YouTube In Stream Ads Guide - What Are Youtube Ads

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YouTube In-stream Ads


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YouTube In-stream Ads


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Introduction

YouTube is consistently among the highest traffic websites in the

world, with over one billion users (almost 1/3 of all the people on

the internet) and it reaches more people between 18 and 49 than

any U.S. cable network!

Here are some interesting statistics about YouTube:

>> https://www.youtube.com/yt/press/en-GB/statistics.html

As you can see, there’s very little reason to avoid advertising on

YouTube, especially if you’re trying to reach that all-important 18-

49 age range that YouTube has such a large number of.

Not only does the site have a massive amount of traffic – they

claim that people watch hundreds of millions of hours of videos

every single day – but it has a great potential to convert, too.

Video is one of the most effective ad formats available! There’s

really no better way to convey a lot of information quickly while

keeping the user’s interest.

YouTube In-stream Ads


In this guide, you’re going to learn how to take advantage of

YouTube ads in order to generate leads, get sales, or whatever

other conversion goals you have in mind.

Let’s begin.

YouTube In-stream Ads


Types: YouTube Ads

There are actually three different types of YouTube ads that are

available to advertisers. In this guide, we’ll be focusing on one in

particular – in-streams ads, but there are two other types you

could also try. In-stream ads just happen to be the most effective

for the majority of advertisers.

In-Stream Ads

The most effective type of ad on YouTube for general purposes is

the in-stream ad. This is the type of ad that works like a television

commercial, forcing users to view the ad before they can continue

to the video they want to watch. Most in-streams ads have the

ability for the user to skip the ad by clicking a link after the first

five seconds of the ad has been viewed.

If a user clicks the ad, they can be taken to the advertiser’s

landing page.

This is ideal for getting inexpensive exposure to highlytargeted

prospects.

The in-stream ads are perfect if you’re looking for a lot of

impressions quickly for branding or promotional purposes. Instream

ads tend to get a lot more views than the other ad types.

YouTube In-stream Ads


In-Display Ads

In-display ads are those you might see in the sidebar when you

are viewing a video on YouTube. The ad is shown at the top of the

related videos, and the ads blend in quite nicely, but not so much

so that they don’t get clicks. They do have a yellow tag that alerts

users to the fact that the post is an ad.

This type of ad is best for building your YouTube channel or just

getting more views to specific videos. Because the ads lead to

YouTube videos and NOT to a landing page, they aren’t as

effective for actual promotional purposes.

Of course, you can still build calls-to-action within your video to

get users to your website, but the ad won’t link directly to your

page.

In-Search Ads

In-search ads are similar to in-display ads, except they appear

when a user searches for specific keywords rather than when

someone is searching for a video. The ads appear above the

content.

These ads work in much the same way as in-display ads. Traffic is

sent to a video rather than a landing page, so again, you would

need to be certain your video has a strong call-to-action if you

want to get traffic to a landing page.

YouTube In-stream Ads


Prerequisites

In order to create YouTube ads, you will need a Google account

and an AdWords account. Then you will need to link your

YouTube account to Google AdWords to purchase ads.

You can find out more about the basics of advertising on YouTube

here:

>> https://www.youtube.com/yt/advertise/

And you can find out how to link your AdWords account to

Youtube here:

>> https://support.google.com/youtube/answer/3063482?hl=en

Once your accounts are linked, you can start creating ads right

away. Just click the GET STARTED button here:

>> https://www.youtube.com/yt/advertise/launch-ad.html

Once you have these things in place, you’re ready to get started.

YouTube In-stream Ads


Creating Your

Landing Page

Although it’s not necessary to create a separate landing page

specifically for YouTube traffic, it’s a good idea to do so for a few

reasons.

First, you’ll be able to easily tell how much traffic the site is

sending you. This can be accomplished with a conversion pixel, as

well, but this method gives you more control.

Additionally, creating a specific landing page would allow you to

target YouTube viewers specifically with your ad. For example,

your headline might reference something like Welcome YouTube

Viewers. Or you could have a video landing page that might be

more effective than a traditional landing page since that traffic is

coming from a video website.

