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<strong>IMAGE</strong><br />

International Conference Management, Inc<br />

te natio<br />

4th Edition<br />

New Classes Added Daily<br />

<strong>Houston</strong><br />

<strong>IMAGE</strong>spa<br />

THOUSANDS OF<br />

PRODUCTS<br />

AND FREE STUFF<br />

HUNDREDS OF<br />

SEMINARS,<br />

WORKSHOPS, AND<br />

DEMONSTRATIONS<br />

COVERING EVERY<br />

SEGMENT OF THE<br />

INDUSTRY<br />

MAIN STAGE<br />

PRESENTATIONS BY<br />

INDUSTRY ICONS<br />

show<br />

PREVIEW GUIDE<br />

May 18 & 19 : George R Brown Convention Center<br />

<strong>Houston</strong>, Texas :: Sunday 9:00am - 6:00pm — Monday 9:00am - 4:00pm<br />

www.theimageexpo.com


<strong>IMAGE</strong>spa<br />

COMPLIMENTARY ADMISSION TO<br />

<strong>IMAGE</strong> SPA WITH THE PURCHASE<br />

OF YOUR SHOW TICKET<br />

Hands-On Workshops<br />

Workshops are priced<br />

separately and are<br />

limited by the number of<br />

seats in the room.<br />

George R Brown Convention Center<br />

1001 Avenida De Las Americas<br />

<strong>Houston</strong>, TX 77010<br />

May 18th, Sunday<br />

9am - 6pm<br />

May 19th, Monday<br />

9am - 4pm<br />

04 Main Stage<br />

06 Hair<br />

14 Color<br />

17 Extensions and Weaves<br />

19 Multicultural<br />

22 Nails<br />

24 Continuing Education<br />

25 Barber<br />

28 Hands-On<br />

29 DaySpa<br />

31 Business<br />

33 Exhibitors & Participants<br />

34 Registration Form<br />

<strong>Houston</strong><br />

<strong>IMAGE</strong><br />

te natio<br />

International Conference Management, Inc<br />

REGISTRATION INCLUDES ACCESS TO<br />

EDUCATIONAL CLASSES, ENTRANCE<br />

TO THE EXHIBIT HALL AND MAIN STAGE<br />

PRESENTATIONS.<br />

VISIT WWW.THE<strong>IMAGE</strong>EXPO.COM OR<br />

CALL 877-219-3976 TO REGISTER<br />

April 16 - May 17<br />

<strong>Show</strong> Day Rate<br />

April 16 - May 17<br />

<strong>Show</strong> Day Rate<br />

$50<br />

$75<br />

$40<br />

$50<br />

2<br />

<strong>IMAGE</strong> is EVERYTHING


Register<br />

NOW!<br />

Snapshot:<br />

• Hundreds of the<br />

biggest names in<br />

beauty<br />

• Over 200 Seminars<br />

and workshops<br />

covering Hair,<br />

Nails, DaySpa,<br />

Business,<br />

Continuing<br />

Education, Barber,<br />

and Makeup!<br />

Why You Should<br />

Attend:<br />

• The LARGEST International<br />

hair and beauty event in the<br />

Southwest<br />

• THOUSANDS of products<br />

and free swag<br />

• OVER 200 Seminars,<br />

Workshops, and<br />

Industry Leading Main<br />

Stage Artists, covering<br />

everything hair, nails,<br />

dayspa, esthetics,<br />

business, makeup and<br />

barber<br />

• Receive 1 CE credit just for<br />

attending the show!<br />

• Complete ALL required CE<br />

credits at <strong>IMAGE</strong> Expo!<br />

<strong>IMAGE</strong> is EVERYTHING 3


MAIN<br />

SUNDAY<br />

2:00pm - 2:50pm<br />

MONDAY<br />

12:50pm - 1:30pm<br />

Leonardo Rocco<br />

Known for pushing boundaries<br />

and redefining style, Leonardo<br />

Rocco of Rocco Donna Hair and<br />

Beauty Art Salon in Miami’s trendy<br />

South Beach brings his personal<br />

philosophy of delivering cuttingedge<br />

styles, innovative techniques<br />

and service excellence to Aloxxi<br />

as an Artistic Advisor. Hailing from<br />

Argentina, Rocco’s good taste<br />

and sophistication has been seen<br />

across print, radio and television<br />

outlets, on fashion runways, photo<br />

shoots, scores of events and on the<br />

heads of internationally acclaimed<br />

celebrities. He will serve as a leader<br />

for Aloxxi, enhance their Creative<br />

Team and help take Aloxxi to the<br />

next level.<br />

SUNDAY<br />

11:00am - 11:50am<br />

1:00pm - 1:50pm<br />

MONDAY<br />

11:50am - 12:40pm<br />

2:30pm - 3:20pm<br />

FINALLY...<br />

You can have the hair of<br />

your dreams.<br />

Brazilian blowout is a hair<br />

transforming experience unlike any<br />

other. Among the benefits:<br />

• Smooths and eliminates frizz<br />

• Adds incredible shine<br />

• Reduces daily styling time<br />

• Improves the overall health of<br />

the hair<br />

Learn to give your clients the<br />

HOLLYWOOD<br />

Treatment!<br />

Discover for yourself why A-list<br />

celebrities choose Brazilian blowout<br />

for smooth, frizz-free radiant hair on<br />

and off the red carpet.<br />

Michael O’Rourke<br />

A powerful force with a dynamic<br />

stage presence, Michael O’Rourke<br />

continues to stay true to his first love,<br />

the hair artist, the salon industry, and<br />

for life. Michael’s a visionary with<br />

an uncanny sense of predicting the<br />

next big movement in the beauty<br />

industry. His ability to observe the<br />

world at large has resulted in some<br />

of the most trendsetting and unique<br />

products including his latest hit<br />

“Rock Your Hair.”<br />

Get inspired and explore the depths<br />

of your own creativity as Michael<br />

demonstrates and explains “Angles<br />

in Motion” his sequel to “his world<br />

renown cutting system” Structure<br />

in Motion. TM Michael continues<br />

to be one of the most beloved<br />

and sought after artists known as<br />

the “Hairdresser’s Hairdresser” for<br />

all generations. His popularity<br />

continues to grow with sold out<br />

crowds at industry trade events,<br />

fashion editors, beauty bloggers,<br />

and social media.<br />

www.rockyourhair.com<br />

SUNDAY<br />

3:00pm - 3:50pm<br />

MONDAY<br />

1:40pm - 2:20pm<br />

As Seen in:


STAGE<br />

SUNDAY<br />

10:00am - 10:50am<br />

MONDAY<br />

9:50am - 10:40am<br />

SUNDAY<br />

3:50pm - 4:30pm<br />

SUNDAY<br />

12:00pm - 12:50pm<br />

MONDAY<br />

10:50am - 11:40am<br />

Jessica Zimmerman<br />

‘ROMANTIC, DRAMATIC, ON<br />

THE EDGE’! RETRO GLAM WOMEN<br />

AND MEN. TREND CUTTING, RETRO<br />

GLAM STYLING AND UP DOS!<br />

Retro Hollywood inspires high fashion<br />

razor cutting with glamorous texture,<br />

daring part lines, volume and heavy<br />

bangs! Softly feathered edges and<br />

deeply beveled interior frames<br />

provide glamorous volume, while<br />

structured layers, allow for control<br />

of round brushing and iron setting.<br />

Bo ho chic braids wrap, weave and<br />

add texture for the whimsical retro<br />

ladies out there. This romantic old<br />

Hollywood era is today’s playful,<br />

confident yet elegant woman and<br />

Surface men. A modern spin on<br />

retro style.<br />

Wisconsin native Jessica<br />

Zimmerman began her career as<br />

a hairdresser 10 years ago! Through<br />

Jessica’s passion and talent she<br />

has expanded her career and<br />

has become a leading artist for<br />

Surface hair. Jessica’s passion has<br />

captivated audiences throughout<br />

North America. She can’t wait to<br />

light that Surface fire inside of you.<br />

Shantel Davis<br />

‘GLOBAL CREATIVE DIRECTOR’<br />

LEARN: How to recreate top styles<br />

from the covers of magazines right<br />

in your salon.<br />

Motivating, enthusiastic, and a major<br />

asset depict Lature Global Creative<br />

Director Shantel Davis. Shantel<br />

has hit the mainstage worldwide!<br />

Youve seen her mainstage at ABA<br />

Toronto Canada, IBS New York and<br />

Las Vegas, Premiere Orlando, ABS<br />

Chicago, <strong>Houston</strong> Image Expo,<br />

Bronner Brothers Atlanta and Long<br />

Beach CA. Her clients range from<br />

the owner of the Dallas Cowboys<br />

Jerry Jones, NBC, ABC, QVC, VH1,<br />

and Mercedez Benz Fashion Week<br />

New York. Shantel Davis is not only<br />

a trendsetting stylist but also a<br />

successful entrepreneur with her<br />

very own brand management<br />

company Shantel Davis Global.<br />

At SDG she leads the firm in<br />

representing the top products,<br />

companies and individuals in the<br />

beauty, fashion, sports and music<br />

industries. Shantel believes Lature<br />

is the innovative way to achieve a<br />

higher level of creativity in the art<br />

of hair design. The product exudes<br />

health, replenish, restore and more<br />

vitality. In order to stay competitive<br />

in an ever changing industry you<br />

must use the best products that give<br />

maximum results. Lature Platform<br />

is set on a luxury level for the elite<br />

stylist and the clients they service.<br />

Set back and get educated! Lature<br />

Stylist Rock! Meet us at our VIP suite<br />

for the Lature Experience as we<br />

introduce LATURE to the world. Meet<br />

me there!<br />

Joseph Bogart<br />

Joseph, previous owner of Eleveight<br />

Salon in Seattle, has been doing hair<br />

for 27 years and has also worked<br />

as a freelance make-up artist and<br />

session stylist that has worked with<br />

Kenny G and Bernadette Bascom,<br />

The Seattle Opera, and Estee<br />

Lauder.<br />

His passion for education lead<br />

him to work with TRESSA, Keune,<br />

Redken, Artec, and Pravana. At<br />

Pravana, he held the position of<br />

National Artistic Trainer and was a<br />

member of the International Artistic<br />

Team. His work and educational<br />

videos have been featured in the<br />

trade publications Modern Salon,<br />

Launchpad, The Colorist, and online<br />

at Behindthechair.com.


