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Serving Southwest Riverside County Since 1989<br />

VOLUME 29, NUMBER 1<br />

JANUARY <strong>2018</strong><br />

And...<br />

Eminent Domain<br />

The Value of Home Care for<br />

America’s Aging Seniors<br />

“Realizing a Better Vision”<br />

Time for a<br />

Detox?<br />

page 23<br />

10th annual<br />

rock the oaks<br />

page 31<br />

BUSINESS<br />

by Ted Saul,<br />

Senior Staff Writer<br />

Senator Stone Honors<br />

Large and Small Businesses<br />

in Southwest Riverside<br />

vs<br />

County<br />

1099<br />

VS<br />

W2<br />

presented by Nichole Albrecht<br />

PHOTOL JOHN HUNNEMAN<br />

SEE PAGE 28<br />

Transforming in<br />

<strong>2018</strong><br />

A mistake companies can make is to go into a New<br />

Year expecting business to be the same as the previous. In<br />

fact, one guarantee we have is that there will be changes<br />

along with new challenges. There are promises of tax reform,<br />

new laws that are taking affect and not to mention<br />

your incomplete projects. Each of these can easily take a<br />

business from its core strategy and cause it to stall early<br />

in the year. <strong>January</strong> can be a good time to set some time<br />

aside to review, reevaluate and plan your business goals.<br />

SEE PAGE 26<br />

Considering the hefty penalties that<br />

come along with misclassification, it is<br />

vital to be aware of the many different<br />

variables that come into play when<br />

distinguishing between an independent<br />

contractor and an employee.<br />

As a business owner, do you ever wonder if<br />

you are doing things right in regards to the distinction<br />

above? If you answered yes, we at Financial<br />

Accounting Services are here to help.<br />

SEE PAGE 29<br />

SEE PAGE 29<br />

Pictured left to right: Brian Connors, Director of Marketing; Alice Sullivan,<br />

TVCC President & CEO; Brad Neet, CEO; Kristen Johnson, Chief Nursing Officer;<br />

Alistair Machoka, Associate Administrator; Nicole Farnum, Marketing Coordinator<br />

Southwest Healthcare System<br />

Recognized for Being a 35-YEAR<br />

Member of the Temecula Valley<br />

Chamber of Commerce<br />

SEE PAGE 27<br />

EXECUTIVE PROFILE:<br />

Donald W. Hitzeman, Esq.<br />

COMMUNITY<br />

page<br />

15<br />

Eminent Domain: What You<br />

Need to Know Before Agreeing<br />

to Anything<br />

17<br />

LEGAL<br />

“Realizing a Better Vision”<br />

EDUCATION<br />

19


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<strong>January</strong> <strong>2018</strong><br />

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THE VALLEY BUSINESS JOURNAL<br />

4 <strong>January</strong> <strong>2018</strong>


<strong>January</strong> <strong>2018</strong><br />

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THE VALLEY BUSINESS JOURNAL<br />

6 www.TheValleyBusinessJournal.com<br />

<strong>January</strong> <strong>2018</strong><br />

www.TheValleyBusinessJournal.com<br />

www.facebook/<br />

thevalleybusinessjournal<br />

For questions, comments, or story ideas, please<br />

e-mail publishertvbj@verizon.net or<br />

call (951) 461-0400.<br />

EDITOR/PUBLISHER/CEO<br />

Linda Wunderlich<br />

Email: publishertvbj@verizon.net<br />

ADVERTISING SALES INFORMATION<br />

(951) 461-0400<br />

CREATIVE DIRECTOR<br />

Helen M. Ryan<br />

www.HelenMRyan.com<br />

VP OF DISTRIBUTION<br />

Dane Wunderlich<br />

STAFF WRITERS/<br />

CONTRIBUTING WRITERS<br />

Gene Wunderlich<br />

Ted Saul<br />

Helen M. Ryan<br />

Stefani Laszko<br />

Nicole Albrecht<br />

Julie Ngo<br />

Tracey Papke<br />

Tom Plant<br />

Esther Phahla<br />

Dr. Dennis Petersen<br />

Steve Amante<br />

Dr. Derek Albrecht<br />

Monique deGroot<br />

John Messina<br />

Andrea Shoup<br />

Gloria Wolnick<br />

Dr. Drake Levasheff<br />

Tim Freese<br />

Mary Gram<br />

John & Christine Hamby<br />

Heather Petersen<br />

David Grabhorn<br />

CONTRIBUTING PHOTOGRAPHERS<br />

Cy Rathbun<br />

Todd Montgomery<br />

Kip A. Cothran<br />

Tom Plant<br />

Criteria for Submitting Articles:<br />

1. Since the publication of articles is an added<br />

public relations feature for our advertisers,<br />

their articles will be given first priority. Other<br />

articles will be published on a space available<br />

basis.<br />

2. Articles should be submitted as a Word<br />

document file.<br />

3. Articles must be business-oriented and<br />

pertain to the author’s area of expertise. A<br />

photo of the writer is appropriate.<br />

4. All submissions are subject to editing by the<br />

publisher.<br />

5. Send completed articles by e-mail to:<br />

publishertvbj@verizon.net<br />

6. Article and advertising deadlines are the 15th<br />

of each month for the next issue.<br />

The Valley Business Journal is a California Corporation.<br />

All rights reserved. Reproduction in any form, in whole or<br />

in part, without the written permission of the Publisher<br />

is prohibited. The publication is published monthly. The<br />

opinions and views expressed in these pages are those<br />

of the writer or person interviewed and not necessarily<br />

those of The Valley Business Journal. The Valley Business<br />

Journal hereby expressly limits its liability resulting<br />

from any and all misprints, errors and/or inaccuracies<br />

any advertisement or editorial may contain, to the<br />

credit of the specific advertising payment and/or the<br />

running of a corrected advertisement or editorial<br />

correction notice.


<strong>January</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

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7<br />

THORNTON WINERY<br />

RECOGNIZED<br />

for being a long-standing member of<br />

the Temecula Valley Chamber of Commerce for<br />

30<br />

years<br />

Brian Connors, Director of Marketing;<br />

Alice Sullivan, TVCC President & CEO;<br />

Steve and John Thornton,<br />

Thornton Winery owners.<br />

In this issue<br />

Senator Stone Honors Large and Small Businesses 1<br />

Transforming in <strong>2018</strong> 1<br />

1099 vs. W2 1<br />

Southwest Healthcare System Recognized 1<br />

Community 7-8<br />

The Value of Home Care for America’s Aging Seniors 9<br />

National Merchants Association’s Chargeback Control Program 11<br />

It’s Not How Much You Make, It’s How Much You Keep 13<br />

Don’t Rush to Flush, Be Sewer Smart! 14<br />

EXECUTIVE PROFILE | Donald W. Hitzeman, Esq. 15<br />

Make Your Estate Plan Your New Year’s Resolution 16<br />

PWR Features State of the Cities 16<br />

Eminent Domain: What You Need to Know 17<br />

Temecula Valley Hospital Earns National Award for Quality 18<br />

“Realizing a Better Vision” 19<br />

Azusa Pacific University Information Meeting 19<br />

The Most Surprising Thing You Can Do to Save Money 21<br />

Cholesterol - The Big Fat Truth 22<br />

Tie for Detox 23<br />

Coasting Downhill in Neutral 25<br />

How Reliable is Your Backup? 27<br />

Arts & Entertainment 28-31<br />

<strong>January</strong> ‘17


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THE VALLEY BUSINESS JOURNAL<br />

8 <strong>January</strong> <strong>2018</strong>


<strong>January</strong> <strong>2018</strong><br />

The Value of Home Care for America’s<br />

Aging Seniors<br />

America’s population is aging quickly.<br />

By the year 2020, 56 million Americans<br />

will be aged 65 and older; by 2050, that<br />

number will reach 84 million. At the same<br />

time, the number of potential family caregivers<br />

is decreasing due to demographic<br />

shifts and the increasing geographical<br />

distance between seniors and their families.<br />

These and other factors mean that more<br />

people may need to look beyond their immediate<br />

families for care as they get older.<br />

“More Americans are requiring care<br />

than ever before,” said John Hamby, owner<br />

of FirstLight Home Care of Temecula.<br />

“Statistics show that 40 percent of adults<br />

65 and older currently need assistance<br />

with daily living activities. And it’s projected<br />

that nearly 70 percent of Americans<br />

who reach age 65 will not be able to care<br />

for themselves without assistance at some<br />

point in their lives.”<br />

Home care can be a valuable solution<br />

to help meet these growing needs by keeping<br />

seniors independent, safe and living<br />

at home – where nine out of 10 seniors<br />

would prefer to be.<br />

What is home care?<br />

Non-medical home care can help<br />

aging seniors maintain healthy and active<br />

lifestyles for as long as possible in the<br />

comfort of their own home – wherever<br />

home may be. Services emphasize preventive<br />

care that supports seniors’ wellbeing.<br />

Home care sends trained caregivers<br />

into homes to help seniors manage the<br />

necessary activities of daily living, such<br />

as bathing, dressing and meal preparation.<br />

Home care services also provide companionship<br />

and support around the home<br />

with tasks such as medication reminders,<br />

laundry and light housekeeping, errands<br />

and transportation.<br />

Home care is an essential part of our<br />

overall health care continuum because it<br />

provides a cost-effective alternative to<br />

institutional long-term care and it helps<br />

alleviate the strain often put on acute care<br />

facilities.<br />

What are the benefits of home care?<br />

Home care can help in many ways:<br />

• It gives seniors a choice to age in the<br />

place they call home while maintaining<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

dignity and independence.<br />

• It can ensure that seniors maintain<br />

healthy routines, avoid accidents and<br />

injuries, manage chronic conditions<br />

and follow the care plans provided by<br />

their doctors.<br />

• Because caregivers help seniors maintain<br />

healthy lifestyles, this can lead to<br />

fewer doctor visits, prevent a trip to the<br />

hospital or keep seniors from going into<br />

a nursing home, which can all lower<br />

overall healthcare costs.<br />

• Home care provides peace of mind to<br />

family caregivers and can reduce the<br />

emotional and physical stress of the<br />

person providing care.<br />

Understanding your home care<br />

options:<br />

There are a couple of different options<br />

to consider when it comes to selecting a<br />

home care provider.<br />

One option is employer-based home<br />

care. These are agencies in which caregivers<br />

are direct employees, not contractors.<br />

These agencies are licensed and regulated<br />

by their states; they provide important<br />

employee protections; and they recruit,<br />

screen, hire and train their caregivers.<br />

Another option is home care registries.<br />

Registries serve as a middleman,<br />

offering lists of caregivers and referring<br />

those caregivers to clients. Registries<br />

often employ caregivers as independent<br />

contractors, rather than employees. Additionally,<br />

those who hire from a registry<br />

may become the caregiver’s employer,<br />

assuming certain responsibilities such as<br />

background checks and drug testing, as<br />

well as other risks, liabilities, and compliance<br />

issues.<br />

“Ensuring seniors have quality care is<br />

vital to their health and wellbeing,” added<br />

Hamby. “Home care allows adults to<br />

choose where they age, and it helps them<br />

live safely and independently for as long<br />

as possible.”<br />

This article is provided by FirstLight<br />

Home Care of Temecula. For more<br />

information, visit<br />

www.Temecula.FirstLightHomeCare.<br />

com or call (951) 395-0821.<br />

9


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10 <strong>January</strong> <strong>2018</strong>


<strong>January</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

11<br />

National Merchants Association’s Chargeback Control Program Now Offers<br />

Post-MID Closure Refunds<br />

Exclusive service reduces chargeback<br />

numbers, saves merchants money<br />

Even when a merchant account is<br />

forced to shut down, that account continues<br />

to be at significant risk from the<br />

damage done by chargebacks. Without<br />

the ability to intercept or refund those<br />

incoming disputes, merchants can suffer<br />

the effects of consumer frustration<br />

and experience a drop in consumer<br />

confidence.<br />

National Merchants Association<br />

(NMA), a global merchant advocacy<br />

group and a leader in merchant services,<br />

is thrilled to announce a solution.<br />

Accounts that are protected by<br />

NMA’s Chargeback Control Program<br />

(CCP) now have the added security of<br />

Post MID-Closure Refunds built in.<br />

“This is a very big deal for agents and<br />

merchants,” said Chief Operations Officer<br />

Brian Randolph. “This is a major pain<br />

point for anyone involved in the payments<br />

industry and this is a solution that will help<br />

remedy an unfortunate side effect associated<br />

with closed MIDs.”<br />

Armed with NMA’s CCP and Post<br />

MID-Closure Refunding, merchant accounts<br />

will stay protected with CCP’s<br />

continued bank-level interception and<br />

automatic refunding, avoiding the costly,<br />

damaging effects of chargebacks. That<br />

means the merchant saves money and will<br />

typically lead to earlier reserve releases.<br />

This CCP and Post-MID-Closure<br />

Refunds program reiterates NMA’s dedication<br />

to protecting merchants and their<br />

consumers. It protects agents and advertisers<br />

from chargebacks piling up on their<br />

portfolio, thus improving their perception<br />

within the industry and increasing public<br />

trust.<br />

“This is something merchants and<br />

ISOs have been asking of NMA for years,<br />

and we’re incredibly excited to deliver<br />

this,” Randolph said. “It is yet another<br />

example of how National Merchants<br />

Association continually works on behalf<br />

of its partners to optimize their ability for<br />

success.”<br />

For more information about Chargeback<br />

Control Program and the Post-MID<br />

Closure Refund feature, visit nationalmerchants.com<br />

or call (866) 509-7199.<br />

About NATIONAL MERCHANTS AS-<br />

SOCIATION - National Merchants<br />

Association is a global leader in merchant<br />

payment processing services and<br />

is dedicated to helping merchants and<br />

agent partners grow their businesses<br />

by generating sales opportunities and<br />

maximizing profits. Ranked 196 among<br />

the Inc. 500 fastest-growing private<br />

companies, National Merchants Association<br />

owes much of its success to its<br />

strong commitment to advocacy. We<br />

work for agents to create a pro-businesses<br />

payments environment and for<br />

merchants to eliminate the unnecessary<br />

and unreasonable fees associated with<br />

accepting electronic transactions.


