IMAGE Show Preview Guide Houston 2015

6th Edition 

NEW CLASSES ADDED DAILY 

Featuring 

theimageexpo.com 

Tabatha Coffey 

The BEST 

in Beauty! 

Beth Minardi 

GET 1 CE CREDIT 

FOR ATTENDING! 

*$15 CHARGE AT BOZZIE BOOTH 101 

Beauty Professionals & 

Cosmetology Students Only 

2015 

SHOW 

Preview 

Guide 

George R. Brown Convention Center 

1001 Avenida De Las Americas — Houston, TX 77010 :: HALL D 

SUNDAY, MAY 17 

9:00am - 6:00pm 

MONDAY, MAY 18 

9:00am - 4:00pm 

IMAGE is EVERYTHING 

1

taBatha 

coffey 

main 

SUNDAY 

4:00pm - 5:00pm 

Beth 

minardi 

MONDAY 

11:00am - 12:00pm 

michael 

o’rourke 

Monday 

12:20pm - 1:00pm 

Tabatha Coffey 

Tabatha Coffey has devoted her 

professional life to achieving excellence, 

as a successful business woman, 

company owner and hair designer 

and educator. Drawing on her years 

of hands-on experience, Tabatha 

now travels the country as she helps 

struggling business owners turn around 

their lives and businesses, for the fifth 

season of Bravo’s, Tabatha Takes Over. 

With her signature edgy style, tough 

love approach and exceptional skills 

as an artist and as a business person, 

Tabatha is without question the golden 

girl of small businesses. 

Tabatha is devoted to the art of hair. Her 

work has been featured in numerous 

publications and Tabatha has been 

dubbed as the go-to girl for beauty 

inquiries throughout the world. She 

has continuously developed, fine-tune 

and broadened her skills as an artist, 

educator, and business owner. In 

addition to regularly traveling around 

the world to educate stylists at hair 

shows, Tabatha also works closely to 

create the incredible hairstyles featured 

in advertising and trend collection 

imagery. 

Beth Minardi 

A Passion For The Best Hair Color 

in NYC 

Beth co-owned Manhattan’s Minardi Salon 

for 23 years. Now, Beth and her staff make 

their home at Mark Garrison Salon, located 

in midtown Manhattan at Park Avenue 

and East 60th Street. She provides her 

impressive roster of clientele with the finest 

in hair coloring services; her passion for the 

best hair color in NYC remains strong today 

Beth has tested all brands of hair coloring to 

learn which are the best for her clients. She 

has also served as Director of Education 

at Clairol as well as acted as Special 

Consultant to both Redken and Joico. 

The Best in the Business 

Known for her work with celebrities as well 

as her appearance on many television 

makeover programs, Beth is a hair color 

expert who pampers and protects color 

treated hair. Many of her staff members 

and clients have been with her for more 

than 20 years. And, she continues to excel 

in her craft, including development of 

Minardi Luxury Color Care, a collection of 

products designed to beautify and protect 

color treated hair. See for yourself why Beth 

has earned countless awards for her work, 

including a lifetime achievement award 

for excellence. 

Michael O’Rourke 

A powerful force with a dynamic stage 

presence, Michael O’Rourke continues 

to stay true to his first love, the hair artist, 

the salon industry, and for life. Michael’s 

a visionary with an uncanny sense of 

predicting the next big movement in the 

beauty industry. His ability to observe the 

world at large has resulted in some of the 

most trendsetting and unique products 

including his latest hit “Rock Your Hair.” 

Get inspired and explore the depths 

of your own creativity as Michael 

demonstrates and explains “Angles in 

Motion” his sequel to “his world renown 

cutting system” Structure in Motion. TM 

Michael continues to be one of the most 

beloved and sought after artists known 

as the “Hairdresser’s Hairdresser” for all 

generations. His popularity continues to 

grow with sold out crowds at industry trade 

events, fashion editors, beauty bloggers, 

and social media. 


2

stage 

raul 

martez 

SUNDAY 

11:00am - 11:40am 

BRADLEY PATRIC hattori 

hanzo 

SUNDAY 

12:00pm - 12:40pm 

SUNDAY 

1:00pm - 1:40pm 

Monday 

1:20pm - 2:00pm 

Raul Martez 

At 16 years of age, Raul Martez 

launched his career in San Juan, Puerto 

Rico, and within two years became an 

award-winning hair designer, including 

three years as Master Educator for John 

Paul Mitchell System. 

A native New Yorker, Raul’s first 

expousure to haircutting was his father’s 

barber shop, where he began learning 

the trade at the age of seven. 

Developing a passion for innovation, 

Raul’s dedication to the art of hair design 

quickly became evident. 

His travels to Central and South America 

have impacted some of these countries’ 

leading hair designers. 

The foundation of Raul’s success is based 

on one philosophy: “BE THE BEST!” 

“I believe one must be a student for life” 

Patric Bradley 

A world renowned beauty expert,Patric 

Antonio Bradley has been 

acknowledged as a beauty industry 

icon for nearly a decade. His Godgiven 

talent inspires and enables him 

to be innovative and imaginative when 

creating trendsetting hairstyles 

and “show stopping” makeovers. 

Capturing the attention of leading 

haircare companies, his bold 

styles have been featured by BIA, Salon 

Choice, Dudley Products and Farouk 

Systems-just to name a few. His work has 

also been displayed on over 75 national 

and international magazine covers and 

billboards around the globe. 

Justin Thomas 

Justin Thomas, “the prodigy”, is platform 

artist and international artistic director 

for Hattori Hanzo Shears. Justin is 

progressively changing our industry with 

his unmatched style and aggression 

to bend the fundamental rules of 

hairdressing. In his class you will be 

challenged to open your mind and 

explore your own natural talents and be 

uplifted to regain your inspiration as a 

true hairdresser. 

Together we will discover the true 

meaning why we entered this industry 

by not learning HOW to cut hair, but 

by learning WHY we do. This is the 

why behind the how. Justin has been 

educated, trained, and collaborated 

with some of the biggest names in the 

industry from Beverly Hills to New York 

and San Francisco. 


3

02 MAIN STAGE 

05 HAIR 

10 HAIR COMPETITION 

11 HAIR COLOR 

13 HOTEL BOOKING 

14 EXTENSIONS AND WEAVES 

16 MULTICULTURAL 

19 BUSINESS 

22 CONTINUING EDUCATION 

23 BARBER COMPETITION 

24 BARBER 

25 NAILS 

26 DAYSPA 

28 HANDS-ON 

29 PARKING & DRIVING 

Hands-On Workshops 

WORKSHOPS ARE PRICED 

SEPARATELY AND ARE LIMITED 

BY THE NUMBER OF SEATS IN 

THE ROOM. Apr 1 - May 16 

Show Day 

$50 

$75 

May 17th, Sunday 

9am - 6pm 

May 18th, Monday 

9am - 4pm 

receive complimentary admission 

to image spa with the purchase 

of your show ticket. 

George R Brown Convention Center 

1001 Avenida De Las Americas 

Houston, TX 77010 

Apr 1 - May 16 

Show Day 

$40 

$50 

REGISTRATION INCLUDES ACCESS TO 

EDUCATIONAL CLASSES, ENTRANCE 

TO THE EXHIBIT HALL AND MAIN STAGE 

PRESENTATIONS. 


4

HAIR 

*all classes are complimentary unless otherwise indicated 

THE PROVISION CLASS 

Sunday : 10:00AM - 11:30AM 

In the Provision Class, participants will 

learn the technique, application, design 

and theory of hair replacement. Only 

the most key and essential elements 

have been included in this course to 

ensure each participant gains the 

knowledge necessary to best serve their 

hair replacement clients and maintain a 

profitable business. With over 40+ years of 

experience teaching and running her own 

successful Hair Replacement business, Gigi 

will instruct participants in the following Hair 

Replacement methods and techniques: 

• Cranial Prosthesis including: full caps, 

partials, integration, alteration & vacuum 

• Base Materials 

• Customs & Pre Design 

• Mold Making 

• Repairs Customizing 

Presentation by: 

GIGI FORD 

2 

EASY 

WAYS 

to register! 

Online at 

www.theimageexpo.com 

...call 

877.219.3976 

THE WEB WEAVE 

Sunday : 11:00AM - 12:30PM 

The Web is a hot NEW sew-in weave 

technique that can be performed on all 

hair types or textures. It was designed for 

clients with a large area of thinness in the 

crown of their head. The clients have hair 

but it is very fine or thin and they want to 

cover it without causing damage to the 

existing hair. 

The Web is a very unique design that 

resembles a spider web it was created 

to give a natural looking fullness to 

the thin area to match the rest of the 

client’s existing hair. This technique is 

done without the use of braids, glues, 

clips, links or infusions. It will last for 2 to 3 

months (depending on the condition of 

the client’s natural hair). You can charge 

$200 to $500 (depending on the size of the 

area). It doesn’t matter the degree of hair 

loss whether it’s a small, medium or large 

,thin area or moderate to severe Alopecia 

(premature baldness). 


SHARON REAMS 

CUTT TO THE ART 

Sunday : 10:00AM - 11:30AM 

Monday : 10:00AM - 11:30AM 

Quality of techniques and inspired 

perspective unite to give every hair 

professional a superb step-by-step 

learning experience. This class provides 

clear instructions, supported with a 

montage of inspirational material. The Cut 

takes on variations of strong asymmetrical 

geometric fringes, harmonized with 

fascinating finishes that accentuate the 

shape, which is forever fresh. 


KEVIN MARTIN 

4 SECRETS THAT WILL MAKE YOU AN EXPERT 

CUTTER AND INCREASE YOUR INCOME 

Sunday : 4:00PM - 5:30PM 

Monday : 2:00PM - 3:30PM 

Create customized signature cuts for your 

clients that will set you apart from the other 

stylists. Candace will walk you through 

the secrets that have made her a power 

cutter. In that class you will discover: 

• Understand the lines in haircutting to 

achieve stunning results 

• Map your cut for maximum efficiency 

• Select specific cutting tools for specific 

tasks in order to speed your work 

• Be confident knowing how and when 

to cut hair wet or dry 

You will also learn from shear expert, 

Bonnie Megowan, easy tips for making 

the sears you already own work more 

proficiently. 


CANDACE WALLS & BONNIE MEGOWAN 

“ARTISTIC VISION” WITH BRENTON LEE PRO 



Brenton Lee’s “Artistic Vision” is focused 

on the approach and design in creating 

editorial and classic looks. Award winning, 

Wella Design Team member, and Celebrity 

Hair Stylist Brenton Lee, demonstrates the 

important elements in achieving the looks 

that you desire as an artist. 


