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LATEST - Newsletter9_Last Correction


it Happened Monoprix Qatar launches a captivating campaign 14 th Feb - 2016 23 rd Feb - 2016 Ali Bin Ali Watches & Jewelry shines at the 12th Doha Watches & Jewellery Exhibition Ali Bin Ali Watches & Jewelry registered a strong showing at the 12th edition of the prestigious Doha Watches & Jewellery Exhibition. The event took place from February 23rd to 27th, 2016 at the Doha Exhibition and Convention Centre. Ali Bin Ali Watches & Jewelry was proud to be among the exhibitors, displaying the high-end portfolio of Ali Bin Ali Medical: Bronze Sponsor of 2nd Qatar Renal Conference Ali Bin Ali Medical Division was proud to be a Bronze Sponsor of the 2nd Qatar Renal Conference organized and conducted by Hamad Medical Corporation (HMC). Reiterating the commitment to continuous education and support for the Dialysis department of HMC, ABA Medical extended its support to the event that was held at the Sheraton Grand Doha Resort & Convention Hotel from February 25 to 27, 2016. The event was inaugurated by Mr. Saleh Al Marri, Undersecretary to the Minister of Health, and Dr. Hassan Al Malki, Head of Nephrology & Dialysis at HMC. About 200 professionals, including consultants, ABA’s FMCG Bowling Champs at 10th Intergroup Bowling Tournament On Wednesday March 9, 2016 the Qatar Bowling Centre came alive with a highly anticipated bowling tournament. More than 200 staff members attended the 10th Ali Bin Ali Bowling tournament from 8.00 p.m. till 10.00 p.m. and cheered their favorite teams. Our FMCG Division’s bowling team showed their skill and capabilities and ruled the bowling alley at Qatar Bowling Centre! The FMCG team bowled their way to victory under the able captaincy of Zahran Faiz who led team mates brands our Group represents. At this year’s event Ali Bin Ali Watches & Jewelry strengthened its steady reputation for being among the top exhibitors and took the lead in unveiling some of the latest international trends. This year’s event dazzled visitors with more than fifty exhibitors showcasing the finest creations of more than five hundred celebrated and upcoming brands. In a new move that distinguished this year’s exhibition from previous years, visitors were invited to enjoy ongoing live workshops by selected exhibitors, demonstrating the skills and craftsmanship that underlie the creations on display. 25 th Feb - 2016 nurses and technicians working in the field of nephrology and dialysis in Qatar and other GCC countries attended the event. Sixteen speakers from the US and UK presented on clinical developments in the specialty. Mohamed Jezly, Saiyadh Hazik, Shabu John and Alifur Rahman, who added their contributions to a great performance. Second place was earned by the ABATS team led by Qandil Ali, with teammates Mohammed Nafais, Syed Abdul Sayeed, Arnold Efondo and Shine Gopinath. Last but not least, 3rd Place went to the ABA Travel captained by Sondra Cramer, with team members Ireshan Udayanga, Imran Razick, Fahir Faleel and Ruwan Fernando. ABA’s senior management were present to encourage participants and give away the evening’s awards. The event was not only memorable for many of us, but it was also a great initiative that engaged many employees from different divisions. 9 th March - 2016 Monoprix Qatar launched a captivating communications initiative that was set to engage the interest of its growing customer base on 14 February 2016. The major French retail chain, which has marked its presence at Palm Towers in West Bay Qatar since opening its doors in 2013, drew inspiration from its devoted fans to create the “I Love My Monoprix” campaign. The campaign was built around an integral commitment of Monoprix Qatar for the health and well-being of its customers. Utilizing the full power of a mix of media channels and customer engagement activities, the “I Love My Monoprix” Campaign displayed numerous reasons why customers love the brand. The “I Love My Monoprix” Campaign was launched by creating a fully engaged instore experience. From parking spaces, to walls, doorways all carried branded communication material, thereby spreading the “I love My Monoprix” message far and wide. A special breakfast event was held to strengthen the bond with the media community and local bloggers. The highlight of the event was the in-store display of a shopping cart laden with locks of red hearts. Another noteworthy element was the introduction of a friendly, red heart-shaped “I Love My Monoprix” mascot that added amusement to the event. Commenting on the campaign launch, Regional General Manager of Monoprix, Mr. Sebastien Farhat said, “Monoprix Qatar has steadily built a reputation by focusing on what our customers want and need, based on their specific preferences with high quality products.” The “I Love My Monoprix” campaign has also been launched on social media to increase not only its impact but also the possibility of customer interaction. 6

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