*all classes are complimentary unless<br />

otherwise indicated<br />

HAIR<br />

CUTAHOLIX: FRONT ROW FEATURING PATRIC<br />

BRADLEY’S TEAM HOLLYWOOD<br />

Sunday : 10:00am - 11:30am<br />

Monday : 10:00am - 11:30am<br />

Join Patric Bradley and Team Hollywood as<br />

they give you a front row seat to Cutaholix.<br />

Identify and overcome hidden obstacles<br />

that hold you back from reaching your full<br />

potential as it pertains to technique and<br />

creativity.<br />

Learn powerful real deal haircutting and<br />

discover how to:<br />

(1) Pair trendy, edgy cuts with pops of<br />

unexpected color that is sure to make a<br />

statement<br />

(2) Create breathtaking movement using<br />

invisible disconnection, point cutting,<br />

combined with classic cutting techniques<br />

(3) Cut beautifully crafted and timeless<br />

shapes are created through the use of<br />

length, layering, and graduation techniques<br />

Presentation by:<br />

PATRIC BRADLEY & TEAM HOLLYWOOD<br />

PICTORIAL CUTTING & COLOR WITH PATRIC<br />

BRADLEY’S TEAM HOLLYWOOD<br />

Sunday : 4:00pm - 5:30pm<br />

Monday : 2:00pm - 3:30pm<br />

Looking for stunning cuts and color to add<br />

life and texture to your client’s hair? Learn<br />

the latest cuts using Patric Bradley’s signature<br />

cutting techniques with shears and razors.<br />

Learn to freestyle and personalize each and<br />

every cut using zigzag sectioning paired<br />

with channel cutting, slicing, and deep<br />

point cutting techniques. Get creative with<br />

sculptured lines, clean angles, and textured<br />

graduation. Stay organized with “Color<br />

Mapping” so that you can recreate signature<br />

head turning color placement creations!<br />

Presentation by:<br />

PATRIC BRADLEY & TEAM HOLLYWOOD<br />

CRANIUM PROSTHESIS<br />

Sunday : 12:00pm - 1:30pm<br />

If you didn’t know, Cranium Prosthesis Hair<br />

System’s are designed to meet the specific<br />

need of women/men who suffer from hair<br />

loss, alopecia, and that have hair loss due<br />

to a medical condition, etc. Hair Loss affects<br />

more than 30 million women yearly. Join me<br />

in class as we discuss the hair loss prosthesis<br />

solutions that are available.<br />

Design Concepts<br />

Understanding the in and outs of designing a<br />

Cranium Prosthesis for your client depending<br />

on different sizes and styles for a more<br />

realistic<br />

appearance.<br />

and natural<br />

Customizing<br />

Full head template, hairline template,<br />

measuring, various hair bases, and hair types.<br />

Integration<br />

Allows your own hair to be blended or<br />

integrated with the prosthesis and can be<br />

combined with hair weaving techniques.<br />

Presentation by:<br />

EUNICE JOHNSON<br />

HAIR REPLACEMENT TECHNIQUE<br />

Sunday : 2:00pm - 3:30pm<br />

Do you have clients with thin or balding<br />

areas due to alopecia, medication or other<br />

scalp issues? As professional stylists all of us,<br />

at some time or another, will have clients with<br />

these problems. In this class you will learn this<br />

tailored process that matches real hair to<br />

your clients own to create a ; beautiful and<br />

natural looking head of hair all within 1 ½<br />

hours.<br />

No longer will your clients rely on wigs just to<br />

cover these embarrassing areas. With this<br />

technique your clients will look and feel great<br />

while enjoying an active lifestyle.<br />

This weave technique is performed without<br />

the use of braids, glues, links or clips and with<br />

no harm to the natural hair. It will last for 2 to<br />

4 months and you can charge $300 to $800<br />

per client.<br />

Remember!!!! The more weave techniques<br />

you know, the more clients you can service.<br />

Learn to make life-long clients and serious<br />

money! Also, see beautiful before and<br />

after pictures of real clients, with real issues<br />

receiving real results. Seeing is believing. Your<br />

clients will love it. SEE YOU IN CLASS.<br />

Presentation by:<br />

SHARON REAMS<br />

HAIR CUTTING SO SIMPLE<br />

(EVEN A CHILD CAN UNDERSTAND)<br />

Sunday : 2:00pm - 3:30pm<br />

Monday : 2:00pm - 3:30pm<br />

You ever wished you could take a hair cutting<br />

class that actually taught you how to cut<br />

successfully rather than just teach you a<br />

couple of cuts? You ever wished your clients<br />

could get up in the morning and see the<br />

same cut they walked out of the salon with<br />

and not have to spend a half hour styling it<br />

each day? If you want your cuts to last the<br />

life of the style without growing out uneven,<br />

this class will give you that.<br />

If you want your cuts to be so precise<br />

that they could go without any styling<br />

techniques...this is the class for you. If you<br />

believe you can accomplish over 8 months<br />

of cutting education in one 90 minute class...<br />

make this class a must see on your list. Not<br />

only will you get the most unadulterated hair<br />

cutting session of this era...but Chuck will<br />

break it down so simple....that even a child<br />

could understand it.<br />

Presentation by:<br />

CHUCK CAPLE<br />

GARY GERARD’S “ECLECTIC CLASSICS”<br />

Sunday : 10:00am - 11:30am<br />

Monday : 10:00am - 11:30am<br />

For the serious stylist, world famous Gary<br />

Gerard returns, thanks to your rave reviews<br />

and your quest for excellence in your<br />

haircutting skills. Gary will share his new<br />

“Eclectic Classics” collection utilizing<br />

his simplified method of haircutting and<br />

empowering your artistic freedom for<br />

specialized effects, shapes, and designs<br />

taking your career to new levels of success.<br />

Gary will incorporate emphasis on<br />

Ergonomics, the scientific study of harmony<br />

in body and shear positioning while cutting.<br />

Make plans to see this “Hairdressers Hall of<br />

Famer”. We commend you on your pursuit in<br />

furthering your education.<br />

Presentation by:<br />

GARY GERARD<br />

6<br />

<strong>IMAGE</strong> is EVERYTHING


HAIR<br />

*all classes are complimentary unless<br />

otherwise indicated<br />

THE BLUEPRINT TO HAIR LOSS SOLUTIONS<br />

Sunday : 2:00pm - 3:30pm<br />

Monday : 2:00pm - 3:30pm<br />

The “BLUEPRINT” Look and Learn is a basic<br />

overview of the hands-on course “The<br />

Master’s Class” recommended for both<br />

the beginning and experienced Hair<br />

Replacement Professional looking to improve<br />

their overall knowledge and increase<br />

revenue. Join Gloria “GIGI” Ford as she<br />

shares her wealth of knowledge in:<br />

1. PROPER DIAGNOSIS – Who is losing their hair<br />

& the solution<br />

2. HAIR LOSS SOLUTIONS - Which hairpiece will<br />

work for which client<br />

3. MEDICAL MARKETING – What medical<br />

professionals require from you<br />

4. INSURANCE CLAIMS/CODES – How to<br />

successfully secure payment<br />

5. THE BLANKET WEAVE – Transitioning from a<br />

weave to hair replacement<br />

Presentation by:<br />

GIGI FORD<br />

STRAIGHT & NATURAL<br />

Monday : 2:00pm - 3:30pm<br />

In order to give your clients exactly what they<br />

want successfully it’s going to take more than<br />

just flat irons and smoothing treatments to<br />

keep the hair healthy and not on the floor.<br />

It’s going to take the knowledge of chemistry,<br />

which is understanding hair, internally and<br />

out, product ingredient knowledge, and<br />

thermal styling tool knowledge. Every hair<br />

company says they are the best product of<br />

choice, however as a stylist, what is the best<br />

product of choice long term for you and your<br />

client’s hair. After this intensive informational<br />

class, you will be able to decide what’s best<br />

for your clients straight and natural hair.<br />

• Understand why client wants to be straight<br />

and natural<br />

• Understand who your competition is in the<br />

industry “Dominicans” and why<br />

• Full consultationtraigh<br />

• Product ingredient knowledge<br />

• Tool knowledge<br />

• Step by step instructions on smoothing<br />

natural hair<br />

• Tips of straightening natural hair<br />

Presentation by:<br />

CHRIS NOBLE<br />

LAYERS OF LOVE<br />

Monday : 1:00pm - 2:00pm<br />

Layered haircuts and layered hairstyles<br />

always offer a sexy and lively look.<br />

Join Jody Sasser as she breaks down the<br />

essential methods to cutting and shaping<br />

the perfect layered hair style that flows with<br />

undeniable movement and lasting style for<br />

today’s multifaceted woman.<br />

Presentation by:<br />

JODY SASSER<br />

STAGE B<br />

SHADES OF PERFECTION BY PERMACOLOR<br />

Sunday : 3:30pm - 4:30pm<br />

Each client is unique and one of a kind.<br />

Perfectly balanced cutting and color<br />

techniques will be demonstrated to reflect<br />

and push the edge of color and redefine selfexpression.<br />

Create dramatic reds, platinum<br />

blondes, and rich brunettes while learning<br />

a menagerie of cutting techniques that will<br />

allow you to achieve the best result for your<br />

client. Educators Justin Amador and Lindsey<br />

Heigert will spark and inspire new ideas for<br />

your everyday client.<br />

Presentation by:<br />

JUSTIN AMADOR AND LINDSEY HEIGERT<br />

STAGE B<br />

MACVOIL KERATIN EXPERSS<br />

Sunday : 12:00pm - 1:30pm<br />

Learn how to get the best hair possible<br />

without chemicals ! Come check out our truly<br />

organic keratin smoothing treatment to see<br />

application to after results of this amazing<br />

product and learn cutting techniques to<br />

compliment facial structure.<br />

Presentation by:<br />

JUSTIN AMADOR AND LINDSEY HEIGERT<br />

COLOR-TECHNIQUES<br />

Monday : 12:00pm - 1:30pm<br />

Learn new colour techniques using a brand<br />

new oil based colour line from Italy. We will be<br />

demonstrating how to achieve perfect results<br />

and get 100% grey coverage using Perlacolor.<br />

Presentation by:<br />

JUSTIN AMADOR AND LINDSEY HEIGERT<br />

<strong>IMAGE</strong> is EVERYTHING 7


*all classes are complimentary unless<br />

otherwise indicated<br />

HAIR<br />

SHEAROLOGY<br />

Sunday : 2:00pm - 3:30pm<br />

How much do you know about your main<br />

tool of your business? Learn about your shears<br />

from internationally renowned scissor expert<br />

and champion winning shear sharpener,<br />

Bonnie Megowan. This class will answer some<br />

of the following questions:<br />

1. What is your cutting personality? Are you a<br />

lion, an eagle or gorilla? How does this affect<br />

your shear selection?<br />

2. What is the best length of shears for your<br />

hand? Find out.<br />

3. How can you maintain and repair your<br />

shears with simple tools you have on hand?<br />

4. Why are there so many different handle<br />

styles, steels, colors and variety of specialty<br />

shears and how are they used?<br />

Presentation by:<br />

BONNIE MEGOWAN & BONIKA SHEARS<br />

INTRODUCTION TO SHEAR SHARPENING<br />

Monday : 12:00pm - 1:30pm<br />

Learn the basics of how to sharpen shears<br />

from Bonika Shears CEO, Bonnie Megowan.<br />

Bonnie is an champion sharpener, president<br />

of the National Beauty Tools Sharpeners Guild<br />

and has been training professional sharpeners<br />

for 15 years. For the first time, Bonnie will share<br />

the basics for sharpening shears with hair<br />

stylists. This class will benefit you because<br />

you will gain an understanding and respect<br />

for your local shear sharpener and able to<br />

determine if your local sharpener is properly<br />

trained and equipped. This class may also be<br />

the first step toward exploring and starting a<br />

lucrative part or full-time career sharpening<br />

shears for hair salons.<br />

If you ever thought of sharpening shears for<br />

extra income, this is a no-cost way to explore<br />

this business opportunity. You will leave with a<br />

new understanding of your shears.<br />

Presentation by:<br />

BONNIE MEGOWAN & BONIKA SHEARS<br />

MONEY CUT<br />

Sunday : 4:00pm - 5:30pm<br />

Monday : 10:00am - 11:30am<br />

Learn how to turn a trim or basic cut into a<br />

Money Cut. Mario Yildiz will show you a new<br />

approach to sculpting your client’s hair. His<br />

techniques will not only let you experience<br />

higher profits but better retention of your<br />

clients as well. This class will help you to<br />

understand overall shape symmetry and<br />

asymmetry as it relates to texture and<br />

detailing.<br />

You will discover how selection and<br />

positioning shears and razors will create<br />

maximum utilization of the growth and curl<br />

pattern. In addition, you will be able to create<br />

perfect detailing and polishing to finish and<br />

personalize a style. Facilitating in the class will<br />

be Bonnie Megowan, CEO of Bonika Shears<br />

and champion shear sharpener to answer<br />

your questions and concerns about shears<br />

and their maintenance.<br />

Presentation by:<br />

MARIO YILDIZ & BONNIE MEGOWAN<br />

GARY GERARD’S “DRY CUTTING<br />

PHENOMENON”<br />

Sunday : 2:00pm - 3:30pm<br />

Monday : 2:00pm - 3:30pm<br />

Gary Gerard will be demonstrating the<br />

exciting Dry Cutting Phenomenon for<br />

long hair while raising your standards and<br />

introducing Free-Style Haircutting techniques.<br />

Gary Gerard’s trend vision will start your<br />

journey in the future of Creative Design<br />

cutting. Join us and discover the unique and<br />

beautiful looks of Gary Gerard.<br />

Presentation by:<br />

GARY GERARD<br />

BRAZILIAN BLOWOUT<br />

Sunday : 2:00pm - 3:30pm<br />

Monday : 10:00am - 11:30am<br />

Brazilian Blowout Professional Smoothing<br />

Treatments are the most innovative and<br />

effective in the world…<br />

Through the use of innovative and<br />

breakthrough bonding technologies, these<br />

treatments actually improve the health and<br />

condition of the hair by creating a protective<br />

protein layer around the hair shaft to<br />

eliminate frizz and smooth the cuticle.<br />

The end result is smooth, healthy, frizz-free hair<br />

with radiant shine!<br />

Presentation by:<br />

BRAZILIAN BLOWOUT<br />

RETRO GLAM WOMEN AND MEN<br />

Sunday : 1:00pm - 2:30pm<br />

Monday : 12:30pm - 2:00pm<br />

Trend Cutting, Retro Glam Styling and Up Dos!<br />

Retro Hollywood inspires high fashion razor<br />

cutting with glamorous texture, daring<br />

part lines, volume and heavy bangs! Softly<br />

feathered edges and deeply beveled<br />

interior frames provide glamorous volume,<br />

while structured layers, allow for control<br />

of round brushing and iron setting. Bo ho<br />

chic braids wrap, weave and add texture<br />

for the whimsical retro ladies out there. This<br />

romantic old Hollywood era is today’s playful,<br />

confident yet elegant woman and Surface<br />

men. A modern spin on retro style.<br />

Presentation by:<br />

JESSICA ZIMMERMAN<br />

8<br />

<strong>IMAGE</strong> is EVERYTHING


HAIR<br />

*all classes are complimentary unless<br />

otherwise indicated<br />

OYA<br />

Sunday : 10:00am - 12:00pm<br />

Sunday : 2:30pm - 4:30pm<br />

Monday : 12:00pm - 2:00pm<br />

Monday : 2:00pm - 4:00pm<br />

Join us to learn everything there is to<br />

know about the OYA Portfolio. You will<br />

be introduced to the latest in hair color<br />

technology. OYA provides you with superior<br />

long lasting color results while main- taining<br />

the integrity of the hair, resulting in healthy,<br />

shiny results.<br />

This course will provide the nuts and bolts<br />

of what you need to successfully formulate<br />

your clients’ color, utilizing both our OYA<br />

Permanent and OYA Demi Permanent color<br />

systems. KISS (Keep It Simple System) will<br />

demonstrate how easy and versatile our<br />

color performs, and how it outshines the<br />

competition!<br />

You own it with OYA!<br />

Presentation by:<br />

JOSEPH BOGART<br />

HATTORI HANZO IN BOOTH EDUCATION<br />

Sunday : 9:00am - 6:00pm<br />

Monday : 9:00am - 4:00pm<br />

Justin Thomas, “the prodigy”, is platform artist<br />

and international artistic director for Hattori<br />

Hanzo Shears. Justin is progressively changing<br />

our industry with his unmatched style and<br />

aggression to bend the fundamental<br />

rules of hairdressing. In his class you will be<br />

challenged to open your mind and explore<br />

your own natural talents and be uplifted to<br />

regain your inspiration as a true hairdresser.<br />

Together we will discover the true meaning<br />

why we entered this industry by not learning<br />

HOW to cut hair, but by learning WHY we do.<br />

This is the why behind the how. Justin has<br />

been educated, trained, and collaborated<br />

with some of the biggest names in the<br />

industry from Beverly Hills to New York and San<br />

Francisco.<br />

Presentation by:<br />

HATTORI HANZO SHEARS<br />

3<br />

EASY WAYS<br />

to register!<br />

Online at<br />

www.theimageexpo.com<br />

...call 877.219.3976<br />

or fill out page 34!<br />

THE ART OF TECHNICAL CUTTING AND<br />

FINISHING<br />

Sunday : 10:00am - 11:00am<br />

Led by the creative direction of Dewey<br />

Fanone, the Fi Hair team has earned<br />

incredible success working with energized<br />

stylists who are ready to take their best work<br />

and make it even better. Since 1997, Fi Hair<br />

Academy has been recognized with no<br />

fewer than 7 international awards including<br />

the North American Hairdressing Award<br />

(N.A.H.A) and the Canadian Hairdressing<br />