BRENTON LEE 


5

HAIR 


IF I CAN’T MAKE YOU A HAIR CUTTER 

Sunday : 10:00AM - 11:30AM 

Monday : 10:00AM - 11:30AM 

You ever wished you could take a hair 

cutting class that actually taught you 

how to cut successfully rather than just 

teach you a couple of cuts? You ever 

wished your clients could get up in the 

morning and see the same cut they 

walked out of the salon with and not 

have to spend a half hour styling it each 

day? If you want your cuts to last the life 

of the style without growing out uneven, 

this class will give you that. 

If you want your cuts to be so precision 

that they could go without any styling 

techniques...this is the class for you. If 

you believe you can accomplish over 

8 months of cutting education in one 90 

minute class...make this class a must see 

on your list. If Chuck can’t make you a 

hair cutter...I don’t think it’s possible.... 

cuz nobody breaks down hair cutting 

like this guy! 


CHUCK CAPLE 

WEAVING & EXTENSIONS TECHNIQUES 


These techniques will help you to make more money in your salons. There is more to 

hair weaving than sewing hair to a braid. These techniques will help you to double your 

income and weaving services. 

Advance Techniques 

• Micro Weaving Technique- no braid or glue 

• Lace Frontal Techniques and Applications 

• Making And Applying Tape In Hair Extensions 

• Custom Lace Weave 

• Make That Perfect Closure 

• Marketing Your Skills 

• Questions and Answer Session 

Presentations by: 

EUNICE JOHNSON 

AMAZING WEAVES 

Sunday : 10:00AM - 11:30AM 

Monday : 10:00AM - 11:30AM 

Learn the newest weave techniques that celebrities are wearing. These methods 

require no glue, or braiding and can be done on the shortest length of hair. Eunice will 

also teach you her amazing thread less weaving technique. 

Become the weave expert in your salon by attending this class. These flat techniques 

will last 5 – 7 weeks. 

Eunice will show you how to use the required tools and how the technique is executed. 

Eunice will also discuss the maintenance system for the amazing weaves techniques 

and answer any detailed questions. 


CHRIS NOBLE 

911 EMERGENCY 

Sunday : 10:00AM - 11:30AM 

Clients are now focusing on being 

chemically relaxer free simply because 

they were told that it would resolve all 

of their hair issues such as shedding, 

breaking, thinning, and texture changes. 

Is the hair still shedding, changing colors, 

won’t stay straight or seem to need a trim 

every 2 weeks.? 

• Why are clients going natural 

• It is really the relaxer causing hair 

damage 

• Discuss what the scalp is made of and 

how it functions 

• Discuss what hair needs to maintain 

healthy 

• Discuss factors that affect the hair and 

scalp outside of hair products 

• Review product ingredient knowledge 

• Uncover common harmful products 

we use In the salon besides relaxers 

• How to give the clients the look they 

want and maintain a healthy hair and 

scalp 

THE AMERICAN BLOWOUT 


Monday : 10:00AM - 11:30AM 

Are your clients asking for the special 

blowout look? Is it becoming frustrating 

because you can’t seem to figure out 

what’s the difference between what 

you are doing wrong and what they are 

requesting? 

After this class you will be able to make 

natural hair look relaxed and relaxed hair 

flow in the wind without damage. As a 

bonus, students will also learn how to rebuild 

damaged hair while providing the blowout 

without any additional steps or using deep 

conditioners under a dryer. 

• Explain the difference between blow 

out, Dominican blow out, Brazilian blow 

out, silk press 

• Review hair types and textures 

• Unveil how to repair damage hair 

during the blowout process 

• Demonstrate and explain blow out 

process steps 

• Tips to create silky hair 

STRAIGHT & NATURAL 


Silky straight African American hair is 

the hottest trend now. At this point stylist 

have to give there client what they 

desire, which is the relaxer look without 

the relaxer. In order to achieve this goal 

successfully You have to understand the 

hair internally and out, product ingredient 

knowledge, and tool knowledge. After this 

intensive informational class you will be 

able to decide what’s best for your clients 

straight and natural hair. 

• Understand why client wants to be 

straight and natural 

• Understand who your competition is in 

the industry “Dominicans” and why 

• Full consultation 

• Product ingredient knowledge 

• Tool knowledge 

• Step by step instructions on smoothing 

natural hair 

• Tips of straightening natural hair 


6

HAIR 


DERMATOLOGY OR TRICHOLOGY...WHICH 

PROFESSION SHOULD ADDRESS HAIRLOSS 

Sunday : 10:00AM - 11:30AM 


Monday : 10:00AM - 11:30AM 

Hairloss affects 50 to 80 million Americans 

in the United States, which translate to 1 

in 4 clients. These people are seeking help 

but don’t know where to turn for answers. 

Traditionally, dermatology has addressed 

this issue, but this class will equip you with 

the knowledge to prepare you to include 

this service in your salon. 

Being a hairloss provider will increase your 

profit margin as well as the confidence of 

your clients. 


RODNEY BARNETT 

HATTORI HANZO IN-BOOTH EDUCATION 

Sunday : 9:00AM - 6:00PM 

Monday : 9:00AM - 4:00PM 

Justin Thomas, “the prodigy”, is platform 

artist and international artistic director for 

Hattori Hanzo Shears. Justin is progressively 

changing our industry with his unmatched 

style and aggression to bend the 

fundamental rules of hairdressing. In his 

class you will be challenged to open your 

mind and explore your own natural talents 

and be uplifted to regain your inspiration 

as a true hairdresser. 

Together we will discover the true meaning 

why we entered this industry by not 

learning HOW to cut hair, but by learning 

WHY we do. This is the why behind the 

how. Justin has been educated, trained, 

and collaborated with some of the 

biggest names in the industry from Beverly 

Hills to New York and San Francisco. 


HATTORI HANZO SHEARS 

CUTTING DONE RIGHT 



In this course instructions and 

demonstrations of proper hair placement 

and cutting will be provided for learners 

to produce a natural looking style while 

performing a triangular graduated 

hair cut with various hair installment 

techniques. 


YVETTE HOLLOWAY 

SHAPES & BALANCES 


Monday : 10:00AM - 11:30AM 

Shapes and Balance a Color Cutting 

System is designed to guide a professional 

hairstylist or a future professional on 

developing their artistic abilities , allowing 

further creativity behind the chair , while 

combining both “ Cutting and Coloring “ 

system and most important client retention 

to help build your business. RAULMARTEZ 

the academy philosophy of shapes and 

balance means that cut and color must 

work together in harmony. No cut is 

completed without the added value of 

color. 

CUTAHOLIX FRONT ROW 

Sunday : 9:30AM - 11:00AM 

Witness one of the industries’ top 

stylist/educator, Patric Bradley, as he 

demonstrates real haircutting. Discover 

how to pair trendy European cuts with 

panels of edgy color using Patric’s new 

HAIR PAINT color. It’s sure to make heads 

turn all around your city! 


PATRIC BRADLEY AND P ELEMENT 

LOCING STRAIGHT HAIR 

Sunday : 12:30PM - 2:00PM 

More and more women now desire to go 

natural and loc their hair. Some won’t do 

it because they don’t want to cut their 

relaxed or permed hair to start from the 

natural texture. Creating Locs on straight 

or fine hair requires a totally different 

technique than for thick hair. Now you 

can learn the innovative skills necessary 

to professionally loc all client hair textures 

whether fine or relaxed to include: 

Caucasian, African American, Dominican 

and Asian. 

Topics: 


RAUL MARTEZ 

• Tools & Supplies Needed 

• Locing Straight Hair Techniques 

• Loc Maintenance 

• Marketing 


JUSTIN KACE 


7

HAIR 


SALON EXCLUSIVE 

“Inspired by nature, 

approved by hairdressers.” 

RARE BLENDS- KERATIN TREATMENT 

Sunday : 10:30AM - 12:00PM 


Monday : 10:00AM - 11:30AM 

Learn the divine benefits of using our 

safe, unique Brazilian Keratin treatment 

formulation and the rare blends of 

seaweed and deep sea collagen 

ingredients. Combined with the hair 

healing properties of Immortelle flower 

ritual that is unique only to the French 

island of Corsica. 

Seating is LIMITED! Take advantage of this 

once in a lifetime demonstration. 

Conozca los beneficios divinos de la 

utilizacion de nuestra formulacion de 

tratamiento nico de keratina brasilea y las 

raras mezclas de algas marinas y colgeno 

de aguas profundas. En combinacion con 

las propiedades curativas de pelo del 

ritual de flor “Siempreviva,” que es nico 

suelo en las isla francesca de Corcega. 


DINOR PROFESSIONAL 

THE NATURAL EXPERIENCE 

Monday : 12:00PM - 1:30PM 

What is a 14 carrot silk press? A “silk press” 

is a hair straightening method in which 

your hair is first infused with silk serum like 

14 carrot by Hair Trendz flat- ironed straight 

on medium to high heat setting. A silk press 

results in straight hair that is not weighted 

down with oil. A silk press can also leave 

your hair looking and feeling silkier and 

shiner than a traditional flat-iron. Come 

learn how to achieve runway flowing hair 

for your clients. 

Goal: 

• Adds Moisture 

• Gently lift the cuticle for better 

penetration of conditioner 

• Promotes hair strength and elasticity 

• Enhances your natural shine and 

volume 

• Come Enjoy the Natural Experience 

Tools needed: Pen and Paper 


TISH SUTTON 

PRIEL MAMAN UP-DOS 

Sunday : 11:00AM - 12:30PM 

Monday : 11:00AM - 12:30PM 

“A blast from the past with a modern day 

twist. 3 fast up-dos for day and evening 

looks.” 

Maman has incorporated his knowledge 

and savvy expertise into his hair care 

collection, Beauty & Pin-Ups Miraculeux 

line. The Original Beauty & Pin-Ups 

Miraculeux line was created to restore 

hair’s natural strength and luster using a 

base combination of Argan Oil and Shea 

Butter. 

Located on speed dial for some of the 

world’s most chi-chi crowd, Priel Maman is 

a true legend in the fashion and beauty 

industry. 


PRIEL MAMAN 

Cost of 

Class 

$25 

INNOVATIVE HAIR STYLING TECHNIQUES 

& TECHNOLOGY FOR BEAUTY 

PROFESSIONALS 


Monday : 12:00PM - 1:30PM 

This class will educate consumers and 

beauty professionals on the many 

techniques of hair styling using our floating 

plate technology and discuss benefits of 

using 100% pure infrared heat for styling. 

