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DISCUSSION TEXTS LANGUAGE WORK SKILLS CASE STUDY UNIT 1 COMMUN I CATION C) page 6 Talk about what makes a good communicator Listening: An interview with an expert on communication Reading: A quiet word beats sending e-mail - Financial Times Good communicators Idioms Dealing with communication breakdown The price of success: Make recommendations to improve communications within an electronics company Writing: e-mail UNIT2 INTERNATIONAL MARKETING C) page 14 Talk about international brands Reading: Diego Della Valle: Italian atmosphere is central to Tod's global expansion - Financial Times Listening: An interview with a professor of international marketing and the CEO of a training organisation <strong>Market</strong>ing word partnerships Noun compounds and noun phrases Brainstorming Henri-Claude Cosmetics - creating a global brand: Devise a TV commercial for a new eau-de-cologne Writing: action minutes UNIT3 BUILDING RELATIONSHIPS C) page 22 Talk about building Listening: An interview relationships with the Head of Global Corporate Responsibility of a major company Reading: How East is meeting West - Business Week Describing relations Multiword verbs Networking Al-Munir Hotel and Spa Group: Come up with a plan for improving customer satisfaction and loyalty Writing: letter WORKING ACROSS CULTURES: 1 DOING BUSINESS INTERNATIO NALLY REVISION UNIT A C) page 30 C) page 32 DISCUSSION TEXTS LANGUAGE WORK SKILLS CASE STUDY UNIT4 SUCCESS C) page 36 Discuss what makes people/ companies successful Listening: An interview with the MD of a technology development company Reading: Profile: Carlos Slim - The Telegraph Prefixes Present and past tenses Negotiating Kensington United: Negotiate a sponsorship deal for a football club Writing: press release/ letter UNITS JOB SATISFACTION C) page 44 Discuss motivational factors and do a quiz Listening: An interview with the Director of HR al a major company Reading: Marriott Hotels lnternational/KPMG - The Sunday Times Synonyms and word-building Passives Cold-calling Just good friends? Decide how to deal with in-house personal relationships Writing: guidelines UNIT6 RISK Discuss different aspects of risk Listening: An interview with the MD of the Institute of Risk Management Describing risk Adverbs of degree Reaching agreement Winton Carter Mining: Evaluate the risks of a new mining venture C) page 52 Reading: Internationalisation - risk or opportunity? - Financial Times Writing: report WORKING ACROSS CULTURES: 2 WORKING IN NEW MAR KETS REVISION UNIT B C) page 60 C) page 62 WRITING FILE ACTIVITY FILE = page 126 =page 132
CONTENTS DISCUSSION TEXTS LANGUAGE WORK SKILLS CASE STUDY UNIT7 MANAGEMENT STYLES c:) page 66 Discuss different aspects of management style Listening: An interview with the author of a management book Reading: Anna Wintour/ Jim Buckmaster - CBS/ Times on/ine Management qualities Text reference Presentations Selig and Lind: Choose a new project manager for a team Writing: report UNITS TEAM BUILDING c:) page 74 Talk about working in teams and do a quiz Listening: An interview with the founder of a team-building company Reading: Recipes for team building - Financial Times Prefixes Modal perfect Resolving conflict Motivating the sales team: Work out an action plan for improving the motivation of a sales team Writing: letter UNIT9 RAISING FINANCE c:) page 82 Discuss how and where finance can be raised Listening: An interview with the MD of a private equity firm Reading: No more easy money - Financial Times Financial terms Dependent prepositions Negotiating Last throw of the dice: Negotiate finance for a new film Writing: summary WORKING ACROSS CULTURES: 3 MANAG ING INTERNATIONAL TEAMS REVISION UNIT C c:) page 90 c:) page 92 DISCUSSION TEXTS LANGUAGE WORK SKILLS CASE STUDY UNIT 10 CUSTOMER SERVICE c:) page 96 Discuss factors in and importance of customer service Listening: An interview with the manager of a top restaurant Reading: Customer service is changing the world: Up close and global - Financial Times Complaints Ge<strong>ru</strong>nds Active listening Hurrah Airlines: Deal with customer complaints Writing: report UNIT 11 CRISIS MANAG EMENT c:) page 104 Discuss ways of handling crises Listening: An interview with a professor of ethics and social responsibility Reading: How not to take care of a brand I Expect the unexpected - Financial Times Handling crises Conditionals Asking and answering difficult questions In Range: Plan a press conference to defend criticism of a video game Writing: article/report UNIT 12 MERGERS AND ACQU ISITIONS c:) page 112 Define and discuss acquisitions, mergers and joint ventures Listening: An interview with the Director of an M&A research centre Reading: Green targets - Corporate Knight Describing mergers and acquisitions Prediction and probability Making a presentation Rinnovar International: Present recommendations for an acquisition Writing: report WORKING ACROSS CULTURES: 4 INTERNATIONAL NEGOTIATIONS REVISION UNIT D c:) page 120 c:) page 122 GRAMMAR REFERENCE AUDIO SCRI PTS GLOSSARY c:) page 146 c:) page 152 c:l page 168
Page 1: 3rd Edition Upper Intermediate Davi
Page 5 and 6: INTRODUCTION What is in the units?
Page 7 and 8: UNIT 1 •• COMMUNICATION m Which
Page 9 and 10: UNIT 1 COMMUNICATION . . . . . . .