www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

12 <strong>January</strong> <strong>2018</strong>


<strong>January</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

13<br />

It’s Not How Much You Make, It’s How Much You Keep<br />

FINANCIAL<br />

by<br />

Esther Phahla,<br />

CPA, CTC, MST<br />

Growing up we are taught to work hard<br />

and make lots of money to be able to live<br />

well. But we were not taught the other financial<br />

principles, such as, how taxes affect<br />

our income and how we can utilize tax law<br />

to our benefit. Judge Learned Hand said<br />

“Over and over again courts have said that<br />

there is nothing sinister in arranging one’s<br />

affairs to keep taxes as low as possible.<br />

Everybody does so, rich or poor, and all do<br />

right, for nobody owes any public duty to<br />

pay more than the law demands.”<br />

Reaching and surpassing a 10-year<br />

milestone being a business owner is<br />

something to celebrate. I feel blessed, I<br />

have learned a lot and grew in the process.<br />

Especially starting out in a foreign country<br />

where you knew nobody and the laws are<br />

different. I am grateful for the opportunity I<br />

had working for other CPA firms who gave<br />

me a great start.<br />

The love of tax law began in law<br />

school where I was the recipient of the<br />

merit award in Taxation and Estate Planning<br />

for my law degree. Coming to the<br />

US I could not practice law because of the<br />

different legal systems from South Africa<br />

but divine intervention took place when<br />

all of a sudden after we had arrived there<br />

was talk about April 15th everywhere, little<br />

did I know there were other tax deadlines.<br />

How did I start a business? I did not<br />

know that I had an entrepreneur spirit in<br />

me. It was not only about becoming my<br />

own boss. After spending years working<br />

for other CPA firms, and after the birth of<br />

my daughter plus the encouragement from<br />

my husband, something changed in how I<br />

wanted to pursue my career. It did not make<br />

sense to work 70 hours during tax season<br />

building wealth for someone else and miss<br />

out on the growth of my daughter. Therefore,<br />

I set out to pave my own path. The<br />

opportunity to sit across the table and listen<br />

to another business owner, what keeps<br />

them up at night, their dreams, family, issues<br />

with taxes and to be the one to come<br />

up with all kinds of legal tax strategies to<br />

help alleviate some of those fears and show<br />

them what’s possible using tax law to their<br />

benefit because I have already spent time<br />

acquiring knowledge and expertise to be<br />

their Tax Advocate, that’s gold!<br />

As a small business owner, I understand<br />

what challenges another business<br />

owner is facing. No matter the industry,<br />

there are common components to owning<br />

a successful business. You start out with<br />

excitement that you have this business idea<br />

and a few months later you realize that<br />

you missed a lot of steps, your foundation<br />

is not solid. You now wear many hats. It’s<br />

not just your product or service you need<br />

to focus on.<br />

It’s all the components of a business.<br />

Such as: a business plan, startup capital,<br />

office space, furniture and equipment,<br />

software to help your business run smooth,<br />

licenses/permits, credentials for your<br />

industry, marketing your services or product,<br />

how much to charge, managing your<br />

money, hiring employees, saving for retirement<br />

(It was easy to save for retirement<br />

when you were working for another big<br />

company. Now that you are on your own<br />

you need discipline). At the beginning you<br />

can do it all but to grow you need a good<br />

community of Professionals to help guide<br />

you, such as, a bookkeeper, accountant,<br />

attorney, insurance agent, financial advisor,<br />

business coach, etc). Most of all you need<br />

good systems. Be a perpetual learner and<br />

take action on everything you are learning.<br />

Being a small CPA firm, I have a<br />

great network of other professionals I can<br />

mastermind with to share ideas without<br />

competition with each other and that’s embracing<br />

an abundance mentality. I belong to<br />

large organizations who offer support and<br />

continuing education, such as, Certified<br />

Tax Coach (CTC), American Society of<br />

Tax Problem Solvers (ASTPS), American<br />

Institute of Certified Public Accountants<br />

(AICPA), California Society of Certified<br />

Public accountants (CalCPA), National<br />

Association of Tax Professionals (NATP).<br />

I also serve on Not for Profit Boards. What<br />

surprised me the most is acquiring the<br />

best leadership skills by simply taking on<br />

a leadership role in a not-for-profit. You<br />

can read all the books on leadership but if<br />

you are not in a leadership position it’s all<br />

just knowledge. It is the application of that<br />

knowledge that actually stretches you. For<br />

me, Toastmasters was my doctorate degree,<br />

when I served as the District Director in<br />

2015-2016. I never dreamed of leading a<br />

group of over 1,500 volunteers and motivate<br />

them to buy-in to my vision. I ran with<br />

the Theme Going for the Gold. Imagine the<br />

Possibilities! I had to be excited about it in<br />

order for my team to be excited. No matter<br />

the challenges we were facing I had to stand<br />

up, show up, and be the driving force behind<br />

our team of Division Directors, Area<br />

Directors, club officers and members as a<br />

whole. The District covered Riverside and<br />

San Bernardino counties. We completed the<br />

year as a President’s Distinguished District<br />

for the first time in 20 years. That is the<br />

highest recognition a District can achieve. I<br />

was grateful to all our members for finding<br />

their gold. Servant leadership is the key<br />

to learning. It is not one more thing to do.<br />

Listen, observe, you don’t have to talk all<br />

the time at a board meeting but contribute<br />

the best you can. I also learned a lot this<br />

past year serving on the Board of Directors<br />

for the Temecula Chamber of Commerce<br />

and being a member of the Rotary Club of<br />

Temecula for several years.<br />

It is scary to be a business owner but<br />

as Susan Jeffers said, “Feel the Fear and<br />

Do it Anyway”. I read a lot and one book<br />

that helped accelerate my goals was the<br />

12 week year, and learning the Scrum<br />

system. Taxes continue to be the single<br />

biggest expense for business owners. Did<br />

you know that an average amount the small<br />

business owners waste in taxes is $15,000<br />

per year and they don’t have to pay this<br />

money if they put certain<br />

legal tax strategies in<br />

place with the support<br />

of a Professional Tax<br />

Strategist?<br />

Some of the major<br />

services that we provide<br />

are: Tax Planning, Tax<br />

Resolution and Tax Preparation.<br />

What brings me joy<br />

after I have worked with a<br />

client and we came up<br />

with a tax strategy<br />

doing tax planning<br />

is to hear them say,<br />

I was able to reinvest<br />

all those<br />

tax savings into<br />

my business, my family was able to take<br />

vacation after a long time, I opened a retirement<br />

account, I like the entity structure<br />

that we now have because we can do more.<br />

That gets me to wake up and go to work.<br />

With Tax Resolution, we help give our<br />

clients a fresh start to rebuild their lives, by<br />

filing delinquent taxes, offer in compromise,<br />

negotiating installment agreements or<br />

bank levy or wage garnishment. Receiving<br />

an IRS letter or being audited can be an<br />

intimidating and complex process. I see<br />

my profession as a position of trust because<br />

people come to me with very sensitive information<br />

and that is where humility plays<br />

that major role. When I can see them as<br />

another human being who has dreams and<br />

goals and not just a transaction.<br />

Through Tax preparation we help with<br />

compliance, but our services are more than<br />

just putting numbers on a form to satisfy<br />

a filing requirement. We use this time to<br />

understand your situation and develop<br />

affordable strategies, we can help you<br />

avoid costly decisions. We follow our Core<br />

Values in working with our clients: Humility,<br />

Integrity, Respect, Excellence, Understanding<br />

and Service (HIRE US). I am<br />

passionate about empowering other women<br />

in my profession. I have been invited to<br />

speak about Women in Accounting by the<br />

State University of Utah, AAUW to speak<br />

to 8th grade girls at their annual STEM<br />

conference at the University of Redlands,<br />

and local high schools during their career<br />

day. I also give internship opportunities to<br />

college students.<br />

Here are some of the highlights and<br />

accomplishments we are grateful for and<br />

celebrating for reaching and passing the<br />

10 years in business:<br />

• 2016 Woman to Watch: Experienced<br />

Leader, CalCPA, and AICPA and its<br />

Women’s Initiative Executive Committee<br />

• 2016 President’s Distinguished District<br />

Director, Toastmasters International<br />

District 12<br />

• 2016 Milestone Award, Toastmasters<br />

International Region 10<br />

• 2014 Lead by Example Firm Leadership<br />

Award, American Woman’s<br />

Society of Certified Public Accountants<br />

(AWSCPA)<br />

• 2014 Best Selling Co-Author - “Why<br />

Didn’t My CPA Tell me THAT”<br />

• 2014 Excellence in Marketing,<br />

Toastmasters International<br />

• 2014 Spirit Award, Region 10 Toastmasters<br />

International<br />

• 2013 Sterling Business of the Year,<br />

Temecula Valley Chamber of Commerce<br />

• 2013 “40 Under Forty”, Murrieta<br />

Chamber of Commerce<br />

• 2013 one of the 25 Most Powerful<br />

Women in Public Accounting, CPA<br />

Practice Advisor<br />

• 2012 Division Governor of the Year,<br />

Toastmasters International District<br />

12<br />

• 2012 Lydia Boyd Leadership Excellence<br />

Team, Toastmasters International<br />

District 12<br />

Our CPA Firm is about quality not<br />

quantity when we work with clients.<br />

Being able to give our clients that Close<br />

Personal Attention is important. It’s been a<br />

great roller coaster ride of possibilities for<br />

the last 10 years. I am still imagining the<br />

possibilities and going for the Gold, while<br />

helping our clients discover that it’s not<br />

how much you make, it’s how much you<br />

keep! As Nelson Mandela said, “It always<br />

seems impossible until it’s done”. It’s<br />

great to live, work and serve in Temecula.<br />

Esther Phahla is a Certified Public<br />

Accountant and Certified Tax Coach in<br />

Temecula. She is the Best-Selling Co-Author<br />

of a tax planning book “Why Didn’t<br />

My CPA Tell Me That”. She also holds a<br />

Master’s of Science in Taxation. She can<br />

be reached at (951) 514-2652 or visit www.<br />

estherphahlacpa.com<br />

estherphahlacpa.com


THE VALLEY BUSINESS JOURNAL<br />

14 www.TheValleyBusinessJournal.com<br />

<strong>January</strong> <strong>2018</strong><br />

Don’t Rush to Flush, Be Smart!<br />

A Message from: Eastern Municipal<br />

Water District, Elsinore Valley Municipal<br />

Water District, Rancho California Water<br />

District, and Western Municipal Water<br />

District<br />

When rinsed down the drain or<br />

flushed down a toilet, fats, oils, and<br />

grease (FOG); prescription and overthe-counter<br />

medications and personal<br />

hygiene products can wreak havoc on<br />

the sewer system. Take these simple<br />

steps from your local water districts to<br />

help maintain a healthy sewer, ensuring<br />

the safety of our communities and environment.<br />

Fats, Oils, and Grease (FOG)<br />

To properly dispose of FOG products,<br />

mix them with absorbent waste materials<br />

like paper towels, coffee grounds,<br />

or kitty litter and place it in the trash.<br />

Also, make sure to wipe food scraps from<br />

plates and pans and dump them in the<br />

trash rather than your garbage disposal.<br />

Personal Hygiene Products<br />

Throw flushable wipes, cotton pads<br />

and swabs, and other personal hygiene<br />

products into the trash can. While “flushable”<br />

wipes infer that they can be flushed<br />

down the toilet, these wipes and other<br />

personal hygiene products get hung up<br />

on pumps and in pipes which cause major<br />

blockage in sewer systems.<br />

Don’t Rush to Flush Medications<br />

Dispose of unused medications<br />

using a pharmaceutical or homemade<br />

drug disposal pouch. Information for<br />

the proper disposal of medications is<br />

available through the Riverside County<br />

Department of Waste Resources and can<br />

be found online at rcwaste.org/Waste-<br />

Guide/Medication.<br />

The U.S Food and Drug Administration<br />

also provides steps to making<br />

your own at-home drug disposal pouch.<br />

Without crushing tablets or capsules,<br />

simply mix your medications with dirt,<br />

kitty litter, or used coffee grounds; place<br />

the mixture in a sealable zip-top plastic<br />

bag; and throw the sealed bag away in<br />

your household trash.<br />

Implementing these simple steps and<br />

having your sewer pipes inspected and<br />

cleaned periodically to eliminate harmful<br />

debris will ensure a healthy sewer system<br />

and a safe environment for our communities.<br />

For more information, please visit<br />

www.emwd.org/sewersmart<br />

emwd.org/sewersmart<br />

Water, Flood, Fire, Smoke, Mold Damage?<br />

With Pulido you are family.<br />

We will get you through this.<br />

The most trusted Restoration company in<br />

the Temecula valley since 1989<br />

Family Owned & Operated<br />

100% Background Checked Team<br />

Lic# 710901<br />

24/7/365 Emergency Service<br />

Fully Licensed, Bonded and Certified<br />

Insurance Approved and Preferred<br />