We will cover the following topics: 

• Brief History of iKonic 

• Natural Two Day Curls 

• Natural Beach Waves 

• Using the Supernova to its full potential 


EMILY GENGLER, MATT KAPULSKY 

KUT ME UP 

Sunday : 10:00AM - 11:30AM 

Join T.R.E.’ (pronounced i.e. TRAY) AKADEMY learning leaders Antonio Tarrell, Winston 

Bennett and E. Hosea Hicks for a look, listen and learn class powered with kutting 

techniques that use kinetic razoring and curvature cutting. 

1)Cutting all hair types using curvature cutting 

2)How to create concave and convex shapes using curvature cutting 

3)The fundamentals of kinetic razor cutting 

4)The key techniques of kinetic razor cutting 

BLOW ME OUT 


Join T.R.E.’ for a look, listen and learn class focusing on blow out using multiple 

techniques for multiple textures. 

1) The correct hand/dryer placement 

2) How to blow out hair for smoothness and volume 

3) Which tools and techniques work best on each texture 


T.R.E. Akademy 


8

HAIR 


INTRODUCTION TO WOMEN’S HAIR 

REPLACEMENT 



Professionals will be given details 

information on achieving solutions for 

clients who suffer from Alopecia Areata. 

Traction Alopecia, Radiation, Burns, 

Chemotherapy, Female Pattern Baldness, 

and Thinnings Hair. 

A. Measuring for A Custom Hair Prosthetic 

B. Making a Custom Mold 

C. Tips for Filing Insurance 


DOROTHY FLAKE, PhD 

ROCK YOUR HAIR 



Get inspired and explore the depths 

of your own creativity as Michael 

demonstrates and explains “Angles in 

Motion” his sequel to “his world renown 

cutting system” Structure in Motion. TM 

Michael continues to be one of the most 

beloved and sought after artists known 

as the “Hairdresser’s Hairdresser” for all 

generations. His popularity continues to 

grow with sold out crowds at industry trade 

events, fashion editors, beauty bloggers, 

and social media. 


MICHAEL O’ROURKE 

2 

EASY 

WAYS 

to register! 

Online at 


...call 

877.219.3976 


DENISE MICHELLE 

ROCK CUTTING LIVE 


SILK OUT THERMAL SMOOTHING 


NEXT LEVEL CONCEPTS EUPHORIC MATTER 


The Revolution is here! Our ROCK cutting 

concepts has impacted and taken over 

the art of haircutting! In addition to this 

core cutting foundation we have taken 

it to the Next level of soft molding and 

styling out! Learn how to prepare your cut 

for textured styling with our #freedomhair 

Concept. During this class not only will we 

revisit the concept of Rock Cutting but 

also demonstrate the creative side of wet 

hair molding, placement, and sculpting 

for the total Rock cutting LIVE Technique. 

ROCK IT OUT in your cutting techniques by 

chiseling away one step at a time. Denise 

Michelle will show you how to face the 

impossible in haircutting and leave your 

fears behind. This core cutting Concept 

is designed to rebuild and reestablish 

the basic foundation in hair cutting. 

Rediscover your passion and ROCK out 

your Cuts with confidence as you get 

armed with power tools and transform 

your rock into a ROCKER!! Are you ready 

for the Next Level? 

Calling all natural stylists!!! SLIK Thermal 

smoothing system is designed to create 

#weightless free flowing hair that’s full of 

body, movement, and texture. Join Denise 

Michelle and Passion Styling team as they 

demonstrate this NON-Chemical system. 

SLIK Easily smoothes and straightens hair 

while adding conditioning humectants, 

shine and humidity control. SLIK is 

formulated to seal the cuticles without the 

heaviness of oils and cream presses. This 

course will give you a new perspective on 

living the “Natural hair Life”. 

The Follow up to Color Your Vision 

Collection, we’ve taken it to the Next 

Level! Meet our top two artists COLOR & 

CUT as they unleashed a new collection 

titled the COLLABORATION. This is where 

darkness meets light and explodes in 

our new series of cuts. This edgy textured 

technique of cutting and coloring will 

bring you to a new place in confidence 

as you rediscover basic color chemistry 

and rebuild your cutting foundation 

through Razor and notching techniques. 

This collaboration is designed to build 

high impact color with texturized cuts that 

require little to no curling with the use of 

Passion HOT wax. Are you ready for the 

Next Level? 


9

IMAGE IS EVERYTHING 

Fantasy Student 

HAIR competition 

Sunday May 17@3:00pm 

Prizes: 

1st P lace will receive a 

certificate plus $150 cash! 

2nd P lace will receive a 


3rd P lace will receive a 


2 

EASY 

to register! 

WAYS 

more info: amys@theimageexpo.com 

or call Amy at 877.219.3976 

COMPETITION IS FREE TO 

ENTER WITH THE PURCHASE 

OF A SHOW TICKET! 

Visit : 

THEIMAGEEXPO.COM 

FOR RULES AND FULL 

DETAILS OR CALL 

877-219-3976 

Students must submit a descriptive video 

detailing the steps they took to complete their 

fantasy hair look. All videos must be submitted 

by April 30, 2015. 

Our celebrity stylist judge will pick the top 3 

competitors from each school and choose 1 

finalist to compete on stage at the show with 

the other finalists. The students will have 1 hour 

to complete their fantasy hair look on stage. 

Each student will be allowed to use 2 electrical 

outlets on the stage competition. 

www.theimageexpo.com

HAIR COLOR 


TAKING “PRAYER” OUT OF THE HAIR 

COLORING PROCESS 



How many times have you applied color 

to your client’s hair and “prayed” that 

it would come out satisfactory? How 

many times have your clients requested 

a color service and you “prayed” that 

they wouldn’t ask for something that you 

couldn’t deliver?...or ask for something 

you didn’t know how to do? 

Have you ever had a client request color 

and you “prayed” they would ask for 

something simple like a semi color and not 

a permanent color because you didn’t 

know how to formulate? That saying that 

“prayer changes things” is true but it has 

no place in the color service. If you don’t 

know color, you don’t know Chuck. He 

will show you how to take “prayer” out of 

the color service and replace it with pure 

“know how”. 


CHUCK CAPLE 

SHAPES & BALANCES 


Monday : 10:00AM - 11:30AM 

Shapes and Balance a Color Cutting 

System is designed to guide a professional 

hairstylist or a future professional on 

developing their artistic abilities , allowing 

further creativity behind the chair , while 

combining both “ Cutting and Coloring “ 

system and most important client retention 

to help build your business. RAULMARTEZ 

the academy philosophy of shapes and 

balance means that cut and color must 

work together in harmony. No cut is 

completed without the added value of 

color. 


RAUL MARTEZ 

COLOR FLOW 


Color should be used to give hair depth, 

dimension, movement and excitement. 

This is achieved only when the color 

placement is done correctly. Angles, foils, 

diamond and tie dye are the techniques 

most popular for achieving these unique 

looks. 

When a color placement application isn’t 

done correctly, it can cause color to be 

either hidden, to loud, boring, or just a 

unattractive look which doesn’t lead to 

repeat business. After this class you will 

be able to enhance any head of hair no 

matter the texture or style. 

• Why is color placement so important 

• Explain why the cap is played out 

• Discuss how you determine which 

technique is best to use 

• Demonstrate techniques 

• Retail discussion 

• Q &A 


CHRIS NOBLE 

COLOR CODE UNPLUGGED: TREND RELEASE PART 1 


From European to American Modern; Fashion is pressed up, down, distressed, worn in and rocked out. Patric Bradley & Team Hollywood 

is taking Color Code unplugged to endless possibilities; from subtle to bold colors using P Element new Hair Paint Colors. Runway Cuts to 

diffused colors, Color Code will unplug your career!! 


PATRIC BRADLEY 

HAIR COLOR MIXING CLASS 

Monday : 10:00AM - 11:30AM 

Learn how to become a master color mixer using P Element’s Hair Paint. You’ve played with water colors as a kid; now play with the 

industry’s most creative color line! Learn how to make six figures with HAIR PAINT color, while becoming one of the most creative 

colorists in your city! 

COLOR CODE UNPLUGGED: TREND RELEASE PART 2 


From European to American Modern; Fashion is pressed up, down, distressed, worn in and rocked out. Patric Bradley’s Team Hollywood 

is taking Color Code unplugged to endless possibilities; from subtle to bold colors using P Element new Hair Paint Colors. Runway Cuts to 

diffused colors, Color Code will unplug your career! 


11

HAIR COLOR 


LET’S TALK HAIRCOLOR WITH SHERRY 

RATAY, SHERRY RATAY INC. 

Sunday : 10:00AM - 11:30AM 

In this open forum about haircolor 

technology, science & facts, Sherry will 

discuss key topics about the principles 

of haircolor in the way it is delivered, 

developed, used and misused in today’s 

beauty industry. This lecture will cover 

major scientific topics which will create 

an open dialogue of factual knowledge 

amongst beauty professionals. 

• The 7 stages of lifting 

• The truth about hydrogen peroxide 

• What is Olaplex 

• What is PPD (Paraphenylenediamine) 

• The facts between MEA 

(Monoethanolamine) & Ammonia 


SHERRY RATAY 

THE MORPHOLOGY OF COLOR, TEXTURE & 

BRIGHTNESS 

Sunday : 10:30AM - 12:00PM 

Monday : 10:30AM - 12:00PM 

Study of the color and compositino of hair: 

Texture: review of different kind of quality 

hair 

Color: suggest about the little changes in 

existing color to liven it up. From sun faded 

to refreshed fast 

Brightness: techniques to emphasize a 

shade of color, tones, and highlights, 

obtaining the perfect blend of cool and 

warm, multidimensional, reflection, and 

shine. 


WALLY RAMOS 



















Next Level? 



DELINO HIGHLIGHTS SPLASH 

Sunday : 11:45AM - 12:45PM 

Stage B 

Live application and exposition of 

highlights using Delino Colors and a new 

special technique that will blow your ind 

away. 


DELINO SALON ESSENTIALS 

DELINO PIXELATED COLOR TECHNIQUE 

Monday : 11:45AM - 12:45PM 

Stage B 

New technique created by Delino 

Development Department. Expressing art 

in a pixelated way never seen before. 


DELINO SALON ESSENTIALS 

2 

EASY 

WAYS 

to register! 

Online at 


...call 

877.219.3976 


12

From $135 a night 

Book Your Room 

By May 5th! 

HILTON AMERICAS-HOUSTON 

(713) 577-6148 

1600 LAMAR STREET :: HOUSTON, TX 77010 

C onnected to the C onvention Center!

EXTENSIONS AND WEAVES 


AMAZING WEAVES 

Sunday : 10:00AM - 11:30AM 

Monday : 10:00AM - 11:30AM 

Learn the newest weave techniques that celebrities are wearing. These methods 

require no glue, or braiding and can be done on the shortest length of hair. Eunice will 

also teach you her amazing thread less weaving technique. 

