LATEST - Newsletter9_Last Correction

it
Happened
Monoprix Qatar
launches a
captivating campaign
14 th Feb - 2016
23 rd Feb - 2016
Ali Bin Ali Watches &
Jewelry shines at the 12th
Doha Watches & Jewellery
Exhibition
Ali Bin Ali Watches & Jewelry registered a strong
showing at the 12th edition of the prestigious Doha
Watches & Jewellery Exhibition. The event took
place from February 23rd to 27th, 2016 at the Doha
Exhibition and Convention Centre. Ali Bin Ali
Watches & Jewelry was proud to be among the
exhibitors, displaying the high-end portfolio of
Ali Bin Ali Medical:
Bronze Sponsor of 2nd
Qatar Renal Conference
Ali Bin Ali Medical Division was proud to be a Bronze
Sponsor of the 2nd Qatar Renal Conference organized
and conducted by Hamad Medical Corporation (HMC).
Reiterating the commitment to continuous education
and support for the Dialysis department of HMC, ABA
Medical extended its support to the event that was
held at the Sheraton Grand Doha Resort &
Convention Hotel from February 25 to 27, 2016.
The event was inaugurated by Mr. Saleh Al Marri,
Undersecretary to the Minister of Health, and Dr.
Hassan Al Malki, Head of Nephrology & Dialysis at HMC.
About 200 professionals, including consultants,
ABA’s FMCG Bowling
Champs at 10th Intergroup
Bowling Tournament
On Wednesday March 9, 2016 the Qatar Bowling
Centre came alive with a highly anticipated
bowling tournament. More than 200 staff
members attended the 10th Ali Bin Ali
Bowling tournament from 8.00 p.m. till 10.00
p.m. and cheered their favorite teams.
Our FMCG Division’s bowling team showed their
skill and capabilities and ruled the bowling alley
at Qatar Bowling Centre! The FMCG team
bowled their way to victory under the able
captaincy of Zahran Faiz who led team mates
brands our Group represents. At this year’s event
Ali Bin Ali Watches & Jewelry strengthened its
steady reputation for being among the top
exhibitors and took the lead in unveiling some of
the latest international trends.
This year’s event dazzled visitors with more than
fifty exhibitors showcasing the finest creations of
more than five hundred celebrated and upcoming
brands. In a new move that distinguished this
year’s exhibition from previous years, visitors were
invited to enjoy ongoing live workshops by selected
exhibitors, demonstrating the skills and
craftsmanship that underlie the creations on display.
25 th Feb - 2016
nurses and technicians working in the field of
nephrology and dialysis in Qatar and other GCC
countries attended the event. Sixteen speakers from
the US and UK presented on clinical developments in
the specialty.
Mohamed Jezly, Saiyadh Hazik, Shabu John
and Alifur Rahman, who added their
contributions to a great performance.
Second place was earned by the ABATS
team led by Qandil Ali, with teammates
Mohammed Nafais, Syed Abdul Sayeed,
Arnold Efondo and Shine Gopinath. Last but
not least, 3rd Place went to the ABA Travel
captained by Sondra Cramer, with team
members Ireshan Udayanga, Imran Razick,
Fahir Faleel and Ruwan Fernando.
ABA’s senior management were present to
encourage participants and give away the
evening’s awards. The event was not only
memorable for many of us, but it was also a
great initiative that engaged many
employees from different divisions.
9 th March - 2016
Monoprix Qatar launched a captivating
communications initiative that was set to
engage the interest of its growing
customer base on 14 February 2016. The
major French retail chain, which has
marked its presence at Palm Towers in
West Bay Qatar since opening its doors in
2013, drew inspiration from its devoted
fans to create the “I Love My Monoprix”
campaign.
The campaign was built around an integral
commitment of Monoprix Qatar for the
health and well-being of its customers.
Utilizing the full power of a mix of media
channels and customer engagement
activities, the “I Love My Monoprix”
Campaign displayed numerous reasons
why customers love the brand.
The “I Love My Monoprix” Campaign was
launched by creating a fully engaged instore
experience. From parking spaces, to
walls, doorways all carried branded
communication material, thereby
spreading the “I love My Monoprix”
message far and wide. A special breakfast
event was held to strengthen the bond
with the media community and local
bloggers. The highlight of the event was
the in-store display of a shopping cart
laden with locks of red hearts. Another
noteworthy element was the introduction
of a friendly, red heart-shaped “I Love My
Monoprix” mascot that added
amusement to the event.
Commenting on the campaign launch,
Regional General Manager of Monoprix,
Mr. Sebastien Farhat said, “Monoprix
Qatar has steadily built a reputation by
focusing on what our customers want and
need, based on their specific preferences
with high quality products.”
The “I Love My Monoprix” campaign has
also been launched on social media to
increase not only its impact but also the
possibility of customer interaction.
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