951-296-9090<br />

Teampulido.com<br />

Share your news with us<br />

on Facebook


<strong>January</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

15<br />

EXECUTIVE PROFILE | Donald W. Hitzeman, Esq.<br />

I am the president and co-founder of the business<br />

law firm of Hitzeman & Evenson, APC, and have<br />

been practicing in the Temecula Valley since February<br />

of 2004 and have been licensed to practice<br />

law in California since 1983. My practice currently<br />

focuses on business transactional and litigation<br />

matters and estate planning.<br />

I was fortunate and honored to begin my legal<br />

career as an officer and attorney in the US Army<br />

Judge Advocate General’s Corps, serving for over<br />

8 years in Virginia, Europe, Washington, DC,<br />

and the Presidio of San Francisco. In the Army<br />

I practiced criminal law at the trial and appellate<br />

levels, and as a special prosecutor. I then spent 12<br />

years with the insurance defense firm of Parker<br />

& Irwin, as a shareholder and director, and was<br />

co-president/founder of Rosenstein & Hitzeman<br />

in Old Town Temecula.<br />

In addition to admission to the California Bar, I<br />

am also admitted to practice in the US Court of<br />

Appeals for the 9th Circuit, US Tax Court, US<br />

District Court for the Central and Southern Districts<br />

of California, and the US Court of Appeals<br />

for the Armed Forces.<br />

I am a graduate of Gonzaga University, Spokane,<br />

Washington, and Whittier College School of Law,<br />

serving as Executive Editor of the Whittier Law<br />

Review.<br />

I also served St. Catherine of Alexandria Church<br />

in various ministries, including its Parish Pastoral<br />

Council, beginning in 1996 and serving under<br />

three Pastors through <strong>January</strong> 2016, serving as its<br />

president for 11 of my 19 years on the Council.<br />

I also served on the Parish Finance Council for<br />

about 8 years and as Chair of two Building Fund<br />

Committees during that time. Mary and I are now<br />

pursuing studies and formation leading, God willing,<br />

to my ordination as a deacon in the Diocese of San<br />

Bernardino.<br />

We raised our five children in the Temecula Valley<br />

since moving here in late 1992, and Mary and I now<br />

enjoy spending time with our two grandchildren.<br />

We love this community and doing business where<br />

we live.<br />

Donald W. Hitzeman, Esq.<br />

NAFE Meeting in <strong>January</strong> to Feature Wanda Allen as Guest Speaker<br />

Come & Meet Wanda Allen, Author<br />

& Keynote Speaker Topic “Follow Up<br />

Sales Strategies” at the Temecula Nafe’s<br />

<strong>January</strong> 2nd meeting.<br />

Join Robbie Motter, Nafe Global Coordinator<br />

and Director of the Temecula<br />

Nafe Network on <strong>January</strong> 2nd at 6:00<br />

PM and hear a dynamic Speaker Wanda<br />

Allen, Author and keynote speaker.<br />

Please RSVP to Robbie Motter, 951-<br />

255-9200 or email rmotter@aol.com.<br />

Temecula currently has 39 members and<br />

is growing.<br />

This network meets the 1st Tuesday<br />

of each month at 6pm and each month<br />

there will be a dynamic speaker and time<br />

for networking and to let others know<br />

what you do and/or need as well as build<br />

relationships with other dynamic women<br />

like yourself.<br />

Wanda Allen is a National Keynote<br />

Speaker. Author and an expert on Follow<br />

Up strategies, so you will not want to<br />

miss this presentation.<br />

If follow up is a hard heavy “to do”<br />

then the Follow Up Sales Strategies<br />

Presentation is for you. You’ll learn that<br />

follow up is merely a matter of having<br />

effective habits and good systems in<br />

place. If you struggle getting your follow<br />

up work done, it’s not because you<br />

don’t have time, you’re not organized or<br />

you’re not good at sales...it’s because you<br />

haven’t learned the right skill set. Understanding<br />

this will help put you in the<br />

flow of ease of getting this all-important<br />

work done on a daily basis.<br />

In the Follow Up Sales Strategies<br />

Presentation, you’ll learn:<br />

• Why using a system is critical for<br />

success<br />

• Follow up systems that don’t work<br />

• How the right mindset will make the<br />

follow up process easier<br />

• Surprising sales statistics<br />

• Powerful results of effective follow<br />

up<br />

• Improving your follow up skills will<br />

help you get more clients and close<br />

more sales!<br />

About Our Speaker Wanda Allen:<br />

Wanda Allen is a national speaker, coach,<br />

author and award- winning business owner.<br />

She’s the author of Follow Up Savvy<br />

and Follow Up Sales Strategies. Wanda<br />

had a 25-year corporate career where she<br />

held the position of Senior Vice President<br />

for 15 years. She has a sales background<br />

and worked with sales teams throughout<br />

her corporate career. She gained extensive<br />

training on business development,<br />

maintaining client relationships and customer<br />

service. She has a strong skill set<br />

for developing systems and applied this<br />

skill to the follow up process. What she<br />

teaches is tried, tested and proven. After<br />

leaving the corporate world to pursue her<br />

own business ventures, Wanda founded<br />

her business, Follow Up Sales Strategies.<br />

She is an expert in helping entrepreneurs,<br />

business owners and sales professionals<br />

improve sales performance, increase<br />

pipelines and client retention and become<br />

more referable by developing strong<br />

follow up skills.<br />

Date: <strong>January</strong> 2, <strong>2018</strong><br />

Time 6:00 PM<br />

Location: Bamboo House 27473 Ynez<br />

Road, Temecula, CA<br />

Cost: $10.00 for Nafe Members,<br />

$15.00 for guests and then you order<br />

your dinner and pay the restaurant<br />

direct.<br />

RSVP to Robbie Motter 951-255-<br />

9200 or email rmotter@aol.com . Nafe<br />

soon will celebrate 46 years of serving<br />

women across the country. Our mission is<br />

to help women grow both personally and<br />

professionally. Check out www.wrnafe.<br />

com or www.nafe.com to learn more.<br />

In addition to the Temecula Nafe<br />

network, Nafe has others in Southern CA<br />

as well go to www.wrnafe.com and see<br />

a list of all our CA Nafe networks. Nafe<br />

Global Coordinator 951-255-9200 email<br />

rmotter@aol.com<br />

www.wrnafe.com www.nafe.com<br />

Marketing/PR Consultant, Event<br />

Planner, Author, National Certified<br />

Speaker, Host of Radio Show Diva Strategies<br />

for Success on Blog Talk Radio.<br />

https://www.facebook.com/robbiemottermenifee<br />

www.robbiemotter.com<br />

Monthly Staff Writer, Menifee &<br />

Murrieta Buzz, and E the Magazine for<br />

Executive Women<br />

www.menifeebuzz.com. VP of<br />

Membership for the GFWC Menifee/Sun<br />

City Woman’s Club - www.gfwcmenifeesuncity.com.<br />

PR Chair Menifee Valley<br />

Lions Club & GFWC.Menifee. Sun City<br />

Woman’s Club. Check out the link for<br />

Nafe networks www.wrnafe.com


THE VALLEY BUSINESS JOURNAL<br />

16 www.TheValleyBusinessJournal.com<br />

<strong>January</strong> <strong>2018</strong><br />

PWR Features<br />

‘State of the Cities with<br />

Mayors Matt Rahn &<br />

Jonathan Ingram<br />

Make Your Estate Plan Your New Year’s<br />

Resolution<br />

by Andrea Shoup<br />

LEGAL<br />

by by<br />

Andrea Steve Fillingim Shoup<br />

The New Year is the perfect time to<br />

think of your family’s future and financial<br />

well-being, and one way to do that<br />

is through estate planning. By creating<br />

an estate plan, you give everyone the<br />

peace of mind that your affairs are in<br />

order, and they will be taken care of<br />

even when you are gone.<br />

What Exactly Does an Estate Plan<br />

Do for My Family?<br />

An estate plan is the best way to<br />

ensure that your assets and resources<br />

will be distributed in the best way, and<br />

free of complications or conflict. In the<br />

modern world it is really a necessity<br />

rather than a luxury to have a solid<br />

estate plan.<br />

Here are the main advantages of<br />

having an estate plan:<br />

• Maintaining control over your assets<br />

by choosing your representative<br />

• Asset distribution through a will or<br />

trust to your heirs<br />

• Avoiding probate court and inheritance<br />

statutes<br />

• Minimize estate taxes and capital<br />

gains taxes<br />

• Provide for minor children through<br />

a trust and guardian<br />

• Create powers of attorney for health<br />

care and financial decisions<br />

• Create an advanced health care directive<br />

to manage medical decisions<br />

• Charitable giving strategies and tax<br />

reduction<br />

All of these steps ease the stress<br />

and complexity of handling your resources<br />

when you die, and gives your<br />

family the assurance that you have<br />

given thought to your final wishes.<br />

If you don’t make an estate plan,<br />

then the distribution of your assets and<br />

care of children will be decided by state<br />

law and probate courts, and your family<br />

may have little say in the outcome. So,<br />

making an estate plan is one of the best<br />

gifts that you can give to your family<br />

members.<br />

How Do I Get Started on My Estate<br />

Plan?<br />

Most people will use an estate<br />

planning attorney to advise them on the<br />

best methods and documents for their<br />

own unique situation. An attorney can<br />

guide you through the entire planning<br />

process, draft the documents and be<br />

available at any time for questions or<br />

updates if there are changes in your<br />

family or finances. Working with an<br />

experienced attorney will ensure your<br />

family is protected and your plan is<br />

developed correctly. The nominal<br />

investment in creating your estate plan<br />

is truly a thoughtful and useful gift for<br />

your family, and you can take time in<br />

the New Year to share with them the<br />

details. It is a great way to show appreciation<br />

and bring the family closer<br />

together.<br />

If you have questions about estate planning,<br />

or want to get started on a plan,<br />

please contact Estate Planning Attorney<br />

Andrea K. Shoup at 951-445-4114.<br />

Mayor Matt Rahn<br />

Temecula Mayor Matt Rahn - Dr.<br />

Matt Rahn has over twenty years’ experience<br />

in higher education and university<br />

research, and as a land use and policy professional.<br />

He received his Bachelor’s and<br />

Master’s degrees from the University of<br />

Nevada Reno, his Ph.D. from UC Davis,<br />

and his law degree from the University of<br />

San Diego. Throughout his career he has<br />

tackled some of the most fundamental<br />

issues facing our region, including water<br />

quality, water management, public safety,<br />

wildfires, transportation, renewable energy,<br />

agriculture, and open space. Matt has a<br />

unique background that brings a valuable<br />

perspective and insight to the City.<br />

Matt began working in the City of Temecula<br />

in early 2000, ultimately engaging<br />

in some of the largest most consequential<br />

projects in our region. In 2005, he began<br />

representing San Diego State University<br />

in alliance with the City of Temecula, in<br />

the long seven-year battle over the Liberty<br />

Quarry. He has also worked on projects<br />

that have improved our infrastructure, increased<br />

our regional energy independence,<br />

Mayor Jonathan<br />

Ingram<br />

improved our air quality, and enhanced<br />

our overall quality of life.<br />

Murrieta Mayor Jonathan Ingram -<br />

Jonathan and his wife Melody of thirty<br />

years moved to Murrieta so that they could<br />

live in a beautiful and safe community.<br />

They also had their daughters in mind<br />

when they began to settle down and have<br />

children of their own. Jonathan wanted his<br />

grandchildren to be raised in a safe and<br />

friendly community. The remarkable residents<br />

of Murrieta embraced their family<br />

and today Jonathan is proud that his entire<br />

family lives and works in Murrieta.<br />

Jonathan has over thirty years of experience<br />

in the construction industry and is a<br />

master electrician and property construction<br />

specialist by trade. In the past he has<br />

worked with the PILOT programs across<br />

Southern California in the aftermath of the<br />

Northridge earthquake, was a subcontractor<br />

for major retail chains, biotechnical<br />

companies, with medical providers as<br />

a tenant improvement specialist, in the<br />

home inspection industry, and currently<br />

is a property management consultant who<br />

works closely with leasing brokers, storage<br />

facilities, contractors, stakeholders,<br />

small businesses, and business marketing<br />

professionals.<br />

This meeting is Thursday, <strong>January</strong> 4th<br />

from 11:15 a.m. – 1:00 p.m. at 8bit Brewing<br />

Company located at 26755 Jefferson<br />

Ave., Ste. F in Murrieta. (951) 677-2322.<br />

RSVP is a must. The cost to attend the<br />

luncheon meeting is $20.00 for members<br />

and $25.00 for guests. Must pay online<br />

at www.pwronline.org the Monday before<br />

or $25.00 at the door for all.<br />

We meet the first Thursday of every<br />

month. Join PWR for our monthly lunch<br />

meeting. Registration begins at 11:15 a.m.<br />

For more information visit our website<br />

www.pwronline.org. The Professional<br />

Women’s Roundtable (PWR) is a<br />

non-profit, 501c3, women’s organization,<br />

dedicated to helping women succeed<br />

through mentoring by example, powerful<br />

speakers, educational workshops and, of<br />

course, networking!<br />

The Professional Women’s Roundtable<br />

invites all professional women and<br />

PWR members to attend the meetings<br />

every first Thursday of the month. For<br />

reservations and more information visit<br />

www.pwronline.org. For more information,<br />

please contact: Annette LaRocque:<br />

951-300-6676.