Become the weave expert in your salon by attending this class. These flat techniques 

will last 5 – 7 weeks. 

Eunice will show you how to use the required tools and how the technique is executed. 

Eunice will also discuss the maintenance system for the amazing weaves techniques 

and answer any detailed questions. 



WEAVING & EXTENSIONS TECHNIQUES 


These techniques will help you to make more money in your salons. There is more to 

hair weaving than sewing hair to a braid. 

These techniques will help you to double your income and weaving services. 

Advance Techniques 

• Micro Weaving Technique- no braid or glue 

• Lace Frontal Techniques and Applications 

• Making And Applying Tape In Hair Extensions 

• Custom Lace Weave 

• Make That Perfect Closure 

• Marketing Your Skills 

• Questions and Answer Session 

INTRO TO BABE HAIR EXTENSIONS 

Sunday : 10:00AM - 11:00AM 

Monday : 10:00AM - 11:00AM 

Tape-In, I-Tip, and Fusion 

If you’re looking to get started in the hair 

extensions business, join Babe for a fun 

and informative training session featuring 

our Education Director Kari Fuller. This class 

will introduce you to all three professional 

hair extension methods (Tape-In, I-Tip 

(beaded), and Fusion). You’ll learn the 

best ways to install, maintain, and remove 

each method, and how to expertly blend 

extensions for the most natural look. Kari 

will also teach you about pricing and 

marketing extensions so you can grow 

your business. 

Participants will also receive a significant 

discount on all of our starter kits, so they 

can take home all the tools they need to 

get started installing extensions! 

Tools to bring: Pen, Paper 


BABE HAIR EXTENSIONS 


JUSTIN KACE 

KERATIN FUSION EXTENSIONS 

Monday : 12:30PM - 2:00PM 

Master the look of natural hair with the 

Keratin Fusion Extensions Technique! Learn 

how to achieve smooth free flowing 

extensions with no bumps, no braids and 

no sewing. This is also the procedure 

majority of the celebrities use. 

Now your clients will be able to wear 

their hair up without the worries of trying 

to conceal weft tracks. The hair can 

be washed and styled as normal with 

this technique and it is also the most 

natural weaving method available! This 

technique will last up to 3-4 months with 

proper maintenance and care. 

Topics: 

• Tools and Supplies Needed 

• Hair Prep 

• Parting and Sectioning Technique 

• Pre-tipped Hair Application 

• Removal Technique 

• Marketing Strategies 

HOW TO MAKE AND ATTACH YOUR OWN 

PRE-MADE MICRO RING WEFT 


Witness live demonstrations on how to 

successfully make and attach your own 

Micro Ring Weft. No longer will you have to 

purchase commercial made hairpieces for 

your clients. 

You will learn how to make the micro ring 

weft from beginning to end, using our new 

tool kit. Learn the best weft hair to use and 

why. Also learn how to properly attach 

the weft to your client’s hair and removal 

system. This is a fantastic and quick way to 

add extra length and volume to your client’s 

hair. 

Topics: 


• How to Make Micro Ring Weft 

• Hair Parting Technique 

• Micro Ring Weft Application Technique 

• Maintenance 

• Micro Ring Weft Removal 

• Marketing Strategies 

MICRO LINK FUSION 


With this technique, we will show you how 

small micro links are used to attach tiny 

strands of pre-tip hair. This method is very 

undetectable and can be worn in a high 

ponytail and updos. You can also wash 

the hair with this technique and relax the 

edges. 

This method of hair extensions is the most 

preferred by those that desire natural 

looking hair. This is one of the few hair 

extension techniques that do not require 

the use of heat, adhesives, chemicals, 

sewing and or braiding methods. This 

technique will last up to 5 months with 

proper maintenance and care. 

Topics: 


• Hair Prep 

• Parting and Sectioning Technique 

• Micro Ring Application 

• Pre-tipped Hair Application 

• Removal Technique 


14

EXTENSIONS AND WEAVES 


HAIR REPLACEMENT TECHNIQUE 


TRANSITIONAL CAMOUFLAGE 

Monday : 10:30AM - 12:00PM 

FRONTAL AND TOP UNITS MADE EASY 

Monday : 12:30PM - 2:00PM 

Do you have clients with thin or balding 

areas due to alopecia, medication or 

other scalp issues? As professional stylists 

all of us, at some time or another, will have 

clients with these problems. In this class you 

will learn this tailored process that matches 

real hair to your clients own to create 

a beautiful and natural looking head 

of hair all within 1 ½ hours. No longer will 

your clients rely on wigs just to cover these 

embarrassing areas. With this technique 

your clients will look and feel great while 

enjoying an active lifestyle. 

This weave technique is performed 

without the use of braids, glues, links or 

clips and with no harm to the natural hair. 

It will last for 2 to 4 months and you can 

charge $300 to $800 per client.Remember, 

the more weave techniques you know, 

the more clients you can service. 

In this class you will learn Transitional 

Camouflage(weave techniques). 

This technique is designed for clients with 

a small area of thinning and you want to 

successfully cover it with no braids, glues, 

clips, links or fusions. No matter what or 

where your clients’ hair thinning problems 

are, there’s a transitional technique to 

camouflage it with no damage to the 

natural hair. This procedure can be done 

in less than an hour. It will last for two to 

three months, depending on the condition 

of the clients natural hair. You can charge 

$200 to $500 per client. 

IN THIS CLASS YOU WILL LEARN; 

• How to analyze and measure your 

clients head to determine which 

transitional technique is needed. 

• How to perform the technique from 

beginning to end 

• How to cut your extensions using the Hot 

Razor to blend and add texture 

Want to make quick and easy money? 

Join Sharon in class for this sure money 

making technique. Learn to make frontals 

and top units to quickly change an entire 

hair style in an instant. Some clients like 

change. Now you can amaze them with 

these beautiful units that you will create in 

less than 30 minutes. Learn how you can 

clip or sew these units for a quick profit. 

You can charge $150 to $300 per unit. You 

definitely don’t want to miss this class. 

INTEGRATED ILLUSION MICRO STITCH 

WEAVE 


Micro Stitch is one of the newest and most 

natural looking extension techniques 

available, all without embarrassing 

lumps and bumps, no braiding, gluing, 

clips or infusions. This technique is so fast 

and easy that it will AMAZE you!!!!! A full 

head of extensions in fewer than 2 hours 

or less. It is performed using a simple 

needle and thread and will last for two to 

three months on any hair type or texture! 


SHARON REAMS 

The micro stitch is so small that it is 

practically invisible causing it to blend 

undetectably with your clients’ natural 

hair. It can also be used for clients with 

thin or balding areas. 

OUR HAIR YOUR WAY 



Does your resume include hair extensions? 

This overview will teach you the benefits of 

four extension methods: 

• Classic – fusion extension method 

• I-Hair – I-tip extension method 

• T-Hair – tape extensions method 

• Cinderella Hair Strips – 3” (7.5cm) and 

secured in place with I-Links 

Learn which technique to choose for 

each salon guest, discover how extensions 

can grow your salon business by adding 

length, volume or chemical free hi-light, 

understand how combining multiple 

methods can increase your income and 

save your guest valuable time. 


IRV KRAULEDIS 

WHIPPED INTO SHAPE 


It is important for hair extensions to blend naturally with your clients own hair to avoid 

unsightly lines and an overall displeasing look. Whipped into Shape will teach the 

stylist state of the art styling techniques that will help with any styling challenges on 

hair extensions. This class will teach the stylist how to create texture, movement, edgy 

structures and a natural finish. By using multiple tools it will allow the stylist to expand 

their craft on a creative level. This class will motivate, inspire and increase your 

confidence in styling on hair extensions. “Let’s Get Whipped into Shape” 

Goal: 

• Preform a corrective styling techniques 

• Demonstrate razor technique 

• Blend to achieve the exact look your client desires 

• Discover how to create volume, texture and movement 



TISH SUTTON 

THE ART OF STYLING 


Want to try the latest celebrities weave styles but not sure how to achieve them? 

Break out of your Weave styling rut. This incredible class will show you how to create 

perfect runway looks on weave. Learn how to achieve those fantastic flowing trends 

styles that are popular in today’s market. In this class you will learn how to achieve a 

polished look on weaves and have you clients stand out from the rest. 

Goal: 

• Learn elements of hair design 

• Principles of hair design 

• Demonstrate how to design hairstyles to enhance facial features 

• How to properly remove bonded weave 

• Come enjoy this class as we Style Out... 



15

MULTICULTURAL 


THE PROVISION CLASS 

Sunday : 10:00AM - 11:30AM 

In the Provision Class, participants will learn the technique, application, design and 

theory of hair replacement. Only the most key and essential elements have been 

included in this course to ensure each participant gains the knowledge necessary to 

best serve their hair replacement clients and maintain a profitable business. With over 

40+ years of experience teaching and running her own successful Hair Replacement 

business, Gigi will instruct participants in the following Hair Replacement methods and 

techniques: 

• Cranial Prosthesis including: full caps, partials, integration, alteration & vacuum 

• Base Materials 

• Customs & Pre Design 

• Order Forms 

• Mold Making 

• Repairs Customizing 


GIGI FORD 

THE PROVISION BUSINESS START-UP CLASS “LOOK AND LEARN” 


So you want to learn the trade of Hair Replacement. This class is designed to equip 

you with the tools, techniques, terminology, and methods that Gigi has learned from 

her career to educate you, the cosmetology professional, on how to succeed in the 

hair replacement industry. As a bonus Gigi will also share tips and secrets from her new 

textbook, “Hair Replacement The Curriculum”, a must have for all Hair Replacement 

Specialists wanting to achieve longevity and success. In this free “Look and Learn” 

participants will learn the following: 

• What to say and how to say it 

• How to sell the solution not the product 

• Insurance Claims 

• Medical Marketing 

• Business Setup – Warranty, Guarantees and Contracts 

LOCING STRAIGHT HAIR 

Sunday : 12:30PM - 2:00PM 

More and more women now desire to go 

natural and loc their hair. Some won’t do 

it because they don’t want to cut their 

relaxed or permed hair to start from the 

natural texture. Creating Locs on straight 

or fine hair requires a totally different 

technique than for thick hair. Now you 

can learn the innovative skills necessary 

to professionally loc all client hair textures 

whether fine or relaxed to include: 

Caucasian, African American, Dominican 

and Asian. 

Topics: 

• Tools & Supplies Needed 

• Locing Straight Hair Techniques 

• Loc Maintenance 

• Marketing 


JUSTIN KACE 


CHRIS NOBLE 

911 EMERGENCY 

Sunday : 10:00AM - 11:30AM 

Clients are now focusing on being 

chemically relaxer free simply because 

they were told that it would resolve all 

of their hair issues such as shedding, 

breaking, thinning, and texture changes. 

