will kick
themselves. Thus, they buy quickly to avoid this loss.
Explosive Scarcity Deals

Now let’s take a look at some of the various scarcity tactics you can use
to boost your sales.
Remember, though, if you’re going to use these tactics you must be
willing to follow through with any limitations. If people realize your
scarcity tactics are meaningless, they will lose their effectiveness very
quickly!
Limited Time Offers
Perhaps the most common scarcity device is the limited time offer. This
method simply has a deal expire at a certain time or on a certain day.
You’ve seen these in use for many years.
For example, you’ve probably seen commercials on television that tell
you that you must call by midnight to get a bonus item or a lower price
than normal.
Sometimes these offers are, essentially, worthless. Often they show the
same add daily for months at a time, devaluing the offer entirely. Of
course, people seeing the offer for the first time don’t know this. But it
kills the company’s credibility once the customer sees the offer several
times.
If you’re going to use this tactic, be sure your deal expires when you say
it will, and don’t repeat the deal too soon after it ends. Ideally you
should wait at least a few weeks before you run the same, or a similar
deal.
Explosive Scarcity Deals

Limited Quantity
Another very important type of scarcity tactic is offering limited quantity.
You probably already understand why this method works so well.
Anyone who has ever collected anything that involves rarity should
understand this very well.
For example, some car companies will create a limited edition model
of a popular type of car. They might make only 100 of these, or 1000.
They add a few extra features to the model that cannot be found in the
standard model, however the differences are usually relatively minor and
mostly cosmetic. Then they charge several times the price of the
standard model.
Why are people willing to pay so much for a car that is not profoundly
different? Because it is a status symbol to know you have a car that many
people will never even see in their lifetime, much less own.
Of course, this tactic doesn’t have to be used only on products that make
a user feel a level of status. It can also be used with price just to let
people know they must hurry to buy or lose the deal forever.
You may wonder why you should use this offer instead of a timed offer.
There are multiple reasons, but perhaps the most important is that it
may be difficult to gauge how long you should run an offer. You may not
know how long it will take to sell out, or how long you should set the
offer to run for maximum impact. However, setting a limited quantity,
especially a very low quantity, will almost always inspire urgency.
Explosive Scarcity Deals

When should you not use this particular scarcity device? When you don’t
believe you will get a significant amount of traffic quickly. If someone
comes to your deal page and sees 144 of 150 left and they return several
hours later and see 143 of 150 left, there isn’t much call for urgency.
However, if they return hours later and se 28 of 150 left, you better
believe they’re going to act quickly!
Dime Sales
A dime sale raises the price of an item with every purchase or every
certain number of purchases. If you get a decent number of sales in a
relatively short time period, this can be a big motivator for people to
take action quickly.
Let’s say you start the price out at $7 and increase the price by a dime
with every sale up to a maximum of $14. The first person gets the
product for $7. The second person pays $7.10. The next pays $7.20, and
so on. Finally, the price hits $14 and it stays there for any remaining
buyers.
As people reload the page and see the price going up, up, up, they are
likely to buy right away, not wanting to wait and end up paying more.
Just keep in mind that later buyers may be very demotivated to buy,
because they will feel unhappy that they could have got the product for
the initial price but missed it.
Explosive Scarcity Deals

Time Interval
Another type of tactic that is very similar to a dime sale raises the price in
time intervals instead of with sales. This is effective when you want to
have a dime sale but may not have enough sales to effectively inspire
urgency.
The price may go up every 15 minutes or every hour or even every day
until it hits the maximum price and stays there.
Occasion Promotions
Holidays and other special occasions are great for running deals. This
could be any holiday, but it is helpful to tie the occasion in with the
product.
For example, you might want to run a deal on a product that might
appeal to men around Father’s Day, or a deal on a product that appeals
to students near the end of summer right before back-to-school time.
Explosive Scarcity Deals

Basic Rules of Scarcity
Marketing
Before embarking on any scarcity marketing campaign, be sure to
observe these general rules in order to increase their effectiveness and
keep your reputation as a marketer intact.
1. Be Honest – Always make sure you are honest with your
campaigns. Don’t tell people there will be a limited quantity if you
intend to allow more than that to purchase.
2. Be Believable – Be sure you give a valid reason for your scarcity
tactics. For example, if you are limiting quantity, you might tell
people you are limiting it because you don’t want too many
people using your secrets in order to keep effectiveness from
waning.
3. Follow Through – If you tell people you are going to remove an
offer at midnight, do so. If you say only 50 people will ever be
allowed to buy, only sell to 50 people. Always do what you say
you will!
4. Be Consistent – Never change a deal or offer in the middle of a
promotion. Consistency is vital!
5. Provide Quality – As always, keep your quality high.
If you follow these general rules, you will find your deals will always do
well. If you ever begin to slack in these areas, you’ll notice your sales
starting to suffer. These rules are critical to your continued success!
Explosive Scarcity Deals

Final Words
Humans are hard wired to respond with absolute urgency only when
given a clear indication that it’s required. If we believe that there’s no
rush, that we have time to make a decision or that there is an unlimited
supply of a resource, product or service – we have no real reason to
make a decision right away. There is simply no prompt or instruction to
do so.
Using the natural survival instincts people have developed over
thousands of years of evolution, you can compel people to take action
immediately, thus increasing conversions significantly and making your
marketing efforts much easier!
Nothing will set people into an absolute buying frenzy like special deals
or exclusive offers that provide a limited buying experience will. When
someone feels as though there are only so many products available, they
will seize the opportunity to purchase on the simple fact that they are
afraid to lose out on an opportunity, especially one that other people
have already responded to!
And the crazy thing about this is that they will respond to offers that they
normally would NEVER respond to just because they want to be part of
the crowd, to get in on the action and eliminate any chance of regret
later on should they fail to take action!
Scarcity is by far, the most powerful sales driving strategy imaginable
because not only does it force people into taking immediate action but it
conditions buyers to respond to future offers and deals because they
know they will get a better price than other people and that the offer is
likely to end quickly or without notice.
Explosive Scarcity Deals

As you can imagine, these techniques will boost conversion rates unlike
anything else you’ve ever seen! Best of all, with user-friendly, powerful
apps like http://countdownmonkey.com/ building dynamic, irresistible
scarcity-based offers has never been easier, even if you want to
incorporate them into existing websites!
Explosive Scarcity Deals

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