You’ll definitely want to add a conversion pixel to your landing

page even if you create a dedicated landing page for your

YouTube traffic. The conversion pixel will send information to

YouTube that will let them know how well your ad and landing

page are performing, and the system may adjust your ad based on

the information it receives from the conversion pixel.

Here’s how you can implement a conversion pixel:

>> https://support.google.com/adwords/answer/1722054?hl=en

YouTube In-stream Ads


Creating Videos

It seems obvious, but too many people seem to think that the

quality of their video ad doesn’t matter much. The truth is, it

matters a whole lot. And it’s not just the quality of the audio and

video itself, but of the way your ad is presented and the type of

ad you create.

You can definitely outsource the creation of your video if you

don’t feel comfortable making it yourself, but there are myriad

tools available these days that make it easy for beginners to

create professional videos on their own.

Here are a few examples:

http://www.PowToon.com

http://www.VeeRoll.com

http://www.telestream.net/screenflow/overview.htm

(MAC)

http://www.techsmith.com/camtasia.html (PC/Windows)

Once you have created your ad, just upload the ad to YouTube

like you would any video. This will let you get some traditional

(FREE) views to your ad from the site itself in addition to making

the video available for the ad system.

YouTube In-stream Ads


Campaign Creation

There are a number of different ways to target your in-stream ad

on YouTube. Each method has its own strengths and weaknesses,

so you may want to try out more than one to see which one gets

you the best results.

Keyword

Keyword campaigns allow you to target based on specific

keywords. This is helpful if you have a good idea of the types of

words and phrases people might search for to find information

related to your topic.

Let’s say you have an ad that has to do with digital painting. You

might not want to target the word painting on its own, because

a lot of people might be searching for that word to learn how to

paint with oils or acrylics, or they might be looking to paint the

walls in their basement. Instead, you’d want to target very specific

keywords such as digital painting and painting on a computer.

Interest/Topic

Another type of targeting is by interest or topic. YouTube keeps

track of what logged-in users watch, developing a profile of the

type of content each individual likes over time. This helps them

deliver accurate suggestions of things the user might like to

watch, and also helps them deliver the most relevant ads.

YouTube In-stream Ads


You are likely to get a lot more views if you target by topic, but

keep in mind that this type of traffic probably won’t be as welltargeted

as keyword traffic, because it isn’t targeted to what that

user wants to view at any particular moment. They may view your

ad out of curiosity, but the ad might not be as effective as it would

be if they had deliberately searched for a related term during this

session.

Placement

Placement campaigns are probably the best type of campaign if

you’re just getting started, because you can target very specific

videos or channels to display your ad. This means you can find

videos that fit exceptionally well and show your ads on those

specific videos.

If you target by keyword or by topic, you have to hope that

Google is correct when it decides the best places to advertise your

content. The system will have to interpret both your keywords

and the context of the videos before it displays ads. It could end

up showing your ad on irrelevant content, costing you money with

little to no return.

Using placement campaigns, you can choose relevant content

yourself and ensure your ad is making it to your target market.

Keep in mind that you may not see as much traffic with this

method as you would with a keyword campaign, but the traffic is

much more likely to be profitable for you.

YouTube In-stream Ads


Another cool thing about using placement campaigns is the fact

that you can place ads on videos that your competitors have

uploaded. This lets you legally steal your competitors’ viewers!

Best of all, your competitors have already done the work of

getting views to the content!

Retargeting

Retargeting campaigns allow you to target people who have

already visited your website or landing page at least once.

You might wonder what the point is in targeting people who have

already been to your site and failed to convert, but keep in mind

that people have many different reasons for failing to convert. A

lack of interest is not always the reason!

Remember, someone may be too busy to fill out your email form

when they first visit, or they might not have enough money to buy

your product at the moment, or maybe they just wanted to shop

around first. By targeting those people who have been to your site

and not converted, you have another chance to get them back

and get that conversion!

