Equestrian Life April 2018 Issue

“On behalf of the Qatar Eventing
Team, I would like to say a big
thank you for the Teams tailcoats
for the Asian Games! The Team
love them!”
DANIEL GRIFFITHS
Sarah set out to meet these
challenges, not just for the
professional riders but also
for amateur riders as well.
Not everyone will reach the
dizzy heights of Charlotte
Dujardin and Valegro, but
everyone participating in the
sport is there to have fun and
look their best. Sarah and her
team recognise that looking
and feeling good in a jacket or
tailcoat is a large part of that
enjoyable experience. In fact,
a correctly fitting jacket or
tailcoat has been recognised
for our Olympians as being
performance related.
So the challenges and goals
were set. Sarah had a vision
for her business, she was quite
clear from the outset that
Flying Changes would one day
dress every top British Rider
across all disciplines and this
target was achieved in 2016 as
Official Supplier to Team GBR
at the Rio Olympic games. Prior
to this Flying Changes had
already been dressing the GB
team dressage riders since 2013.
But this was not all. Sarah’s
desire was to produce high
quality products that would be
exclusive, stylish and affordable
to all riders. So the concept of
the design studio was born and
incorporated into the website
in 2013. Here the customer can
truly design their own jacket
or tailcoat, choose the fabrics,
colour trim options, design
details and buttons, creating a
CAD to simply experiment with
or show to their friends.
“Having used Flying-Changes for
the production of our Team coats
for the Rio 2016 Olympic and
Paralympic Games, the attention
to detail, excellent service and
genuine desire to produce the
perfect Jacket was second to
none, Sarah and her team are
truly committed to producing
lovely pieces, the style and fit
of each and every jacket was
outstanding”
SARAH ARMSTRONG BEF HEAD
OF PERFORMANCE OPERATIONS/
PARA DRESSAGE PERFORMANCE
MANAGER
As Flying Changes took off,
Sarah rapidly realised that
managing it and running
a busy dressage yard with
training liveries and students
was not ultimately going to be
sustainable. In 2016 she made
the difficult decision to give
up the yard and concentrate
full time on Flying Changes,
keeping only her top ride,
Stoiber’s Black Pearl, with
whom she will be competing
at the Winter Dressage
Championships at Hartpury this
month, as well as exhibiting
Flying Changes.
From small beginnings, Flying
Changes has grown into a
highly respected worldwide
brand. In the last 5 years, it
has seen over just under a
300% growth in sales and
Flying Changes coats have
now been worn by team riders
representing 5 different
Nations.
WIN with
Flying
Changes and
Equestrian Life
We have teamed with Flying Changes for one
reader to win a short jacket (like the one
pictured) of their choice, in their chosen
colourway. For your chance
to win, please answer the
following question
and turn to our entry
form on page 74 to enter.
Q: Which of our GB riders won gold
at the Rio Olympics in 2016? The answer to the
question can be found on the Flying Changes website.
www.equestrianlifemagazine.co.uk 27