Market_Leader_2011_Upper_SB_www.frenglish.ru

UNIT A .... REVISION
WRITING
Read the note and the background information. Write an e-mail of 75-100
words from Tom Jordan to Joao Pereira. Say who advised you to e-mail and
why you're writing; explain your work and suggest a meeting.
Tom.
If you want to talk to someone about Brazil's petroleum industry, e-mail Joao
Pereira Udp44@brazchem.com). He can probably give you some facts and figures.
Tell him that Judy Milligan suggested you get in touch. I worked with Joao in
Dubai a few years ago.
Best,
Judy
Information about you:
• job - a business journalist
• current project - research on how various industries are coping with the current
economic climate
•
plan - produce a documentary film for TV
• Judy Milligan - old friend of yours
• travel plans - you'll be in Sao Paulo next month
Cultures 1: Doing business internationally
Complete the sentences below with the words in the box.
I direct flexible local patient product relax reliable rip-off
1 It's important to listen to people who have ............ knowledge.
2 The ............ has to be right for the market.
3 You have to get the price right. Having a product that's high-end is OK, but if people
think it's a ............ , that's a real problem.
4 If you want to have a good reputation, you have to be ............ and do what you say
you'll do.
5 It's important to be ............ when you're negotiating. In many cultures, it takes time
build a relationship before you can talk business.
6 When you do business in Russia, it's important to ............ and socialise.
7 The extent to which people are ............ varies considerably across cultures. In some
places, you have to pay careful attention even to understand if the person is saying
yes. In other places, people may seem very abrupt when they say what's on their mind.
8 It's extremely important to be ............ when doing business internationally.
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