Award (Contessa and Mirror ).<br />

They work with the best photographers, hit<br />

the best shows and have the best time doing<br />

it. They’ve spread their gospel around the<br />

world and are regularly booked by top stylists,<br />

salons and manufacturers for their innovative<br />

and personable teaching techniques.<br />

Sit back, enjoy and be inspired as the Fi team<br />

present their latest haircutting and finishing<br />

techniques.<br />

Presentation by:<br />

FI HAIR GEAR<br />

ABOUT FACE ABOUT STYLE<br />

Sunday : 12:00pm - 1:30pm<br />

LEARN to create beautiful looks working<br />

with shape and form. This interactive,<br />

comprehensive class will teach you unique<br />

tips and tricks to identify face shapes and<br />

profiles in order to work with your client and<br />

create the most flattering, customized look<br />

for him or her.<br />

Motivating, enthusiastic, and a major asset<br />

depict Lature Global Creative Director<br />

Shantel Davis. Shantel has hit the mainstage<br />

worldwide! Youve seen her mainstage at ABA<br />

Toronto Canada, IBS New York and Las Vegas,<br />

Premiere Orlando, ABS Chicago, <strong>Houston</strong><br />

Image Expo, Bronner Brothers Atlanta and<br />

Long Beach CA. Her clients range from the<br />

owner of the Dallas Cowboys Jerry Jones,<br />

NBC, ABC, QVC, VH1, and Mercedez Benz<br />

Fashion Week New York. Shantel Davis is<br />

not only a trendsetting stylist but also a<br />

successful entrepreneur with her very own<br />

brand management company Shantel<br />

Davis Global. At SDG she leads the firm in<br />

representing the top products, companies<br />

and individuals in the beauty, fashion, sports<br />

and music industries. Shantel believes Lature<br />

is the innovative way to achieve a higher<br />

level of creativity in the art of hair design.<br />

Presentation by:<br />

SHANTEL DAVIS<br />

LONG HAIR DON’T CARE<br />

Monday : 2:00pm - 3:30pm<br />

LEARN one of the best things in long hair<br />

design is putting modern and vintage<br />

together. Trendsetting foundations that will<br />

allow you to take long hair up in rare form.<br />

In this workshop, you will explore how the<br />

solid foundations of vintage shapes and<br />

techniques can be used to create todayʼs<br />

modern, edgy designs. Get tips and tricks on<br />

how to create and secure designʼs while<br />

becoming more confident behind the chair.<br />

Your portfolio will love you for learning more<br />

to earn more!<br />

Motivating, enthusiastic, and a major asset<br />

depict Lature Global Creative Director<br />

Shantel Davis. Shantel has hit the mainstage<br />

worldwide! Youve seen her mainstage at ABA<br />

Toronto Canada, IBS New York and Las Vegas,<br />

Premiere Orlando, ABS Chicago, <strong>Houston</strong><br />

Image Expo, Bronner Brothers Atlanta and<br />

Long Beach CA. Her clients range from the<br />

owner of the Dallas Cowboys Jerry Jones,<br />

NBC, ABC, QVC, VH1, and Mercedez Benz<br />

Fashion Week New York. Shantel Davis is<br />

not only a trendsetting stylist but also a<br />

successful entrepreneur with her very own<br />

brand management company Shantel<br />

Davis Global. At SDG she leads the firm in<br />

representing the top products, companies<br />

and individuals in the beauty, fashion, sports<br />

and music industries. Shantel believes Lature<br />

is the innovative way to achieve a higher<br />

level of creativity in the art of hair design.<br />

Presentation by:<br />

SHANTEL DAVIS<br />

<strong>IMAGE</strong> is EVERYTHING 9


*all classes are complimentary unless<br />

otherwise indicated<br />

HAIR<br />

SHANTEL DAVIS ON STAGE<br />

Monday : 12:00pm - 12:50pm<br />

LEARN: How to recreate top styles from the<br />

covers of magazines right in your salon.<br />

Get properly introduced to the world<br />

of editorial hair with National Educator<br />

Shantel Davis! Get started in this fastpaced<br />

profession with tips and ideas on<br />

creating a portfolio and networking.<br />

Motivating, enthusiastic, and a major asset<br />

depict Lature Global Creative Director<br />

Shantel Davis. Shantel has hit the mainstage<br />

worldwide! Youve seen her mainstage at<br />

ABA Toronto Canada, IBS New York and Las<br />

Vegas, Premiere Orlando, ABS Chicago,<br />

<strong>Houston</strong> Image Expo, Bronner Brothers Atlanta<br />

and Long Beach CA. Her clients range<br />

from the owner of the Dallas Cowboys Jerry<br />

Jones, NBC, ABC, QVC, VH1, and Mercedez<br />

Benz Fashion Week New York. Shantel Davis<br />

is not only a trendsetting stylist but also a<br />

successful entrepreneur with her very own<br />

brand management company Shantel<br />

Davis Global. At SDG she leads the firm in<br />

representing the top products, companies<br />

and individuals in the beauty, fashion, sports<br />

and music industries. Shantel believes Lature is<br />

the innovative way to achieve a higher level<br />

of creativity in the art of hair design.<br />

Presentation by:<br />

SHANTEL DAVIS<br />

ROCK YOUR HAIR IN-BOOTH<br />

Sunday : 9:00am - 6:00pm<br />

Monday : 9:00am - 4:00pm<br />

Get inspired and explore the depths<br />

of your own creativity as Michael<br />

demonstrates and explains “Angles in<br />

Motion” his sequel to “his world renown<br />

cutting system” Structure in Motion. TM<br />

Michael continues to be one of the most<br />

beloved and sought after artists known<br />

as the “Hairdresser’s Hairdresser” for all<br />

generations. His popularity continues<br />

to grow with sold out crowds at industry<br />

trade events, fashion editors, beauty<br />

bloggers, and social media.<br />

Presentation by:<br />

MICHAEL O’ROURKE<br />

HOW TO GET HEALTHY, SHINY, VOLUMOUS<br />

HAIR<br />

Sunday : 4:00pm - 5:00pm<br />

Monday : 2:00pm - 3:00pm<br />

How do celebrities pull off gorgeous hair<br />

all the time after putting their covetable<br />

locks to the test on a daily basis? Mitch<br />

Stone clears up the mystery with his new<br />

line of multi-tasking hair formulas.<br />

“From many years working on sets,<br />

backstage at runway shows, and with<br />

private clients, I know that the foundation<br />

for beautiful hair is healthy hair...”<br />

Come join Mitch Stone in this class to see<br />

why Hollywood’s most wanted hair is also<br />

the hardest working in town.<br />

Presentation by:<br />

MITCH STONE<br />

“STYLES COLLECTION” BY JOHN FRANK<br />

VELEZ, DIRECTOR OF EDUCTION AT<br />

RECAMIER<br />

Sunday : 12:30pm - 2:00pm<br />

Monday : 12:30pm - 2:00pm<br />

This seminar offers in-depth, step b ystep,<br />

workshop visual and training course<br />

introducing a new “Styles Collection” by<br />

Recamier.<br />

The seminar offers innovative techniques<br />

and inspiring program for stylist to reach<br />

new levels of hairdressing mastery. The<br />

seminar includes:<br />

• Cutting<br />

• Coloring<br />

Presentation by:<br />

JOHN FRANK VELEZ<br />

REVOLUTIONARY BRAZILIAN KERATIN<br />

TREATMENT BY BIONAZA COSMETICS<br />

Sunday : 10:30am - 12:00pm<br />

Sunday : 1:30pm - 3:00pm<br />

Monday : 10:30am - 12:00pm<br />

Monday : 1:30pm - 3:00pm<br />

Learn the great benefits to this wonderful<br />

revolutionary Brazilian keratin treatment<br />

by Bionaza cosmetics, combined with<br />

our New Dinor Professional salon exclusive<br />

maintenance line.<br />

Stylist will learn different step by step<br />

techniques and we will walk you through<br />

the application to this widely demanded<br />

product and learn how to properly give<br />

your hair the right at home care.<br />

Don’t Miss this great Opportunity!<br />

Presentation by:<br />

STUDIO 24 COSMETICS<br />

BOOTH 815<br />

MITCH STONE ON STAGE<br />

Sunday : 2:00pm - 3:00pm<br />

Monday : 11:00am - 11:50am<br />

Behind-the-scenes, Mitch’s celebrity<br />

clientele, like Jennifer Lopez, Nina Debrov,<br />

Kim Basinger, Brooke Burke and Morena<br />

Baccarin, put their covetable locks to the<br />

test on a daily basis, with all the hot lights,<br />

long hours, frequent coloring and constant<br />

heat styling.<br />

Mitch Stone, an Academy Award-winning<br />

stylist, clears up the mystery with his new line<br />

of multi-tasking hair formulas, Mitch Stone<br />

Essentials.<br />

Consumers are increasingly seeing the<br />

value in products that multi-task. Case in<br />

point: the rising popularity of BB (beauty<br />

balm) creams for the skin that function<br />

as moisturizer, primer, concealer, and<br />

foundation in one. “I like to think of my<br />

serums and sprays as ‘beauty balms’ for<br />

the hair,” says Stone. “They deliver plenty of<br />

style, but actually improve the condition of<br />

hair at the same time.”<br />

Presentation by:<br />

MITCH STONE<br />

10<br />

<strong>IMAGE</strong> is EVERYTHING


HAIR<br />

*all classes are complimentary unless<br />

otherwise indicated<br />

I-CUTT<br />

Sunday : 10:00am - 11:30am<br />

Monday : 10:00am - 11:30am<br />

This class will provide you with a solid<br />

foundation and the skills in modern<br />

haircutting. This class offers key techniques<br />

that will allow a novice or seasoned hair<br />

dresser to have a thorough understanding<br />

of basic hair cutting concepts, discipline,<br />

and control. Information in this class will<br />

also allow the cutter to progress quickly<br />

to a more advanced, skilled, i-Cutt<br />

approach.<br />

Presentation by:<br />

KEVIN MARTIN<br />

“TRUTH IN SCIENCE” PRACTICAL STUDY OF<br />

TRICHOLOGY<br />

Sunday : 2:30pm - 4:00pm<br />

Monday : 2:30pm - 4:00pm<br />

• Re-Bonding after Relaxing services.<br />

• Neutralizing Sodium Hydroxide.<br />

• Correcting and Normalizing hair.<br />

• Advanced study on pH as Pertains to<br />

Chemical Services.<br />

Presentation by:<br />

RICK DUNLAP<br />

ACHIEVING SOLUTIONS FOR CLIENTS WHO<br />

SUFFER FROM ALOPECIA AREATA<br />

Sunday : 4:00pm - 5:30pm<br />

The professional will be given detailed<br />

information on achieving solutions for<br />

clients who suffer from Alopecia Areata,<br />

Traction Alopecia, Radiation, Burns and<br />

etc.<br />

Chemotheraphy Clients<br />

Female Pattern Baldness<br />

Thinning Hair<br />

Measuring for a Custom Hair Prosthetic:<br />

Frontal View<br />

Side To Side In Frontal Area<br />

Crown Area Side to Side<br />

Making a Custom Mold:<br />

Scalp Marking<br />

Application and Marking of Saran Film<br />

Tape and Cut Procedure of Saran Film<br />

Trim Template<br />

Presentation by:<br />

DOROTHY FLAKE<br />

LEARN THE LATEST TECHNIQUES ON THE<br />

MARKET TODAY WITH LACE FRONTS<br />

INVISIBLE<br />

Monday : 10:00am - 11:30am<br />

Learn the latest techniques on the market<br />

Today! It’s all done with Lace Fronts<br />

Invisible to the eye appearing to be<br />

growing from the scalp, creating optical<br />

illusions.<br />

Revolutionary Hair Prosthetic - Unit -<br />

System Application Demo<br />

“ The Miracle Weev”<br />

LET IT BE<br />

Sunday : 9:00am - 10:30am<br />

Monday : 9:00am - 10:30am<br />

Explore all phases of women’s haircutting.<br />

When do you choose razor over shear,<br />

texture creation with different tooth<br />

shears, razor, and point cutting or slicing??<br />

This class gives you insight to judge your<br />

creative self and make the choice that<br />

fits each individual’s needs.<br />

Presentation by:<br />

JESSICA BARONI & ABIGAIL BROWN<br />

LOVE ME “DO” & TWIST AND SHOUT<br />

Sunday : 12:30pm - 2:00pm<br />

Monday : 12:30pm - 2:00pm<br />

Formal looks to easy twists, chignons,<br />

braids, and looks to impress for any<br />

evening. Our ThermaFuse team will teach<br />

you manipulation techniques to enhance<br />

your work on all lengths of hair. Let your<br />

“DO” speak for you!<br />

Presentation by:<br />

JESSICA BARONI & ABIGAIL BROWN<br />

Recommended Pricing For Full Cranial<br />

Prosthetics And Wigs<br />

Contracts For The Hair Restoration Business<br />

Tips On Filing Insurance<br />

Presentation by:<br />

DOROTHY FLAKE<br />

<strong>IMAGE</strong> is EVERYTHING 11


*all classes are complimentary unless<br />

otherwise indicated<br />

HAIR<br />

REVOLUTION<br />

Sunday : 2:30pm - 4:00pm<br />

Monday : 2:30pm - 4:00pm<br />

Smoothing hair is here to stay. “Do<br />

Smooth Right” with ThermaFuse “Amino<br />

Fusion” technol¬ogy. Learn the answers<br />

to healthy, safe, and lasting smoothing<br />

treatments with our advanced amino<br />

acid technology that will leave your<br />

client’s hair soft, smooth, and frizz free for<br />

three months or more.<br />

Amino Express, our four to six week<br />

treatment that not only leaves hair smooth<br />

and frizz free, but locks in your color service<br />

for unbelievable color retention. Join<br />

the “Revolution” to healthy smoothing!<br />

Presentation by:<br />

LEAH QUINN & JESSICA BARONI<br />

LET IT BE “ON-STAGE”<br />

Sunday : 12:20pm - 1:20pm<br />

Explore all phases of women’s haircutting.<br />

When do you choose razor over shear,<br />

texture creation with different tooth<br />

shears, razor, and point cutting or slicing??<br />

This class gives you insight to judge your<br />

creative self and make the choice<br />

that fits each individual’s needs.<br />

Presentation by:<br />

JESSICA BARONI & ABIGAIL BROWN<br />

REVOLUTION “ON-STAGE”<br />

Monday : 2:10pm - 3:00pm<br />

Smoothing hair is here to stay. “Do<br />

Smooth Right” with ThermaFuse “Amino<br />

Fusion” technol¬ogy. Learn the answers<br />

to healthy, safe, and lasting smoothing<br />

treatments with our advanced amino<br />

acid technology that will leave your<br />

client’s hair soft, smooth, and frizz free for<br />

three months or more.<br />

Amino Express, our four to six week<br />

treatment that not only leaves hair smooth<br />

and frizz free, but locks in your color service<br />

for unbelievable color retention. Join<br />

the “Revolution” to healthy smoothing!<br />

Presentation by:<br />

LEAH QUINN & JESSICA BARONI<br />

CUTTING DONE “WRIGHT”<br />

Sunday : 10:00am - 11:30am<br />

Monday : 10:00am - 11:30am<br />

In this course instructions and<br />

demonstrations of proper hair placement<br />

and cutting will be provided for learners<br />

to produce a natural looking style while<br />

performing a triangular graduated hair cut<br />

with various hair installment techniques.<br />

Presentation by:<br />

YVETTE “THE UNMATCHABLE STYLIST”<br />

HOLLOWAY-WRIGHT<br />

PARADISE IN A BOTTLE<br />

Sunday : 1:00pm - 2:00pm<br />

Monday : 1:00pm - 2:00pm<br />

Discover the Hawaiian technique to<br />

straighten and curl. Paul Brown Hawaii<br />

educators will show how to work with<br />

a formaldehyde-free, botanical-based<br />

keratin retexturizer system that will give<br />

clients and you the flexibility of either<br />

supple straight hair one day or voluminous<br />

curls the next. Discover, too, our effective<br />

ammonia-free perms recommended by<br />

top Aveda educators and our Hair at Rest<br />

system for eliminating frizz in minutes.<br />

Presentation by:<br />

PAUL BROWN HAWAII<br />

BACK TO BASICS: FUNDAMENTALS OF<br />

CUTTING & CURLING<br />

Sunday : 2:30pm - 4:00pm<br />

Monday : 2:30pm - 4:00pm<br />

Join The Edge Styling Team as they go<br />

“Back to Basic” cutting and curling short<br />

hair. Learn why the use of Marcel irons are<br />

essential and why ceramic/titanium flat<br />

irons cannot give a smooth definition to<br />

short hair. Discover the true understanding<br />

of how to use your marcel irons to achieve<br />

the perfect curl pattern.<br />

•The Cut<br />

- Why is the cut important?<br />

•The Mold<br />

- Choosing the right products<br />

•The Curl<br />

- Why are marcel irons necessary?<br />

The combination of these key factors<br />

all help to create the perfect style your<br />

clients desire, boost your ticket and take<br />

your career to the EDGE!<br />

Presentation by:<br />

ANDREA CHEESE & KAREN Z. BAILEY<br />

12<br />

<strong>IMAGE</strong> is EVERYTHING


COMPETITION ENTRY IS FREE WITH PURCHASE OF A TICKET!<br />

<strong>IMAGE</strong><br />

International Conference Management, Inc<br />

te natio<br />

Sunday May 18<br />

9:00am - 6:00pm<br />

Monday May 19<br />

9:00am - 4:00pm<br />

George R Brown<br />

Convention Center<br />

Fantasy<br />

HAIR competition<br />

Sunday, May 18 — 3:00pm<br />

Save<br />

UP TO $15<br />

Now!<br />

TWO<br />

EASY WAYS<br />

to register!<br />

Online at www.theimageexpo.com<br />

or call 877.219.3976<br />

Prizes:<br />

1st place will receive a<br />

certificate plus $150 CASH.<br />

2nd place will receive a<br />

certificate plus $100 CASH.<br />

3rd place will receive a<br />

certificate plus $50 CASH.<br />

We are excited to announce that we will be having a Fantasy Hair<br />

Competition for our Cosmetology students this year! It is free for the students<br />

to enter as long as they purchase a ticket for the show. Students must submit<br />

a descriptive video detailing the steps they took to complete their fantasy<br />

hair look. All videos must be submitted by April 30, <strong>2014</strong> . Our celebrity stylist<br />

judge will pick the top 3 competitors from each school and choose 1 finalist<br />

to compete on stage at the show with the other finalists. The students will<br />

have 1 hour to complete their fantasy hair look on stage. Each student will be<br />

allowed to use 2 electrical outlets on the stage competition.<br />

VISIT THE<strong>IMAGE</strong>EXPO.COM FOR RULES AND FULL DETAILS OR CALL 877-219-3976<br />