<strong>January</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

Eminent Domain: What You Need to Know Before Agreeing to Anything<br />

17<br />

LEGAL<br />

by<br />

John Messina, Esq.<br />

Eminent domain is the constitutional<br />

power that the government<br />

uses to acquire people’s property and<br />

convert it to public projects such as<br />

roads, sewers, and storm drains. Eminent<br />

domain can be used to take all a<br />

person’s property or only a portion of<br />

it. It is also used to acquire temporary<br />

use of the property or to compensate<br />

a person when a public improvement<br />

negatively impacts their property.<br />

Regardless of the taking, the Fifth<br />

Amendment provides the government<br />

may only exercise this power if they<br />

provide just compensation to property<br />

owners.<br />

Generally, the government, directly<br />

through their agencies or private<br />

sector real estate representatives,<br />

first tries to negotiate a “fair deal”<br />

with the property owner. In nearly all<br />

instances, negotiations are initiated by<br />

the government before any lawyers<br />

get involved. This is no accident –<br />

in general the government does not<br />

want you to have the benefit of your<br />

lawyer’s input during the process.<br />

The government representative, employing<br />

all the skills of a snake oil<br />

salesman, will attempt to persuade the<br />

property owner to take egregiously<br />

unfair government offers without<br />

being informed about things like just<br />

compensation and allocation of risks.<br />

Not to long ago we represented a<br />

property owner whose land was needed<br />

temporarily during the excavation<br />

and construction of a storm drain. This<br />

project involved the excavation of a<br />

400-foot ditch wide and deep enough<br />

to bury a nearly eight-foot diameter<br />

cement pipe. This was a substantial<br />

construction project involving numerous<br />

workers and heavy equipment—<br />

and<br />

Mary E. Gram, Esq.<br />

dangerous work to be sure. Not only did<br />

the city government make a ridiculously<br />

low offer of compensation, it included<br />

as a condition that the property owner<br />

would assume all liability if anyone<br />

was injured during construction. This<br />

city initiated project was of no benefit<br />

to the property owner, and the attempt<br />

to pass off liability onto him was clearly<br />

contrary to his best interest and quite<br />

frankly, offered in bad faith.<br />

In addition, along the pathway of<br />

the intended construction was a huge<br />

50-year-old pine tree whose roots<br />

would be severed while digging the<br />

ditch. While there was less than a 50%<br />

chance the tree would survive, the city<br />

offered no concession for the economic,<br />

aesthetic, and psychological impact to<br />

the property owner in dealing with the<br />

future consequences of the likely death<br />

of this huge tree after the government<br />

project was completed.<br />

The property owner realized he was<br />

being taken advantage of and retained<br />

our counsel. We were able to negotiate<br />

fair compensation for the property owner<br />

which was tens of thousands more<br />

than the initial offer and shift the risk<br />

of injury or mishap to the city where it<br />

rightfully belonged – exactly what the<br />

government hoped to avoid by negotiating<br />

without any lawyers involved.<br />

In another case, the governmental<br />

entity sought to acquire a commercial<br />

property located along the path of a<br />

freeway widening project. The building<br />

was fully occupied by high paying<br />

commercial tenants who enjoyed the<br />

visibility of their premises and signage<br />

to the hundreds of thousands of potential<br />

customers driving by each day on the<br />

freeway. Shockingly, before eminent<br />

domain negotiations were commenced,<br />

representatives from a governmentally<br />

retained non-public agency approached<br />

all the tenants and offered them money<br />

to move, leaving the owner without<br />

rental income until the suites could be<br />

re-leased.<br />

Then, after the eminent domain<br />

proceeding formally commenced, while<br />

purporting to establish fair compensation<br />

for the freeway-adjacent property,<br />

the government’s appraisers gave no<br />

weight to the fact the commercial property<br />

obviously substantially benefitted<br />

from its visibility to potential customers<br />

passing on the freeway. Instead, the<br />

government appraiser’s analysis of fair<br />

value was based on the visibility afforded<br />

to the property by the minimal traffic<br />

that passed on an adjacent frontage road.<br />

Based on this patently improper analysis<br />

of the desirability of the commercial<br />

location, the government’s initial offer<br />

was absurdly low.<br />

After receiving the lowball offer,<br />

the property owner wisely realized he<br />

needed legal representation, and before<br />

it was too late, he contacted our firm.<br />

An economic analysis performed by<br />

appraisers retained at our firm’s behest<br />

demonstrated that the government’s<br />

offer was more than a million dollars<br />

below the market value that this high<br />

visibility location warranted. Our firm<br />

was able to negotiate a final settlement<br />

for our client with compensation very<br />

close to our opinion of value. We were<br />

also able to obtain compensation for all<br />

lost rental income incurred because of<br />

the improper actions by government’s<br />

hired representatives.<br />

These are just a couple of examples<br />

of the types of potential harm a property<br />

owner can face when the government<br />

exercises its power of eminent domain to<br />

take property for public use. The lesson<br />

is clear --the time to retain counsel when<br />

you learn your property is targeted for<br />

eminent domain is immediately—when<br />

you are first approached. The sooner<br />

competent eminent domain counsel is<br />

brought in, the less likely you will be<br />

subjected to the dubious and, in many<br />

instances improper conduct of government<br />

representatives.<br />

You can rest assured that, behind the<br />

scenes, the government has lawyers with<br />

tons of experience on their side before<br />

they even begin the eminent domain<br />

process. Experience teaches us that they<br />

are not using all that knowledge and<br />

expertise to benefit the property owner.<br />

Property owners need representation<br />

from experienced eminent domain counsel<br />

to protect their interests and even the<br />

playing field.<br />

Messina & Hankin has a Temecula<br />

Valley Law Office – contact<br />

information (951) 894-7332 –<br />

JMessina@MessinaHankinLaw.com.<br />

“<br />

The lesson is clear —<br />

the time to retain<br />

counsel when you learn<br />

your property is targeted<br />

for eminent domain<br />

is immediately — when<br />

you are first<br />

approached. The sooner<br />

competent eminent<br />

domain counsel is<br />

brought in, the less likely<br />

you will be subjected to<br />

the dubious and, in many<br />

instances improper<br />

conduct of government<br />

representatives.


