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ACTIVITY FILE
9 Raising finance, Skills, Exercise E, page 87
Student B
You are the business angel. You want to:
•
invest €1 million of equity capital in the herbal
tea products business.
•
help to expand the business in Europe and the
United States.
• provide excellent contacts with sales outlets in
France and Germany.
•
put the owner in touch with other potential
investors in the business.
•
encourage the manufacturer to grow the business
internationally.
In return, you expect to:
•
have a 55% stake in the business.
•
be offered a seat on the board of directors,
with voting rights.
•
have a 30% share in the profits of any future
business development.
•
advise on future recruitment of senior managers
as the business expands.
Negotiate a good deal for yourself.
Working across cultures 1, Task 1, page 30
Suggested ranking
1 Setting up a take-out business rather than offering customers pizzas in an
American-style restaurant with an attractive decor.
2 Not adapting the business model to the Chinese market.
3 Not making sufficient use of David Li's business knowledge.
4 Selling a product that was unsuitable, as it didn't appeal to Chinese tastes.
5 Gaining a reputation for unreliability because of late deliveries.
6 Making the pizzas too expensive compared to those of the competition. They were not
considered value for money.
Working across cultures 1, Task 2, page 31
1 In India, it is likely that there will be some general discussion before people get down
to business. Such discussion helps both sides to get to know each other better.
2 Decision-making may take longer in some Asian countries than in Western ones. It's
important to be patient and not become frustrated by the slower pace of discussions.
3 Foreigners doing business in India should look for long-term benefits rather than
short-term advantages.
4 Indian people need to trust those they are doing business with. They need to feel that
the other side is sincere.
5 It takes time to build up relationships with business contacts in India.
Working across cultures 3, Task, page 91
Manager A
•
You will lead the meeting and you should make
sure the agenda is followed.
•
You have an open mind about the items on the
agenda, so you should listen carefully and try and
see the different points of view.
•
You are keen that the three-year project should
run smoothly and avoid problems once the team
is working together.
•
You know that the company does not want to
spend a lot of money on cultural training courses
and is not keen on bonus schemes.
Encourage the other managers to give their opinions
and reasons for their ideas.
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