Is the hair still shedding, changing colors, 

won’t stay straight or seem to need a trim 

every 2 weeks.? 

• Why are clients going natural 

• It is really the relaxer causing hair 

damage 

• Discuss what the scalp is made of and 

how it functions 

• Discuss what hair needs to maintain 

healthy 

• Discuss factors that affect the hair and 

scalp outside of hair products 

• Review product ingredient knowledge 

• Uncover common harmful products 

we use In the salon besides relaxers 

• How to give the clients the look they 

want and maintain a healthy hair and 

scalp 

THE AMERICAN BLOWOUT 


Monday : 10:00AM - 11:30AM 

Are your clients asking for the special 

blowout look? Is it becoming frustrating 

because you can’t seem to figure out 

what’s the difference between what 

you are doing wrong and what they are 

requesting? 

After this class you will be able to make 

natural hair look relaxed and relaxed hair 

flow in the wind without damage. As a 

bonus, students will also learn how to rebuild 

damaged hair while providing the blowout 

without any additional steps or using deep 

conditioners under a dryer. 

• Explain the difference between blow 

out, Dominican blow out, Brazilian blow 

out, silk press 

• Review hair types and textures 

• Unveil how to repair damage hair 

during the blowout process 

• Demonstrate and explain blow out 

process steps 

• Tips to create silky hair 

STRAIGHT & NATURAL 


Silky straight African American hair is 

the hottest trend now. At this point stylist 

have to give there client what they 

desire, which is the relaxer look without 

the relaxer. In order to achieve this goal 

successfully You have to understand the 

hair internally and out, product ingredient 

knowledge, and tool knowledge. After this 

intensive informational class you will be 

able to decide what’s best for your clients 

straight and natural hair. 

• Understand why client wants to be 

straight and natural 

• Understand who your competition is in 

the industry “Dominicans” and why 

• Full consultation 

• Product ingredient knowledge 

• Tool knowledge 

• Step by step instructions on smoothing 

natural hair 

• Tips of straightening natural hair 


16

MULTICULTURAL 


IF I CAN’T MAKE YOU A HAIR CUTTER 

Sunday : 10:00AM - 11:30AM 

Monday : 10:00AM - 11:30AM 

You ever wished you could take a hair 

cutting class that actually taught you 

how to cut successfully rather than just 

teach you a couple of cuts? You ever 

wished your clients could get up in the 

morning and see the same cut they 

walked out of the salon with and not 

have to spend a half hour styling it each 

day? If you want your cuts to last the life 

of the style without growing out uneven, 

this class will give you that. 

If you want your cuts to be so precision 

that they could go without any styling 

techniques...this is the class for you. If 

you believe you can accomplish over 

8 months of cutting education in one 90 

minute class...make this class a must see 

on your list. If Chuck can’t make you a 

hair cutter...I don’t think it’s possible.... 

cuz nobody breaks down hair cutting 

like this guy! 


CHUCK CAPLE 

THE WEB WEAVE 

Sunday : 11:00AM - 12:30PM 

The Web is a hot NEW sew-in weave 

technique that can be performed on all 

hair types or textures. It was designed for 

clients with a large area of thinness in the 

crown of their head. The clients have hair 

but it is very fine or thin and they want to 

cover it without causing damage to the 

existing hair. 

The Web is a very unique design that 

resembles a spider web it was created 

to give a natural looking fullness to 

the thin area to match the rest of the 

client’s existing hair. This technique is 

done without the use of braids, glues, 

clips, links or infusions. It will last for 2 to 3 

months (depending on the condition of 

the client’s natural hair). You can charge 

$200 to $500 (depending on the size of the 

area). It doesn’t matter the degree of hair 

loss whether it’s a small, medium or large 

,thin area or moderate to severe Alopecia 

(premature baldness). 


SHARON REAMS 

“ARTISTIC VISION” WITH BRENTON LEE PRO 



Brenton Lee’s “Artistic Vision” is focused 

on the approach and design in creating 

editorial and classic looks. Award winning, 

Wella Design Team member, and Celebrity 

Hair Stylist Brenton Lee, demonstrates the 

important elements in achieving the looks 

that you desire as an artist. 


BRENTON LEE 

THE NATURAL EXPERIENCE 

Monday : 12:00PM - 1:30PM 

What is a 14 carrot silk press? A “silk press” 

is a hair straightening method in which 

your hair is first infused with silk serum like 

14 carrot by Hair Trendz flat- ironed straight 

on medium to high heat setting. A silk press 

results in straight hair that is not weighted 

down with oil. A silk press can also leave 

your hair looking and feeling silkier and 

shiner than a traditional flat-iron. Come 

learn how to achieve runway flowing hair 

for your clients. 

Goal: 

• Adds Moisture 

• Gently lift the cuticle for better 

penetration of conditioner 

• Promotes hair strength and elasticity 

• Enhances your natural shine and 

volume 

• Come Enjoy the Natural Experience 



TISH SUTTON 

CUTTING DONE RIGHT 



In this course instructions and 

demonstrations of proper hair placement 

and cutting will be provided for learners 

to produce a natural looking style while 

performing a triangular graduated hair cut 

with various hair installment techniques. 


YVETTE HOLLOWAY 

CUTAHOLIX FRONT ROW 

Sunday : 10:00AM - 11:30AM 

Witness one of the industries’ top 

stylist/educator, Patric Bradley, as he 

demonstrates real haircutting. Discover 

how to pair trendy European cuts with 

panels of edgy color using Patric’s new 

HAIR PAINT color. It’s sure to make heads 

turn all around your city! 


PATRIC BRADLEY AND P ELEMENT 


17

MULTICULTURAL 




ROCK CUTTING LIVE 


SILK OUT THERMAL SMOOTHING 




The Revolution is here! Our ROCK cutting 

concepts has impacted and taken over 

the art of haircutting! In addition to this 

core cutting foundation we have taken 

it to the Next level of soft molding and 

styling out! Learn how to prepare your cut 

for textured styling with our #freedomhair 

Concept. During this class not only will we 

revisit the concept of Rock Cutting but 

also demonstrate the creative side of wet 

hair molding, placement, and sculpting 

for the total Rock cutting LIVE Technique. 

ROCK IT OUT in your cutting techniques by 

chiseling away one step at a time. Denise 

Michelle will show you how to face the 

impossible in haircutting and leave your 

fears behind. This core cutting Concept 

is designed to rebuild and reestablish 

the basic foundation in hair cutting. 

Rediscover your passion and ROCK out 

your Cuts with confidence as you get 

armed with power tools and transform 

your rock into a ROCKER!! Are you ready 

for the Next Level? 

Calling all natural stylists!!! SLIK Thermal 

smoothing system is designed to create 

#weightless free flowing hair that’s full of 

body, movement, and texture. Join Denise 

Michelle and Passion Styling team as they 

demonstrate this NON-Chemical system. 

SLIK Easily smoothes and straightens hair 

while adding conditioning humectants, 

shine and humidity control. SLIK is 

formulated to seal the cuticles without the 

heaviness of oils and cream presses. This 

course will give you a new perspective on 

living the “Natural hair Life”. 

















Next Level? 


18

BUSINESS 


GROWING A SUCCESSFUL AND PROFITABLE BUSINESS 

Sunday : 10:00AM - 11:30AM 



Monday : 10:00AM - 11:30AM 

DON’T GIVE UP ON YOUR BUSINESS 


• “First Impressions Count” 

• Learn About Client Consultation 

• Lean about Marketing Your Business 

• Learn Proper Salon Etiquette 

• Learn About Winning The Client Business 

DID I MAKE ANY MONEY LAST MONTH? 

Learn How To Determine If I made a profit 

(Using Profit & Loss Statements) 

The purpose of this powerful business class is to help salon owners develop powerful 

business skills, so they can take their salons and team to a higher level of excellence. 

A trial and error approach to finding solutions to the many challenges of owning a 

business is just too costly! 

After attending Jon’s tough love class, salon owners will be able to meet the 

challenges of owning a business with confidence. 

His educational books on management and business and his seminars are receiving 

rave reviews throughout the U.S. and Canada. 


JON GONZALES 

We will also discuss designing your own 

salon forms such as the salon employment 

application to help you hire the right stylist 

and answer those importance questions 

during the interview. As well, as discuss 

what should be included in the employee 

manual and booth rental agreements. 

Retailing in the salon is a must to offset your 

rent and other expenses. 

This class will expand your knowledge and 

help you to grow your business. 



THE 4 SECRETS TO SELLING MORE PRODUCTS WITH SOCIAL MEDIA 



A HAIRDRESSER’S ROADMAP TO SUCCESS 


His highly popular motivational and educational class will help hairdressers learn how 

to double and triple their incomes by showing them how to build an upscale clientele 

and stand above the crowd. This class is highly endorsed by salon owners who want to 

bridge the gap between staff and management and build a team culture. 

• How to Create Value in Yourself and Your Skills 

• How to Create a Demand for Your Services 

•How to Double and Triple Your Income 

•Proven Plan of Action for your Personal , Professional , and Financial Development 

•Develop Self Confidence and Self Esteem 

•Gain that Competitive Edge 

•Identify and Avoid the causes of Customer Loss 

•Start on a Path to Financial Independence and Security 

Is it possible to increase product sales just by using Facebook? You don’t want to miss this 

breakout session with THE social media expert to share the 4 secrets on how your salon can 

sell more products by using social media. Christopher Wick will be sharing testimonials of 

salons who have sold more products just by using social media! 

You will also see live examples of how salons have increased sales by: 

• making unpopular (or new) services popular 

• turning low product sales into outstanding product sales 

• increasing revenues by over $6,000 per week 

Christopher was a top hair stylist who had the highest sales for 6 consecutive years, and 

was voted unanimously #1 in customer service in his Houston salons. 

THE 4 SECRETS TO MAKING MORE 

MONEY WITH SOCIAL MEDIA 

Sunday : 10:00AM - 11:30AM 

Monday : 10:00AM - 11:30AM 


CHRISTOPHER WICK 

Is your Facebook page making you money? Is that even possible? Absolutely! Come 

spend a session with THE salon social media expert. You will learn the 4 secrets to 

making money for your salon just by using social media. Hear real results from case 

studies of other salons, just like yours, utilizing social media...and making more money! 

You will also see live examples of various businesses’ success with social media: 

• getting on the 1st page of Google 

• turning low product sales into outstanding product sales 

• increasing revenues by over $6,000 per week 

“EDUCATION AND LEGISLATION” UPDATE 

2015 

Monday : 10:00AM - 11:30AM 

Do you know what is happening to 

your health in the salon? Do know that 

our salons are toxic? Do you know that 

Licensed Beauty Professionals are being 

scientifically studied to measure the 

levels of toxicity? The Concerned Beauty 

Professionals know! 