<strong>IMAGE</strong> is EVERYTHING 13


*all classes are complimentary unless<br />

otherwise indicated<br />

HAIR COLOR<br />

COLOR ASSEMBLY<br />

Sunday : 10:00am - 11:30am<br />

Good coloring results can’t happen unless<br />

you follow a strategic process in order to<br />

receive the correct results. Time, texture,<br />

porosity, and levels, all have to be taken<br />

into considerations when creating the<br />

color formula and skipping just one step<br />

could create a disaster. Many times, hair<br />

color desired results aren’t achieved<br />

simple due to a lack of communication<br />

between you and your client. Learn how<br />

to properly assemble color from the initial<br />

consultation to the rinsing the color at the<br />

bowl. Skipping this class would be unheard<br />

of to your future coloring career.<br />

• Consultation<br />

• Understand the type of hair you are<br />

dealing with<br />

• Identify if hair is virgin or previously<br />

colored<br />

• Identify desire color vs. natural color<br />

• Understand color correction<br />

• Creating the formula<br />

• Color maintenance<br />

Presentation by:<br />

CHRIS NOBLE<br />

COLOR NIGHTMARE<br />

Monday : 10:00am - 11:30am<br />

Color can be a nightmare to some of us.<br />

You have used ever color brand on your<br />

client and their grey is every color but the<br />

right color. What about if you are trying to<br />

color your clients blond hair black but it<br />

keeps coming out blond when you rinse<br />

the color out, or your client hi-lights turned<br />

green when you tried to color it brown,<br />

OMG. If this is you, run to the classroom<br />

and be on time. These are common<br />

mistakes and simple tips can be done to<br />

eliminate it from the start. After this class<br />

you will color with ease.<br />

• The consultation visual vs. verbal<br />

• Understand the hair you are working<br />

with<br />

• Understand the laws of color<br />

• Common mistakes stylist easily make<br />

Presentation by:<br />

CHRIS NOBLE<br />

COLOR MASTER<br />

Sunday : 2:00pm - 3:30pm<br />

Hair relaxers, updo’s, and pin curls may be<br />

played out, but color never will. Hair color<br />

is an art and a skill that only with practice<br />

and knowledge make perfect. However<br />

practice could cause you to lose a client,<br />

or have a bad<br />

reputation of the stylist who turns hair<br />

green. Learn how to color all textures and<br />

types of hair and stop sending money<br />

out the door because hair is hair, just like<br />

all money is green. Coloring is a skill and<br />

just pouring it out of the bottle isn’t good<br />

enough.<br />

• Understanding the difference between<br />

a cosmetologist vs. master colorist<br />

• Understand what hair is<br />

• Understand different types and textures<br />

• Understand the misconceptions of<br />

coloring different racial backgrounds<br />

• Understand underlying pigment<br />

• Hair color glossary<br />

• Consultation<br />

• How to create a formula<br />

• How to adjust same desired color shade<br />

to each individual client and achieve<br />

same end result<br />

Presentation by:<br />

CHRIS NOBLE<br />

BACO COLOR COLLECTION: OFF THE<br />

BRUSH<br />

Sunday : 2:00pm - 3:30pm<br />

Experience the difference of this<br />

innovative, Italian color line. Baco Hair<br />

Color, infused with hydrolyzed silk and<br />

micronized color pigments, outshines<br />

and outperforms the competition. Join<br />

our team of Kaaralieri to learn everything<br />

you need to know about how to use Baco<br />

color and add beautiful, modern results to<br />

your portfolio.<br />

Presentation by:<br />

KAARAL<br />

BERRY CHOCOLATE: COLORS OF THE<br />

SEASON<br />

Monday : 12:00pm - 1:30pm<br />

Everybody loves the richness of chocolate.<br />

For <strong>2014</strong> Kaaral is expanding its chocolate<br />

collection to include ripples and splashes<br />

of decadent raspberry and delectable<br />

luxurious chocolate tones.<br />

Come experience these beautiful new<br />

looks and see how we can take every<br />

‘chocolate lovers’ dream to a bold new<br />

addiction.<br />

Experience:<br />

• New progressive coloring techniques<br />

• Perfect fashion placement of color to<br />

enhance every haircut.<br />

Add a ‘ripple’ through your color portfolio<br />

and get your clients addicted today!<br />

Presentation by:<br />

KAARAL<br />

START, MAINTAIN, REPAIR & STYLE LOCS<br />

TRAINING<br />

Sunday : 4:00pm - 5:30pm<br />

Learn 4 exciting, fast and profitable<br />

techniques for starting, maintaining,<br />

repairing and styling Locs in 1 power<br />

packed seminar. We will show you<br />

how to become a loc service specialist<br />

and increase your income. Also gain<br />

knowledge on how to loc both kinky &<br />

straight hair textures, what to charge for<br />

different loc services, client consultations,<br />

tools, supplies and products needed, hair<br />

preparation, maintenance techniques<br />

and so much more…<br />

Topics:<br />

• Starting Locs<br />

• Locing Straight Hair<br />

• Maintaining Locs<br />

• Repairing Locs<br />

• Styling Locs<br />

• Tools, Supplies & Products Needed<br />

• Marketing Strategies<br />

Presentation by:<br />

JUSTIN KACE<br />

14<br />

<strong>IMAGE</strong> is EVERYTHING


HAIR COLOR<br />

*all classes are complimentary unless<br />

otherwise indicated<br />

COLOR CODE WITH PATRIC BRADLEY’S<br />

TEAM HOLLYWOOD<br />

Sunday : 2:00pm - 3:30pm<br />

Monday : 12:00pm - 1:30pm<br />

Want the formula for funky shades?<br />

Join Industry color and cutting icon,<br />

award-winning educator Patric Bradley<br />

& team HOLLYWOOD as they share<br />

secrets for formulations and creative<br />

color placement! Maximize your artistic<br />

potential as both a creative and<br />

corrective colorist. Don’t miss out! Let’s<br />

crack the code!<br />

Presentation by:<br />

PATRIC BRADLEY & TEAM HOLLYWOOD<br />

IF YOU DON’T KNOW COLOR… YOU DON’T<br />

KNOW CHUCK!<br />

Sunday : 10:00am - 11:30am<br />

Monday : 10:00am - 11:30am<br />

If you have a fear of color....You must not<br />

know Chuck! If you don’t know the artistry<br />

of writing formulas....you must not know<br />

Chuck! If temporary coloring or semi<br />

permanent coloring is your big ticket item<br />

in the salon....you must not know Chuck! If<br />

you’re a full time stylist in the salon and not<br />

coloring hair at all....you couldn’t possibly<br />

know Chuck!<br />

Nobody breaks down color like this<br />

educator and if you fall under any of these<br />

categories you can’t afford not to take<br />

this class. If you have any fear at all about<br />

color...this class will change your whole<br />

perspective and erase any fear you’ve<br />

ever had. If you can’t learn and master<br />

color after training with this educator.....I<br />

don’t think it’s possible for you to learn it.<br />

Presentation by:<br />

CHUCK CAPLE<br />

BEHIND THE SCENES WITH ALOXXI ARTISTIC<br />

ADVISORS ROCCO AND KAZ<br />

Sunday : 11:00am - 12:30pm<br />

Monday : 10:30am - 12:00pm<br />

The model prep room is the BEST place to<br />

learn! Don’t miss this unique opportunity<br />

to learn what happens behind the scenes<br />

at runway presentation prep. Aloxxi Artistic<br />

Advisors Rocco and KAZ invite you to<br />

experience the process, techniques and<br />

Aloxxi tools they use to get models runway<br />

ready and understand how they find<br />

inspiration for color and styling techniques.<br />

Presentation by:<br />

LEONARDO ROCCO & KAZ AMOR<br />

WELCOME TO THE WORLD OF ALOXXI -<br />

FACILITATED IN ENGLISH AND SPANISH<br />

Sunday : 3:00pm - 4:30pm<br />

Monday : 2:30pm - 4:00pm<br />

Join Angel Gonzalez & the Aloxxi Creative<br />

Team to discover the unique “World” of<br />

Aloxxi.<br />

Explore Aloxxi’s Creative Colors & Styling<br />

tools, Color Personalities and Color<br />

Placement techniques that are real and<br />

relevant to your everyday salon business!<br />

What will be covered:<br />

• Grey/ white coverage & blending<br />

• How to create Red Carpet Reds<br />

• How to achieve the Next Generation<br />

Blondes<br />

Presentation by:<br />

ANGEL GONZALEZ<br />

in<br />

spanish!<br />

COLOR VIBRANTE Y PEINADO<br />

Sunday : 12:00pm - 1:30pm<br />

COLOR VIBRANTE Y PEINADO.<br />

CREATIVIDAD Y ELEGANCIA.<br />

REFERENCIA: EN BASE A NUESTROS<br />

COLORES INTENSOS PROYECTAMOS<br />

PROPUESTAS DE ELEGANCIA EN<br />

ESTILOS SOFISTICADOS MOSTRANDO Y<br />

GARANTIZANDO AL MAXIMO CREATIVIDAD<br />

QUE VENDE....<br />

Presentation by:<br />

ALIAN DRAKE MIYAGUI CETINA<br />

in<br />

spanish!<br />

COLOR MONOCROMATICO Y CORTE<br />

VANGUARDISTA<br />

Monday : 12:00pm - 1:30pm<br />

UNIFICACION Y BALANCE.<br />

REFERENCIA: PROPUESTAS COMERCIALES<br />

A REALIZAR EN NUESTROS SALONES<br />

BASANDONOS EN EL ESTILO DE VIDA<br />

, PERSONALIDAD Y ESTRUCTURA<br />

MORFOLOGICA, UNIFICANDO LA<br />

COLORIMETRIA Y EL VISAGISMO PARA<br />

CREAR ESTILOS UNICOS Y PERSONALIZADOS<br />

EN NUESTROS CLIENTES..<br />

Presentation by:<br />

ALIAN DRAKE MIYAGUI CETINA<br />

in<br />

spanish!<br />

<strong>IMAGE</strong> is EVERYTHING 15


*all classes are complimentary unless<br />

otherwise indicated<br />

HAIR COLOR<br />

HAIR COLOR CLASS<br />

Sunday : 10:00am - 11:30am<br />

Sunday : 2:00pm - 3:30pm<br />

Monday : 10:00am - 11:30am<br />

Monday : 12:00pm - 1:30pm<br />

This class is a must for All-Nutrient haircolor<br />

users, or colorists interested in All-Nutrient.<br />

Achieve 100% coverage of gray hair and<br />

guarantee perfect color results!<br />

Understand All-Nutrient’s base tones, master<br />

the concept of keratint overglazing, and<br />

learn about haircolor customization, tonal<br />

enhancement, and more!<br />

• Obtain “Inside the Lab” color knowledge and<br />

color dialogue to increase your salon business.<br />

• Improve your color expertise and the way you<br />

see and think haircolor<br />

• Featuring combined use of both All-Nutrient<br />

Permanent Haircolor and Keratint Color-Glaze<br />

Demi-Permanent Haircolor<br />

Presentation by:<br />

MICHAEL KUNZ<br />

3<br />

EASY<br />

WAYS<br />

to register!<br />

Online at www.theimageexpo.com<br />

...call 877.219.3976<br />

or fill out page 34!<br />

16<br />

<strong>IMAGE</strong> is EVERYTHING


*all classes are complimentary unless<br />

otherwise indicated<br />

EXTENSIONS and WEAVES<br />

MICROSTITCH<br />

Sunday : 10:00am - 11:30am<br />

Monday : 2:00pm - 3:30pm<br />

Micro Stitch is one of the newest and<br />

most natural looking extension techniques<br />

available, all without embarrassing lumps<br />

and bumps, no braiding, gluing, clips or<br />

infusions. This technique is so fast and<br />

easy that it will AMAZE you!!!!! A full head<br />

of extensions in fewer than 2 hours or less.<br />

It is performed using a simple needle and<br />

thread and will last for two to three months<br />

on any hair type or texture!<br />

In this class you will:<br />

• Learn how to perform this money<br />

making technique<br />

• Learn how to tighten and maintain<br />

the extensions<br />

• Learn how to remove the extension<br />

with no damage to the natural hair<br />

The micro stitch is so small that it is<br />

practically invisible causing it to blend<br />

undetectably with your clients’ natural<br />

hair. It can also be used for clients with<br />

thin or balding areas. Come and learn<br />

how you can earn an extra $300 to $600<br />

per client, quick and easy.<br />

Presentation by:<br />

SHARON REAMS<br />

THE WEB WEAVE<br />

Sunday : 12:00pm - 1:30pm<br />

The Web is a hot NEW sewin weave<br />

technique that can be performed on all<br />

hair types or textures. It was designed for<br />

clients with a large area of thinness in the<br />

crown of their head. The clients have hair<br />

but it is very fine or thin and they want to<br />

cover it without causing damage to the<br />

existing hair. The Web is a very unique<br />

design that was created to give a natural<br />

looking fullness to the thin area to match<br />

the rest of the client’s existing hair. This<br />

technique is done without the use of<br />

braids, glues, clips, links or infusions. The<br />

WEB Weave is sure to excite you and<br />

your clients. It will last for 2 to 3 months<br />

(depending on the condition of the<br />

client’s natural hair). You can charge $200<br />

to $500 (depending on the size of the<br />

area). It doesn’t matter the degree of hair<br />

loss whether it’s a small, medium or large<br />

thin area or moderate to severe Alopecia<br />

(premature baldness). I have a sew in<br />

technique that can and will cover it.<br />

Come to class and lets explore your<br />

options. Remember: The more techniques<br />

you know the more clients you can service<br />

therefore the more money you will make.<br />

See you in class!!!<br />

Presentation by:<br />

SHARON REAMS<br />

PRE-MADE CLOSURES<br />

Monday : 12:00pm - 1:30pm<br />

This is a must see class!!! Come and learn<br />

how to successfully MAKE and ATTACH<br />

your own flat or raised pre-made sewin<br />

weave closures. No longer will you have<br />

to purchase commercial made closures<br />

or fumble trying to close your sew in<br />

weave styles while clients are present. This<br />

technique will save you time and money.<br />

INTRODUCING a hot new Closure Tool Kit<br />

that will make creating your closures units<br />

quick and easy. You’ll Love It!!!!<br />

In This Class You Will Learn:<br />

1) How to make the closures from<br />

beginning to end, using the new tool kit<br />

2) How to measure the top area for a<br />

closure unit during consultation session<br />

3) The best wefted hair to use and why<br />

4) How to attach the closure unit to your<br />

sew in weave style with ease<br />

5) How to use the Hot Razor to cut, blend<br />

and add texture to your weave styles<br />

Presentation by:<br />

SHARON REAMS<br />

TAPE-IN, BEADED, AND FUSION HAIR<br />

EXTENSIONS<br />

Sunday : 4:00pm - 5:00pm<br />

Monday : 10:00am - 11:00am<br />

Discover everything you need to know<br />

about the latest hair extension methods:<br />

Tape-In, I-Link (Beaded), and Kera-Link<br />

(Fusion). Ruben will teach you how to<br />

install, remove, blend, and style these<br />

popular extensions methods. All class<br />

participants will be eligible for Babe<br />

certification as well as highly discounted<br />

rates on all hair extension starter kits.<br />

Presentation by:<br />

BABE HAIR EXTENSIONS<br />

EASY HAIR EXTENSION TABS<br />

Sunday : 10:00am - 11:30am<br />

Monday : 2:00pm - 3:30pm<br />

Learn how to make 3 types of hair<br />

extension tabs from one pack of wefted<br />

hair.<br />

This technique will save you time when you<br />

are servicing your clients and allow you<br />

to make more money in your salons. You<br />

will have the hair extensions tabs already<br />

pre made when your client comes in to<br />

have her weaving service done. The hair<br />

extension tabs technique is long lasting,<br />

adds color, length, and thickness and<br />

allows you to change up their look often.<br />

• Learn The Design Process<br />

• Learn The Installation Process<br />

• Learn About Marketing Your Hair<br />

Extensions Tabs<br />

Presentation by:<br />

EUNICE JOHNSON<br />

SEAMLESS TAPE EXTENSIONS WATCH &<br />

LEARN CLASS<br />

Sunday : 12:00pm - 1:30pm<br />

Monday : 10:00am - 11:30am<br />

Attend and learn how to apply a full<br />

head of hair extensions in less than one<br />

hour!<br />

Melonnie will cover:<br />

• Application and Removal<br />

• Selling the Service<br />

• Cutting and Blending<br />

• After Care Technique<br />

Presentation by:<br />

MELONNIE GEBLER<br />

<strong>IMAGE</strong> is EVERYTHING 17


*all classes are complimentary unless<br />

otherwise indicated<br />

EXTENSIONS and WEAVES<br />

KERATIN FUSION EXTENSIONS<br />

Sunday : 12:00pm - 1:30pm<br />

Master the look of natural hair with the<br />

Keratin Fusion Extensions Technique! Learn<br />

how to achieve smooth free flowing<br />

extensions with no bumps, no braids and<br />

no sewing. This is also the procedure<br />

majority of the celebrities use.<br />

Now your clients will be able to wear<br />

their hair up without the worries of trying<br />

to conceal weft tracks. This service is<br />

for all client types, Caucasian, African<br />

American, Dominican, Asian, and all hair<br />

textures whether it’s natural or relaxed.<br />

The hair can be washed and styled as<br />

normal with this technique and it is also the<br />

most natural weaving method available!<br />

This technique will last up to 3-4 months<br />

with proper maintenance and care.<br />

Topics:<br />

• Tools and Supplies Needed<br />

• Hair Prep<br />

• Parting and Sectioning Technique<br />