THE VALLEY BUSINESS JOURNAL<br />

18 www.TheValleyBusinessJournal.com<br />

<strong>January</strong> <strong>2018</strong><br />

Darlene Wetton, CEO, Temecula Valley Hospital, receiving the Top General<br />

Hospital Award on stage with Leah Binder, President and CEO, The Leapfrog<br />

Group, along with the Leapfrog Governing Board.<br />

Temecula Valley Hospital<br />

Earns National Award for<br />

Quality<br />

Youth Engaged in Serving Seniors<br />

Bringing the youth and senior community<br />

together proved to be just one way<br />

the Rotary Club of Temecula is making a<br />

difference in Temecula and surrounding<br />

areas. The Interact Clubs in Temecula<br />

and Murrieta and Boy Scout Pack 301<br />

rose early one Saturday to help Senior<br />

citizens who were in need. Many of our<br />

Senior citizens in the South Riverside<br />

area have fixed and limited incomes. In<br />

addition, many have health issues making<br />

it difficult for them to accomplish simple<br />

things such as changing a light bulb or<br />

weeding the yard.<br />

The Rotary Club of Temecula’s Senior<br />

Outreach Committee reached out to<br />

their sponsored high school Interact clubs<br />

(a junior Rotary program) and local Boy<br />

Scouts of America Pack 301 and invited<br />

them to participate in our Senior Service<br />

days and they said YES!!! The youth community<br />

along with our aging population<br />

have a chance to get to know one another.<br />

It provides an opportunity for local youth<br />

to learn more about the senior population,<br />

learn the value and reward of service, and<br />

help someone in need.<br />

aged in Serving Seniors (YESS) is<br />

always on a Saturday morning and coordinated<br />

by the Senior Outreach Committee<br />

of the Rotary Club of Temecula. Projects<br />

are scheduled from August 2017- May<br />

<strong>2018</strong> and are funded by the Rotary Club<br />

of Temecula’s only major fundraiser<br />

“Taste of the World” and through Grants<br />

from Rotary International. To learn more<br />

about the Rotary Club of Temecula’s Taste<br />

of the World fundraiser and how you can<br />

help support the efforts of bridging our<br />

community’s youth and seniors visit www.<br />

rotarycluboftemecula.com.<br />

The Rotary Club of Temecula meets<br />

every Wednesday 12:00pm at the Claim<br />

Jumper Restaurant, 29540 Rancho California<br />

in Temecula, and we invite you to<br />

visit to learn more about our local projects<br />

that are making a difference in our community.<br />

Come be a part of the effort and<br />

enjoy a free lunch on us!<br />

Highlighting its nationally recognized<br />

achievements in patient safety<br />

and quality, Temecula Valley Hospital<br />

was named a Top General Hospital by<br />

The Leapfrog Group for the first time.<br />

The Leapfrog Top Hospital award is<br />

widely acknowledged as one of the<br />

most competitive honors American<br />

hospitals can receive. The Top Hospital<br />

designation is awarded by The Leapfrog<br />

Group, an independent hospital watchdog<br />

organization.<br />

“Receiving the Leapfrog Top Hospital<br />

honor is something that our physicians<br />

and staff should be very proud of.<br />

Only 6 hospitals in California received<br />

the Top General Hospital award,” said<br />

Darlene Wetton, CEO, Temecula Valley<br />

Hospital. “Our team values quality and<br />

patient safety as the core of the care<br />

we provide to our community. The<br />

Top Hospital designation is the gold<br />

standard for comparing hospitals on<br />

safety, quality, and efficiency, empowering<br />

patients the lifesaving information<br />

they need to make informed decisions<br />

on where to receive their healthcare.”<br />

Among thousands of hospitals in<br />

the country, Temecula Valley Hospital<br />

received a Top General Hospital distinction,<br />

recognized nationally alongside<br />

45 Top General Hospitals, 6 of them<br />

in California.<br />

Performance across many areas of<br />

hospital care is considered in establishing<br />

the qualifications for the award, including<br />

infection rates and the hospital’s<br />

capacity to prevent medication errors.<br />

The rigorous standards are defined in<br />

each year’s Top Hospital Methodology.<br />

“We are proud to recognize Temecula<br />

Valley Hospital as a 2017 Leapfrog<br />

Top Hospital. This demonstrates extraordinary<br />

dedication to patients and<br />

the local community. The entire staff<br />

and board deserve praise for putting<br />

quality first and achieving results,”<br />

said Leah Binder, president and CEO<br />

of Leapfrog.<br />

To qualify for the Top Hospitals<br />

distinction, hospitals must submit a<br />

Leapfrog Hospital Survey. The selection<br />

of Top Hospitals 2017 is based on<br />

surveys from nearly 1,900 hospitals. To<br />

see the full list of institutions honored<br />

as 2017 Top Hospitals, visit www.<br />

leapfroggroup.org/tophospitals.<br />

About the Leapfrog Group - Founded<br />

in 2000 by large employers and<br />

other purchasers, The Leapfrog Group<br />

is a national nonprofit organization<br />

driving a movement for giant leaps<br />

forward in the quality and safety of<br />

American health care. The flagship<br />

Leapfrog Hospital Survey collects<br />

and transparently reports hospital performance,<br />

empowering purchasers to<br />

find the highest-value care and giving<br />

consumers the lifesaving information<br />

they need to make informed decisions.<br />

The Leapfrog Hospital Safety Grade,<br />

Leapfrog’s other main initiative, assigns<br />

letter grades to hospitals based on<br />

their record of patient safety, helping<br />

consumers protect themselves and<br />

their families from errors, injuries,<br />

accidents, and infections.<br />

About Temecula Valley Hospital<br />

- Temecula Valley Hospital brings<br />

advanced technology, innovative<br />

programs, patient centered and family<br />

sensitive care to area residents. The<br />

hospital features 140 private patient<br />

rooms; 24 hour a day emergency care;<br />

advanced cardiac and stroke care;<br />

orthopedics; and general and surgical<br />

specialties. For more information, visit<br />

www.temeculavalleyhospital.com<br />

temeculavalleyhospital.com<br />

Azusa Pacific University Faculty Speaking at<br />

February 7th School of Education<br />

Information Meeting<br />

The School of Education at Azusa<br />

Pacific University (APU) equips teachers<br />

and school counselors for excellence<br />

and leadership in educational settings.<br />

The APU Murrieta Regional Campus<br />

is hosting a free Graduate & Credential<br />

Information Meeting on Wednesday,<br />

February 7, <strong>2018</strong>, from 5:45 pm – 7:30<br />

pm at 40508 Murrieta Hot Springs Road<br />

(to the right of Sam’s Club). Attendees<br />

will be entered into a raffle.<br />

This information meeting will cover<br />

key topics including: program information,<br />

admissions requirements, navigating<br />

the application process, and important<br />

dates and deadlines. This meeting is<br />

also a great opportunity for prospective<br />

students to speak with APU School of<br />

Education faculty and/or advisors.<br />

The APU Murrieta Campus offers a<br />

variety of graduate degrees and teaching<br />

credentials. Among these are Kindergarten<br />

through 12th Grade combined<br />

teaching credentials and master’s degrees<br />

plus the Masters in School Counseling<br />

programs.<br />

Boy Scout pack 301 members<br />

APU’s School of Education has<br />

earned these notable accreditations:<br />

WSCUC Western Association of Schools<br />

and Colleges Senior College and University<br />

Commission, CTC (Commission on<br />

Teacher Credentialing), CAEP (Council<br />

for the Accreditation of Educator<br />

Preparation, a national accreditor), and<br />

the NASP (The National Association of<br />

School Psychologists).<br />

APU is a leading Christian university<br />

and continues to be recognized annually<br />

among the nation’s best colleges by U.S.<br />

News & World Report and The Princeton<br />

Review. The APU Murrieta Regional<br />

Center is proud to be a part of Southwest<br />

Riverside County for over 30 years.<br />

The February 7th information meeting<br />

is for adults and their guests (age<br />

18+). To RSVP for the event go to:<br />

murrieta@apu.edu. If you have questions<br />

or would like to RSVP by phone,<br />

please call (951) 304-3400. To learn<br />

more about APU and these programs<br />

visit www.apu.edu/murrieta<br />

apu.edu/murrieta


<strong>January</strong> <strong>2018</strong><br />

“Realizing a Better Vision”<br />

EDUCATION<br />

by<br />

by<br />

Drake Levasheff, PhD.<br />

Steve Fillingim<br />

<strong>January</strong> is the season for resolutions,<br />

and if you are like most people, you probably<br />

have a few. Perhaps they’re related<br />

to self-improvement: exercise or eating<br />

habits, the amount of TV you watch, or<br />

your use of technology.<br />

For a few of us, the resolutions lead<br />

us to a better life, greater intentionality,<br />

or a healthier body. But if you’re like<br />

me, you run into problems and end up<br />

dropping most of your resolutions by<br />

the start of February. I’ve got to admit<br />

that I faith to keep my resolutions every<br />

year; but, for some reason, I get to<br />

<strong>January</strong> and assume that something’s<br />

going to be different this year. I want<br />

to live a better life, and I think, maybe,<br />

I’ll be able to bring greater discipline or<br />

commitment to the process this time. I<br />

know I’m not alone in this! By the time<br />

March rolls along, the die is cast, and all<br />

we have left as evidence for our efforts<br />

are lightly used fitness equipment and<br />

unwanted credit card charges. While it’s<br />

great for the broader economy, it isn’t for<br />

our personal economy. (Though I guess<br />

an old dumbbell can sometimes come<br />

in handy!)<br />

If resolutions aren’t going to help us<br />

make the change we want, then what do<br />

we do? Eugene Peterson, pastor and au-<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

thor of The Message Bible translation offers<br />

this suggestion based on the thought<br />

of ethicist Stanley Hauerwas: “If we want<br />

to change our way of life, acquiring the<br />

right image is far more important than<br />

diligently exercising willpower. Willpower<br />

is a notoriously sputtery engine<br />

on which to rely for internal energy, but a<br />

right image silently and inexorably pulls<br />

us into its field of reality.”<br />

In other words, a compelling narrative<br />

or vision carries us farther than<br />

brute-force determination. So, we are<br />

well served to latch onto an inspirational<br />

story or a vivid picture of what could be<br />

if things come together. Because such<br />

images carry us forward.<br />

What does it mean for me? One of<br />

my greatest desires is to avoid being<br />

distracted by my cell phone and infotainment,<br />

and to give more time to my<br />

daughter Jessie, who will be a teenager<br />

before I know it. To that end, I think<br />

about my father-in-law and consider the<br />

difference his attention made on my wife<br />

when she was a preteen. I concentrate<br />

on the smile on Jessie’s face that comes<br />

when she feels valued and deeply connected<br />

to me. When I hold those images<br />

in my heart, I can do anything.<br />

What does it mean for you? Only<br />

you can decide that. But, to start, perhaps<br />

means setting aside recycled resolutions<br />

from last year so that you can concentrate<br />

on a vision for a better future, a picture<br />

of the good that may come.<br />

Dr. Drake Levasheff is Senior Director<br />

of Azusa Pacific University’s Murrieta<br />

Regional Campus. He can be reached<br />

via email at dlevasheff@apu.edu.<br />

dlevasheff@apu.edu<br />

19<br />

Azusa Pacific University Information<br />

Meeting: Bachelor Degrees in Psychology & Criminal Justice<br />

Make your next career move!<br />

Come start the conversation about<br />

finishing your bachelor’s degree in<br />

Psychology or Criminal Justice. Azusa<br />

Pacific University (APU) Murrieta<br />

Regional Campus is hosting a free Information<br />

Meeting on Thursday, February<br />

8, <strong>2018</strong>, from 5:45 pm – 7:30 pm<br />

at 40508 Murrieta Hot Springs Road,<br />

Murrieta (to the right of Sam’s Club).<br />

The information meeting will<br />

cover program information and admissions<br />

requirements. This is an<br />

excellent opportunity to hear from<br />

and speak with the Program Directors.<br />

Attendees will be entered into a raffle.<br />

The benefit of APU Murrieta is<br />

that students living or working in the<br />

Inland Empire can earn a degree from<br />

APU right in their backyard!<br />

• APU offers degree programs that<br />

are non-impacted along with rolling<br />

enrollment that allows students<br />

to enroll at six different start times<br />

throughout the year<br />

• Accelerated programs allow students<br />

to finish their degree faster<br />

• Convenient scheduling with classes<br />

just one or two nights per week<br />

• Classes offered face-to-face on campus<br />

• Classes become a community with<br />

fewer students per class, individuals<br />

can connect more closely with their<br />

peers and instructors<br />

• Tuition discounts are available for<br />

qualifying applicants<br />

Attention to excellence has earned APU<br />

notable accreditations including:<br />

• Western Association of Schools and<br />

Colleges Senior College and University<br />

Commission (WSCUS)<br />

• American Psychological Association<br />

(APA)<br />

APU is a leading Christian university<br />

and continues to be recognized annually<br />

among the nation’s best colleges<br />

by U.S. News & World Report and The<br />

Princeton Review. The APU Murrieta<br />

Regional Campus is proud to be a part<br />

of Southwest Riverside County for<br />

over 30 years. APU is a Yellow Ribbon<br />

University, Military Friendly School,<br />

and Best for Vets College.<br />

The February 8th information meeting<br />

is for adults and their guests (age 18+).<br />

If you have questions or would like<br />

to RSVP please call (951) 304-3400.<br />

To learn more about APU and these<br />

programs visit www.apu.edu/murrieta<br />

apu.edu/murrieta


THE VALLEY BUSINESS JOURNAL<br />

20 www.TheValleyBusinessJournal.com<br />

<strong>January</strong> <strong>2018</strong><br />

Smart Business Connections<br />

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<strong>January</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