Best of all, they’ve already proven they were at least somewhat

interested in what you have to offer, because they’ve already

been to your site!

YouTube In-stream Ads


Campaign Creation

Creating a YouTube ad campaign on AdWords is very simple.

Creating the video and uploading it is the hardest part of the

process. Once that is done, it’s actually incredibly easy to create a

campaign.

First, log into your AdWords account. Click on the Campaigns tab

and then click +Campaign to add a new campaign. Click Video.

Enter a name for your campaign and then enter your budget,

select YouTube, choose which locations you’d like to target or

exclude, and choose the target language for your customers.

Click Save and continue.

Next, enter a name for the ad group within your campaign. Next

to Your video choose the video you’ve uploaded to YouTube as

your ad. Beside Video ad type, choose what type of conversion

you’d like (views, awareness, conversions, or mobile app

installations). Beside video ad formats, choose in-stream ad. (You

can also choose in-display if you want, but we’re focusing on instream

ads.)

Set your bid amount and select your targeting methods.

Click Save ad group.

It’s that simple!

YouTube In-stream Ads


Conclusion

As you’ve learned, creating ads on YouTube via AdWords is

actually remarkably simple. It’s also very cost effective, bringing

you leads at an affordable price without a lot of time or upfront

investment.

Of course, you can’t just slap up any old video and send traffic to a

landing page that is poorly designed and expect results. But, like

anything, if you’re willing to test and tweak, you should be able to

come up with a system that is very profitable in no time.

Don’t forget to add the conversion pixel to your landing page if

you have access to do this. (If you’re sending traffic straight to an

affiliate offer, you may not be able to.) The conversion pixel will

help you see not only how much traffic you’re getting from your

in-stream ads, but also how much traffic is making it to your thank

you page, which will let you know how well it is converting.

There are also retargeting options you should consider so you can

get the people who didn’t convert the first time to come back so

you have a second chance to convert them. You could also send

those retargeted folks to a different landing page that might have

a better conversion rate!

Best of luck with your in-stream ads!

YouTube In-stream Ads


Resources

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Youtube tools

Bulk Suggest Tool

Enter a query phrase into the Suggest Tool to

populate a list of related terms from Google, Bing,

YouTube & Amazon suggest databases.

===

BirdSong Analytics' Youtube

Analysis

BirdSong YouTube Analytics gives you access to over

30 key metrics for any publicly available YouTube

channel/videos, in easy to read charts plus data

exports for your own offline analysis.

===

YouTube In-stream Ads


Canva

Canva is a great tool designed to help novices

produce professional designs.

===

DrumUp

DrumUp discovers and helps you share great content

to your social media accounts so you can start

meaningful conversations with your followers.

===

Cyfe

Cyfe is an all-in-one business dashboard app that

helps you easily monitor all your business data from

one place.

===

YouTube Reputation Tool

A very quick but handy tool: Get video results for your

multiple brand names on one page + View videos

right on the same page.

===

Views Reviews

It helps your YouTube success, make sure you

purchase REAL views, and avoid the fakes and

scams. The tool done the research for you, comparing

companies on more than a dozen unique criteria, and

we've compiled our shortlist of the best.

YouTube In-stream Ads


===

vidIQ

vidIQ is a YouTube audience development and

management suite that provides applications and

solutions for marketers.

===

Keyword Suggest Tool

Keyword Tool is free online keyword research

instrument that uses Google Autocomplete to

generate hundreds of relevant long-tail keywords for

any topic. Google Autocomplete is a feature used in

Google Search. Its purpose is to speed up the

searches performed by users on Google.

===

SEO Chat

SEO Chat is dedicated to helping business owners

and marketing specialists perform Search Engine

Optimization on their sites.

===

SerpStats

Serpstat is an all-in-one SEO platform, which consists

of five different modules and is used for Keyword

Research, Competitor Analysis, Site Audit, Backlink

Analysis and Rank Tracking.

===

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Google Explore

Explore is Google Plus' way of bringing what's

trending to you, making the social networking site not

only a way to connect with friends and family, but also

a way to discover the latest news and Internet hype.

