GVRL_GDL_Flipbook_01.19.18
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Frontlist Talking Points Ebk Pub Date: March 2, 2018<br />
Genetics Print Pub Date: March 2, 2018<br />
Value Proposition<br />
Clear and comprehensive introduction to the many facets of<br />
genetics<br />
• Thorough presentation of genetics in the 21 st century,<br />
including hot topics such as touch DNA<br />
• Includes foundational concepts, key scientific and historical<br />
themes, ethical issues, and advances in the science<br />
• Covers all of traditional genetics as well as medical, human,<br />
molecular, and population genetics, genomics, and<br />
proteomics<br />
At a Glance:<br />
Print Price: $630; Ebook Price: $693 (T1), $850.50 (T2), $1,134<br />
(T3)<br />
4 volumes; ~340 pages/vol. (~1350 total pages); full color<br />
~65 entries per volume (260 total entries)<br />
Print ISBN: 9781410380791<br />
eBook ISBN: 9781410380807<br />
Previous Edition Information<br />
4 volumes; 1,233 total pages; 253 total entries. $761 print.<br />
1,747 print units sold ($445k revenue); 1,006 e-book units sold ($149k revenue)<br />
A significant revision of the earlier 2003 edition, Genetics will reassess and rewrite the entries to make them<br />
accessible for eighth through twelfth grade reading levels. Feedback from customers indicates it should be<br />
accessible for an upper middle school audience, where genetics is included in the Next Gen Science Standards<br />
for 8 th grade, yet broad enough in topical coverage to assist high schoolers grappling with genetics coursework.<br />
Coverage will also be expanded by offering a thorough presentation of genetics in the 21 st century, highlighting<br />
hot topics such as touch DNA.<br />
Color photos, charts, and graphs will display the content in an engaging manner. High school and middle school<br />
teachers will be consulted on what further elements could be created or used to assist students in digesting the<br />
content (e.g., call out boxes, embedded videos). The appendix will include a guide for instructors with tips on<br />
how to use the content for various curricula (including homeschoolers).<br />
Its 250 entries will include foundational concepts, key scientific figures (e.g., Mendel) and historical themes,<br />
ethical issues (e.g., cloning, GMOs), and advances in the science (e.g. DNA sequencing to test for genetic<br />
disorders, Human Genome Project).<br />
The set encompasses all of traditional genetics (such as inheritance, genes, chromosomes, and the nature vs.<br />
nurture debates) as well as coverage on medical, human, molecular, and population genetics, genomics, and<br />
proteomics.<br />
Advisors<br />
1
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