Do you know why there are so many 

unlicensed individuals working in our 

industry? 

Do you know that DEREGULATION of our 

industry is happening right now? Do you 

know that we must PROVE why we need 

to be licensed and PROVE why we need 

to strengthen our license? Politics Beauty 

knows! 


TAMARA JOHNSON 

Christopher was a top hair stylist who had the highest sales for 6 consecutive years, and 

was voted unanimously #1 in customer service in his Houston salons. 


19

BUSINESS 


SUCCESSFUL MARKETING ON A SHOESTRING BUDGET 

Sunday : 10:00AM - 11:30AM 

Monday : 10:00AM - 11:30AM 

With a properly strategized marketing plan, you will find that marketing doesn’t have to 

cost a small fortune, and can even be free! 

During this educational class, attendees will learn 5 low-cost, high- return marketing 

strategies that will skyrocket revenues, build a loyal client base, increase clients’ 

frequency of visit, and boost retail sales. 

• How to develop your company or personal brand as an expert in the community. 

• The importance of Social Media and online presence for building and maintaining a 

loyal client base. 

• 5 low-cost high-return marketing strategies that generate new clients without 

discounting your services. 

• The direct link between referrals and a booked solid appointment book. 

INNOVATIVE MARKETING STRATEGIES TO 

CREATE LONG TERM GROWTH 




HEATHER LEMERE 

THE PAYMENT PROCESSOR FOR THE PEOPLE 



Have you been thinking about taking your 

salon to the next level and accepting 

credit cards? Or are you currently 

stumped by all various fees on your 

merchant processor statements? Sofia 

will walk you through deciphering a credit 

card statement and give you tips on how 

the right payment processor will save you 

money and time, while helping your salon 

grow. 


SOFIA FIGUEROA 

Successfully marketing your salon or spa is essential to long term growth, but often 

times owners spend enormous amounts of money on print ads, direct mail and 

promotions offering discounts, two for ones and coupons. 

As a previous salon owner, Heather will share with you her secret strategies that she 

used to double her salon/spa multiple times. 

• Why conventional discounting doesn’t work for a salon or spa. 

• How to determine if you are using an appropriate discount for your business. 

• Marketing mediums that are low cost but deliver high results. 

• How to creatively structure an offer that is appealing to clients without de-valuing your 

service price. 


TOM WOODCOCK 

GETTING AND KEEPING CLIENTELE 

Sunday : 10:00AM - 11:30AM 

COST EFFECTIVE INDUSTRY MARKETING 


IMPROVE YOUR SALES SKILLS 

Monday : 12:00PM - 1:30PM 

Salons and stylists work hard to build 

clientele. Done properly, that clientele 

should be loyal and not swayed by price 

or location. Clients will drive miles and pay 

top dollar to get to their stylist of choice. 

What are the sales dynamics that cause 

this type of loyalty? How can you cultivate 

this type of client base? Who are my 

targets? What sales techniques are easiest 

to use and most effective? 

We will cover all of these areas and 

improve your overall sales performance. 

It takes more than your talent or décor 

to develop a wide, dedicated clientele. 

Many miss the opportunities that are right 

in front of them. Miss them no more. 

With all of the innovations in personal care 

and styling, few take advantage of the 

innovations in marketing techniques. In the 

age of digital and social media, marketing 

costs are going down as opposed to up. 

Selling behind a marketing intiative is 

crucial to your success. 

Whether individually, store or salon wide 

marketing, it is possible to get market 

penetration without spending a fortune. 

What are these techniques and how do 

you implement them? What should you 

say, promote or highlight to get people 

interested? What are the best sources and 

what type of costs are o be expected? 

Analyze the methods you’re currently using 

and determine if they’re truly effective or 

not. If you’re not getting enough people in 

the door, it doesn’t matter how talented 

you are. 

Many people are in sales dynamics and 

have never been trained. Stylists and 

service providers rely on simply their talent 

and ignore the need for sales practices 

that are effective and proven. Even 

business owners are flying by the seat of 

their pants in their sales presentation and 

technique. 

Often people count on their marketing 

to do their sales work. Unfortunately with 

the advent of electronic, affordable 

marketing, sales ability is getting even more 

critical. From reading body language, 

speaking to sell and recognizing closing 

points, sales is a profession that needs to 

be trained and practiced. Get some easy 

to apply methods that can enhance your 

sales ability today. Tried and true points 

that work. 


20

BUSINESS 


WHAT WOULD YOUR LIFE BE LIKE IF YOU HAD MORE CERTAINTY, JOY, FREEDOM, MONEY 

AND LESS CHAOS? 



This class will identify areas of your life both personal and professional as a hairdresser 

that you would like to change, improve and create. Techniques for developing 

your professional and personal Life Path Maps (LPM) will be taught. This class is an 

interactive life planning class complete with study material handouts. 

• Life Path Maps 

• Action Steps 

• Your Agreement 


ZAN RAY 

WHAT ARE THE SECRETS OF THE HIGHEST PAID HAIRDRESSERS THAT MAKE THEM SO 

SUCCESSFUL? 

Sunday : 10:00AM - 11:30AM 

Monday : 10:00AM - 11:30AM 

This class will identify these individuals and what they did and continue to do to be 

some of the highest paid in the industry. Secrets will be given and explained to allow 

those in the class to accelerate their achievements. This class is about: 

2 

EASY WAYS 

to register! 

Online at 


...call 877.219.3976 

• Education 

• Commitment 

• One thing they all have in common 


KENDRA TIMMONS 

NEXT LEVEL MARKETING MASTERCLASS: 

BECOMING A CUSTOMER MAGNET WITH 

GOOGLE! 


Learn how to dominate Google in your 

local area and outshine your competition 

with digital marketing! With just a little time 

out of your schedule each week, you 

can have such a HUGE return on such 

a minimal investment. You can get your 

local business seen on Google and can 

have your phone ringing off the hook! 

• Why the look and feel of your website 

can directly influence how potential 

customers view your business. 

• Learn how to create an online 

marketing plan to achieve business goals. 

• Find out how to get noticed by 

potential customers in paid and unpaid 

search results and on local sites as well as 

social media. 

• Discover how creating a website for 

your business can attract new customers 

• Learn how to get your business, 

products and services listed on Google 

and connect with potential customers. 

NEXT LEVEL MARKETING MASTERCLASS: THE 

WOW FACTOR! 


Learn online and offline tips, techniques 

and strategies to give your business that 

WOW Factor and stand out from your 

competition. As a business owner, it’s 

important to stay ahead of the curve. 

Profit is equal to hard work and a whole lot 

of exposure. In today’s ultra competitive 

market, the business world is more cut 

throat than ever before. 

In this session you will learn: 

• Simple changes can make a huge 

difference in the way you look at your 

business and in the way customers will 

respond to your advertising 

• The first and most essential part to your 

success 

• How to be strategic in creating an 

identity that no one will forget 

• Why your website makes a BIG 

difference and what to do about it 

• Strategies to brand yourself to become 

successful and stay successful 

• Bonus: Developing your brand while 

creating multiple streams of income! 

SALON THINK TANK- LIVE Q & A SESSION 


Salon Think Tank was founded with 

the emerging beauty professional in 

mind. This is an exciting time as well as a 

challenging time in our industry, which 

causes us to refocus, pay attention and 

execute! Come join us and participate 

in the launch of Salon Think Tank, with a 

live, moderated panel of industry leaders 

answering your questions and sharing 

their views on the important issues facing 

today’s beauty professional. This session 

is focused on reshaping our thinking, 

growing our businesses as well as solutionbased 

discussions on some of the current 

challenges within our industry today. 

Leave this session feeling empowered, 

enlightened and inspired! Can’t wait to 

see you there! 


21

CONTINUING EDUCATION 


SANITATION, HEALTH & SAFETY 

Sunday : 9:30AM - 10:30AM 

Monday : 9:30AM - 10:30AM 

1 HOUR 

This course is designed to comply with 

TDLR Statutes 1602 and 1603 continuing 

education requirements for all cosmetology 

practitioner-related licenses, and 

all licenses that are required to maintain 

and sustain improvement of education 

through in-service mandatory continuing 

education programs. 

COURSE TOPICS 

Sanitation, health, safety, diseases, anatomy, 

bacteriology and related topics 

COURSE GOALS 

• Be able to safely apply cosmetology, 

prevention of disease, and health concepts 

in a salon/school establishment. 

• Demonstrate profound knowledge of 

sanitation procedures, hygiene, and ethical 

cosmetology practices. 

• Have completed 1 out of 4 hours 

required by TDLR dedicated to sanitation, 

health and safety to complete the 

requirement for renewal. 

• Receive a certificate of completion for 

1 hour of continuing education. 

Cost of 

Class 

$20 

TEXTURING & HAIR TRANSFORMATION 

Sunday : 10:30AM - 1:30PM 

Monday : 10:30AM - 1:30PM 

3 HOURS 

Upon completion of this course, participants: 

• Must be able to grasp the concept of 

sanitizing while texturing and cutting 


texturing and cutting on different hair 

types and textures 

• Have completed three out of four 

hours required by TDLR dedicate to sanitation 

and cosmetology related topics to 

complete the requirement for renewal 

• Receive a certificate for completion 

Cost of 

Class 

$45 

GET 1 CE CREDIT 

FOR ATTENDING! 

*$15 CHARGE AT BOZZIE BOOTH 101 

SANITATION, HEALTH, & SAFETY + 

TEXTURING & HAIR TRANSFORMATION 



4 HOURS 

This course is designed to comply with 

TDLR Statutes 1602 and Sec. 1602.354 

continuing education requirements for 

all cosmetology practitioner-related licenses, 

and all licenses that are required 

to maintain and sustain improvement of 

education through in-service mandatory 

continuing education programs. 

COURSE TOPICS 

Sanitation / Texturing and Hair Cutting 

Transformation 

1hr Sanitation/ 3hr Cosmetology 

Related 

COURSE GOALS 

• Must be able to grasp the concept of 

sanitizing while texturing and cutting 


texturing and cutting on different hair 

types and textures 

• Have completed four out of four hours 

required by TDLR dedicate to sanitation 

and cosmetology related topics to complete 

the requirement for renewal 

• To receive a certificate for four hours of 

continuing education in sanitation and 

cosmetology related 

Cost of 

Class 

$65 


Felecia Howard, Bozzie Professional 

Continuing Education Provider #1455 

CE specific questions? 

