GVRL_GDL_Flipbook_01.19.18

Brands and Their Companies
Edition Number: 42
Pub date: January 2018
e-ISBN-13: 978-1-4103-2614-0 (GDL)
Price: See tiered pricing
ISBN-13: 978-1-4103-2607-2 (6 vol. soft-cover set)
Print price: $2034
AT A GLANCE:
Profiles nearly 100,000 US companies and more than 200,000 trademarked brands are
profiled.
New brands and companies are added to each edition
Available in 6 soft-cover print volumes
Active content is available online as part of the Gale Directory Library and Business
Insights
MARKET/AUDIENCE
Primary users: Business school students, entrepreneurs, marketing professionals, public
library patrons.
SEARCHING (GDL):
Ability to search by company, brand name, brand description, and more
Most listings provide company contact information, including websites and social media
links when available
Sample Searches:
o A student researching brands produced by Coca Cola can search under Organization
Name for “Coca Cola”, receiving results for each brand the company produces or
once produced.
o Researcher seeking to find out if a brand is still produced can search by brand name,
receiving results indicating if the brand is now out of production.
o If a brand has been sold to another company, multiple records will be returned,
indicating where the brand is now produced. For example, a search of “Pringles”
returns two records: One for Procter and Gamble, the former manufacturer, and one
for Kellogg’s, the current manufacturer.
COMPELLING REASONS WHY A LIBRARY NEEDS THIS TITLE:
Easy to use alphabetical listings allow users to easily find what they’re looking for
Maintains historical perspective, providing information for companies that are no longer
operating, as well as brands that have been discontinued by the manufacturer
*PRICING AND PUBLICATION DATES ARE SUBJECT TO CHANGE
For more information, please visit the Gale, Cengage website at www.gale.cengage.com