The Most Surprising<br />

Thing You Can Do to<br />

Save Money<br />

21<br />

When you think about saving money,<br />

you probably picture yourself going<br />

on a “financial diet” of sorts. Maybe<br />

you know that you overindulge in daily<br />

coffees, go out to the movies too often<br />

when you could stay at home and use<br />

Netflix, or some other regular indulgence<br />

that seems a bit frivolous. And sure, you<br />

could save five bucks here or ten dollars<br />

there, but these aren’t enormous changes<br />

that will drastically renovate your budget.<br />

For many of us, there are one or<br />

two lifestyle changes we could make<br />

right now, that might save us thousands<br />

of dollars in the long run. And it might<br />

surprise you to learn what those are.<br />

Exercise regularly. Exercise isn’t<br />

just for people who want to look good in a<br />

swimsuit or compete in athletic events. It’s<br />

one of the best things you can do for your<br />

health! People who exercise regularly are<br />

less likely to be overweight, or develop<br />

heart disease or many other chronic<br />

problems like diabetes. They also tend to<br />

be happier overall, and live longer lives.<br />

Fix your diet. A recent study by<br />

Johns Hopkins University found that<br />

only 11 percent of adults eat the proper<br />

amount of fruits and veggies each day<br />

(three servings of vegetables and two<br />

servings of fruit, that is). So why does<br />

this matter? A diet low in produce can<br />

lead to the following diseases and disorders<br />

(and these are just a few examples):<br />

• Night blindness from low vitamin A<br />

• General weakness from magnesium<br />

deficiency<br />

• Hemorrhaging from vitamin K<br />

deficiency<br />

• Irregular heartbeat from low potassium<br />

• Depression from low vitamin B 6<br />

• Anemia and GI tract problems from<br />

a lack of folate<br />

• Constipation, hemorrhoids, and diverticulitis<br />

• Cancers of various types<br />

• Diabetes<br />

• High blood pressure<br />

• Heart disease<br />

• Obesity and all of the complications<br />

that come along with being overweight<br />

Okay, you already knew these<br />

changes can keep you healthy. But how<br />

do they save you money?<br />

The answer: Healthcare! No matter<br />

what type of health insurance you have,<br />

you probably have some deductible, copays,<br />

and so on. You might have to pay<br />

for part of prescription medications and<br />

a portion of each doctor visit. And what<br />

about days or weeks off of work, when<br />

you’re ill or need treatments? Your health<br />

can seriously impact your career, along<br />

with your earnings.<br />

Then there’s retirement to think<br />

about: The average 65-year-old couple<br />

retiring today can expect to spend about<br />

$245,000 on healthcare over the course<br />

of their retirement years (according to<br />

Fidelity Investments). Not only will poor<br />

health cost you money now, it will impact<br />

enjoyment of your retirement years when<br />

you’re living on a fixed income.<br />

Yes, healthy food might cost slightly<br />

more (although it doesn’t always,<br />

depending on your current diet). But a<br />

healthy lifestyle is well worth it in the<br />

long run. You can prevent many chronic<br />

health problems from ever developing,<br />

just by exercising regularly and eating<br />

your fruits and veggies.<br />

Of course, health insurance premiums<br />

can be a difficult obstacle for<br />

everyone. Now that Open Enrollment<br />

is rapidly approaching, give us a call to<br />

schedule a chat. We can help you compare<br />

your options and locate the right<br />

health insurance plan for you.<br />

Steve Amante is the owner of Amante &<br />

Associates Insurance Solutions, Inc. He<br />

can be reached at 951-676-8800 - www.<br />

amanteandassociates.com<br />

amanteandassociates.com<br />

Healthy<br />

Living<br />

by presented by<br />

Tina Steve M. Amante Gottlieb, D.C.<br />

Advertise with a proven winner!<br />

(951) 461-0400


THE VALLEY BUSINESS JOURNAL<br />

22 www.TheValleyBusinessJournal.com<br />

<strong>January</strong> <strong>2018</strong><br />

Cholesterol - The Big Fat Truth<br />

An interesting phenomenon seems<br />

to occur every year around this time, and<br />

after much self-analysis and reflection I<br />

have come to a most likely causation of<br />

this phenomenon: I love food. And it<br />

appears I love it enough to possibly eat<br />

to much, which may explain why I need<br />

a new belt for Christmas. That being<br />

said, I thought to implement a plan to<br />

counter my well-earned plumpness, and<br />

so I decided to increase my fitness routine<br />

along with the Ketogenic “diet”.<br />

To those unaware, the Keto plan is<br />

high fat, moderate protein and very low<br />

carbohydrate. I mentioned this to a few<br />

of my patients and friends and some of<br />

the responses I got back shook me up a<br />

bit. “Don’t you know what that will do<br />

to your cholesterol levels?”, “that diet<br />

is so hard on your kidneys”, and many<br />

other comments from my well-meaning<br />

friends. Because we could take up this<br />

entire journal debating the pros and cons<br />

of the hundreds of “diets” circulating<br />

around out there, just know I am confident<br />

and comfortable with the Ketogenic<br />

diet, for me, and we can leave it at that.<br />

Statement #2- Total cholesterol<br />

levels in the blood have almost zero influence<br />

on cardiovascular disease(CVD)<br />

and/or stroke.<br />

Statement #3- Saturated fat (butter,<br />

meats, bacon, etc.) intake has no effect<br />

on CVD. Now that I have dropped that<br />

bomb, lets dig a little deeper into the<br />

realities of those statements.<br />

75% of your bodies cholesterol is<br />

produced by your liver, with the remaining<br />

25% arriving via your food intake.<br />

Increasing your intake of healthy fats<br />

raises the levels of good HDL cholesterol<br />

and decreases the level of triglycerides<br />

and bad LDL cholesterol, which are the<br />

true markers for CVD, not total cholesterol<br />

as many people believe. Processed<br />

carbohydrates, grains and sugars along<br />

with polyunsaturated fats (soybean oil,<br />

corn oil and sunflower oil to name a few)<br />

release cytokines into the system which<br />

in turn creates an aggressive inflammatory<br />

reaction within the vessels. It is this<br />

chronic inflammation which causes the<br />

scarring and subsequent narrowing of the<br />

blood vessels.<br />

With over 25% of the U.S. population on cholesterol<br />

lowering statin drugs and the incidence of<br />

cardiovascular disease and stroke climbing every<br />

year, the truth needs to be told.<br />

What I can’t leave alone are the outdated<br />

and incorrect misconceptions regarding<br />

cholesterol, fats, carbohydrates and how<br />

they affect your health and longevity.<br />

With over 25% of the U.S. population<br />

on cholesterol lowering statin drugs<br />

and the incidence of cardiovascular disease<br />

and stroke climbing every year, the<br />

truth needs to be told. There continue<br />

to be individuals and/or organizations<br />

even today which push the low-fat, high<br />

carb diet as a means to lose weight. If<br />

you are seeking obesity, type II Diabetes,<br />

cholesterol abnormalities and metabolic<br />

syndrome as your long-term goal, then by<br />

all means, low-fat-high carb it is.<br />

The next few statements may startle<br />

some, and will most likely aggravate<br />

some, but my hopes are that they will<br />

awaken others to stay up to date on the<br />

current research as it pertains to your<br />

health.<br />

Statement #1- Dietary cholesterol<br />

has almost zero influence on your blood<br />

cholesterol levels.<br />

The Standard American Diet (SAD)<br />

has Omega-6 to Omega-3 ratios somewhere<br />

between 15:1 and 30:1, when a<br />

healthy ratio is close to 3:1. Switching<br />

over to healthy oils such as avocado,<br />

olive and coconut in addition to adding<br />

grass fed butter and meats would bring<br />

us much closer to a healthy ratio. Please<br />

don’t be sucked into the old school thinking<br />

that fat makes you fat. Eating the<br />

wrong fats in combination with dumping<br />

your system with too much Insulin, as<br />

a result of excessive bad carbs, is what<br />

contributes to fat gain. Next month I<br />

will tie this in with the current research<br />

on statin medications and the pros and<br />

cons as they relate to your health as well<br />

as specific research articles relating to<br />

todays discussion. I pray you all had a<br />

blessed year and that <strong>2018</strong> is better yet.<br />

Dr. Derek K. Albrecht D.C. is a partner<br />

at OsteoStrong in Murrieta as well as<br />

continuing in his private practice. For<br />

more information, call (951) 461-9584.


<strong>January</strong> <strong>2018</strong><br />

Time for<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

23<br />

<strong>January</strong> seems like the perfect time<br />

to reset in several areas of our lives.<br />

It’s also a great time for detoxification.<br />

When a new year begins many of us are<br />

motivated to re-organize our lives to<br />

become healthier, happier, and more in<br />

control. Detoxing is the perfect way to<br />

revive our bodies so they can function<br />

more efficiently and gain resilience.<br />

Unfortunately, conventional medicine<br />

doesn’t always acknowledge toxicity<br />

as an important health concern, but<br />

numerous studies have shown that it can<br />

be the underlying cause to may chronic<br />

symptoms. You can compare toxins in<br />

your body to dirt in an engine. A dirty<br />

engine cannot run well because the parts<br />

won’t make contact with one another.<br />

When our bodies “biological engine”<br />

is full of toxins the communication<br />

between its major systems won’t run<br />

well. That’s why it’s important that we<br />

make time to clean our engines!<br />

How do you start a detox? Begin<br />

by lightening your toxic load.<br />

Eliminate coffee, alcohol, cigarettes,<br />

saturated fats, and refined sugars even<br />

if it’s just for a short time. These are<br />

all obstacles in your healing process.<br />

A diet that supports eliminating toxins<br />

consists of plenty of organic, fresh vegetables<br />

and fruit and moderate amount<br />

of water. Exercise is also a great detoxifier<br />

as well as a great night’s sleep. A<br />

probiotic with at least 8 to 10 strains of<br />

organisms enhances nutrient absorption<br />

and decreases inflammation.<br />

Once you have things running<br />

smoothly on the inside, it’s time to focus<br />

on the outside. Start by exfoliating 2<br />

to 3 times a week with cleanser that has<br />

exfoliating particles. Using a clay mask<br />

1- 2 times a week is also a helpful way<br />

to pull out impurities in the skin. Now<br />

that you’ve whisked away the oil and<br />

dead skin, maintain it by using a moisturizer<br />

with sunscreen and antioxidants<br />

like Vitamin C.<br />

I encourage you to start off this<br />

year with a detox! There are also<br />

several programs out there that you<br />

can research that fit your budget and<br />

schedule if you’d like to have a specific<br />

plan. Make this year the year that you<br />

reclaim your health!<br />

Monique deGroot is the owner of Murrieta<br />

Day Spa which is located at 41885<br />

Ivy St. in Murrieta.<br />

Healthy<br />

Living<br />

by<br />

Tina Monique M. Gottlieb, deGroot D.C.<br />

Michelle’s Place Hosts Educational Seminar on<br />

Nutrition and Cancer<br />

Michelle’s Place is thrilled to host<br />

an educational seminar - Nutrition and<br />

Cancer: New Research and Resources<br />

- Tuesday, <strong>January</strong> 9th from 6:30 - 8:00<br />

pm at the Center in Temecula. Jerry<br />

Hizon, MD is a family medicine and<br />

primary care sports medicine physician<br />

in Murrieta will lead the seminar.<br />

Good nutrition is important for<br />

cancer patients. Eating the right kinds<br />

of foods before, during, and after cancer<br />

treatment can help the patient feel better<br />

and stay stronger. Nutrition therapy<br />

is used to help cancer patients keep a<br />

healthy body weight, maintain strength,<br />

keep body tissue healthy, and decrease<br />

side effects both during and after treatment.<br />

Recently, the ketogenic diet has<br />

received attention for its successes in<br />

reducing tumor size. This will be a major<br />

focus of linking nutrition and cancer.<br />

Jerry Hizon, MD, specializes in<br />

family practice and medical services<br />

for athletes, people who enjoy sports<br />

recreationally, and those interested in<br />

complementary medicine. In the past,<br />

he has worked as a sports physician for<br />

a number of professional football events<br />

including serving as the medical team<br />

physician for the San Diego Chargers.<br />

As a sports physician and nutrition<br />

coach, Dr. Hizon is proud to serve his<br />

community as well as his private practice<br />

patients.<br />

Over the past two years, he has<br />

transitioned to a ketogenic diet, and has<br />

researched the many benefits it can bring<br />

to cancer patients. A ketogenic diet can<br />

help to increase energy, alleviate stress<br />

level and achieve an overall decrease in<br />

physiological inflammation. Whether<br />

you’re looking to lose weight, manage<br />

a chronic medical condition, or simply<br />

want to overhaul your eating habits,<br />

changing your diet for the better is one<br />

of the best ways to improve your overall<br />

health.<br />

This seminar is open to the public.<br />

To RSVP visit michellesplace.org/<br />

seminar-rsvp or call (951) 699-5455.<br />

Michelle’s Place is a full-service breast<br />

cancer resource center providing free resources<br />

to women and families impacted<br />

by breast cancer in our community. The<br />

Center is located at 27645 Jefferson<br />

Avenue, Suite 117 in Temecula.


THE VALLEY BUSINESS JOURNAL<br />

24 www.TheValleyBusinessJournal.com<br />

<strong>January</strong> <strong>2018</strong><br />

To our greatly valued advertisers and<br />

friends - thank you for your business<br />

in 2017. It has been a pleasure helping<br />

you reach your goals, and we look<br />

forward to serving you again in <strong>2018</strong>.<br />

We wish you a wonderful new<br />

year filled with abundance, joy, and<br />

treasured moments.<br />

May this year be your best<br />

year ever!<br />

Linda Wunderlich,<br />

~ Editor/Publisher/CEO


<strong>January</strong> <strong>2018</strong><br />

Coasting Downhill in Neutral<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

25<br />

REAL ESTATE<br />

by by<br />

Gene Steve Wunderlich Fillingim<br />

Well, we’re in the home stretch of<br />

2017 and we’re just kind of coasting<br />

through the next few weeks, down a<br />

gentle slope applying neither gas nor<br />

brakes. Kind of like when you were in<br />

college and too broke to buy gas so you<br />

saved a few pennies by free-rolling your<br />

car whenever you could. (Or was that<br />

just me?) With the possible exception<br />

of Congressional Republicans, there’s<br />

no sense of urgency right now. Let’s<br />

get through this year and see what <strong>2018</strong><br />

brings. Depending on what H.R.1. finally<br />

looks like, and which ‘expert’ you listen<br />

to, the housing market will either be a<br />

little better, a little worse, or about the<br />

same next year. I agree.<br />

Regardless, we’ll still be facing a<br />

housing shortage of staggering proportion<br />

in California - about 1 million units<br />

short of what’s needed over the past decade.<br />

Our region currently leads the state<br />

in construction job growth right now so<br />

that means our cities are addressing the<br />

issue. Thank you. I know it’s a balancing<br />

act between adding more residents,<br />

keeping traffic moving, and bringing in<br />

more commercial base and jobs, but our<br />

region appears to be doing a far better job<br />

than many parts of the state.<br />

We’re finally starting to see an influx<br />

of those long-anticipated Millenial<br />

buyers moving into the market. Economists<br />

have been predicting this wave<br />

for the past five years and the leading<br />

edge of that wave started in 2017, albeit<br />

with a trickle rather than a flood. That’s<br />

probably good news because with the<br />

constrained inventory, a flood of new<br />

buyers would simply force prices into an<br />

even steeper appreciation incline which<br />

would, in turn, eliminate many of those<br />

new buyers from the market. In 2017,<br />

first-time buyers held steady at 34% of<br />

the market nationwide, (-30% in CA), but<br />

that’s well under the 40% historical rate<br />

considered to be a ‘normalized’ market. It<br />

should come as no surprise that if you’re<br />

a millennial living in California, buying<br />

your first home doesn’t come any harder,<br />

according to a recent survey. California<br />

ranked as the toughest state in the nation<br />

for first-time home buyers.<br />

Closer to home, November sales<br />

were a little more lackluster than anticipated.<br />

Not only were sales down 11%<br />

month-over-month (941 / 837), they<br />

were down 14% from last November.<br />

Based on pending sales in the pipeline<br />

for December, my prediction of 12,000<br />

sales for the region this year may be a<br />

bit rosy. We should still finish the year<br />

slightly ahead of last year, but by a slim<br />

margin of 2% of less.<br />

But while sales are definitely slowing<br />

toward year-end, prices continue<br />

their upward trajectory rising another<br />

1% month-over-month and maintaining<br />

a 7% lead year-to-date over 2016. Our<br />

regional price appreciation is slightly<br />

better than the state median increase of<br />

6.1%, while our median price remains<br />

nearly $200,000 below the state median<br />

(CA: $546,430 / SWCA: $350,009).<br />

Price stratification is forcing buyers out<br />

of coastal and urban core areas to more<br />

affordable inland areas. That same stratification<br />

prompts buyers who may find<br />

themselves priced out of local markets<br />

like Temecula and Murrieta to find their<br />

dream home in Menifee, Perris and<br />

Hemet.<br />

Inventory continues to be the sticking<br />

point, dropping another 7% monthover-month<br />

and declining 22% from last<br />

year. Our inventory has been on an almost<br />

steady decline. Since hitting peaks of<br />

2,500+ units back in mid-2015, it’s just<br />

1,618 units today. It doesn’t take a math<br />

major to figure out that if your inventory<br />

has been dropping for the past three<br />

years while sales have been increasing,<br />

you’re exerting upward price pressure<br />

as demand continues to outstrip supply.<br />

The statewide Housing Affordability<br />

Index (HAI) fell to 29% last month,<br />

meaning just 29% of our residents could<br />

afford a median price home in the state!<br />

Our region currently enjoys a 39% HAI,<br />

which isn’t great but better than most.<br />

Across the region we’ve got just a 1.9<br />

month supply of homes for sale, which<br />

is less than the 3 month supply statewide,<br />

and homes are flying off the market at a<br />

median time of 22.2 days.<br />

IF some forecasts are accurate, that<br />

enactment of H.R.1 slows demand and<br />

drops prices by some percent, maybe that<br />

will provide the breathing room our communities<br />

need to get ahead of the housing<br />

curve and infrastructure demand. I am<br />

very doubtful that the bill will have any<br />

negative impact on the housing market<br />

and will continue to suggest that SUPPLY<br />

= SOLUTION! Wishing you a healthy<br />

and prosperous New Year!<br />

Gene Wunderlich is the Government<br />

Affairs Director for Southwest Riverside<br />

County Association of Realtors. If you<br />

have questions on the market, please contact<br />

me at GAD@srcar.org or to keep up<br />

with the latest legislative and real estate<br />

trends go to http://gadblog.srcar.org/.