Page 11 and 12: UNIT 1 H COMMUNICATION SKILLS Deali
Page 13 and 14: The new Communications Director Bet
Page 15 and 16: UNIT 2 H INTERNATIONAL MARKETING Ma
Page 17 and 18: UNIT 2 .... INTERNATIONAL MARKETING
Page 19 and 20: UNIT 2 INTERNATIONAL MARKETING Bra
Page 21 and 22: UNIT 2 •• INTERNATIONAL MARl
Page 23 and 24: UNIT 3 H BUILDING RELATIONSHIPS Des
Page 25 and 26: UNIT 3 ... BUILDING RELATIONSHIPS I
Page 27 and 28: UNIT 3 ... BUILDING RELATIONSHIPS >
Page 29 and 30: UNIT 3 H BUILDING RELATIONSHIPS Van
Page 31 and 32: WORKING ACROSS CULTURES H DOING BUS
Page 33 and 34: UNIT A H REVISION SKILLS Match the
Page 35 and 36: UNIT A .... REVISION WRITING Read t
Page 37 and 38: UNIT 4 H SUCCESS Read this news rep
Page 39 and 40: II Complete this text with the word
Page 41 and 42: UNIT 4 H SUCCESS Three key skills i
Page 43 and 44: You are members of the negotiating
Page 45 and 46: UNIT 5 .... JOB SATISFACTION Synony
Page 47 and 48: UNIT 5 .... JOB SATISFACTION Articl
Page 49 and 50: UNIT 5 H JOB SATISFACTION A headhun
Page 51 and 52: UNIT 5 • JOB SATISFACTION To: Fro
Page 53 and 54:
I] B Match these sentence halves fr
Page 55 and 56:
AGENCY I\. lEAlA1t1JI ;, -- ,q"' I
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UNIT 6 •• RISK l!I Match these
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You are directors of WCM. Work in g
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WORKING ACROSS CULTURES H WORKING I
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UNIT B ,.,. REVISION WRITING Imagin
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UNIT B .... REVISION SKILLS Match t
Page 67 and 68:
Management qualities B UNIT 7 n- MA
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UNIT 7 .... MANAGEMENT STYLES Stude
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UNIT 7 •• MANAGEMENT STYLES l!I
Page 73 and 74:
UNIT? •• MANAGEMENTSTYLES Manag
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fJ Match the prefixes of the words
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UNIT 8 ...... TEAM BUILDING Recipes
Page 79 and 80:
UNIT 8 .,. TEAM BUILDING Resolving
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Area: South-East/West • • • *
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UNIT 9 H RAISING FINANCE Financial
Page 85 and 86:
UNIT 9 H RAISING FINANCE II Complet
Page 87 and 88:
UNIT9 H RAISING FINANCE l!I Researc
Page 89 and 90:
Target audience 20-40-year-olds. Fr
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WORKING ACROSS CULTURES .... MANAGI
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UNIT C H REVISION SKILLS Match the
Page 95 and 96:
UNIT C H REVISION SKILLS Complete t
Page 97 and 98:
UNIT 10 •• CUSTOMER SERVICE Com
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UNIT 10 CUSTOMER SERVICE Customer
Page 101 and 102:
UNIT 10 .... CUSTOMER SERVICE El Ho
Page 103 and 104:
4) .. To : I Customer Services Depa
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UNIT 11 H CRISIS MANAGEMENT Handlin
Page 107 and 108:
UNIT 11 •• CRISIS MANAGEMENT by
Page 109 and 110:
UNIT 11 .... CRISIS MANAGEMENT SKIL
Page 111 and 112:
UNIT 11 •• CRISIS MANAGEMENT Sa
Page 113 and 114:
UNIT 12 .... MERGERS AND ACQUISITIO
Page 115 and 116:
UNIT 12 H MERGERS AND ACQU ISITIONS
Page 117 and 118:
UNIT 12 H MERGERS AND ACQUISITIONS
Page 119 and 120:
UNIT 12 •• MERGERS AND ACQUISIT
Page 121 and 122:
WORKING ACROSS CULTURES INTERNATIO
Page 123 and 124:
UNIT D REVISION SKILLS Complete th
Page 125 and 126:
UNIT D .... REVISION PREDICTION AND
Page 127 and 128:
WRITING FILE E-mails E-mails have t
Page 129 and 130:
WRITING FILE Summaries Hispanics ar
Page 131 and 132:
WRITING FILE Reports Parry, Parry &
Page 133 and 134:
ACTIVITY Fl LE 3 Building relations
Page 135 and 136:
ACTIVITY Fl LE 6 Risk, Case study,
Page 137 and 138:
ACTIVITY FILE Working across cultur
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ACTIVITY FILE 9 Raising finance, Sk
Page 141 and 142:
ACTIVITY Fl LE 5 Job satisfaction,
Page 143 and 144:
ACTIVITY FILE 5 Job satisfaction, S
Page 145 and 146:
ACTIVITY FILE 11 Crisis management,
Page 147 and 148:
GRAMMAR REFERENCE IJ Multiword verb
Page 149 and 150:
GRAMMAR REFERENCE IJ Text reference
Page 151 and 152:
GRAMMAR REFERENCE m Conditionals m
Page 153 and 154:
AUDIO SCRIPTS SOO each for Spain an
Page 155 and 156:
AUDIO SCRIPTS AW Well, we're really
Page 157 and 158:
AUDIO SCRIPTS out one from that lis
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AUDIO SCRIPTS operational risks, fi
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AUDIO SCRIPTS Another key feature o
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AUDIO SCRIPTS a short-term relation
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AUDIO SCRIPTS CD3TRACK 18 Hi, my na
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Each side put their cards on the ta
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GLOSSARY boost 1 v. [T] to increase
Page 171 and 172:
GLOSSARY equity n. (U] the capital
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GLOSSARY premium 1 n. [CJ an additi
Page 175 and 176:
GLOSSARY webinar n. [CJ a talk, les
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