The Address Magazine Nov-Dec 2013 #92: The Winter Issue

The Key to
Youthful
Skin
THE
MAGIC OF
REPLETION
The serum works by going beyond the surface of the skin
and focusing on the source of youthful skin – progenitor
cells. Present in the stratum basale, the lowermost layer
of the skin, progenitor cells help maintain the skin by
constantly dividing and thereby supplying new cells.
Eventually, the generation of these progenitor cells slows
down, leading to a loss of firmness in the skin. Hence,
Cosme Decorte’s research into means of rejuvenating
each and every progenitor cell has yielded one promising
solution: AQ MW Stemrise iPG, an active ingredient that
targets the under-eye area, cheeks, and nasolabial folds
to create greater cell density deep within the skin for a
definitive firmness.
• Adds plumpness, moisture and density from within,
imbuing the skin with ‘pushed-up’ firmness and lift.
• Richly and deeply moisturises the skin for a wellconditioned,
smooth appearance with less noticeable
loose pores, fine wrinkles and nasolabial fold lines.
• Skin problems associated with external stress are
rectified internally at an early stage by the functions
of mucinsome and double peptides, encouraging the
regeneration of skin cells.
• Enjoy the relaxing scent of essential oils (natural
fragrances) and sandalwood.
The AQ MW Stemrise iPG is derived from three oriental plant extracts:
Zizyphus Jujuba Fruit Extract
Harvested in Japan, this major
ingredient can often be found in
traditional Chinese herbal medicine
due to its restorative, alleviative
and calming benefits.
Eugenia Calamus Extract
Brought into Japan in ancient
times, this ingredient was
considered so valuable that it
was included in the ‘shōsōin’
(ancient treasure house) as an
imperial treasure. It is also known
as ‘hyakurika’ (100 fragrances)
because of its strong fragrance.
Acorus Calamus Root
This medicinal herb is known
for its use in ‘shobuyu’ (acorus
calamus root bath), a customary
bath carried out during the Boys’
Festival in Japan. Bathing in this
water warms the body, improves
blood circulation, and releases
tension in the nerves.