THE VALLEY BUSINESS JOURNAL<br />

26 www.TheValleyBusinessJournal.com<br />

<strong>January</strong> <strong>2018</strong><br />

Transforming in <strong>2018</strong><br />

CONTINUED FROM PAGE 1<br />

Dust off the business plan and see<br />

how you executed over the past year<br />

looking for improvement opportunities.<br />

Self-inspect with an honest<br />

Strengths, Weaknesses, Opportunities<br />

and Threats (SWOT) analysis and develop<br />

appropriate initiatives and mitigation<br />

plans. To prime your thinking<br />

consider these two areas.<br />

No matter what industry, how large<br />

or small your business, how can you<br />

provide better value and innovation?<br />

In their book Blue Ocean Strategy,<br />

Chan Kim and Renee Mauborgne talk<br />

about value innovation, where “instead<br />

of focusing on beating the competition,<br />

you focus on making them irrelevant<br />

by creating a leap in value for buyers<br />

and your company, thereby opening<br />

up new and uncontested market<br />

space”. It is true that industries never<br />

stand still and they are continuously<br />

evolving. How about your industry?<br />

Think back a few years observing how<br />

it has changed. Hopefully you have<br />

come along with it. Do you offer new<br />

products or services? How are they<br />

delivered and marketed? Do you offer<br />

something that makes you the number<br />

one choice of customer’s?<br />

A second wave of change making<br />

its way through industry is Digital<br />

Transformation. This is simply about<br />

turning technology into business<br />

transformation. This might include<br />

flexible capacity capabilities or cloud<br />

and hybrid cloud usage. Both will be<br />

at an all-time implementation high<br />

this year. The questions to ask are,<br />

how do you use technology today and<br />

what better ways can you use it in the<br />

New Year? The use of tablets to bring<br />

point of sale to the customer or product<br />

information in the hands of the on-floor<br />

personnel are excellent examples. Is it<br />

time to upgrade some technology and<br />

implement a new style of IT? Lots<br />

of questions to ask in this area but be<br />

assured, your competition is looking<br />

at it. The best to you in <strong>2018</strong>.<br />

Ted Saul is a business coach that assists<br />

with Business Plans and Project<br />

Management. He holds a master certificate<br />

in project management and has<br />

earned his MBA from Regis University.<br />

Ted can be reached on LinkedIn,<br />

TedS787 on Twitter or emailing Ted@<br />

tsaul.com.<br />

by<br />

by<br />

Ted Saul,<br />

Steve Fillingim<br />

Sr. Staff Writer<br />

Share your expertise<br />

Your Local Chambers<br />

Temecula Valley Chamber of Commerce<br />

www.temecula.org<br />

Murrieta/Wildomar Chamber of Commerce<br />

www.MWCoC.org<br />

Menifee Valley Chamber of Commerce<br />

www.menifeevalleychamber.com<br />

Lake Elsinore Valley Chamber<br />

www.lakeelsinorechamber.com<br />

Hemet/San Jacinto Valley<br />

Chamber of Commerce<br />

www.hsjvc.com<br />

See how the chambers can help your business.<br />

People are looking for what you know.<br />

Write articles for The Valley Business Journal<br />

and be the expert in your field.<br />

Contact publishertvbj@verizon.net for more information.