• Pre-tipped Hair Application<br />

• Removal Technique<br />

• Marketing Strategies<br />

Presentation by:<br />

JUSTIN KACE<br />

MICRO LINK FUSION<br />

Monday : 12:00pm - 1:30pm<br />

The Micro-Link Hair Extensions system is<br />

the most advanced technology of hair<br />

extensions available! With this technique,<br />

we will show you how small micro links are<br />

used to attach tiny strands of pre-tip hair.<br />

This method is very undetectable and can<br />

be worn in a high ponytail and updos. You<br />

can also wash the hair with this technique<br />

and relax the edges.<br />

This method of hair extensions is the most<br />

preferred by those that desire natural<br />

looking hair. This is one of the few hair<br />

extension techniques that do not require<br />

the use of heat, adhesives, chemicals,<br />

sewing and or braiding methods. This<br />

technique will last up to 5 months with<br />

proper maintenance and care.<br />

Topics:<br />

• Tools and Supplies Needed<br />

• Hair Prep<br />

• Parting and Sectioning Technique<br />

• Micro Ring Application<br />

• Pre-tipped Hair Application<br />

• Removal Technique<br />

• Marketing Strategies<br />

Presentation by:<br />

JUSTIN KACE<br />

RON KING ON STAGE<br />

Sunday : 2:00pm - 3:00pm<br />

Monday : 10:00am - 10:50am<br />

Celebrity stylist, philanthropist and all<br />

around beauty entrepreneur Ron King is<br />

armed with more than two decades in<br />

the beauty industry. He gathers inspiration<br />

from his world travels, creating his own<br />

line of natural-looking cosmetics that<br />

complements his cuts and coloring<br />

services.<br />

King has also developed his easy wear<br />

philosophy and through that has earned<br />

the title of “Austin’s curly hair expert”,<br />

adding volume and dimension with<br />

advanced cutting and color techniques<br />

like the natural-looking balayage<br />

highlighting application. King has worked<br />

with some of the most respected names in<br />

the industry, politics and Hollywood alike,<br />

having worked with President Barack<br />

Obama, Bill Clinton, Mariska Hargitay, Katy<br />

Perry and George Lopez to name a few.<br />

Presentation by:<br />

RON KING<br />

HAIR ART EXTENSION CLASS<br />

Sunday : 4:00pm - 5:30pm<br />

Monday : 2:00pm - 3:30pm<br />

Celebrity stylist, philanthropist and all<br />

around beauty entrepreneur Ron King is<br />

armed with more than two decades in<br />

the beauty industry. He gathers inspiration<br />

from his world travels, creating his own<br />

line of natural-looking cosmetics that<br />

complements his cuts and coloring<br />

services.<br />

King has also developed his easy wear<br />

philosophy and through that has earned<br />

the title of “Austin’s curly hair expert”,<br />

adding volume and dimension with<br />

advanced cutting and color techniques<br />

like the natural-looking balayage<br />

highlighting application. King has worked<br />

with some of the most respected names in<br />

the industry, politics and Hollywood alike,<br />

having worked with President Barack<br />

Obama, Bill Clinton, Mariska Hargitay, Katy<br />

Perry and George Lopez to name a few.<br />

Presentation by:<br />

RON KING<br />

18<br />

<strong>IMAGE</strong> is EVERYTHING


MULTICULTURAL<br />

*all classes are complimentary unless<br />

otherwise indicated<br />

BACK TO BASICS: FUNDAMENTALS OF<br />

CUTTING & CURLING<br />

Sunday : 2:30pm - 4:00pm<br />

Monday : 2:30pm - 4:00pm<br />

Join The Edge Styling Team as they go<br />

“Back to Basic” cutting and curling short<br />

hair. Learn why the use of Marcel irons are<br />

essential and why ceramic/titanium flat<br />

irons cannot give a smooth definition to<br />

short hair. Discover the true understanding<br />

of how to use your marcel irons to achieve<br />

the perfect curl pattern.<br />

•The Cut<br />

- Why is the cut important?<br />

•The Mold<br />

- Choosing the right products<br />

•The Curl<br />

- Why are marcel irons necessary?<br />

The combination of these key factors<br />

all help to create the perfect style your<br />

clients desire, boost your ticket and take<br />

your career to the EDGE!<br />

Presentation by:<br />

ANDREA CHEESE & KAREN Z. BAILEY<br />

ABOUT FACE ABOUT STYLE<br />

Sunday : 12:00pm - 1:30pm<br />

LEARN to create beautiful looks working<br />

with shape and form. This interactive,<br />

comprehensive class will teach you<br />

unique tips and tricks to identify face<br />

shapes and profiles in order to work with<br />

your client and create the most flattering,<br />

customized look for him or her.<br />

Motivating, enthusiastic, and a major<br />

asset depict Lature Global Creative<br />

Director Shantel Davis. Shantel has hit<br />

the mainstage worldwide! Youve seen<br />

her mainstage at ABA Toronto Canada,<br />

IBS New York and Las Vegas, Premiere<br />

Orlando, ABS Chicago, <strong>Houston</strong> Image<br />

Expo, Bronner Brothers Atlanta and Long<br />

Beach CA. Her clients range from the<br />

owner of the Dallas Cowboys Jerry Jones,<br />

NBC, ABC, QVC, VH1, and Mercedez Benz<br />

Fashion Week New York. Shantel Davis is<br />

not only a trendsetting stylist but also a<br />

successful entrepreneur with her very own<br />

brand management company Shantel<br />

Davis Global. At SDG she leads the firm in<br />

representing the top products, companies<br />

and individuals in the beauty, fashion,<br />

sports and music industries. Shantel<br />

believes Lature is the innovative way to<br />

achieve a higher level of creativity in the<br />

art of hair design.<br />

Presentation by:<br />

SHANTEL DAVIS<br />

LONG HAIR DON’T CARE<br />

Monday : 2:00pm - 3:30pm<br />

LEARN one of the best things in long hair design<br />

is putting modern and vintage together.<br />

Trendsetting foundations that will allow you to<br />

take long hair up in rare form. In this workshop,<br />

you will explore how the solid foundations of<br />

vintage shapes and techniques can be used<br />

to create todayʼs modern, edgy designs. Get<br />

tips and tricks on how to create and secure<br />

designʼs while becoming more confident<br />

behind the chair. Your portfolio will love you for<br />

learning more to earn more!<br />

Motivating, enthusiastic, and a major asset<br />

depict Lature Global Creative Director<br />

Shantel Davis. Shantel has hit the mainstage<br />

worldwide! Youve seen her mainstage at<br />

ABA Toronto Canada, IBS New York and Las<br />

Vegas, Premiere Orlando, ABS Chicago,<br />

<strong>Houston</strong> Image Expo, Bronner Brothers Atlanta<br />

and Long Beach CA. Her clients range<br />

from the owner of the Dallas Cowboys Jerry<br />

Jones, NBC, ABC, QVC, VH1, and Mercedez<br />

Benz Fashion Week New York. Shantel Davis<br />

is not only a trendsetting stylist but also a<br />

successful entrepreneur with her very own<br />

brand management company Shantel<br />

Davis Global. At SDG she leads the firm in<br />

representing the top products, companies<br />

and individuals in the beauty, fashion, sports<br />

and music industries. Shantel believes Lature is<br />

the innovative way to achieve a higher level<br />

of creativity in the art of hair design.<br />

Presentation by:<br />

SHANTEL DAVIS<br />

THE BLUEPRINT TO HAIR LOSS SOLUTIONS<br />

Sunday : 2:00pm - 3:30pm<br />

Monday : 2:00pm - 3:30pm<br />

The “BLUEPRINT” Look and Learn is a<br />

basic overview of the hands-on course<br />

“The Master’s Class” recommended for<br />

both the beginning and experienced<br />

Hair Replacement Professional looking<br />

to improve their overall knowledge and<br />

increase revenue. Join Gloria “GIGI” Ford<br />

as she shares her wealth of knowledge in:<br />

1. PROPER DIAGNOSIS – Who is losing their<br />

hair & the solution<br />

2. HAIR LOSS SOLUTIONS - Which hairpiece<br />

will work for which client<br />

3. MEDICAL MARKETING – What medical<br />

professionals require from you<br />

4. INSURANCE CLAIMS/CODES – How to<br />

successfully secure payment<br />

5. THE BLANKET WEAVE – Transitioning from<br />

a weave to hair replacement<br />

Presentation by:<br />

GIGI FORD<br />

STRAIGHT & NATURAL<br />

Monday : 2:00pm - 3:30pm<br />

In order to give your clients exactly what<br />

they want successfully it’s going to take<br />

more than just flat irons and smoothing<br />

treatments to keep the hair healthy<br />

and not on the floor. It’s going to take<br />

the knowledge of chemistry, which is<br />

understanding hair, internally and out,<br />

product ingredient knowledge, and<br />

thermal styling tool knowledge. Every hair<br />

company says they are the best product<br />

of choice, however as a stylist, what is the<br />

best product of choice long term for you<br />

and your client’s hair. After this intensive<br />

informational class, you will be able to<br />

decide what’s best for your clients straight<br />

and natural hair.<br />

• Understand why client wants to be<br />

straight and natural<br />

• Understand who your competition is in<br />

the industry “Dominicans” and why<br />

• Full consultationtraigh<br />

• Product ingredient knowledge<br />

• Tool knowledge<br />

• Step by step instructions on smoothing<br />

natural hair<br />

• Tips of straightening natural hair<br />

Presentation by:<br />

CHRIS NOBLE<br />

CUTTING DONE “WRIGHT”<br />

Sunday : 10:00am - 11:30am<br />

Monday : 10:00am - 11:30am<br />

In this course instructions and<br />

demonstrations of proper hair placement<br />

and cutting will be provided for learners<br />

to produce a natural looking style while<br />

performing a triangular graduated hair cut<br />

with various hair installment techniques.<br />

Presentation by:<br />

YVETTE “THE UNMATCHABLE STYLIST”<br />

HOLLOWAY-WRIGHT<br />

<strong>IMAGE</strong> is EVERYTHING 19


*all classes are complimentary unless<br />

otherwise indicated<br />

MULTICULTURAL<br />

HAIR REPLACEMENT TECHNIQUE<br />

Sunday : 2:00pm - 3:30pm<br />

Do you have clients with thin or balding<br />

areas due to alopecia, medication or<br />

other scalp issues? As professional stylists<br />

all of us, at some time or another, will have<br />

clients with these problems. In this class<br />

you will learn this tailored process that<br />

matches real hair to your clients own to<br />

create a ; beautiful and natural looking<br />

head of hair all within 1 ½ hours.<br />

No longer will your clients rely on wigs just<br />

to cover these embarrassing areas. With<br />

this technique your clients will look and feel<br />

great while enjoying an active lifestyle.<br />

This weave technique is performed<br />

without the use of braids, glues, links or<br />

clips and with no harm to the natural hair.<br />

It will last for 2 to 4 months and you can<br />

charge $300 to $800 per client.<br />

Remember!!!! The more weave<br />

techniques you know, the more clients you<br />

can service.<br />

Learn to make life-long clients and serious<br />

money! Also, see beautiful before and<br />

after pictures of real clients, with real issues<br />

receiving real results. Seeing is believing.<br />

Your clients will love it. SEE YOU IN CLASS.<br />

Presentation by:<br />

SHARON REAMS<br />

CRANIUM PROSTHESIS<br />

Sunday : 12:00pm - 1:30pm<br />

If you didn’t know, Cranium Prosthesis<br />

Hair System’s are designed to meet the<br />

specific need of women/men who suffer<br />

from hair loss, alopecia, and that have hair<br />

loss due to a medical condition etc. “Hair<br />

Loss affects more than 30 million women<br />

yearly”; join me in class as we discuss<br />

the hair loss prosthesis solutions that are<br />

available.<br />

Design Concepts<br />

Understanding the in and outs of designing<br />

a Cranium Prosthesis for your client<br />

depending on different sizes and styles for<br />

a more realistic<br />

and natural<br />

appearance.<br />

Customizing<br />

Full head template, hairline template,<br />

measuring, various hair bases, and hair<br />

types.<br />

Integration<br />

Allows your own hair to be blended or<br />

integrated with the prosthesis and can be<br />

combined with hair weaving techniques.<br />

Presentation by:<br />

EUNICE JOHNSON<br />

HAIR CUTTING SO SIMPLE<br />

(EVEN A CHILD CAN UNDERSTAND)<br />

Sunday : 2:00pm - 3:30pm<br />

Monday : 2:00pm - 3:30pm<br />

You ever wished you could take a hair<br />

cutting class that actually taught you how<br />

to cut successfully rather than just teach<br />

you a couple of cuts? You ever wished<br />

your clients could get up in the morning<br />

and see the same cut they walked out of<br />

the salon with and not have to spend a<br />

half hour styling it each day? If you want<br />

your cuts to last the life of the style without<br />

growing out uneven, this class will give you<br />

that.<br />

If you want your cuts to be so precision<br />

that they could go without any styling<br />

techniques...this is the class for you. If<br />

you believe you can accomplish over<br />

8 months of cutting education in one<br />

90 minute class...make this class a must<br />

see on your list. Not only will you get the<br />

most unadulterated hair cutting session<br />

of this era...but Chuck will break it down<br />

so simple....that even a child could<br />

understand it.<br />

Presentation by:<br />

CHUCK CAPLE<br />

CUTAHOLIX: FRONT ROW FEATURING<br />

PATRIC BRADLEY’S TEAM HOLLYWOOD<br />

Sunday : 10:00am - 11:30am<br />

Monday : 10:00am - 11:30am<br />

Join Patric Bradley and Team Hollywood as<br />

they give you a front row seat to Cutaholix.<br />

Identify and overcome hidden obstacles<br />

that hold you back from reaching your full<br />

potential as it pertains to technique and<br />

creativity.<br />

Learn powerful real deal haircutting and<br />

discover how to:<br />

(1) Pair trendy, edgy cuts with pops of<br />

unexpected color that is sure to make a<br />

statement<br />

(2) Create breathtaking movement using<br />

invisible disconnection, point cutting,<br />

combined with classic cutting techniques<br />

(3) Cut beautifully crafted and timeless<br />

shapes are created through the use<br />

of length, layering, and graduation<br />

techniques<br />

Presentation by:<br />

PATRIC BRADLEY & TEAM HOLLYWOOD<br />

PICTORIAL CUTTING & COLOR WITH PATRIC<br />

BRADLEY’S TEAM HOLLYWOOD<br />

Sunday : 4:00pm - 5:30pm<br />

Monday : 2:00pm - 3:30pm<br />

Looking for stunning cuts and color to<br />

add life and texture to your client’s<br />

hair? Learn the latest cuts using Patric<br />

Bradley’s signature cutting techniques<br />

with shears and razors. Learn to freestyle<br />

and personalize each and every cut<br />

using zigzag sectioning paired with<br />

channel cutting, slicing, and deep<br />

point cutting techniques. Get creative<br />

with sculptured lines, clean angles, and<br />

textured graduation. Stay organized with<br />

“Color Mapping” so that you can recreate<br />

signature head turning color placement<br />

creations!<br />

Presentation by:<br />

PATRIC BRADLEY & TEAM HOLLYWOOD<br />

3<br />

EASY WAYS<br />

to register!<br />

Online at<br />

www.theimageexpo.com<br />

...call 877.219.3976<br />

or fill out page 34!<br />

20<br />

<strong>IMAGE</strong> is EVERYTHING


MULTICULTURAL<br />

*all classes are complimentary unless<br />

otherwise indicated<br />

START, MAINTAIN, REPAIR & STYLE LOCS<br />

TRAINING<br />

Sunday : 4:00pm - 5:30pm<br />

Learn 4 exciting, fast and profitable<br />

techniques for starting, maintaining,<br />

repairing and styling Locs in 1 power<br />

packed seminar. We will show you<br />

how to become a loc service specialist<br />

and increase your income. Also gain<br />

knowledge on how to loc both kinky &<br />

straight hair textures, what to charge for<br />

different loc services, client consultations,<br />

tools, supplies and products needed, hair<br />

preparation, maintenance techniques<br />

and so much more…<br />

Topics:<br />

• Starting Locs<br />

• Locing Straight Hair<br />

• Maintaining Locs<br />

• Repairing Locs<br />

• Styling Locs<br />

• Tools, Supplies & Products Needed<br />

• Marketing Strategies<br />

Presentation by:<br />

JUSTIN KACE<br />

SHANTEL DAVIS ON STAGE<br />

Monday : 12:00pm - 12:50pm<br />

LEARN: How to recreate top styles from<br />

the covers of magazines right in your<br />

salon. Get properly introduced to the<br />

world of editorial hair with National<br />

Educator Shantel Davis! Get started<br />

in this fast-paced profession with tips<br />

and ideas on creating a portfolio and<br />

networking.<br />

Motivating, enthusiastic, and a major asset<br />

depict Lature Global Creative Director<br />

Shantel Davis. Shantel has hit the mainstage<br />

worldwide! Youve seen her mainstage at ABA<br />

Toronto Canada, IBS New York and Las Vegas,<br />

Premiere Orlando, ABS Chicago, <strong>Houston</strong><br />

