Split Testing Guide - Why Split Testing Is Important
Table of Contents Table of Contents ................................................ 3 Introduction.......................................................... 5 Why Use Split Testing? ....................................... 6 Types of Things to Split Test ............................... 8 Multivariate Testing ............................................. 10 Split Testing Best Practices ................................. 11 Manual vs. Automated Testing ............................ 13 Real World Examples ......................................,... 16 Conclusion............................................................ 18 Resources ............................................................ 19 You may ask this: 1 how does split testing work 2 how to do a/b split testing 3 how to do split testing 4 how to do split testing with google analytics 5 how to measure split testing 6 how to split data into training and testing 7 what is a/b split testing 8 what is split cable testing 9 what is split sample drug testing 10 what is split specimen urine drug testing 11 what is split testing 12 what is split testing adwords 13 what is split testing in email marketing 14 what is split testing in social media 15 what is split testing software 16 what is split url testing 17 why is testing split into distinct stages 18 why split testing is important
Table of Contents
Table of Contents ................................................ 3
Introduction.......................................................... 5
Why Use Split Testing? ....................................... 6
Types of Things to Split Test ............................... 8
Multivariate Testing ............................................. 10
Split Testing Best Practices ................................. 11
Manual vs. Automated Testing ............................ 13
Real World Examples ......................................,... 16
Conclusion............................................................ 18
Resources ............................................................ 19
You may ask this:
1 how does split testing work
2 how to do a/b split testing
3 how to do split testing
4 how to do split testing with google analytics
5 how to measure split testing
6 how to split data into training and testing
7 what is a/b split testing
8 what is split cable testing
9 what is split sample drug testing
10 what is split specimen urine drug testing
11 what is split testing
12 what is split testing adwords
13 what is split testing in email marketing
14 what is split testing in social media
15 what is split testing software
16 what is split url testing
17 why is testing split into distinct stages
18 why split testing is important
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Manual vs. Automated <strong>Testing</strong><br />
There are two main ways to perform split testing—either by hand, or<br />
with the use of software.<br />
When you perform it by hand, you simply need to leave one version up<br />
until you have a statistically sound number of results, say 1,000 unique<br />
visitors, and write down your conversion rate. Then put up the second<br />
version you want to test, wait until you have another 1,000 unique<br />
visitors, and write down the conversion rate for the second version and<br />
compare the two.<br />
This is a fairly complicated process, because you have to monitor your<br />
traffic carefully to ensure you don’t let the test run too long or not long<br />
enough, and that you’ve accurately counted the conversions generated<br />
only within each split testing period.<br />
Fortunately, there’s a better way to perform split testing. Software like<br />
<strong>Split</strong> Test Monkey make is easy to perform split testing on a hands-off<br />
basis.<br />
There are two ways to do this. You can either do A/B Dynamic testing,<br />
which tests individual elements on the same URL, or split URL/web<br />
page testing, which tests 2-6 completely different pages. This is done<br />
using a rotator link that you’ll send visitors to, showing visitors different<br />
versions of the page. Cookies are used to ensure visitors will see the<br />
same version of the page if they return later, too.<br />
<strong>Split</strong>-<strong>Testing</strong> 101
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