Market_Leader_2011_Upper_SB_www.frenglish.ru

ACTIVITY FILE
9 Raising finance, Case study, page 89
Group B
Concordia (independent distribution company)
1 Financial terms
• You want to be repaid 120% of your investment
(€1.2 million) within five years of the launch
of the film + a share of the net profits on 70/30
basis (70% for you, 30% for the filmmakers).
Your reasons are:
- the two filmmakers have no experience of
making feature films
- it is essential to use well-known actors in all
main roles
- there are other costs that the filmmakers
have not considered (see below).
2 Film title/location
• You prefer the title Friends forever. It emphasises
the main theme of the film.
• Berlin is a better location than Paris. The city is
less well known and therefore the sites where
the action takes place will be more interesting
and mysterious.
3 Payment of instalments
• 20% when pre-production begins
• 50% at the start of the production stage
• 20% at the beginning of post-production
• 10% will be reserved for marketing and
promotion
4 Director/scriptwriter/music
• You are happy for Charles to be Director and you
approve Gunnar's script.
• You want to have a highly commercial
soundtrack by a famous band. This will add to
the production costs but also to the profits.
5 Cinematographer/ 151 and 2"d camera assistant
• You want to hire an experienced professional to
be cinematographer, not someone from the filmstudies
course. You are willing to use students
from the course as camera assistants. Hiring a
professional will involve extra production costs.
6 Actors
• The main characters should be top film actors
from the countries concerned. You will persuade
them to take low salaries but offer them a share
of the film's profits.
• Hiring top professional actors will add to
production costs but greatly increase profits.
Part of the increased cost will come out of the
film's profits.
7 Marketing and promotion
• 10% of the budget should be retained to cover
marketing costs.
8 Product placement
• This is a great opportunity for you to make
money from the film. You believe you could
persuade at least eight companies to place their
top brands in the film.
9 The way the film ends
• You want an upbeat, happy ending. One of the
women, Fabiola, should meet and marry the
Frenchman of her dreams. The final shot should
be of her kissing the bridegroom at the marriage
ceremony.
11 Crisis management, Skills, Exercise C, page 109
Student B
You are the Sales Manager of the furniture company.
The lamp is your best-selling product. It is a beautifully
designed item which costs $60 in the stores.
You know that:
• the lamp could overheat if it was left on for many
hours.
• there is a warning label on the lamp not to leave it
on for more than six hours.
• as far as you know, there have been only two
incidents when users have burnt their hands. This
was because they were careless.
• the vinyl coating of the cord is top quality and
very thick. You are surprised to learn about this
problem and will look into the matter.
• the bulbs in the lamps have been supplied by
a top-quality electrical goods manufacturer.
You believe that a competitor paid a reporter to write
the harmful report.
You have been selling the lamp for two years to
retailers and have had almost no complaints.
Try to make a good impression in the TV programme.
Do not agree to recall the product.
10 Customer service, Vocabulary, Exercise D, page 97
Group A: Dealing with customer complaints
1 Show the customer you are listening by checking that you understand.
2 Allow the customer to show their emotions if they are upset or angry.
3 Say you are sorry that the customer is upset.
4 Admit that the problem was your fault as soon as possible.
5 Make sure you get full details of the problem.
6 Summarise and make sure that the customer understands what you have said.
7 Ask the customer to put the complaint in writing.
8 Be firm if you are sure of your facts.
144