Market_Leader_2011_Upper_SB_www.frenglish.ru

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What is Market Leader, and who is it for? Market Leader is a multi-level business English course for businesspeople and students of business English. It has been developed in association with the Financial Times, one of the leading sources of business information in the world. It consists of 12 units based on topics of great interest to everyone involved in international business. This third edition of the Upper Intermediate level features completely updated content and a significantly enhanced range of authentic resource material, reflecting the latest trends in the business world. If you are in business, the course will greatly improve your ability to communicate in English in a wide range of business situations. If you are a student of business, the course will develop the communication skills you need to succeed in business and will enlarge your knowledge of the business world. Everybody studying this course will become more fluent and confident in using the language of business and should increase their career prospects. The authors David Falvey (left) has over 25 years' teaching and managerial experience in the UK, Japan and Hong Kong. He has also worked as a teacher trainer at the British Council in To kyo, and was previously Head of the English Language Centre and Principal Lecturer at London Metropolitan University. David Cotton (centre) has over 40 years' experience teaching and training in EFL, ESP and English for Business, and is the author of numerous business English titles, including Agenda, World of Business, International Business Topics and Keys to Management. He is also one of the authors of the bestselling Business Class. He was previously a Senior Lecturer at London Metropolitan University. Simon Kent (right) has over 20 years' teaching experience, including three years as an in-company trainer in Berlin at the time of German reunification. He is currently a Senior Lecturer in business and general English, as well as having special responsibility for designing new courses at London Metropolitan University. 4
INTRODUCTION What is in the units? STARTI NG UP You are offered a variety of interesting activities in which you discuss the topic of the unit and exchange ideas about it. VOCABULARY You will learn important new words and phrases which you can use when you carry out the tasks in the unit. You can find definitions and examples, and listen to the pronunciation of new vocabulary in the i-Glossary feature on the DVD-ROM. The DVD-ROM also contains further practice exercises. A good business dictionary, such as the Longman Business English Dictionary, will also help you to increase your business vocabulary. READING You will read authentic articles on a variety of topics from the Financial Times and other newspapers and books on business. You will develop your reading skills and learn essential business vocabulary. You will also be able to discuss the ideas and issues in the articles. LISTENING You will hear authentic interviews with businesspeople and a variety of scripted recordings. You will develop listening skills such as listening for information and note-taking. You can also watch the interviews and find further practice exercises on the DVD-ROM. LANGUAGE REVIEW This section focuses on common problem areas at Upper Intermediate level. You will become more accurate in your use of language. Each unit contains a Language review box which provides a review of key grammar items. A Grammar reference section can be found at the back of the book and on the DVD-ROM. The DVD-ROM also provides extra grammar practice. SKILLS You will develop essential business communication skills, such as making presentations, networking, negotiating, cold-calling and dealing with communication breakdown. Each Skills section contains a Useful language box, which provides you with the language you need to carry out the realistic business tasks in the book. The DVD-ROM supplements the Course Book with additional activities. CASE STUDY The Case studies are linked to the business topics of each unit. They are based on realistic business problems or situations and allow you to use the language and communication skills you have developed while working through the unit. They give you the opportunity to practise your speaking skills in realistic business situations. Each Case study ends with a writing task. After you've finished the Case study, you can watch a consultant discussing the issues it raises on the DVD-ROM. WORKING ACROSS CULTU RES These four units focus on different aspects of international communication. They help to raise your awareness of potential problems or misunderstandings that may arise when doing business with people from different cultures. REVIS ION UNITS Market Leader Upper Intermediate third edition also contains four revision units, each based on material covered in the preceding three Course Book units. Each revision unit is designed so that it can be completed in one session or on a unit-by-unit basis. 5
Page 1 and 2: 3rd Edition Upper Intermediate Davi
Page 3: CONTENTS DISCUSSION TEXTS LANGUAGE
Page 7 and 8: UNIT 1 •• COMMUNICATION m Which
Page 9 and 10: UNIT 1 COMMUNICATION . . . . . . .
