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STYLE | report 23<br />
The World Cup weekend itself features a televised opening<br />
ceremony to rival the Olympics Games...<br />
Dubai World Cup.<br />
Christchurch’s Cup and Show Week is<br />
drawing ever closer, so we’re taking a look<br />
at the racing events from around the world that<br />
have influenced it, and helped shape it into the<br />
social staple that it is today. From the history of<br />
the racing tradition itself, to the origins of dress<br />
codes we’re familiar with today, we give you<br />
all the information you need to approach this<br />
racing season with your head and heels high.<br />
DUBAI WORLD CUP<br />
Running annually on the last Saturday in March,<br />
this United Arab Emirates-based race has<br />
carved out a reputation for itself in recent years<br />
as the biggest social and sporting occasion in<br />
Dubai’s calendar. The world’s richest race, with<br />
a purse of NZD$14 million, the event naturally<br />
draws in racing and entertainment elite alike<br />
from around the globe.<br />
Attendance of the races is an opulent affair<br />
in itself, with ticketing options within the<br />
state-of-the-art Meydan Racecourse starting<br />
with outdoor grandstand seating available for<br />
a modest $230. Access to the exclusive Cigar<br />
Suite, which is replete with food and beverage<br />
options and prime position over the finish line<br />
and Parade Ring, sets guests back $1800<br />
per ticket.<br />
Naturally, the event itself is about so much<br />
more than the on-track action. The curtainraiser<br />
event, which has become known as Super<br />
Saturday, takes place a couple of weeks before<br />
the Cup itself, and has earned itself a reputation<br />
as something of a dress rehearsal for the main<br />
event, allowing jockeys, trainers, and fashionistas<br />
to refine their performance.<br />
The World Cup weekend itself features<br />
a televised opening ceremony to rival the<br />
Olympics Games, and traditionally closes with a<br />
firework display, although <strong>2017</strong>’s performance<br />
saw the addition of a drone show, with LED-lit<br />
drones flying in formation against the night sky.<br />
The final drawcard of the event is always the<br />
concert, which is headlined by an international<br />
star, and is attended exclusively by ticketholders.<br />
This year, there was a 70-minute<br />
performance by the elusive Sia, with support<br />
from Maddie Ziegler.<br />
As far as the dress code in concerned, Dubai<br />
World Cup blends its own rich cultural heritage<br />
with European racing tradition to encourage a<br />
conservative and refined style of dress for males<br />
and females alike. Hemlines are preferred to be<br />
of a “modest length” of slightly above the knee<br />
or below, and recent years have seen the end<br />
of strapless and single-strapped dresses, with<br />
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