Image Expo, Bronner Brothers Atlanta and<br />

Long Beach CA. Her clients range from the<br />

owner of the Dallas Cowboys Jerry Jones,<br />

NBC, ABC, QVC, VH1, and Mercedez Benz<br />

Fashion Week New York. Shantel Davis is<br />

not only a trendsetting stylist but also a<br />

successful entrepreneur with her very own<br />

brand management company Shantel<br />

Davis Global. At SDG she leads the firm in<br />

representing the top products, companies<br />

and individuals in the beauty, fashion, sports<br />

and music industries. Shantel believes Lature<br />

is the innovative way to achieve a higher<br />

level of creativity in the art of hair design.<br />

Presentation by:<br />

SHANTEL DAVIS<br />

I-CUTT<br />

Sunday : 10:00am - 11:30am<br />

Monday : 10:00am - 11:30am<br />

This class will provide you with a solid<br />

foundation and the skills in modern<br />

haircutting. This class offers key techniques<br />

that will allow a novice or seasoned hair<br />

dresser to have a thorough understanding<br />

of basic hair cutting concepts, discipline,<br />

and control. Information in this class will<br />

also allow the cutter to progress quickly<br />

to a more advanced, skilled, i-Cutt<br />

approach.<br />

Presentation by:<br />

KEVIN MARTIN<br />

<strong>IMAGE</strong> is EVERYTHING 21


*all classes are complimentary unless<br />

otherwise indicated<br />

NAILS<br />

EVERYTHING’S GELING<br />

Sunday : 10:00am - 11:00am<br />

Monday : 10:00am - 11:00am<br />

From Powder Gel to Perfect Match<br />

Soak-off Gel Polish… Learn how all of our<br />

product lines work together to help you<br />

create the perfect set of nails for every<br />

client. We will cover some new styles like<br />

stiletto tips, and how to incorporate some<br />

new techniques in nail art design using<br />

Soak-off Gel Polish to give those natural<br />

nail clients a little added flare. All the while<br />

increasing your bottom line! With over<br />

100 colors available + 24 limited edition<br />

“Mood” temperature-activated color<br />

changing colors, we’ve got something for<br />

everyone.<br />

LeChat’s world renowned educator will<br />

demonstrate easy tips and techniques on<br />

how all of our product lines work together<br />

to help create the perfect set of nails for<br />

every client.<br />

Presentation by:<br />

LECHAT NAIL CARE PRODUCTS<br />

WORLD CLASS GEL DESIGNS<br />

Sunday : 12:00pm - 1:30pm<br />

Monday : 12:00pm - 1:30pm<br />

Anyone can become a Pro Gel Nail Artist<br />

with Christrio’s extensive selection of gels.<br />

Gel should be controllable, profitable<br />

and most importantly fun! Learn how<br />

to create gel art that will exceed your<br />

client’s expectations in just seconds!<br />

With magnificent products and proper<br />

technique brought to you by one of<br />

our world class Educators…you’ll gain<br />

knowledge that will surely minimize your<br />

effort while maximizing your profit!<br />

Presentation by:<br />

MYANH VO & CHRISTRIO CORPORATION<br />

10 TIPS FOR SUCCESS TO BECOME A<br />

BEAUTY PROFESSIONAL<br />

Sunday : 2:00pm - 3:30pm<br />

Monday : 2:00pm - 3:30pm<br />

Get ready to be inspired on how to start<br />

an amazing career as a nail stylist. 10<br />

Tips for Success is an exciting, innovative<br />

class taught by one of the leading beauty<br />

industry professionals Adam Tran. This class<br />

is an opportunity for students to learn vital<br />

business skills and nail style techniques to<br />

become a professional stylist. If you aspire<br />

to be more than a nail technician then this<br />

is the perfect class for you!<br />

Lesson Topics<br />

1. The Nail Industry - Money to be made<br />

2. Technician vs. Stylist - Understanding<br />

your title<br />

3. Understanding Industry Products<br />

4. Building Relationships<br />

5. Networking<br />

6. Diversifying your salon<br />

7. Marketing, advertising, and branding<br />

8. Searching outside the box<br />

9. Mastering Artificial Nail Tips<br />

10. Inspire and motivate yourself<br />

11. Plus 4 demos to inspire your creativity<br />

Presentation by:<br />

ADAM TRAN<br />

GRADUATION, NOW WHAT?<br />

Sunday : 10:00am - 11:30am<br />

Monday : 10:00am - 11:30am<br />

Providing students with skills needed to<br />

transition from school to working in a<br />

professional salon. This class is great for<br />

new and returning business professionals.<br />

• Commissions & Booth Rent<br />

• Social Media<br />

• Building a clientele<br />

• Products & Services<br />

• Business Goal Setting<br />

Presentation by:<br />

ALICA BEST<br />

VIP PEDICURE<br />

Sunday : 2:00pm - 3:30pm<br />

Monday : 2:00pm - 3:30pm<br />

This class gives students a demonstration<br />

on providing a VIP experience to<br />

pedicure services. This class will give<br />

techniques that can be added to<br />

current services to offer clients quality<br />

and a superior pedicure service.<br />

• Techniques to upgrade pedicure<br />

service<br />

• How to stand out in an area where<br />

a number of salons offer the same<br />

services.<br />

• Branding & Marketing your service<br />

• Product selection for VIP service<br />

• VIP Pedicure demonstration<br />

Presentation by:<br />

ALICA BEST<br />

PURE ORGANICS: BEYOND THE PEDICURE<br />

THRONE- INCOME PRODUCING<br />

OPPORTUNITIES FOR ALL BEAUTY & SPA<br />

PROFESSIONALS<br />

Sunday : 12:00pm - 1:30pm<br />

In this 100 minute hands “try-me” class,<br />

Leadership & Artistry Academy Regional<br />

Educator Cherita Irving will demonstrate<br />

different uses for Pure Organics & provide<br />

protocols for services across different<br />

spectrums of the beauty and spa industries.<br />

• I. Intro of educator<br />

• II. Intro to Pure Organics / La Palm Spa<br />

Products<br />

• III. Aromatherapy based on our Pure<br />

Organics ingredients<br />

• IV. Pure Organics 6 Step System<br />

• V. How to enhance profits and<br />

confidently building repeats/referrals<br />

• VI. Who is my audience? Manicurist,<br />

Aesthetician, Massage Therapists,<br />

Cosmetologists<br />

Presentation by:<br />

MARQUE HALES<br />

22<br />

<strong>IMAGE</strong> is EVERYTHING


NAILS<br />

*all classes are complimentary unless<br />

otherwise indicated<br />

GELL II: RUNWAY INSPIRED SPRING NAIL<br />

ART<br />

Monday : 12:00pm - 1:30pm<br />

Couldn’t make it to New York or London<br />

Fashion Week this year? Don’t worry, La<br />

Palm, Gel II, and Polish II are going to bring<br />

the runway to you. La Palm Leadership<br />

& Artistry Academy Regional Educator<br />

Becki Wroblewski will teach you how to<br />

recreate looks straight from the catwalk.<br />

From modest to avant-garde, you will take<br />

home ideas for every client’s desire!<br />

Presentation by:<br />

BECKY WROBLEWSKI<br />

BEING PAMPERED BY PAMPERED PERCH,<br />

PAMPERED SOAK & PAMPERED OILS<br />

Sunday : 4:00pm - 5:30pm<br />

An in-depth discussion and hands on<br />

training of pampering your client and<br />

yourself using Pampered Perch, Pampered<br />

Soak and Pampered Oils, doTERRA CPTG<br />

Essential Oils. Emphasis on providing<br />

services using tools that allow ergonomic<br />

position of both the nail professional and<br />

client while addressing the client’s needs<br />

for calming, soothing and energizing<br />

accomplished through the educated use<br />

of essential oils.<br />

Presentation by:<br />

PAMPERED PERCH<br />

<strong>IMAGE</strong> is EVERYTHING 23


*all classes are complimentary unless<br />

otherwise indicated<br />

CONTINUING EDUCATION<br />

BOZZIE<br />

PCEP #1455<br />

SANITATION (1-Hour) $20<br />

Sunday : 9:30am - 10:30am<br />

Monday : 9:30am - 10:30am<br />

1 CE Credit<br />

This course is designed to comply with<br />

TDLR statutes 1602 and 1603 continuing<br />

education requirements for all cosmetology<br />

practitioner-related licenses, and<br />

all licenses that are required to maintain<br />

and sustain improvement of education<br />

through in-service mandatory continuing<br />

education programs.<br />

COURSE TOPICS<br />

Sanitation, health, safety, diseases, anatomy,<br />

bacteriology and related topics<br />

COURSE GOALS<br />

1.Be able to safely apply cosmetology,<br />

prevention of disease, and health concepts<br />

in a salon/school establishment.<br />

2.Demonstrate profound knowledge of<br />

sanitation procedures, hygiene, and ethical<br />

cosmetology practices.<br />

3.Have completed 1 out of 4 hours<br />

required by TDLR dedicated to sanitation,<br />

health and safety to complete the<br />

requirement for renewal.<br />

4.Receive a certificate of completion for<br />

1 hour of continuing education.<br />

Presented by Felecia Howard Bozzie<br />

Professional Continuing Education<br />

Provider #1455<br />

1 CE Credit just<br />

for attending!<br />

To get your credit, stop<br />

by the Bozzie Booth #93<br />

and pay the $15 fee.<br />

You can also visit the<br />

TDLR booth #92, to find<br />

out about your CE hours<br />

status.<br />

Cost of<br />

Class<br />

$20<br />

BOZZIE<br />

PCEP #1455<br />

SANITATION + TEXTURING & HAIR<br />

TRANSFORMATION<br />

(4-Hour) $60<br />

Sunday : 9:30am - 1:30pm<br />

Monday : 9:30am - 1:30pm<br />

4 CE Credit<br />

This course is designed to comply<br />

with TDLR statutes 1602 and 1603<br />

continuing education requirements for<br />

all cosmetology practitioner-related<br />

licenses, and all licenses that are required<br />

to maintain and sustain improvement of<br />

education through in-service mandatory<br />

continuing education programs.<br />

COURSE TOPICS<br />

Sanitation, health, safety, diseases,<br />

anatomy, bacteriology and related<br />

topics<br />

COURSE GOALS<br />

1.Be able to safely apply cosmetology,<br />

prevention of disease, and health<br />

concepts in a salon/school<br />

establishment.<br />

2.Demonstrate profound knowledge<br />

of sanitation procedures, hygiene, and<br />

ethical cosmetology practices.<br />

3.Have completed 1 out of 4 hours<br />

required by TDLR dedicated to<br />

sanitation, health and safety to<br />

complete the requirement for renewal.<br />

4.Receive a certificate of completion for<br />

1 hour of continuing education.<br />

BOZZIE<br />

PCEP #1455<br />

TEXTURING & HAIR TRANSFORMATION<br />

(3-Hour) $45<br />

Sunday : 10:30am - 1:30pm<br />

Monday : 10:30am - 1:30pm<br />

3 CE Credit<br />

Upon completion of this course, participants:<br />

• Must be able to grasp the concept of<br />

sanitizing while texturing and cutting<br />

• Demonstrate profound knowledge of<br />

texturing and cutting on different hair<br />

types and textures<br />

• Have completed four out of four hours<br />

required by TDLR dedicate to sanitation<br />

and cosmetology related topics to complete<br />

the requirement for renewal<br />

• To receive a certificate for four hours of<br />

continuing education in sanitation and<br />

cosmetology related<br />

3<br />

EASY WAYS<br />

to register!<br />

Online at<br />

www.theimageexpo.com<br />

...call 877.219.3976<br />

or fill out page 34!<br />

Upon completion of this course,<br />

participants:<br />

• Must be able to grasp the concept of<br />

sanitizing while texturing and cutting<br />

• Demonstrate profound knowledge of<br />

texturing and cutting on different hair<br />

types and textures<br />

• Have completed four out of four hours<br />

required by TDLR dedicate to sanitation<br />

and cosmetology related topics to<br />

complete the requirement for renewal<br />

• To receive a certificate for four hours of<br />

continuing education in sanitation and<br />

cosmetology related<br />

Cost of<br />

Class<br />

$60<br />

Presented by Felecia Howard Bozzie<br />

Professional Continuing Education<br />

Provider #1455<br />

CE specific questions? Call 713-598-1959<br />

Presented by Felecia Howard Bozzie<br />

Professional Continuing Education<br />

Provider #1455<br />

CE specific questions? Call 713-598-1959<br />

Cost of<br />

Class<br />

$45<br />

24<br />

<strong>IMAGE</strong> is EVERYTHING


BARBER<br />

*all classes are complimentary unless<br />

otherwise indicated<br />

10 THINGS YOU NEED TO KNOW BEFORE<br />

OPENING A SHOP<br />

Sunday : 10:00am - 11:30am<br />

Monday : 10:00am - 11:30am<br />

Location, location, location is not the only<br />

thing you need to take into consideration,<br />

but also consider 10 helpful hits and guide<br />

lines that will be a must have to open<br />

your first or next business. Coming from a<br />

experienced business man with almost<br />

20 plus years in the business. from one<br />

business to another, you won’t want to<br />

miss this workshop.<br />

• Location<br />

• Leases<br />

• Demographics<br />

• Pricing your services<br />

• Product knowledge<br />

• Marketing/promotions<br />

• Cleaning/sanitation<br />

• Dress code<br />

• Customer service/professionalism<br />

• Both rent/Commission<br />

Presentation by:<br />

JOHNN BELT<br />

BASICS OF FREESTYLE DESIGN CUTS<br />

Sunday : 12:00pm - 1:30pm<br />

Monday : 12:00pm - 1:30pm<br />

Learn the basic art of freestyle design<br />

cuts step-by-step artistry on how to create<br />

a freestyle design in under 40 minutes,<br />

increase your revenue and clientele.<br />

1) Understanding your tools<br />

2) How to prepare your client for a<br />

freestyle design (art of blending)<br />

3) How to create shapes graphic letters<br />

an outlines<br />

4) Tapping into the artist in you………<br />

Presentation by:<br />

JOHNNY BLAZE<br />

CLIPPER CUTTING 101 INTRO. THE ART OF<br />

CLIPPER CUTTING.<br />

Monday : 2:00pm - 3:30pm<br />

Getting up close and personal with the<br />

Art of clipper cutting. A guide for you to<br />

create different techniques, fades, and<br />

style variations. Learn more about what it<br />

takes to create something unique with a<br />

tool that’s Timeless.<br />

Presentation by:<br />

EROS SHAW<br />

MECHANICAL SHEARS<br />

Sunday : 2:00pm - 4:00pm<br />

Learn the art of elevation, envisioning,<br />

freehand clipper cutting freehand slicing<br />

and point tapering. Meeting the demands<br />

of today’s precision cuts as well as product<br />

information and business building tips.<br />

Presentation by:<br />

EROS SHAW<br />

RICH BARBER, POOR BARBER<br />

Sunday : 10:00am - 11:00am<br />

Monday : 10:00am - 11:00am<br />

This course provides barbers with the<br />

power and tools needed to have a wellrounded<br />

successful career in the barbering<br />

industry. This course also prepares barbers<br />

for retirement.<br />

The course will cover the following topics:<br />

• Professional Image<br />

• Fundamental of Barbering<br />

• Financial IQ…Budgeting Your Money<br />

• <strong>Guide</strong>lines for Student and Barber<br />

Success<br />

•12 Steps to opening a Barbershop/Barber<br />

College<br />

ELITE BARBER TECHNIQUES ON HAIR ART<br />

AND COLOR<br />

Sunday : 11:30am - 12:30pm<br />

Monday : 11:30am - 12:30pm<br />

Barber Battle Champion and award<br />

winning platform artist, Errol “The Elite”<br />

Palmer will show you the techniques for<br />

hair art and color. In this class, Errol “The<br />

Elite” will show different techniques that<br />

will get you started on the path of hair art<br />

and color.<br />

Presentation by:<br />

ERROL “THE ELITE” PALMER<br />

Course Objections Include:<br />

1. To orientate barbers on the importance<br />

of a professional image<br />

2. To provide the fundamentals of<br />

barbering<br />

3. To assist barbers in long-term and shortterm<br />

saving strategies<br />

4. To provide students and barbers with<br />

the tools need to create opportunities to<br />

become successful.<br />

Presentation by:<br />

SHAWN “BOS-MAN” BOSTON<br />

<strong>IMAGE</strong> is EVERYTHING 25


*all classes are complimentary unless<br />

otherwise indicated<br />

BARBER<br />

CUTTING WITH CONFIDENCE<br />

Sunday : 1:00pm - 2:00pm<br />

The edging or lining of a person has always<br />

been the most important and most of all,<br />

the most difficult to achieve. This class will<br />

teach you the 5 points of reference on<br />

edging and most of all it will teach you<br />

how to get all points perfect, using the<br />

“Most Innovative Product of the Year”, Da<br />

Gauge Clipper attachment.<br />

Presentation by:<br />

DERRICK SMITH<br />

26<br />

<strong>IMAGE</strong> is EVERYTHING


ultimate<br />

BARBER COMPETITION<br />

THE <strong>IMAGE</strong> EXPO<br />

MONDAY, MAY 19, <strong>2014</strong><br />

GEORGE R BROWN CONVENTION CENTER<br />

Student Battle<br />

11:00am l Entry Fee: $50 l 1st Place: Belts and Prizes<br />

This competition consists of student/apprentice barbers in the industry. Every student is allowed to perform<br />

any type of cut they prefer. Students are encouraged to show their skills with a traditional cut or freestyle.<br />