Page 11 and 12: UNIT 1 H COMMUNICATION SKILLS Deali
Page 13 and 14: The new Communications Director Bet
Page 15 and 16: UNIT 2 H INTERNATIONAL MARKETING Ma
Page 17 and 18: UNIT 2 .... INTERNATIONAL MARKETING
Page 19 and 20: UNIT 2 INTERNATIONAL MARKETING Bra
Page 21 and 22: UNIT 2 •• INTERNATIONAL MARl
Page 23 and 24: UNIT 3 H BUILDING RELATIONSHIPS Des
Page 25 and 26: UNIT 3 ... BUILDING RELATIONSHIPS I
Page 27 and 28: UNIT 3 ... BUILDING RELATIONSHIPS >
Page 29 and 30: UNIT 3 H BUILDING RELATIONSHIPS Van
Page 31 and 32: WORKING ACROSS CULTURES H DOING BUS
Page 33 and 34: UNIT A H REVISION SKILLS Match the
Page 35 and 36: UNIT A .... REVISION WRITING Read t
Page 37 and 38: UNIT 4 H SUCCESS Read this news rep
Page 39 and 40: II Complete this text with the word
Page 41 and 42: UNIT 4 H SUCCESS Three key skills i
Page 43 and 44: You are members of the negotiating
Page 45 and 46: UNIT 5 .... JOB SATISFACTION Synony
Page 47 and 48: UNIT 5 .... JOB SATISFACTION Articl
Page 49 and 50: UNIT 5 H JOB SATISFACTION A headhun
Page 51 and 52: UNIT 5 • JOB SATISFACTION To: Fro
Page 53 and 54: I] B Match these sentence halves fr
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AGENCY I\. lEAlA1t1JI ;, -- ,q"' I
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UNIT 6 •• RISK l!I Match these
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You are directors of WCM. Work in g
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WORKING ACROSS CULTURES H WORKING I
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UNIT B ,.,. REVISION WRITING Imagin
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UNIT B .... REVISION SKILLS Match t
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Management qualities B UNIT 7 n- MA
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UNIT 7 .... MANAGEMENT STYLES Stude
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UNIT 7 •• MANAGEMENT STYLES l!I
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UNIT? •• MANAGEMENTSTYLES Manag
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fJ Match the prefixes of the words
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UNIT 8 ...... TEAM BUILDING Recipes
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UNIT 8 .,. TEAM BUILDING Resolving
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Area: South-East/West • • • *
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UNIT 9 H RAISING FINANCE Financial
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UNIT 9 H RAISING FINANCE II Complet
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UNIT9 H RAISING FINANCE l!I Researc
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Target audience 20-40-year-olds. Fr
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WORKING ACROSS CULTURES .... MANAGI
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UNIT C H REVISION SKILLS Match the
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UNIT C H REVISION SKILLS Complete t
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UNIT 10 •• CUSTOMER SERVICE Com
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UNIT 10 CUSTOMER SERVICE Customer
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UNIT 10 .... CUSTOMER SERVICE El Ho
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4) .. To : I Customer Services Depa
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UNIT 11 H CRISIS MANAGEMENT Handlin
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UNIT 11 •• CRISIS MANAGEMENT by
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UNIT 11 .... CRISIS MANAGEMENT SKIL
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UNIT 11 •• CRISIS MANAGEMENT Sa
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UNIT 12 .... MERGERS AND ACQUISITIO
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UNIT 12 H MERGERS AND ACQU ISITIONS
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UNIT 12 H MERGERS AND ACQUISITIONS
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UNIT 12 •• MERGERS AND ACQUISIT
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WORKING ACROSS CULTURES INTERNATIO
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UNIT D REVISION SKILLS Complete th
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UNIT D .... REVISION PREDICTION AND
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WRITING FILE E-mails E-mails have t
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WRITING FILE Summaries Hispanics ar
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WRITING FILE Reports Parry, Parry &
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ACTIVITY Fl LE 3 Building relations
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ACTIVITY Fl LE 6 Risk, Case study,
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ACTIVITY FILE Working across cultur
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ACTIVITY FILE 9 Raising finance, Sk
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ACTIVITY Fl LE 5 Job satisfaction,
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ACTIVITY FILE 5 Job satisfaction, S
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ACTIVITY FILE 11 Crisis management,
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GRAMMAR REFERENCE IJ Multiword verb
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GRAMMAR REFERENCE IJ Text reference
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GRAMMAR REFERENCE m Conditionals m
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AUDIO SCRIPTS SOO each for Spain an
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AUDIO SCRIPTS AW Well, we're really
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AUDIO SCRIPTS out one from that lis
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AUDIO SCRIPTS operational risks, fi
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AUDIO SCRIPTS Another key feature o
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AUDIO SCRIPTS a short-term relation
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AUDIO SCRIPTS CD3TRACK 18 Hi, my na
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Each side put their cards on the ta
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GLOSSARY boost 1 v. [T] to increase
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GLOSSARY equity n. (U] the capital
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GLOSSARY premium 1 n. [CJ an additi
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GLOSSARY webinar n. [CJ a talk, les
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