02.12.2017 Views

Split Testing Guide - Why Split Testing Is Important

Table of Contents Table of Contents ................................................ 3 Introduction.......................................................... 5 Why Use Split Testing? ....................................... 6 Types of Things to Split Test ............................... 8 Multivariate Testing ............................................. 10 Split Testing Best Practices ................................. 11 Manual vs. Automated Testing ............................ 13 Real World Examples ......................................,... 16 Conclusion............................................................ 18 Resources ............................................................ 19 You may ask this: 1 how does split testing work 2 how to do a/b split testing 3 how to do split testing 4 how to do split testing with google analytics 5 how to measure split testing 6 how to split data into training and testing 7 what is a/b split testing 8 what is split cable testing 9 what is split sample drug testing 10 what is split specimen urine drug testing 11 what is split testing 12 what is split testing adwords 13 what is split testing in email marketing 14 what is split testing in social media 15 what is split testing software 16 what is split url testing 17 why is testing split into distinct stages 18 why split testing is important

Table of Contents
Table of Contents ................................................ 3
Introduction.......................................................... 5
Why Use Split Testing? ....................................... 6
Types of Things to Split Test ............................... 8
Multivariate Testing ............................................. 10
Split Testing Best Practices ................................. 11
Manual vs. Automated Testing ............................ 13
Real World Examples ......................................,... 16
Conclusion............................................................ 18
Resources ............................................................ 19

You may ask this:
1 how does split testing work
2 how to do a/b split testing
3 how to do split testing
4 how to do split testing with google analytics
5 how to measure split testing
6 how to split data into training and testing
7 what is a/b split testing
8 what is split cable testing
9 what is split sample drug testing
10 what is split specimen urine drug testing
11 what is split testing
12 what is split testing adwords
13 what is split testing in email marketing
14 what is split testing in social media
15 what is split testing software
16 what is split url testing
17 why is testing split into distinct stages
18 why split testing is important

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

This is the type of thing that would be practically impossible to do by<br />

hand, and it saves you a ton of time, in addition to ensuring more<br />

statistically accurate results.<br />

Can you imagine how long it would take to test just one different<br />

version of the headline, one different version of the call-to-action, and<br />

one version of the price of your product? You’d have to test the original<br />

version for a few days to get your control results. Then you’d have to<br />

test your first variation for a few days. Then your second. Then your<br />

third.<br />

It could take you a couple of months to get accurate results for this<br />

many variations if you do it manually, especially if you’re not getting<br />

that much traffic.<br />

That’s why software like <strong>Split</strong> Test Monkey works so well. You don’t<br />

have to spend so much time changing out pages and tracking results<br />

manually. It does everything for you.<br />

You can take a look at <strong>Split</strong> Test Monkey and see what all you can do<br />

with it here:<br />

>> http://www.splittestmonkey.com<br />

Other popular tools for split testing include:<br />

>> http://www.optimizely.com<br />

<strong>Split</strong>-<strong>Testing</strong> 101

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!