Call 713-598-1959 

BOZZIE 

PCEP #1455 

“Where education is the law” 

713.598.1959 

EFFECTIVE METHODS OF TEACHING 


3 HOURS 

This course is designed to comply with TDLR statutes 1602, Texas Administrative Cod Chapter 83, continuing education requirements 

for all cosmetology practitioner-related licenses, and all licenses that are required to maintain and sustain improvement of education 

through in-service mandatory continuing education programs. 

Course Goals 

1. Be able to apply effective teaching methods. 

2. Have completed 3 out of 4 hours required by TDLR dedicated to Cosmetology Related / teaching 

methods 

3. Receive a certificate of completion for 3 hours of cosmetology related. 

Cost of 

Class 

$45 


22

cash & prizes 

ultimate 

SPONSORED BY 

DA GAUGE, INC 

competition 

monday may 18, 2015 

entry into the competition includes a ticket to the show floor 

Student Battle 

11:00am l Entry Fee: $50 l 1st Place: Belts and Prizes 

This competition consists of student/apprentice barbers in the industry. Every student is allowed to perform 

any type of cut they prefer. Students are encouraged to show their skills with a traditional cut or freestyle. 

The competition will be 40 minutes long. Pre-cut models are not allowed. The winner will be announced 

after the battle. 

Traditional Battle 

12:20pm l Entry Fee: $100 l 1st Place: Belts and Prizes, and $400 

This competition consists of barbers competing on everyday men’s hairstyles. Each barber will have 

the maximum time of 25 minutes. NO COLOR, NO SPRAY. Judging will take place after the 25 minutes. 

Competitors will have an additional 10 minutes to add color or spray for extra points. All cutting will be 

performed on the floor. Pre-cutting is not allowed. Judging will be based on precision cutting. 

Design Battle 

1:40pm l Entry Fee: $100 l 1st Place: Belts and Prizes, and $400 

This competition consists of barbers displaying their artistic ability (designs in the 

interior of the haircut). Competitors have 45 minutes to complete the artistic work. 

Judging will take place after the 45 minutes. All cutting will be performed on the floor. 

Pre-cutting is not allowed. 

REGISTRATION AT WWW.THEIMAGEEXPO.COM OR CALL 877.219.3976

BARBER 


BURY ME WITH MY CLIPPERS 

Sunday : 10:00AM - 11:30AM 

Angel Raws is one of the most in demand 

barbers in the country. Bury Me With My 

Clippers will focus on his clipper cutting 

techniques with fading, designs, and staying 

on top of the latest trends in the industry. 


ANGEL RAWS 

CUTTING WITH CONFIDENCE: FADING 101 

Sunday : 12:00PM - 1:30PM 

Fading is one of the most important 

elements to any stylish cut. In this class, 

Cutting With Confidence: Fading 101, 

instructor and inventor of Da Gauge 

Derrick Smith will discuss the various styles 

that incorporate blends, and a variety of 

techniques to achieve the seamless look 

of a perfect fade. Areas of focus will be: 

choosing the right clippers and guards, 

achieving perfection through consistency, 

and time saving techniques. 


DERRICK SMITH 

BARBER MASTERPIECE: INCORPORATING 

DESIGNS IN YOUR STYLES 


Two of the most talented design barbers 

team together to deliver a class on their 

award winning techniques. Errol “The Elite” 

Palmer and Janarius “J-Roc Da Barber” 

Harris will show you how to do basic hair 

designs as well as more intricate pieces. 

You will learn the best tools and products 

to achieve the most unique hair designs. 


ERROL PALMER 

CELEBRITY BARBER RAY ‘AKA’ JOHNNY 

BLAZE 


Monday : 10:00AM - 11:00AM 

Learn the basic art of freestyle design cuts 

step-by-step artistry ad how to create 

a freestyle design in under 40 minutes, 

increase your revenue and clientele. 

1) Understanding your tools 

2) How to prepare your client for a 

freestyle design (art of blending) 

3) Tapping into the artist in you......... 


JOHNNY BLAZE 

BARBER AMBITION 

Sunday : 11:30AM - 12:30PM 

Self-motivation in its simpliest form; the 

force that motivates you to do things. 

Barbers into waking up and making 

money everyday with the trade you have 

undertook as a career and let it take you 

to heights that you can only DREAM of. 

All by using Barber Ambition and barber 

motivation. Along with basic barbering 

techniques. 

PRESENTATION BY: 

SHAWN (BOS-MAN) BOSTON & JASON 

FRIES 

THE ART OF BARBERING 

Sunday : 1:00PM - 2:00PM STAGE B 


Monday : 1:00PM - 2:00PM STAGE B 

Monday : 10:00AM - 11:30AM 

Hair Evolution Products is committed to 

provide awareness on the importance of 

education with some of the best barber 

in the industry. This class will show basic 

and advance techniques of Barbering 

and styling. We will also have an overview 

of our innovative hair evolution hair care 

products. 


CHRISTINA GOREE (WAHL) 

ERIK ZUNIGA (OSTER) 


24

Horizontal Black and Clean White (Light Background) 

Horizontal Reverse logo Black and Clean White (Dark Background) 

NAILS 


WORLD CLASS GEL DESIGNS 


10 TIPS FOR SUCCESS TO BECOME A 

BEAUTY PROFESSIONAL 

Sunday : 10:00AM - 11:30AM 

Anyone can become a Pro Gel Nail Artist with Christrio’s extensive selection of gels. 

Gel should be controllable, profitable and most importantly fun! Learn how to create 

gel art that will exceed your client’s expectations in just seconds! With magnificent 

products and proper technique brought to you by one of our world class Educators… 

you’ll gain knowledge that will surely minimize your effort while maximizing your profit! 

This class is an opportunity for students 

to learn vital business skills and nail style 

techniques to become a professional 

stylist. If you aspire to be more than a nail 

technician then this is the perfect class for 

you! 

Lesson Topics 

1. The Nail Industry - Money to be made 

2. Technician vs. Stylist - Understanding 

your title 

3. UnderstandingIndustryProducts 

4. BuildingRelationships 

5. Networking 

6. Diversifying your salon 

7. Marketing, advertising, and branding 

8. Searching outside the box 

9. Mastering Artificial Nail Tips 

10. Inspire and motivate yourself 

11. Plus 4 demos to inspire your creativity 


ADAM TRAN 


MYANH VO 

JAW-DROPPING 3D ARCYLIC NAIL ART 

Monday : 10:00AM - 11:30AM 

Personal expression and style represents who you are and brings life to the boring 

day-to-day activities. Let your nails demonstrate your interests, your passion and your 

dreams! Learn how to express yourself through amazing 3-dimensional acrylic art with 

a true acrylic Mastermind! Combining the best-selling acrylic system, Christrio’s Deluxe 

with proper technique, you will be able to offer your clients unique nail art that will set 

you apart from the competition! 


VERONICA VARGAS 

EVERYTHING’S GELING 


Monday : 10:00AM - 11:30AM 

Learn how all our product lines work 

together to help you create the perfect 

set of nails for every client. We will cover 

some new styles like stiletto tips, and how 

to incorporate some new techniques in 

nail art design using Soak-off Gel Polish 

to give those natural nail clients a little 

added flare. All the while increasing your 

bottom line! With over 100 colors available 

and 24 limited edition mood temperatureactivated 

color changing colors, we’ve 

got something for everyone! 


BLANCA REYES 


25

DAYSPA 


CUT THIS AND WAX THAT 



Increase client loyalty and satisfaction 

by offering a quick, easy wax service to 

complement that haircut! Stop by booth 

#746 for ongoing demonstrations and 

handouts! 


BECKY STODDER PRICE 

BASICS OF PROFESSIONAL AIRBRUSHING 

Sunday : 12:00PM - 1:30PM 

Monday : 12:00PM - 1:30PM 

New to Airbrushing? Learn why airbrushing 

is important and how it benefits you and 

your clients. 

Plus, learn the basics of airbrushing. How 

to match foundations, apply airbrushing 

and tips and tricks for a flawless beautiful 

look. 


HEATHER HUGHES 

ANTI- AGING IMMEDIATE RESULTS- ELITE 

24KT GOLD FULL FACIAL- ROTATING 

PROTOCOLS AND THE POWERFUL NATURAL 

ELEMENTS OF THE SEA 



Anti-Aging French Facial Protocols infused 

with 24Kt Gold and Collagen – immediate 

fresh youthful glowing results will keep 

your clients coming back. Combine the 

superior French Pro-Dispenser ampoule 

serum with the brilliant natural effects 

of the French Peel Off Mask exploring 

anti-aging full facial protocols (Botox® 

Like, Caviar, Collagen & Elastin, Oxygen). 

Keep your customer wanting more and 

succeed. 


MARC ROSENGARTEN 

GLAMOUR MAKE-UP 

Sunday : 10:00AM - 11:30AM 

Monday : 10:00AM - 11:30AM 

Spanish make-up class: luz y sombra, 

maquillaje de dia a noche, ojos llamativos, 

cejas perfectas 

MICRODERMABRASION: PAST, PRESENT, & FUTURE 


If you work in, or own, a skin care salon or spa, you MUST offer microdermabrasion 

treatments due to the increasing popularity and demands of these services! Our class 

will demonstrate treatment using Crystals, Diamond Tip and LED Photo Therapy. This will 

help you to customize your service for each individual client and generate huge profit. 


LANA YU 


SANDRA CARRETERO 

LEARN HOW TO EARN BIG $$$ REMOVING ALL TYPES OF SKIN IMPERFECTIONS 


Learn how to become the ultimate specialist for your client’s skin imperfections 

such as ruby points, skin tags, age spots, sun spots, freckles, cholesterol deposits, 

keratosis, broken capillaries, fibromas, spider veins, pore packets, thick hair and more. 

Permanent results are achieved in just one treatment. This class will demonstrate 

the simple method and unique technology that you can use to accomplish a very 

lucrative business. A live demonstration will be given. 


SARA TURNER & LANCE LAMBERT 

GLAMOUR MAKE-UP 

Sunday : 12:00PM - 1:30PM 

Monday : 12:00PM - 1:30PM 

Nerium is an International skin care company with a patented ingredient that 

has revolutionized the field of anti-aging! We would like to share with you how 

and why our products are superior to any others on the market, with real science 

and real people we have grown to over a half billion dollar company in just a 

little over 3 years; we are growing faster than Google, Microsoft, and Apple just 

to name a few. Come see and hear how you can take advantage of these 

wonderful products and an amazing ground floor business opportunity. 


26

DAYSPA 


APPLYING AND REMOVING EYELASH 

EXTENSIONS THE RIGHT WAY 

Sunday : 10:00AM - 12:00PM 


Monday : 10:00AM - 12:00PM 

This class will teach you the right way 

to apply eyelash extensions and the 

right way to remove them. The class is 

complimentary with the purchase of an 

eyelash extension kit $150. Attendees will 

purchase kit in the classroom at the time 

of arrival. 

