BusinessDay 18 Feb 2018

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Sunday 18 February 2018 40 BD SUNDAY Life&Living When retail therapy becomes hazardous JUMOKE AKIYODE-LAWANSON Ideally, anything therapeutic should cheer you up or excite you, as the case may be but sadly, not every therapy is good therapy. Retail therapy is shopping with the primary purpose of improving the buyer’s mood or disposition, but sometimes it goes awry. Confused as to why retail therapy can sometimes be bad and have a reverse effect? There is no doubt that repeatedly engaging in retail therapy is a recipe for debt which is a burden and finally leads to unhappiness. ‘Retail therapy’ is the go-toword for some women especially after a heart break, disappointment or any sort of emotional trauma. It is a common belief that spoiling yourself by buying something new will make us feel better – especially when it is something that may contribute to enhancing a lady’s self-esteem or confidence, such as clothes, shoes, makeup or just a relaxing day at an expensive beauty spa. The natural little high that comes along with this is very normal and for the majority of people will not become problematic. However, it becomes hazardous when you over indulge – like many other habits. So, it is advisable to keep it minimal and seek more solace in other things that do not necessarily have to cost a dent in your pocket. Therapists have advised that if you find yourself having uncontrollable urge to shop when you are sad, depressed, anxious or even angry, you should ask yourself a few questions to determine if your shopping behavior is unhealthy so as to avoid regrettable decisions. * Do you get the urge to shop particularly when you are experiencing negative emotions? * Do you find it difficult to resist the urge to shop during these times? * Is your behaviour resulting in negative results effects (e.g., are you getting yourself into financial debt; do you feel guilty afterward; is it creating conflict with your partner or family? If you answer yes to one or more of these questions, you are likely engaging in shopping behaviour that is unhealthy. According to globeandmail, a health, fitness and lifestyle blog, there are a few things that you can do to work on this. ‘First, articulate the negative effects of your behaviour. Write them down be specific and then put this list somewhere visible. Second, identify which particular moods tend to increase the likelihood that you will engage in “retail therapy.” Work to regulate these negative emotions. Seek treatment for underlying mood issues if these have been unaddressed. Try instead different activities that will intrinsically improve your mood, such as visiting with a friend or going for a walk.’ Joti Samra, a psychologist suggests that you ‘consider what environmental triggers urge you to shop (e.g., a fight with your partner, a bad day at work). Work on a solution to these situations because targeting the underlying cause will be more effective than focusing strictly on the shopping behavior.’ According to Samra, you need to put a price to your behaviour. ‘What is this costing you on a monthly basis? And how is that interfering with other short- and long-term financial goals you have?’ Finally, she says you should make a commitment to change your behaviour. Be specific about what you are going to do. And start immediately. #UberforLove: Valentine’s Day celebrated the Uber way JUMOKE AKIYODE-LAWANSON St Valentine’s Day on Wednesday February 14, 2018, was celebrated in diverse ways around the world. In Nigeria as usual, lovers went over and beyond expectations. Restaurants within the island axis were fully booked; it was the busiest day for dispatch riders who had to deliver gift items. Even the roads were chaotic with traffic jams on almost every corner. Uber however decided to celebrate Valentine’s Day in a totally different way. As part of activities to further reiterate its commitment to Africa, and give back to the community, Uber Nigeria celebrated the Day with children at Modupe Cole Memorial Child Care and Treatment Home School, a home to mentally and physically challenged persons 8 years old and above who would usually feel less loved by society. The corporate social investment drive involved the Uber team painting specific sections of the school, making some renovations, hosting a musical variety show and providing the children of the home with lots to eat and drink. Commenting on Uber’s community outreach drive in West Africa, Lola Kassim; Uber General Manager, West Africa said: ‘Uber is committed to Africa, and as we continue to grow our business on the continent we want to make sure we are supporting our local communities as well as providing much needed economic opportunities. This year we partnered with executive initiative to bring even more impact to the incredible children of the Modupe Cole Memorial Home.’ Margaret Banasko; Uber Marketing West Africa said: ‘The #UberforLove valentine campaign drive began a week prior to Valentine’s Day. In addition to all the activities that we outlined for the children of Modupe, Uber passengers also got involved by being encouraged to ride via a special ‘#UberforLove’ view. ‘ During the event it was clear that the children of the home had a great time, as they had fun interacting with the team getting on the bouncy castles, listening to musical performances and having a lot of goodies to eat and drink. Driver-partners signed up to Uber were also not left out of the #UberforLove campaign as they were gifted with delightful cupcakes at the Uber Greenlight Hub locations in Lagos and Abuja. Uber recently hosted a selection of female driver-partners, professionals and entrepreneurs at an event in Lagos called #Uber- ForHer. The event was part of Uber’s global vision to economically empower 1 million women across the world by 2020.