The competition will be 40 minutes long. Pre-cut models are not allowed. The winner will be announced<br />

after the battle.<br />

Traditional Battle<br />

12:20pm l Entry Fee: $100 l 1st Place: Belts and Prizes, and $400<br />

This competition consists of barbers competing on everyday men’s hairstyles. Each barber will have<br />

the maximum time of 25 minutes. NO COLOR, NO SPRAY. Judging will take place after the 25 minutes.<br />

Competitors will have an additional 10 minutes to add color or spray for extra points. All cutting will be<br />

performed on the floor. Pre-cutting is not allowed. Judging will be based on precision cutting.<br />

Design Battle<br />

cash and prizes!<br />

1:40pm l Entry Fee: $100 l 1st Place: Belts and Prizes, and $400<br />

This competition consists of barbers displaying their artistic ability (designs in the<br />

interior of the haircut). Competitors have 45 minutes to complete the artistic work.<br />

Judging will take place after the 45 minutes. All cutting will be performed on the floor.<br />

Pre-cutting is not allowed.<br />

SPONSORED BY<br />

DA GAUGE, INC<br />

<strong>IMAGE</strong> is EVERYTHING 27


*all classes are complimentary unless<br />

otherwise indicated<br />

HANDS-ON<br />

CUSTOM WIGS DESIGNED BY EUNICE<br />

Monday : 9:30am - 12:30pm<br />

For clients that are balding, have hair loss<br />

due to chemotherapy, alopecia and for<br />

clients who want a different look<br />

•These Custom Wigs Can Also Be Sewn<br />

On<br />

•Learn The Proper Custom Wig Sewing<br />

Technique<br />

•Learn The Proper Sewing Technique<br />

•Learn About Wig Base Cap Construction<br />

•Styling Options, Custom Coloring<br />

•Preparing Of The Wefted Hair<br />

•Question and Answer Session<br />

What Is Included:<br />

Wigs Designed By Eunice DVD<br />

Certificate Of Completion<br />

Genuine Hair Wig Base<br />

What To Bring?<br />

2 Packs Of Human hair<br />

Human Hair Closure<br />

Foam Wig Head<br />

Wig Stand or Tripod<br />

Razor Blade<br />

Needle and Thread<br />

Scissors or seam ripper to cut thread<br />

T pins<br />

Measuring tape<br />

Presentation by:<br />

EUNICE JOHNSON<br />

Cost of<br />

Class<br />

$125<br />

EVALASH SEMI-PERMANENT SILK EYELASH<br />

EXTENSIONS, PEEL AWAY, AND EYEBROW<br />

TINTING SERVICE<br />

Sunday : 3:30pm - 5:30pm<br />

• First we will focus on the skin. Using the<br />

peel away system you can remove black<br />

heads, white heads, and dead skin in just<br />

ten minutes. Leaving the skin smooth and<br />

radiant.<br />

• Next we will learn how to give an<br />

open and elongated look with eyelash<br />

extensions. Learn the newest interlocking<br />

technique using the Silk 2 strands v- lash<br />

eyelash extensions. By using our patent<br />

technique gives the lashes a faster<br />

application time, durability, illusion of<br />

fullness. 30 to 40 min. application time.<br />

The lashes are water proof, crimp and<br />

singe resistant.<br />

• Learn the art of arching eyebrows and<br />

tinting. Analyze the face and eyebrow.<br />

Correcting eyebrow shapes using henna<br />

tinting.<br />

Quyen will show you her tricks and trade<br />

on how to give your clients a glam<br />

makeover in a 1 hour service.<br />

Evalash certification will be awarded and Texas<br />

CE Hours are given.<br />

You must purchase the kit to take the class.<br />

Presentation by:<br />

QUYEN NGUYEN & EVALASH<br />

Cost of<br />

Kit<br />

$250<br />

BABE HAIR EXTENSIONS CERTIFICATION<br />

COURSE - HANDS ON TRAINING!<br />

Monday : 1:00pm - 4:00pm<br />

Educator Ruben Martinez will be taking<br />

you through a hands on course for<br />

the following extension methods, I-tip<br />

(beaded), Fusion, and Tape-in (seamless).<br />

After completion of the course you will<br />

receive a certificate verifying that you<br />

are Babe certified, as well as a marketing<br />

kit and a preferred listing in our Babe<br />

directory of salons. This course includes the<br />

hair extension kit of your choice as well as<br />

certification.<br />

Segment 1: Explaining tools and how to<br />

use them correctly.<br />

Segment 2: Consultation and how to<br />

know how much hair to use<br />

Segment 3: Preparing your clients for hair<br />

extensions<br />

Segment 4: Proper installation for back<br />

of head and side of head for different<br />

hair types<br />

Segment 5: After care, maintenance and<br />

removal and blending and styling<br />

Course price includes the price of a kit!<br />

You can choose an I-tip($190 value),<br />

Fusion ($225.00 value), or a tape-in<br />

($199.00 value), kit.<br />

Presentation by:<br />

RUBEN MARTINEZ<br />

Cost of<br />

Class<br />

$175<br />

STRUCTURAL FORMATION 1 ADVANCED<br />

TECHNICAL CUTTING<br />

Sunday : 1:00pm - 4:00pm<br />

Monday : 1:00pm - 4:00pm<br />

This three-hour hands on workshop is ideal<br />

for the stylist who would like to reinforce his<br />

or her cutting disciplines. Dewey Fanone<br />

will explain the fundamental techniques of<br />

executing a planned and effective shape<br />

in the hair.<br />

This program will enable the stylist to alter<br />

any shape while maintaining control of<br />

each section. Enhance your comfort<br />

with creativity, break the rules, and<br />

take your cutting skills to the next level.<br />

This comprehensive overview of all the<br />

modern classics in haircutting will help you<br />

reinforce and refresh existing cutting skills,<br />

while you learn the subtleties of precision.<br />

• Tools required: all haircutting<br />

equipment, water bottle<br />

• Mannequin included<br />

• Head sheets and literature included<br />

• Space is limited to 30 stylists only<br />

3<br />

EASY<br />

WAYS<br />

to<br />

register!<br />

Online at<br />

www.theimageexpo.com<br />

...call 877.219.3976<br />

or fill out page 34!<br />

Presentation by:<br />

FI HAIR GEAR<br />

Cost of<br />

Class<br />

$150<br />

28<br />

<strong>IMAGE</strong> is EVERYTHING


DAYSPA<br />

*all classes are complimentary unless<br />

otherwise indicated<br />

FAST $$$ COMES FROM FIXING ALL SKIN<br />

IMPERFECTIONS PERMANENTLY IN ESTHETIC<br />

Sunday : 2:00pm - 3:30pm<br />

Learn how to become the ultimate<br />

specialist for your client’s skin imperfections<br />

such as ruby points, skin tags, age spots,<br />

sun spots, freckles, cholesterol deposits,<br />

keratosis, broken capillaries, fibromas,<br />

spider naevi, pore packets, thick hair and<br />

more.<br />

Permanent result is achieved in just one<br />

treatment.<br />

This class will show you how to use<br />

an easy method and technology to<br />

accomplish a very lucrative business. A<br />

live demonstration will be given.<br />

Presentation by:<br />

MARTINI BEAUTY<br />

MICRODERMABRASION: PAST, PRESENT<br />

AND FUTURE<br />

Monday : 12:00pm - 1:30pm<br />

If you work or own a skin care salon, you<br />

MUST offer microdermabrasion treatments<br />

to succeed. This class will demonstrate<br />

how these treatments are applied and<br />

what effect they have on the skin. Learn<br />

what microdermabrasion modalities –<br />

Aluminum Oxide crystals, diamond tip,<br />

and creams – are available in the market<br />

and what they cost.<br />

Presentation by:<br />

MARTINI BEAUTY<br />

READ THE LABEL: TOP SKINCARE<br />

INGREDIENTS TO AVOID<br />

Monday : 2:00pm - 3:30pm<br />

The average adult uses 9 personal care<br />

products, exposing them to approximately<br />

126 chemicals daily. Scientists have proven<br />

that over 60% of the products you apply<br />

to your face and body get absorbed into<br />

the bloodstream including moisturizers,<br />

sunscreens and anti-aging products.<br />

Because of this, many consumers are<br />

looking for natural alternatives to synthetic<br />

formulas.<br />

“Read the Label.” This session will introduce<br />

some of the common ingredients found<br />

in most skin care products, and explain<br />

which chemicals you should avoid. Also<br />

covered are the industry standards for<br />

defining skin care as organic, natural,<br />

vegan and gluten-free.<br />

Presentation by:<br />

DAHLIA KELADA<br />

TU’EL SKIN ANALYSIS<br />

Sunday : 12:00pm - 1:30pm<br />

Interactive: Learn how to analyze skin<br />

by its type, not condition, color, gender,<br />

or ethnicity. You’ll get an interactive<br />

overview of Tu’eL Skin Care and better<br />

understand the advantages of using<br />

hydrophilic products in your facials.<br />

Presentation by:<br />

PATI GERAGHTY<br />

BERODIN BODY & BRAZILIAN WAXING<br />

Monday : 10:00am - 11:30am<br />

Learn techinques for head to toe waxing,<br />

including brazilian. Learn proper body<br />

position and efficient techniques to<br />

reduce your waxing time. You’ll also<br />

learn industry standards in pricing and<br />

appropriate behavior as well as how to<br />

prepare your client for normal reactions.<br />

Presentation by:<br />

PATI GERAGHTY<br />

BEDROOM EYES<br />

Sunday : 12:00pm - 1:30pm<br />

Monday : 12:00pm - 1:30pm<br />

This class teaches how to create the<br />

perfect Smokey eye look. I will go over the<br />

5 must haves to achieve this most sought<br />

after look. I will also explain the do’s and<br />

don’ts so you are never on the wrong side<br />

of this look.<br />

Presentation by:<br />

MILLIE LUSTER<br />

<strong>IMAGE</strong> is EVERYTHING 29


*all classes are complimentary unless<br />

otherwise indicated<br />

DAYSPA<br />

BEING PAMPERED BY PAMPERED PERCH,<br />

PAMPERED SOAK & PAMPERED OILS<br />

Sunday : 4:00pm - 5:30pm<br />

An in-depth discussion and hands on<br />

training of pampering your client and<br />

yourself using Pampered Perch, Pampered<br />

Soak and Pampered Oils, doTERRA CPTG<br />

Essential Oils. Emphasis on providing<br />

services using tools that allow ergonomic<br />

position of both the nail professional and<br />

client while addressing the client’s needs<br />

for calming, soothing and energizing<br />

accomplished through the educated use<br />

of essential oils.<br />

Presentation by:<br />

PAMPERED PERCH<br />

HOW TO APPLY SEMI PERMANENT<br />

MASCARA<br />

Sunday : 4:00pm - 5:00pm<br />

Monday : 1:00pm - 3:00pm<br />

This class will show you how to apply<br />

semi-permanent mascara. The class is<br />

complimentary with the purchase of a<br />

$200 Mascara kit.<br />

SEMI-PERMANENT KIT<br />

1 MASCARA LIQUID<br />

1 LIQUID REMOVER<br />

1 FIBER POWDER<br />

72 MASCARA BRUSHES<br />

1 TOOL SET<br />

1 EYELASH CURLER<br />

1 BOX MICRO BRUSHES<br />

1 CASE<br />

Presentation by:<br />

#1 LASH<br />

APPLYING AND REMOVING EYELASH<br />

EXTENSIONS THE RIGHT WAY<br />

Sunday : 10:00am - 12:00pm<br />

Sunday : 1:00pm - 3:00pm<br />

Monday : 10:00am - 12:00pm<br />

This class will teach you the right way<br />

to apply eyelash extensions and the<br />

right way to remove them. The class is<br />

complimentary with the purchase of an<br />

eyelash extension kit $150. Attendees will<br />

purchase kit in booth #326 at the time of<br />

arrival.<br />

Eyelash Kit will include:<br />

1 GLUE<br />

1 REMOVER<br />

1 LASH JAR 6MM. 8MM. 10MM<br />

1 TWEEZER SET<br />

1 SURGICAL TAPE<br />

1 BLOWER<br />

1 TRAINING DVD<br />

Presentation by:<br />

#1 LASH<br />

TEMPTU AIRBRUSH TRAINING<br />

Sunday : 12:00pm - 1:30pm<br />

Monday : 12:00pm - 1:30pm<br />

At MIA, we have a passion for raising<br />

the bar. Not only do we distribute high<br />

quality professional cosmetics (including<br />

Inglot and Temptu), we also provide<br />

top-notch workshops in professional<br />

makeup techniques, as well as in-depth<br />

product trainings, with lessons catered to<br />

the needs of our clients. MIA trainers work<br />

to elevate the skill levels of businesses,<br />

makeup artists, students, cosmetic junkies,<br />

and entrepreneurs all throughout Space<br />

City.<br />

Our teaching modules cover many<br />

diverse aspects of beauty, like basic<br />

airbrush 101, contouring and highlighting,<br />

professional false lashes application,<br />

master eyeshadow technique, flawless<br />

foundation, achieving the perfect<br />

brow, and more. We even do in-depth<br />

workshops in effective sales technique,<br />

communicating with clients, and how<br />

to successfully introduce new makeup<br />

products to your customers.<br />

Presentation by:<br />

THE MAKEUP AGENCY<br />

Cost of<br />

Class<br />

$30<br />

30<br />

<strong>IMAGE</strong> is EVERYTHING


BUSINESS<br />

*all classes are complimentary unless<br />

otherwise indicated<br />

INCREASING SALON SALES & PROFITABILITY<br />

Sunday : 10:00am - 11:30am<br />

Monday : 10:00am - 11:30am<br />

Salon owners and staff strive to increase<br />

their revenue and gross margin. They’ll<br />

many times try to do this by spending<br />

significant dollars when often it’s simply<br />

a sales issue. This seminar will deal<br />

with both retail sales techniques and<br />

fostering customer loyalty. Both new and<br />

reoccurring sales themes will be covered.<br />

Salon owners and staff personnel will<br />

benefit from this seminar. We will cover<br />

sales dynamics in great detail, as well as<br />

energize you and your staff to sell more<br />

aggressively. Bring a pad and pen!<br />

Presentation by:<br />

TOM WOODCOCK & SEAL THE DEAL<br />

10 CRUCIAL STEPS TO SALON SPA<br />

PROFITABILITY<br />

Sunday : 12:00pm - 1:30pm<br />

Tailored to the Salon/Spa Owner/Manager<br />

In this 90 min training we reveal the reasons<br />

why some businesses fail while others<br />

succeed.<br />

You will examine<br />

your business, what is missing, and ways<br />

you can take your business to new<br />

success levels. You will walk away excited<br />

to get back to work and make simple but<br />

imperative changes to your business….<br />

You will walk away with:<br />

• Knowing what you need to focus on<br />

• What the critical numbers in the business<br />

you need to manage<br />

• A renewed passion & focus!<br />

Presentation by:<br />

DEB HUNT<br />

CREATING FINANCIAL FREEDOM IN YOUR<br />

BUSINESS<br />

Sunday : 2:00pm - 3:30pm<br />

Tailored to the Salon/Spa Owner/Manager<br />

The ultimate goal of any business owner<br />

or individual is as simple as having a plan<br />

and executing it. Learn how to achieve<br />

that goal with easy money creating<br />

systems. Begin by implementing systems<br />

knowing your numbers on key areas of<br />

your business, and knowing them all the<br />

time. This is easily done through:<br />

• Planning a BUDGET on what<br />

your business needs<br />

• Tracking actual SPENDING<br />

• Managing INVENTORY<br />

• Managing your PRICES<br />

• Training your staff on money<br />

making skills<br />

Presentation by:<br />

DEB HUNT<br />

TAKING YOUR BEAUTY BUSINESS TO THE<br />

NEXT LEVEL<br />

Sunday : 10:00am - 11:30am<br />

Monday : 2:00pm - 3:30pm<br />

This power packed seminar will help salon<br />

owners and independent contractors run<br />

their businesses more effectively. If you<br />

are a salon owner or an independent<br />

contractor, this seminar is for you! This<br />

seminar will teach you how to work on<br />

