Hotel & Tourism SMARTreport - 2018 EHMA Special Edition
Hotel & Tourism SMARTreport - 2018 EHMA Special Edition
Hotel & Tourism SMARTreport - 2018 EHMA Special Edition
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SPECIAL <strong>EHMA</strong> MARBELLA<br />
<strong>Hotel</strong> & <strong>Tourism</strong><br />
<strong>SMARTreport</strong><br />
SPECIAL ISSUE #09<br />
March <strong>2018</strong> 3<br />
© Lanoel - Panoramio<br />
SMART DATA<br />
FOR LUXURY<br />
DESTINATIONS<br />
The theme of this year’s<br />
congress is very topical: Smart<br />
Data for Luxury Destinations.<br />
In recent years, companies<br />
have accumulated through<br />
digitalisation a large amount<br />
of “Big Data”, but they risk<br />
being useless if they are not<br />
analysed, interpreted and<br />
appropriately used - thus<br />
becoming “Smart Data“ - with<br />
the aim of creating value,<br />
solve problems and improve<br />
the offer.<br />
The Organizing Committee<br />
is composed of<br />
Manuel Otero,<br />
<strong>EHMA</strong> Spain National Delegate;<br />
Rocío Galán Pérez,<br />
General Manager Gran Meliá Don Pepe;<br />
René Zimmer,<br />
General Manager Finca Cortesin <strong>Hotel</strong>,<br />
Golf & Spa;<br />
Jorge Manzur,<br />
General Manager of Puente Romano<br />
Beach & Resort;<br />
Enrique Cibantos.<br />
La marina de Puerto Banús,<br />
Marbella
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