Sunday 18 February 2018 C002D5556 BD SUNDAY 41 Travel Some of the dignitaries having a feel of the virtual tourism offering during the launch in Lagos. Destination marketing gains traction with the launch of virtual tourism in Nigeria OBINNA EMELIKE No doubt, Nigeria lags behind some African countries in drawing global tourists to the many tourists attractions that dot her landscape. It is even sad that smaller countries along the West African coast such as Ghana, Gambia, Senegal, and Benin Republic receive more tourists than Nigeria, despite her acclaim as the giant of Africa. Well, the narrative is about changing as some concerned tourism private sector gathered strength to launch the first ever virtual tourism in the country. Of course, the private sector, is acting in its capacity as the driver of tourism as obtainable in thriving destinations across the world, but also carried government along. The import of the launch, which held at the Nigerian Institute of International Affairs (NIIA), Victoria Island, Lagos on February 15, 2018 is that now marketing Nigeria as a destination is easier as the virtual platform engages many would-be visitors on a practical tour of places of interests, attractions, activities among others through authentic visuals. Obviously, virtual tourism works by taking tourists across the world to notable sites in Nigeria their without being physically present in the country, but they get a feel of the real thing and are further inspired to visit to experience the reality of the virtual images. If you have experienced aircraft simulator or action movie on 3D screen cinema, the feel is real and that is same simulation would-be tourists get on virtual tourism, which through a special binoculars, instantly transports viewers to many sites and attractions to experience what it looks like while in such beautiful places or events. No matter how factual and flowery an article targeted at tourists may be, the feeling is more convincing; hence virtual tourism reaches out to people in more practical and result-oriented ways. Credit goes to SkyView Communication for initiating the laudable project. Speaking at the launch, Femi Lawson, CEO, Sky- View Communication, noted that virtual tourism is practical and different approach to Nigerian tourism development issues through technology and not the usual methods that kept resulting in same little or no tourists arrival. With the platform, Lawson assured that many would-be visitors are now opportune to see Nigeria before coming, plan better and impact the local economies during their stay here. Decrying the neglect of tourism over the years, Muyiwa Oladipo, Ogun State Commissioner for Tourism, urged tourism stakeholders to collaborate more, intensify their drive as tourism is set to replace crude oil as the mainstay of the Nigerian economy in the nearest future. For him, virtual tourism is timely as it would aid in furthering awareness of the country’s potential to global tourists. Steve Ayorinde, Lagos State Commissioner for Tourism and Culture, said the country is ripe for a thriving tourism destination but needed coordinated activities across the stakeholders and supported by the right policies. The commissioner highlighted the numerous steps taken so far by the state to position beyond business to the most-visited destination in Africa. One of such steps, according to Ayorinde, is the inauguration of the first tourism calendar and Tourism Masterplan in the state. “The Tourism Calendar is the first of its kind. It will show plans, venues and dates of festivals, carnivals and conferences. It will also provide guides on how tourists, visitors and the public can enjoy such events,” The commissioner said the idea behind the calendar was borne out of the need to encourage the development of tourism potential of the nation”, the commissioner said. The launch witnessed a provocative speech by Yemisi Shyllon, the foremost art collector in Nigeria. In The Ake prince who spoke on ‘Challenges And Solutions To The Development Of Tourism In Nigeria’, charged government at all levels to work together in presenting a workable and harmonized tourism policy. He noted that emphasis should be more on preserving our culture as Asian have done and are reckoned among world powers today without depending on Western world. From a stakeholder’s perspective, Efetobor Awanah, a tour operator, said virtual tourism is the way forward in global destination marketing and urged other stakeholders to embrace it. “Virtual tourism is reality. It is the new tool used to promote tourism all over the world and we have to follow global trend if we want global tourists and their dollars,” Awanah said.
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BusinessDay 18 Feb 2018

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