11 months ago

Selwyn Times: November 08, 2016


2 [Edition datE] Your guide to Show Homes & New Sections 11 in the Selwyn District Marketing your property – what does it mean? Marketing a property is more than presentation and advertising. Conceptually, marketing is identifying what prospective buyers are looking for then providing this. For example, larger homes and sections may appeal more to families. Young couples starting out, generally have tight budgets leading them to smaller properties, while older people may be looking to downsize. Brand new has a particular appeal however there will always be a market for established homes. Having a picture in your mind of the type of buyer will help in determining the features to emphasise. If repairs and maintenance need to be carried out before putting the property on the market, seek the advice of a real estate agent. They can advise on what tasks are worth completing and what might be unnecessary expense. Installing a new kitchen or changing the carpet may lift the house but will the expense be recouped in the sale price? On the other hand, modernising an outdated kitchen or bathroom could make a huge difference to the look of the place. Avoid going overboard unless the capital value of properties in the area justifies this. Real estate agents are in contact with prospective buyers so aware of what they are looking for. Draw on their expertise and advice to help make the most of the selling opportunity. Establishing a relevant and fair price for a property is important. Most agents calculate this based on the price properties in the area have sold for, and what a particular property has to offer. A unique or exceptional property may justify a higher price, though run-down properties can gain more than they appear to merit. This might be due to the area or other factors that suggest a good investment. When promoting a property, mix it up and be creative so your property stands out from the rest. TradeMe is a must; checked by most people looking to buy. Present the features the property offers as benefits to potential buyers. Erect a sign outside the property. People stop and look at photographs and this might spark sufficient interest for them to visit an open home. Spending a fortune on massive advertising campaigns in every media might seem a way to attract potential buyers but may be an unnecessary expense without the return. A better philosophy could be a little often. This will depend on the value of the property, your budget and how best to reach target buyers. Buyer perception is also significant. For example, properties that sit for a while can become stale. Resting the property by taking it off the market for a short time, then relisting perhaps in spring or when sales in the area appear to lift a little, can make a difference. However, if a property does not sell immediately there is no need for panic or dropping the price. It may simply be that the right buyer has not yet come along. If the mix is right your property will sell. A new home, complete on your section for only $376,900! incl GST Marbella 232m 2 Brick exterior cladding Builders of superior homes. Just one example from our range of plans. Plans are viewable in high resolution digital at Let Rob and his team work with you to produce your own unique plan. Built to last. Silver medal winner in Registered Master Builders 2016 House of the Year Awards Office & Show Home: 5 Broomleigh Drive, Faringdon, Rolleston Phone: 03 374 9172 or Rob: 021 324 876 E-mail -