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Business <strong>Life</strong>: Finance<br />

Business <strong>Life</strong><br />

In <strong>2017</strong>, prepare for the<br />

concensus view to flip<br />

I<br />

hope you all enjoyed the<br />

Christmas and New Year<br />

break and had sufficient time<br />

to consider your investment<br />

options and outlook for the<br />

upcoming year.<br />

Over the break I used the<br />

time to read some relevant<br />

books in order to prepare<br />

myself as much as possible for<br />

the coming year’s surprises.<br />

Four of the books were<br />

related to the US Presidential<br />

scenario: ‘The Making of<br />

Donald Trump’ by David Cay<br />

Johnston; ‘Great Again – How<br />

to fix our crippled America’<br />

by Donald Trump; ‘Electing<br />

Donald Trump’ by Newt<br />

Gingrich and Clair Christensen;<br />

‘How Donald Trump won the<br />

2016 Election’ by Alexander<br />

Davis; and for self-education<br />

purposes ‘Ian Fleming: A<br />

Biography’ by Andrew Lycett.<br />

All very illuminating and<br />

interesting publications. What<br />

is crystal clear is that the <strong>2017</strong><br />

investment year will be full of<br />

surprises. The consensus view<br />

will, more often than not, be<br />

turned completely on its head.<br />

The usual geo political worries<br />

will be amplified as Donald<br />

Trump continues to negotiate<br />

new deals and re-negotiate<br />

old ones with countries and<br />

companies.<br />

It is important to bear in<br />

mind that Trump is a “pluses<br />

and minuses” thinker. Wall<br />

52<br />

Street and Washington, by<br />

contrast, think in terms of<br />

multiples and percentages.<br />

Trump is above all a<br />

dealmaker. This is what he<br />

loves most and what he excels<br />

at. He is not concerned with<br />

macro-economics. He wants to<br />

negotiate the best deal he can.<br />

Right now, Trump is<br />

playing the ‘New CEO move’.<br />

That involves moving fast<br />

and decisively on day one<br />

to set the mood for the rest<br />

of the Presidential term. So<br />

far Donald Trump has set<br />

the mood as an aggressive<br />

negotiator on behalf of the<br />

country, clawing and fighting<br />

for every American job. So<br />

far so good and consumer<br />

confidence has soared since<br />

the election.<br />

In the past, US trade<br />

agreements were made by<br />

Washington lawyers. The<br />

FEBRUARY <strong>2017</strong><br />

other side employed their best<br />

and brightest to negotiate<br />

trade deals. In the Trump<br />

Administration, America’s<br />

most capable negotiators will<br />

be the ones re-negotiating old<br />

trade agreements and any new<br />

ones.<br />

The Trump government will<br />

likely be run by some seven<br />

or eight individuals, namely<br />

the Secretary of State (Rex<br />

Tillerson), the Secretary of<br />

the Treasury (Steve Mnuchin),<br />

the Attorney General (Jeff<br />

Sessions), head of the newly<br />

formed National Trade Council<br />

(Peter Navarro), National<br />

Security Advisor (Lt. General<br />

Michael T. Flynn), Secretary<br />

of Defence (General James<br />

Mattis), the Secretary of<br />

Commerce (Wilbur Ross) and<br />

Vice-President-elect Mike<br />

Pence. (Clearly, Steve Bannon,<br />

White House Chief Strategist<br />

and Jared Kushner, Trump’s<br />

son-in-law, will be major<br />

powers behind the throne.)<br />

However, Trump will be less<br />

radical than people think.<br />

Every decision or action<br />

by the new Administration<br />

will be focused on getting<br />

re-elected. Trump will only<br />

pick battles that are winnable<br />

and he will only implement<br />

as much change as he thinks<br />

the American population can<br />

handle and adjust to before<br />

the next election. (Assuming<br />

he wins re-election, his second<br />

term will be the time for<br />

radical change.)<br />

with Simon Bond<br />

Trump is a master of<br />

symbolism, turning a small<br />

action, such as jobs at Ford<br />

and Carrier, and cost overruns<br />

for Air Force One, into the<br />

appearance of a major victory.<br />

Trump knows how to make his<br />

actions as visible as possible,<br />

even if they are more symbolic<br />

than real. He wants to avoid<br />

major “amputation” – to<br />

use the words of one astute<br />

observer – because he doesn’t<br />

want the US economy to be<br />

weak before the next election.<br />

Suppose that inflation<br />

surprises on the upside, and<br />

long-term interest rates head<br />

sharply higher.<br />

There is an enormous<br />

number of investors who have<br />

purchased long-term assets<br />

with short-term financing<br />

which personifies the classic<br />

characteristics of a financial<br />

squeeze. These investments<br />

were made on the premise<br />

that interest rates would stay<br />

“lower for longer”.<br />

As interest rates rise, these<br />

investors will find that they are<br />

paying more in interest than<br />

they are receiving in cash flow.<br />

This has the potential to<br />

cause significant financial pain<br />

for those who are locked in<br />

and the subsequent domino<br />

effect will draw more into this<br />

vortex.<br />

In <strong>2017</strong>, watch the US as Joe<br />

Public continues his fightback<br />

against the Establishment via<br />

President Trump.<br />

Simon Bond of Morgans<br />

Newport (9998 4200) has<br />

been actively involved in<br />

all aspects of Stockbroking<br />

since 1987. Simon’s area of<br />

expertise includes equities,<br />

portfolio management,<br />

short-term trading, longterm<br />

strategies, derivatives<br />

and fixed interest. His focus<br />

is on how technology is<br />

changing the investment<br />

landscape, demographic<br />

trends and how they<br />

influence equity markets.

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