your business and not just in your business.<br />

Students will learn:<br />

• How to charge what you’re worth<br />

• How to effectively and strategically<br />

manage and retain your clients<br />

• How to create a continuous flow of<br />

revenue in your salon without physical<br />

labor<br />

• How to make $100,000 a year EASILY<br />

• How to attract new stylists to your salon<br />

• How to take simple steps to take control<br />

of your money, while learning to eliminate<br />

debt<br />

• Understanding why you need to file<br />

your taxes<br />

• How to effectively manage money and<br />

develop a financial plan to expand your<br />

business<br />

Presentation by:<br />

KENDRA TIMMONS<br />

RETAILING EASY: HOW TO ENROLL YOUR<br />

GUESTS TO A YES!<br />

Monday : 10:00am - 11:30am<br />

Designed for Owners & Service Providers<br />

Retail is one of the secrets to the success<br />

of every salon professional. The Salon/Spa<br />

professional’s job is to have each client<br />

walk away with what they need to keep<br />

looking and feeling great between visits.<br />

There is a simple and easy system to have<br />

your clients taking your recommendations<br />

and walking away with what you know<br />

they need. In this class you will gain<br />

knowledge and power to effectively work<br />

with clients and having them say YES!!<br />

.<br />

• Never feel like a sales person again!!<br />

• Increase your client retention<br />

• Grow your income in service and retail<br />

If you are looking for an easy<br />

way get clients to say yes to your<br />

recommendations and make more<br />

money. This class is a MUST attend!<br />

Presentation by:<br />

DEB HUNT<br />

THE EXTRAORDINARY CLIENT EXPERIENCE<br />

(LEARN TO CREATE MAGICAL EXPERIENCE)<br />

Monday : 12:00pm - 1:30pm<br />

Designed for all Service Providers<br />

Consistency is the name of the game!<br />

Make your client’s experience magical.<br />

Learn what it really takes to wow your<br />

clients and build your business to new<br />

heights. Master the dialogues that make<br />

pre-booking, retail recommendation, and<br />

client referral a breeze. Learn skills and<br />

techniques that will transform your business<br />

and have new clients knocking down your<br />

door. Walk away with the essential tools to<br />

take your business to the top.<br />

You will walk away knowing how to:<br />

• Wow your guest with every visit<br />

• Pre-book with rock star results<br />

• Increasing your overall sales success<br />

Presentation by:<br />

DEB HUNT<br />

<strong>IMAGE</strong> is EVERYTHING 31


*all classes are complimentary unless<br />

otherwise indicated<br />

BUSINESS<br />

DON’T GIVE UP ON YOUR BUSINESS<br />

Sunday : 4:00pm - 5:30pm<br />

“First Impressions Count”<br />

• Learn About Client Consultation<br />

• Lean about Marketing Your Business<br />

• Learn Proper Salon Etiquette<br />

• Learn About Winning The Client<br />

Business<br />

DID I MAKE ANY MONEY LAST MONTH?<br />

Learn How To Determine If I made a profit<br />

(Using Profit & Loss Statements)<br />

We will also discuss designing your own<br />

salon forms such as the salon employment<br />

application to help you hire the right stylist<br />

and answer those importance questions<br />

during the interview. As well as discuss<br />

what should be included in the employee<br />

manual and booth rental agreements.<br />

Retailing in the salon is a must to offset your<br />

rent and other expenses.<br />

This class will expand your knowledge and<br />

help you to grow your business.<br />

Presentation by:<br />

EUNICE JOHNSON<br />

HOW TO BUILD A HEALTHY SALON<br />

Sunday : 10:00am - 11:30am<br />

Monday : 10:00am - 11:30am<br />

Does your salon continue to struggle to<br />

meet clients’ needs and demands? In<br />

this seminar, you’ll learn why culture is<br />

the key to a successful salon. By gaining<br />

a better understanding of your business,<br />

you can take away the pain and bring<br />

back the fun! How would your salon run<br />

if you had all of the tools you needed to<br />

make it work effectively? What would that<br />

day look like for you (or better yet, how<br />

would it make you feel)? By attending this<br />

seminar, decades will be compressed into<br />

days and you’ll take a quantum leap from<br />

where you are now to where you want to<br />

be. If you’re ready to upgrade your salon<br />

and crank up the engine of possibilities,<br />

this seminar is for you! Topics include:<br />

• Unleash your inner power as a leader<br />

• Make every client want to stay with<br />

you<br />

• Build an unstoppable salon team<br />

• Marketing plans that really work<br />

• The real definition of ‘GIMME’<br />

• What makes a salon work vs. pure<br />

passion<br />

• The 3 S’s of success<br />

• And much, much more!<br />

Presentation by:<br />

PAUL DIGRIGOLI<br />

BOOKED SOLID<br />

Sunday : 12:30pm - 2:00pm<br />

Monday : 12:30pm - 2:00pm<br />

Whether you’re just starting out, or have<br />

been in the business for years, this seminar<br />

is a MUST for everyone in the hair and<br />

beauty industry. Let Paul J. DiGrigoli show<br />

you how to take your bookings to the next<br />

level and beyond! He will provide you with<br />

an abundance of information pertaining<br />

to building your clientele and your salon<br />

revenue. In this seminar, discover the<br />

essential tools needed to maximize your<br />

business, and the skills needed to be<br />

become booked solid. Paul will teach you:<br />

• 4 reasons clients leave, AND why<br />

they stay<br />

• Million dollar marketing tip<br />

• Massively increase your revenue on<br />

the salon floor<br />

• Creating raving fans<br />

• Retention vs. referral –what’s the<br />

difference?<br />

• Keys to attracting new clients<br />

• Personal branding<br />

• Why culture is king<br />

• Best time to raise your prices<br />

• Standards and goals – make them<br />

a must<br />

• Be amazing every day<br />

Presentation by:<br />

PAUL DIGRIGOLI<br />

MOTIVATION STARTS HERE!<br />

Sunday : 3:00pm - 4:30pm<br />

Join Paul J. DiGrigoli, with his unlimited<br />

amount of energy and passion in this<br />

seminar jam-packed with information,<br />

strategies, techniques, laughter, tools and<br />

exercises. Discover how to improve your<br />

business, personal development, living<br />

health, and career! In one day, Paul will<br />

mesmerize you with his knowledge and<br />

experience accumulated over three<br />

decades, and currently as a salon and<br />

cosmetology school owner.<br />

• Top 3 ways to drastically motivate<br />

your employees<br />

• Economic climb in the coming years<br />

• Why distractions are killing us!<br />

• Why culture is king<br />

• Who’s motivating the motivator?<br />

• Maximize your potential<br />

• Retention vs. referral: is there a<br />

difference?<br />

• What holds us back from progress?<br />

• What gives you the edge?<br />

• Learn what you should invest in<br />

• Keys to time management/energy<br />

management<br />

Presentation by:<br />

PAUL DIGRIGOLI<br />

IT’S JUST BUSINESS<br />

Sunday : 10:00am - 11:30am<br />

Sunday : 12:00pm - 1:30pm<br />

Sunday : 2:00pm - 3:30pm<br />

Monday : 10:00am - 11:30am<br />

Monday : 12:00pm - 1:30pm<br />

•Ten Proven Steps to Building and<br />

Growing Your Business<br />

•How to Prevent and Overcome Staff<br />

Turnover<br />

•Six Steps to Building Customer Loyalty to<br />

Your Business<br />

•Build and Keep Your Championship<br />

Team<br />

•Seven Simple steps to Building Financial<br />

Independence and Security<br />

•Powerful and Proven <strong>Guide</strong>lines to Client<br />

Retention<br />

•Develop Outstanding Business<br />

Management Skills by Working Smarter<br />

•Powerful Cost Effective Marketing Tips to<br />

Increasing Salon Traffic<br />

•Identifying and Preventing the Causes of<br />

Customer Loss<br />

•Proven Employee Training and<br />

Education <strong>Guide</strong>lines<br />

•How and When to Raise Prices<br />

•Overcome Burnout - How Entrepreneurs<br />

(Like You) Re-Commit<br />

•Renew Your Fighting Spirit and Passion<br />

to Succeed<br />

Presentation by:<br />

JON GONZALES<br />

A HAIRDRESSERS GUIDE TO EXCELLENCE-<br />

PERSONALLY, PROFESSIONALLY, AND<br />

FINANCIALLY!<br />

Sunday : 4:00pm - 5:30pm<br />

Monday : 2:00pm - 3:30pm<br />

• How to Create Value in Yourself and<br />

Your Skills<br />

• How to Create a Demand for Your<br />

Services<br />

• How to Double and Triple Your<br />

Income<br />

• Build an Upscale and Appreciative<br />

Clientele<br />

• Identify and Avoid Career Obstacles<br />

and Pitfalls<br />

• Proven Plan of Action for your<br />

Personal , Professional , and Financial<br />

Development<br />

• Powerful Self Motivation and Self<br />

Management <strong>Guide</strong>lines<br />

• Develop Self Confidence and Self<br />

Esteem<br />

• Gain that Competitive Edge<br />

• Identify and Avoid the causes of<br />

Customer Loss<br />

• Develop Outstanding People and<br />

Communication Skills<br />

• Overcome Burnout and Renew Your<br />

passion to Succeed<br />

• Start on a Path to Financial<br />

Independence and Security<br />

Presentation by:<br />

JON GONZALES<br />

32<br />

<strong>IMAGE</strong> is EVERYTHING


851 Greenside Drive, Suite 3104<br />

Richardson, Texas 75080<br />

888-450-1494 Toll Free<br />

®<br />

® ®<br />

<br />

PCEP #1455<br />

“Where education is the law”<br />

Salon<br />

Management<br />

Consultants<br />

www.kassidys.com<br />

The Evolution of Hair Color<br />

PAST AND PRESENT PARTICIPATING COMPANIES<br />

Laser Training Institute<br />

BOZZIE<br />

713.598.1959<br />

Good Health Saunas<br />

K A R G<br />

Kassidy’s<br />

chromastics<br />

(((<br />

attach<br />

L A S H E S<br />

www.AttachLashes.com<br />

<strong>IMAGE</strong> is EVERYTHING 33


<strong>IMAGE</strong><br />

International Conference Management, Inc<br />

te<br />

natio<br />

Bring this form with you to the show along with your confirmation email and a valid ID to pick up your badge at the show.<br />

<strong>IMAGE</strong>spa<br />

George R. Brown Convention Center :: <strong>Houston</strong>, Texas 77010<br />

May 18, <strong>2014</strong> :: 9am to 6pm :: May 19, <strong>2014</strong> :: 9am to 4pm<br />

Questions? info@theimageexpo.com<br />

Name: _______________________________________________________________ License #: ____________________________________ License State: ________<br />

Address: ______________________________________________ City: _______________________________________ State: ___________ Zip: __________________<br />

Salon or School Name: _________________________________________________________________ This is my: ( ) Home Address<br />

( ) Business Address<br />

Phone: _____________________________________________________________<br />

Profession: __________________________________________________________<br />

Email: ______________________________________________________________<br />

How did you hear about the show? _________________________________<br />

A. <strong>Show</strong> Registration<br />

April 16 - May 17<br />

<strong>Show</strong> Day Rate<br />

$50<br />

$75<br />

April 16 - May 17<br />

<strong>Show</strong> Day Rate<br />

$40<br />

$50<br />

B. Sunday & Monday Paid Workshops<br />

Class # Times: Please Check Price<br />

EVALASH SEMI-PERMANENT SILK EYELASH EXTENSIONS r Sun: 3:30pm - 5:30pm $250<br />

CUSTOM WIGS DESIGNED BY EUNICE r Mon: 9:30am - 12:30pm $125<br />

SANITATION r Sun: 9:30am - 10:30am $20<br />

(purchase kit at class)<br />

SANITATION r Mon: 9:30am - 10:30am $20<br />

TEXTURING & HAIR TRANSFORMATION r Sun: 10:30am - 1:30pm $45<br />

TEXTURING & HAIR TRANSFORMATION r Mon: 10:30am - 1:30pm $45<br />

C. Barber Competitions<br />

Monday May 19th:<br />

*INCLUDES A TICKET TO THE SHOW<br />

Student Battle r 11:00am $50<br />

Traditional Battle r 12:20pm $100<br />

Design Battle r 1:40pm $100<br />

3 EASY Ways to Register:<br />

1. Register online at<br />

www.theimageexpo.com<br />

2. Fill out the registration<br />

form and fax to 512-249-<br />

5336<br />

3. Call us at 877-219-3976<br />

SANITATION / TEXTURING AND HAIR TRANSFORMATION r Sun: 9:30am - 1:30pm $60<br />

SANITATION / TEXTURING AND HAIR TRANSFORMATION r Mon: 9:30am - 1:30pm $60<br />

BABE HAIR EXTENSIONS CERTIFICATION COURSE - HANDS ON! r Mon: 1:00pm - 4:00pm $175<br />

STRUCTURAL FORMATION 1 ADVANCED TECHNICAL CUTTING r Sun: 1:00pm - 4:00pm $150<br />

STRUCTURAL FORMATION 1 ADVANCED TECHNICAL CUTTING r Mon: 1:00pm - 4:00pm $150<br />

TEMPTU AIRBRUSH TRAINING r Sun: 12:00pm - 1:30pm $30<br />

TEMPTU AIRBRUSH TRAINING r Mon: 12:00pm - 1:30pm $30<br />

<strong>IMAGE</strong> Expo reserves the right to refuse admission of anyone. This show is open only to license<br />

cosmetologists and students. For those who would like to attend, but are not licensesd or a<br />

student, please contact:<br />

info@theimageexpo.com<br />

Payment Information<br />

All sales are final, no refunds<br />

Check or Money Order ___________ VISA _________ MASTERCARD ___________ AMEX ________________ Exp. Date ____________ CVC Code _________<br />

Name on Card ________________________________________________________________________________________<br />

Credit Card/Check # ___________________________________________________________________________________<br />

Billing Address on Card ______________________________________________________________________________________________________________________<br />

Signature ___________________________________________________________________________________<br />

Please make all checks payable to International Conference Management<br />

MAIL FORM AND PAYMENT TO:<br />

Image Expo, 13740 Research Blvd., Building i, Austin, TX 78750 Fax: 512-249-5336<br />

Total of A<br />

Total of B<br />

Total of C<br />

Total Payment<br />

$_________<br />

$_________<br />

$_________<br />

$_________<br />

34<br />

<strong>IMAGE</strong> is EVERYTHING


<strong>IMAGE</strong><br />

International Conference Management, Inc<br />

te<br />

natio<br />

<strong>Houston</strong><br />

13740 Research Blvd., Building i<br />

Austin, Texas 78750<br />

www.theimageexpo.com<br />

education is everything<br />

<strong>IMAGE</strong> Expo offers one of the most<br />

comprehensive and diverse educational<br />

programs in the beauty industry.<br />

Snapshot:<br />

• Hundreds of the biggest<br />

names in beauty<br />

• Over 200 Seminars and<br />

workshops covering Hair, Nails,<br />

DaySpa, Business, Continuing<br />

Education, Barber, and<br />

Makeup!<br />

Why You<br />

Should Attend:<br />

• The LARGEST International hair and<br />

beauty event in the Southwest<br />

• THOUSANDS of products and free<br />

swag<br />

• OVER 200 Seminars, Workshops,<br />

and Industry Leading Main<br />

Stage Artists, covering<br />

everything hair, nails, dayspa,<br />

esthetics, business, makeup and<br />

barber<br />

• Receive 1 CE credit just for<br />

attending the show!<br />

• Complete ALL required CE<br />

credits at <strong>IMAGE</strong> Expo!

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