Kit Purchased at Class 

Eyelash Kit will include: 

1 GLUE 

1 REMOVER 

1 LASH JAR 6MM. 8MM. 10MM 

1 TWEEZER SET 

1 SURGICAL TAPE 

1 BLOWER 

1 TRAINING DVD 

HOW TO APPLY SEMIPERMANENT 

MASCARA 



This class will show you how to apply 

semi-perma-nent mascara. The class is 

complimentary with the purchase of a 

$200 Mascara kit and will take place in 

booth 139. 

Kit Purchased at Class 

SEMI-PERMANENT KIT 

1 MASCARA LIQUID 

1 LIQUID REMOVER 

1 FIBER POWDER 

72 MASCARA BRUSHES 

1 TOOL SET 

1 EYELASH CURLER 

1 BOX MICRO BRUSHES 

1 CASE 


CHRISTINA DAO — #1 LASH 


27

HANDS-ON 


HANDS-ON CUSTOM CLOSURE CLASS BY 

EUNICE 


• Use them to closeyour Weaves and Wigs 

• For clients That Have Balding Or Thinning 

Areas 

Learn How To: 

• Measure The Balding/Thinning Area 

• Make The Mold 

• Make The Closure 

• Sew It On 

• Styling Options 

• Question and Answer Session 

What Is Included: 

Certificate of Completion 

What To Bring? 

1 Pack Of Human hair 

Mannequin 

Wig Stand or Tripod 

Razor Blade 

Needle and Thread 

Scissors or seam ripper to cut thread 

T pins 

Measuring tape 



Cost of 

Class 

$75 

HAIR EXTENSION CERTIFICATION BY 

ADRIAN THE DREAMWEAVER 


Workshop will cover various hair extension 

methods including Fusion, Micro Rings and 

Tape Hair techniques as well as top pieces 

for thinning hair. 

The educational portion of this class 

begins with consultation pre-qualifying 

your client and determining who is and 

who is not a candidate for hair extensions. 

We will discuss consent and release 

forms, monetary deposits, as well as 

client home care instructions. The course 

covers layering techniques for attaching 

the hair extensions and color blending. 

We also include sections for problems 

and solutions, medical interactions, and 

marketing and promotion. The in-depth 

hands on portion of this class is done 

on provided mmannequin heads and 

includes proper techniques for removing 

the extensions. 


ADRIAN THE DREAMWEAVER 

Cost of 

Class 

$499 

THINK OUTSIDE THE BOX 

Monday : 9:45AM - 11:45AM 

Nail technicians, anyone, can go to beauty 

school and learn to become a manicurist. 

How many can or want to be an ARTIST or a 

NAIL STYLIST! Celebrity nail stylist Adam Tran 

says everyone can! “All you have to do is 

think outside the box.” With Adam’s handson 

class, he wil guide you into the right 

directionl opening your mind to be free of 

your standard nail salon setting. Come join 

him as he inspires you to become and artist. 

Class includes fun art kit 

• No acrylic or gel will be used 

• Students must supply standard nail tools 

• Cuticle Nippers 

• Nail Cutter 

• Small Scissor 

• Cuticle Pusher 


ADAM TRAN 

Cost of 

Class 

$65 

BABE CERTIFICATION CLASS 


Tape-In, I-Tip, and Fusion 

Cost of 

Class 

$175 

Get Babe Certified with our Education Director Kari Fuller! This class will teach you 

expert installation, blending, maintenance, and removal techniques for I-Tip, Fusion, 

and Tape-In extensions. By the end of this class, you will know how to crimp beads like 

a pro, how to install Kera-Link with no leftover keratin residue, and how to install a full 

head of Tape-Ins in as little as 30 minutes. 

Participants will receive a starter kit in the method of their choice and access to our 

online education and certification program. 

Tools to bring: Pen, Paper 

BABE PRO MASTER CLASS 

Monday : 12:00PM - 3:00PM 

Cost of 

Class 

$225 


BABE HAIR EXTENSIONS 

Babe’s Pro Master Class is perfect for stylists looking to take their hair extension skills to 

the next level. Kari will show participants how to install extensions on clients with unusual 

or tricky styles, so stylists can handle almost any extension situation! This class is also 

perfect for those who want to learn expert blending tips and how to master marketing 

hair extensions for their salon. 

If you’re looking to grow your business and become an expert hair extensions stylist, this 

class is for you! 

HAIRCOLOR APPLICATIONS, TECHNIQUES 

& TRADEMARKS BY SHERRY RATAY 


Monday : 9:00AM - 12:00PM 

• Is the “traditional” way of foiling allowing 

your color business to flourish? Learn modern 

day foiling techniques and placements 

using Beth Minardi Signature shades to open 

your color business to new clientele and 

increasing revenue. 

• From Ombre to Sombre this trendy 

haircolor look is here to stay! Learn how to 

create a subtle change with each season 

keeping your client in that “wow factor”. 


SHERRY RATAY 

Pre-Pay 

$150 

Show 

Day 

$195 

Tools to bring: Shears, Pen, Paper 


28

HANDS-ON 


PROVISION CLASS “HANDS-ON” 

Monday : 9:00AM - 12:30PM 

• Use them to closeyour Weaves and Wigs 

• For clients That Have Balding Or Thinning 

Areas 

Learn How To: 

• Measure The Balding/Thinning Area 

• Make The Mold 

• Make The Closure 

• Sew It On 

• Styling Options 

• Question and Answer Session 

What Is Included: 

Certificate of Completion 

What To Bring? 

1 Pack Of Human hair 

Mannequin 

Wig Stand or Tripod 

Razor Blade 

Needle and Thread 

Scissors or seam ripper to cut thread 

T pins 

Measuring tape 


GIGI FORD 

Cost of 

Class 

$180 

PRIEL MAMAN UP-DOS 

Sunday : 11:00AM - 12:30PM 

Monday : 11:00AM - 12:30PM 

“A blast from the past with a modern day 

twist. 3 fast up-dos for day and evening 

looks.” 

Maman has incorporated his knowledge 

and savvy expertise into his hair care 

collection, Beauty & Pin-Ups Miraculeux 

line. The Original Beauty & Pin-Ups 

Miraculeux line was created to restore 

hair’s natural strength and luster using a 

base combination of Argan Oil and Shea 

Butter. 

Located on speed dial for some of the 

world’s most chi-chi crowd, Priel Maman is 

a true legend in the fashion and beauty 

industry. 


PRIEL MAMAN 

Cost of 

Class 

$25 

3 THE SMART WAY RAZOR, SHEAR & 

CLIPPER 

Monday : 10:00AM - 2:00PM 

“3” The Smart Way –Razor, Shear & Clipper 

is a modern hands on approach to utilizing 

all three cutting tools with focus learning 

and high energy! 

1) The Key Kinetic Razor Cutting 

Techniques to create feathering, deep 

feathering, wind milling, twist cut, fileting 

and surfacing. 

2)Learn how to create texture, fringe, 

bangs, layering, concave & convex 

shapes using curvature cutting and 

carbon cutting tools. 

3)How to duplicate shear and razor 

cutting with clippers using curvature and 

kinetic techniques. 

TOOL NEEDED FOR CLASS 

Combs, Shears, Razor, Cordless Clipper 

Clips, Manikin, Styro Foam Wig Holder 

Tripod 

CLASS ATTIRE- INDUSTRY BLACK 


T.R.E. AKADEMY 

Cost of 

Class 

$150 


29

The George R. Brown features 

a 1,600-space parking garage 

located at the corner 

of Polk Street and Avenida de 

las Americas. Conveniently 

connected to the GRB and 

the Hilton by Level 2 skywalks, 

parking couldn’t be easier. 

Daily parking rates were recently 

adjusted. Rates are 

now $10 at the surface lot $12 

at the underground Convention 

District Parking Garage 

under Discovery Green and 

$20 at the Hilton Americas- 

Houston garage. 

George R. Brown 

Convention Center 

1001 Avenida 

de las Americas 

Houston, Texas, 77010 

Parking & Driving 

Coming from Dallas, Conroe, 

The Woodlands, Bush 

Intercontinental Airport 

Take I-45 North > exit Downtown 

Destinations (exit #45) > exit 

Pease Street > right on Dowling 

Street > left on Polk Street 

> right on Avenida de las 

Americas. 

Coming from Kingwood, 

Humble, Bush Intercontinental 

Airport 

Take US-59 South > exit 

Downtown Destinations- 

Jackson Street > left on Franklin 

Street > right on Hamilton Street 

> right on Capitol Street > left 

on Avenida de las Americas. 

Coming from the Galleria, 

Missouri City, First Colony, Sugar 

Land 

Take US-59 North > exit 

Downtown Destinations-Polk 

Street > left on Polk Street 

> right on Avenida de las 

Americas. 

Coming from Katy, San Antonio 

Take I-10 East > to 59 South 

(exit #770A) > exit Downtown 

Destinations-Hamilton Street > 

right on Capitol Street > left on 

Avenida de las Americas. 

Coming from Pearland, South 

Loop, Reliant Park 

Take SH-288 North > to US- 

59 North > exit Downtown 

Destinations-Polk Street > left on 

Polk Street > right on Avenida 

de las Americas. 

Coming from Austin, 

Copperfield 

Take US-290 East > to Loop 

610 South > to I-10 East > to 

US-59 South (exit #770A) > 

exit Downtown Destinations- 

Hamilton Street > right on 

Capitol Street > left on Avenida 

de las Americas. 


30

13740 Research Blvd., Building i 

Austin, Texas 78750 


reasons 

1 

TOP 

to attend 

5 

EDUCATION 

Free classes! When buying a ticket, 

you have access to over 200 classes! 

EDUCATION 

2 

EXHIBIT FLOOR 

The beauty industry will premiere the 

latest products and trends! 

EXHIBIT FLOOR 

3 

INDUSTRY ICONS 

Be inspired by the best! Tabath Coffey, 

color icon Beth Minardi, Raul Martez, 

Patric Bradley, and many more! 

4 

WORKSHOPS 

Get hands-on in over 20 workshops 

covering hair extensions, color, nails, 

and more! 

INDUSTRY ICONS 

5 

CE CREDITS 

Satisfy all of your CE requirements and 

have a great time doing it! 

GET 1 CE CREDIT FOR ATTENDING! 

*$15 CHARGE AT BOZZIE BOOTH 

THEIMAGEEXPO.COM 

877-219-3976 

WORKSHOPS 

CE CREDITS

IMAGE Show Preview Guide Houston 2015

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