===

Tube Buddy

TubeBuddy is a FREE browser extension that

integrates directly into YouTube to help you run your

channel with ease.

===

FanBridge

FanBridge is a leading Fan Audience CRM platform,

currently used to manage fan acquisition, retention,

and engagement. It automates your daily marketing

tasks while not going beyond the limits imposed by

YouTube.

===

Tube Toolbox

Tube Toolbox can run in the background while you

work on other projects or even while you sleep.

===

Tube Trackr

YouTube In-stream Ads


YouTube Video Marketing Tools: TubeTrackr

integrated Video SEO and Video Marketing Platform.

===

TubeMasterPro

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===

rivaliq

Your strategy, and your competitors’, plays out in

social posts. With Rival IQ, you can analyze

thousands of posts in seconds, delivering key insights

into your own content as well as that of the

competition.

===

YouTube In-stream Ads


Work Smarter

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YouTube In-stream Ads


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Do you feel that you waste a lot of time working

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Don't know which content to write for your

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YouTube In-stream Ads


ALL 100 TOP TOOLS CATEGORIES

Content Curation Tools

Social Media Tools

PPC Tools

Content Optimization Tools

Rank Tracking Tools

Tops Keyword Research Tools

Keywords Ideas Tools

Technical Seo Tools

Top Seo Tools Link Building

YouTube In-stream Ads


Top Seo Tools

Top Landing Pages Creators

Twitter Trending Topics

Twitter Tools For Images

Twitter Hashtags

Top Twitter Tools

Top Facebook Tools

Top Lead Generation Tools

Top Autoresponders Tools

Build Email List Tools

Top Niche Research Tools

YouTube In-stream Ads


Top Trends Tools

Ecommerce Software

Screen Capture Video Audio Tools

Gif Creator Tools

Free Banner Creators Tools

Top Online Contests Tools

Twitter Tools

Twitter Analysis Management Tools

Competitive Analysis Tools

Backlink Investigation Tools

YouTube In-stream Ads


Tools For Writers

Instagram Tools

Notifications Monitoring Tools

New Launch Products Sites

Question And Answer Sites

Push Notification Tools

Time Management Tools

Webinars Tools

Heatmap Analytics Tools

Free Wordpress Tutorials

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Website Templates builder Tools

Website Testing And Analysis Tools

File Sharing And Data Storage Tools

Brainstorming And Mind Mapping Tools

Top Interstitial Traffic Networks

Top Solo Ad Traffic Sources

Top Native Ads Traffic Networks

Top PPC Networks

Top PPV CPV Networks

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Infographic Submission Sites

YouTube In-stream Ads


Free Video Submission Sites

Free Article Submission Sites

CPA CPM Aff Networks

Mobile Marketing Tools

Scraper Extractor Tools

Support Tools

Graphic and Design Tools

Efficiency Tools

Virtual Assistant Sites

Top Outsourcing Tools

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Traffic Analysis Tools

VPN Tools

Integration Services Tools

Social Media Analytics Tools

Url Shortener Tools

Content Ideation Tools

Domain Name Idea Generators

Domain Appraisal Tools

Domain Email Tools

Business Dashboard Tools

Increasing Influence

YouTube In-stream Ads


Payment Gateways Tools

Project Management Tools

Customer Support

Website Monitoring Tools

Form Builders

Website Builders

Image And Cliparts Sites

Design Tools

Video Creating Tools

Surveys

Top Outreach Tools

YouTube In-stream Ads


Top Live Chat Tools

YouTube Marketing Tools

Mobile Marketing Tools

Top Heatmaps Tools

Top E-learning Platforms

Top Content Tools

Cloud File Storage

Top Affiliate Marketing Sites

Top Analytics Tools

Top Social Advertising Tools

Content Creation Tools

YouTube In-stream Ads


Social Analytical Tools

Monitoring Sharing Tools

Internet Marketing Top Forums

Internet Marketing Newsfeeds

Internet Marketing Top Sites

YouTube In-stream Ads

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