<strong>January</strong> <strong>2018</strong><br />

Southwest Healthcare System Recognized<br />

CONTINUED FROM PAGE 1<br />

Southwest Healthcare System was recently<br />

recognized for being a long-standing<br />

member of the Temecula Valley<br />

Chamber of Commerce for 35 years. For<br />

over three decades, the hospital system has<br />

been a strong supporter of the chamber and<br />

its mission to promote positive economic<br />

growth while protecting the environment<br />

for all businesses and by doing so, assisting<br />

in supporting the programs which<br />

preserve and improve the quality of life<br />

for the entire community.<br />

Southwest Healthcare is one of the<br />

leading employers in Southwest Riverside<br />

County and partners with a wide variety of<br />

local and regional businesses. When the<br />

hospital system looks to develop a healthcare<br />

related event, a strategic business<br />

relationship, or to work with institutions<br />

of higher learning, they focus on local or<br />

regional businesses so that the hospital,<br />

business, and our communities, reap the<br />

benefits of people helping people and<br />

business helping business.<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

“It is an honor to receive this recognition<br />

and more importantly it is with gratitude<br />

that we serve alongside the business<br />

community enhancing our already vibrant<br />

and thriving communities,” stated Brad<br />

Neet, Chief Executive Officer.<br />

Inland Valley Medical Center is the only<br />

hospital in the region to offer Level II<br />

Trauma Services, the region’s only Total<br />

Joint Center and is a nationally recognized<br />

center for weight-loss surgery by the<br />

Metabolic and Bariatric Surgery Accreditation<br />

and Quality Improvement Program.<br />

Rancho Springs Medical Center features<br />

the largest Women’s Center in the region<br />

which includes the Rady Children’s Neonatal<br />

Intensive Care Unit (Rady San Diego:<br />

Ranked 5th in the nation for neonatal<br />

care) and the da Vinci © Robotic Surgical<br />

System performing the region’s first virtually<br />

no-scar single site procedures.<br />

“<br />

It is an honor to receive this recognition<br />

and more importantly it is with gratitude<br />

that we serve alongside the business<br />

community enhancing our already vibrant<br />

and thriving communities,” stated Brad<br />

Neet, Chief Executive Officer<br />

27<br />

How Reliable is Your Backup?<br />

TECHNOLOGY<br />

by<br />

by<br />

Stefani<br />

Steve Fillingim<br />

Laszko<br />

If you are still reading this after<br />

reading my title, thank you -- though<br />

I am sure you’re thinking why is there<br />

another article on backup, right? Though<br />

this topic has already been covered we<br />

are still finding companies not protected.<br />

In the last 3 months we have had 2 new<br />

customers come to us with significant data<br />

loss. We’re talking shut the business down<br />

loss. Thankfully in both situations we were<br />

able to recover the data but what these 2<br />

companies also have in common is they<br />

thought they had a sufficient backup solution<br />

in place. They also spent thousands of<br />

dollars with us in man hours and expensive<br />

software to recover their data.<br />

Many considerations go into determining<br />

what type of backup makes the<br />

most sense for your business data. Onsite<br />

versus offsite, how much retention, how<br />

many computers and servers, how often<br />

you want to backup, etc. are all things to<br />

be considered. The three main options of<br />

computer backup are tape drive, disk to<br />

disk and cloud.<br />

Tape drive backup is the oldest<br />

method of backing up but it is still very<br />

reliable when used correctly though it<br />

does require human intervention. Along<br />

with being relatively expensive, a tape<br />

drive backup will not be of any use if the<br />

tapes are left onsite and a disaster occurs.<br />

I’ve heard of employees taking the tapes<br />

home with them but then you also run the<br />

risk of something happening to it when<br />

it’s out of the office.<br />

USB drives, external hard drives<br />

and network drives are all examples of<br />

Disk to Disk (D2D) backup systems.<br />

Compared to a tape backup system,<br />

a D2D solution is less expensive and<br />

much quicker. Again though, human<br />

intervention is involved and<br />

for higher level of protection the<br />

devices should not be kept under<br />

the same roof.<br />

Cloud backup solutions are<br />

understandably becoming the standard<br />

among small to medium size<br />

businesses. Most importantly, cloud<br />

solutions are safe from burglary and<br />

natural disasters, easily accessible<br />

from an Internet connection and<br />

there’s no physical device to lose<br />

or break. Human intervention is<br />

also minimal; often you are just<br />

looking for a “backup successful”<br />

indicator. The downside is that<br />

you’re entrusting your information<br />

to someone else so you must feel<br />

comfortable with a company you<br />

are working with and ensure that<br />

they are utilizing proper safeguards<br />

such as encryption.<br />

Back up is a boring topic but ridiculously<br />

important. You may even think<br />

you’ve got a stellar system in place but<br />

have you tested it? Do you have an onsite<br />

backup for quick retrievals and an offsite<br />

backup for complete restores? As much<br />

as you’d like to deal with this topic once<br />

and then move on it really does need to<br />

be an ongoing business function much<br />

like balancing your books every month. A<br />

backup system can be reporting positive<br />

backups but if you are not periodically<br />

verifying the integrity of the data, you<br />

may have a false sense of security.<br />

Regardless of the method you<br />

choose, proper setup, ongoing verification<br />

of successful backups and periodic<br />

testing is the key to protecting your data.<br />

Just ask someone who has lost their<br />

QuickBooks files or years of customer<br />

data and they’ll tell you how important<br />

it is to have a proper backup solution in<br />

place, giving you the peace of mind that<br />

your data is protected.<br />

Mythos Technology is an IT consulting<br />

and management firm. For more information,<br />

please visit www.mythostech.com


THE VALLEY BUSINESS JOURNAL<br />

28 www.TheValleyBusinessJournal.com<br />

<strong>January</strong> <strong>2018</strong><br />

Senator STONe Honors<br />

CONTINUED FROM PAGE 1<br />

On Thursday, December 14th,<br />

Senator Jeff Stone (R-Riverside County)<br />

presented his 2017 ‘Large Business<br />

of the Year” Award to BMW Management,<br />

owners and operators of Sizzler<br />

restaurants in the 28th Senate District<br />

and across California.<br />

“It was an honor to present this<br />

award to Gary and Sally Myers and<br />

BMW Management for all they have<br />

done for more than 34 years in our<br />

community,” said Senator Stone. “Not<br />

only have they been great business<br />

leaders in the community, they’ve been<br />

good friends.”<br />

In 1983 Gary and Sally moved to<br />

Temecula and decided to take a chance<br />

and open their first Sizzler restaurant<br />

on Jefferson Avenue. At that time the<br />

population of Southwest Riverside<br />

County was less than 15,000 people<br />

and Temecula had only three, small<br />

restaurants.<br />

Within five years, BMW management<br />

opened new Sizzler restaurants<br />

in Moreno Valley, Fallbrook, Banning<br />

and Lake Elsinore. These days BMW<br />

management operates nearly two<br />

dozen Sizzler restaurants from Sacramento<br />

to San Diego. The company<br />

employs over 1,000 people, many of<br />

them 10 to 15 year veterans.<br />

“It’s not easy to do business here<br />

in California,” Senator Stone said.<br />

“But Gary and Sally have the formula<br />

down. They know how to build more<br />

restaurants, and create more jobs, and<br />

for that we’re grateful.” The Myers<br />

are committed to their family business<br />

and are passionate about the hospitality<br />

industry. “This is a very special honor,<br />

especially when you know the gentleman<br />

who is presenting the award and<br />

all he has accomplished,” said Sally<br />

Myers. “It’s nice to know that we are<br />

working together with Senator Stone<br />

to bring together community spirit,<br />

to lead by example and to also show<br />

people that we care.”<br />

This year marks the 26th anniversary<br />

of the Student of the Month<br />

program which was founded by Sally<br />

Myers in Temecula in 1991. The program<br />

has since expanded to include<br />

school districts in Murrieta, Lake Elsinore<br />

and Perris/Menifee. “We don’t<br />

give enough recognition to our young<br />

people,” said Senator Stone. “The<br />

Student of the Month program sends a<br />

positive message to our students here<br />

Southwest Riverside County.”<br />

That same day Senator Stone presented<br />

his ‘Small Business of the Year’<br />

Award to The Mill Restaurant in Murrieta.<br />

Co-owner Adam Bouvet accepted<br />

the award on behalf of his partner<br />

Linda Westfall and the restaurant staff.<br />

“Since opening more than two decades<br />

ago in Downtown Murrieta, The Mill<br />

has been Murrieta’s hometown restaurant,”<br />

said Senator Stone. “In addition,<br />

their charitable efforts have supported<br />

hundreds of events over the years and<br />

contributed greatly to the quality of<br />

life in Southwest Riverside County.”<br />

The Mill celebrates Murrieta’s rich<br />

history. The restaurant is named for<br />

the century-old elevated grain mill on<br />

the city’s west side that served farmers<br />

from across the region for decades.<br />

PHOTOL JOHN HUNNEMAN


<strong>January</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

29<br />

Temecula Now Offering Indoor and Outdoor<br />

Pickleball Courts by Popular Demand<br />

The City of Temecula is excited<br />

to announce that Pickleball is now<br />

available at various city locations. The<br />

game is a cross between tennis, badminton,<br />

and ping pong. Players use a<br />

graphite paddle and a hard, lightweight,<br />

plastic whiffle-ball to play on a badminton-sized<br />

court.<br />

Pickleball is a fast-growing sport<br />

that is fun for people of all ages. Many<br />

people around the country are finding<br />

that Pickleball is fun and provides physical<br />

activity without the wear-and-tear<br />

of other sports. We invite you to come<br />

check out the sport at one of the three<br />

locations.<br />

INDOOR COURT: Community<br />

Recreation Center (30875 Rancho Vista<br />

Road) Courts are open for adults 18<br />

years of age and older on Sunday from<br />

5:00 pm to 7:00 pm. Courts are open for<br />

teens (upon request) Monday through<br />

Friday from 2:45 pm to 4:00 pm. Equipment<br />

is available for checkout. Please be<br />

sure to check the monthly gym calendar<br />

for future open play time changes at<br />

www.TemeculaCA.gov/gym.<br />

OUTDOOR COURTS: Margarita<br />

Community Park (29119 Margarita<br />

Road) Pala Community Park (44900 Temecula<br />

Lane) Outdoor courts are open<br />

on a first come, first served basis from<br />

8:00 am to 10:00 pm. Please bring your<br />

own equipment, as it is not available for<br />

checkout at these two locations.<br />

For more information on Pickleball<br />

or other Sports inquiries,<br />

please call (951) 694-6480 or visit<br />

www.TemeculaCA.gov.<br />

TemeculaCA.gov<br />

1099 vs w2<br />

CONTINUED FROM PAGE 1<br />

Considering the hefty penalties that<br />

come along with misclassification, it is<br />

vital to be aware of the many different<br />

variables that come into play when<br />

distinguishing between an independent<br />

contractor and an employee. This article<br />

will provide a basic understanding of the<br />

key points to focus on when hiring and<br />

filing from here on out.<br />

The IRS breaks this question down<br />

into three general categories:<br />

1. Behavioral Control: Does the<br />

company dictate how the worker<br />

does his/her job? The bullets below<br />

outline some examples of what may<br />

be taken into consideration when<br />

making this distinction.<br />

• When and where the work will<br />

be done.<br />

• What tools or equipment will<br />

be used.<br />

• Who will be hired to provide<br />

assistance.<br />

• Where any supplies or additional<br />

services will be purchased<br />

from.<br />

• Who will perform specific aspects.<br />

• What sequence the work will be<br />

performed in.<br />

2. Financial Control: Does the worker<br />

have a large amount of reimbursed<br />

business expenses? Who<br />

is responsible for covering fixed<br />

ongoing costs towards completing<br />

the work? Is the worker available<br />

to seek new business on the open<br />

market? Is the worker paid a salary/<br />

on an hourly basis or are they paid<br />

a flat fee for the work? (Exceptions<br />

to the last factor would be lawyers,<br />

personal trainers, etc. who are independent<br />

but paid on an hourly<br />

basis.)<br />

3. Relationship: Does the worker<br />

receive employee-type benefits<br />

like insurance, 401k, vacation/sick<br />

pay, etc.? What does the contract<br />

between the company and worker<br />

state about the intended relationship?<br />

Although the information above is a<br />

great place to start, much like anything<br />

else with the IRS, there are countless<br />

intricacies that come into play when deciding<br />

how to properly classify workers<br />

who receive compensation from your<br />

company. Please give us a call at (951)<br />

719-1515 if you would like to sit down<br />

with one of our tax specialists to ensure<br />

your company is in total compliance with<br />

the IRS and their regulations.


THE VALLEY BUSINESS JOURNAL<br />

30 www.TheValleyBusinessJournal.com<br />

<strong>January</strong> <strong>2018</strong><br />

Regional On-Air News for<br />

Riverside County<br />

Riverside County has a lot to offer<br />

their residents but there is one thing<br />

missing – A Local News Program. Turn<br />

on the television and you’ll see news<br />

from San Diego or Los Angeles, but<br />

not Riverside County. The nonprofit<br />

JDS Creative Academy plans to fill<br />

that gap with Riverside County News.<br />

Through their partnership with the Inland<br />

Regional Center and Mount San<br />

Jacinto Community College, JDSCA<br />

will start producing a weekly regional<br />

current event and community information<br />

news analysis program all while<br />

providing hands-on job training skills to<br />

young adults with autism. In addition,<br />

JDSCA’s state approved apprenticeship<br />

is staffing up with MSJC’s students to<br />

earn while they learn all while providing<br />

a local county news program for its<br />

citizens.<br />

“Both the Apprentices and the Inland<br />

Regional participants will learn all<br />

aspects of video production, which includes<br />

running a Production Studio and<br />

putting out a regional community news<br />

show,” said JDSCA Founder Diane<br />

Strand. “A great thing about learning a<br />

trade in the arts is that it lends itself to<br />

cross training opportunities. Producing<br />

a news program will teach skills in<br />

logistics and scheduling, technology,<br />

communications, and engineering. It’s<br />

our goal to give these young adults the<br />

knowledge and job-skills needed that<br />

allow them to become independent<br />

and prosper – whether they work in<br />

television news, another related Production<br />

Art trade or a different industry<br />

altogether.”<br />

JDSCA is a state-approved apprenticeship<br />

program is currently interviewing<br />

applicants to fill key production<br />

roles. In addition, JDSCA is looking<br />

for Entertainment-industry experienced<br />

professionals to provide instruction, and<br />

ensure that the program is consistently<br />

produced and distributed. JDSCA plans<br />

to launch Riverside County News in<br />

early Spring, <strong>2018</strong>.<br />

JDSCA also has a full slate of<br />

events scheduled for the <strong>2018</strong> year:<br />

On Sunday <strong>January</strong> 21st, 1:30 – 4:00<br />

p.m. JDSCA is bringing back their<br />

popular Artist Experience event, which<br />

features an open mic talent show and<br />

a fine art exhibition. Talent and Artist<br />

Submissions now being accepted. This<br />

event is open to the public and costs<br />

just $5.00 to attend. The money raised<br />

by this event will go towards JDSCA’s<br />

At-Risk Youth Scholarship Fund.<br />

JDSCA’s 2nd annual three-day Digifest<br />

Temecula event will be held April<br />

13th, 14th, 15th and will consist of various<br />

digital exhibits, renowned industry<br />

speakers, workshops, screenings and a<br />

grand finale awards banquet. Digifest<br />

offers a competition with a unique<br />

opportunity for students, amateurs and<br />

professionals to present their exceptional<br />

digital work in several digital mediums.<br />

Entries will be accepted through<br />

March 30, <strong>2018</strong>. For information, go to<br />

digifesttemecula.org.<br />

JDSCA’s Spring semester programs<br />

begin the week of <strong>January</strong> 29, <strong>2018</strong>.<br />

For more information about classes and<br />

events, go to JDSCA.org, call 951- 296<br />

6715, or stop by and take a tour. They<br />

are located at 28069 Diaz Road, Suite<br />

D, E, & F, Temecula, CA 92590<br />

JDS Creative Academy (JDSCA), is<br />

a nonprofit 501c3 organization in Temecula,<br />

servicing the entire Temecula<br />

Valley and surrounding regions with a<br />

mission to inspire, educate, and enhance<br />

achievement in workforce development<br />

by providing job skills and hands-on<br />

training in the visual, performing and<br />

digital arts. JDSCA works with foster<br />

and at-risk youth, autistic young adults,<br />

and the mainstream population, creating<br />

cross-collaborative enrichment creative<br />

environment for job skills training and<br />

enrichment.


<strong>January</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

31<br />

10th Annual Rock the Oaks<br />

Oak Grove Center rings in the<br />

New Year with the 10th Annual Rock<br />

the Oaks, live music festival benefitting<br />

the Arts and Autism Programs.<br />

Rock the Oaks has evolved over the<br />

past decade expanding the audience<br />

as well as its connection to local and<br />

regional artists. The 10th Annual<br />

Rock the Oaks will include a handful<br />

of new artists performing for the first<br />

time and bring back Fan Favorites<br />

from the past decade. Rock the Oaks<br />

kicks off its first show Friday, <strong>January</strong><br />

26th at 7 pm, at The Bridge Church<br />

and continues through the weekend<br />

with a matinee show on Saturday,<br />

<strong>January</strong> 27th at 2 pm leading into<br />

their final show Saturday evening<br />

at 7 pm.<br />

Rock the Oaks showcases artists<br />

of all kinds, from Pop, Rock and<br />

Country singers to Gospel, Blues and<br />

Broadway performances; the show<br />

is filled with great entertainment for<br />

the entire family! Each show has an<br />

unique line-up including all different<br />

genres. The Saturday matinee show<br />

goers are in for some fun as there will<br />

be a live sing-off between 3 groups to<br />

compete for the “Golden Mic Award”<br />

and the audience will cast their vote<br />

for the winner.<br />

Rock the Oaks will be returning<br />

to the state of the art, 1500-seat venue<br />

at The Bridge Church in Murrieta.<br />

Tammy Wilson, Oak Grove CEO,<br />

is excited to see artists from the past<br />

return this year to celebrate the 10th<br />

year milestone. “This will be a year<br />

of great talent as well as celebration<br />

for all that has been accomplished<br />

through the arts over the past decade.<br />

The Bridge’s theater and the<br />

wonderful production elements they<br />

have made this show engaging for<br />

everyone. As our primary fundraiser<br />

for the Arts and Autism programs at<br />

Oak Grove, we are able to provide our<br />

kids with much needed artistic outlets<br />

such as visual and performing arts,<br />

dance, drama, music and more - that<br />

we would otherwise not be able to<br />

offer. The Arts are very important to<br />

their growth and healing.”<br />

Oak Grove Center is a 24-hour<br />

treatment center for at-risk and special<br />

needs youth. Funds from Rock<br />

the Oaks allow Oak Grove Center to<br />

implement life-changing art, music,<br />

dance and performing arts enrichment<br />

activities for all at-risk and special<br />

needs children and<br />

Tickets available for purchase<br />

on OakGroveCenter.org – Group<br />

discounts and 2-day festival tickets<br />

available.<br />

Show times:<br />

Friday, <strong>January</strong> 26th 7 pm,<br />

Saturday, <strong>January</strong> 27th 2 pm,<br />

Saturday, <strong>January</strong> 27th 7pm<br />

The Matinee performance on<br />

Saturday also includes a spotlight<br />

performance by the Oak<br />

Grove Performance Team.<br />

OakGroveCenter.org<br />

Melody’s Ad Works Wins Polaris Awards from Public Relations Society of America<br />

Melody’s Ad Works, Inc./Melody<br />

Brunsting won Public Relations<br />

Society of America (PRSA) Polaris<br />

awards for the 2017 Temecula Valley<br />

Balloon & Wine Festival Press Kit<br />

and Broadcast Media Relations at the<br />

PRSA-Inland Empire Annual Awards<br />

Banquet in November 2017.<br />

Independently judged by the Central<br />

Michigan chapter of PRSA, 61 entries<br />

in various categories were judged based<br />

upon research, planning, execution,<br />

evaluation, and outcome. The Polaris is<br />

the highest award in each category based<br />

upon total points earned. Melody’s Ad<br />

Works, Inc was one of nine entries in<br />

the Inland Empire.<br />

The 2017 Temecula Valley Balloon<br />

& Wine Festival press kit had followed<br />

the Festival theme of “Be There. Why<br />

Not?” and included a bumble bee cork<br />

wine stopper with the media kit. The<br />

marketing materials presented to PRSA<br />

contained all press releases, public<br />

service announcements, audio and<br />

video clips, photos and other pertinent<br />

information on a flash drive that<br />

was encased in the Bumble Bee Wine<br />

Stopper.<br />

The press kit and media relations<br />

also won top honors from the International<br />

Festivals and Events Association<br />

(IFEA) in September 2017. The 2017<br />

campaign generated 82.625 million<br />

impressions and an ad value equivalent<br />

of $1,093,852.<br />

Brunsting is among 5,000 active<br />

accredited Public Relations Practitioners<br />

(APR), as designated by the<br />

Public Relations Society of America.<br />

Accreditation is given to professionals<br />

who successfully complete a comprehensive<br />

examination process, and<br />

demonstrate their knowledge, experience,<br />

skills, and abilities in communication<br />

theory, planning, management<br />

science and practice of public relations.<br />

“It is an honor to win awards from<br />

an organization that represents the finest<br />

professionals in public relations,”<br />

Brunsting said about the awards.<br />

About Melody’s Ad Works, Inc. / Melody<br />

Brunsting - Melody’s Ad Works Inc. has<br />

been serving the Inland Empire since<br />

1989 with integrated public relations<br />

and marketing campaigns for special<br />

events, non-profits, and shopping districts.<br />

Melody Brunsting, president,<br />

serves on the ‘Visit Temecula Valley’<br />

board of directors as Secretary. She has<br />

promoted the Temecula Valley Balloon<br />

& Wine Festival for the past 17 years<br />

and created several signature events<br />

in Old Town Temecula for the City of<br />

Temecula, including the popular, annual<br />

New Year’s Eve Grape Drop.<br />

Website: melodysadworks.com<br />

Facebook: https://www.facebook.com/<br />

MelodysAdWorksInc/<br />

Twitter: @Melsadprwrks<br />

Linkedin: https://www.linkedin.com/<br />

in/melody-brunsting-apr-3381566


www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

32 <strong>January</strong> <strong>2018</strong>

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