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9 months ago

Women Who Rock with Success-Marketing Edition

Women Who Rock with Success speaks with Vice-President in Development of The Saxton & Stump group. Women Who rock with Success is a networking-digital media for professional women.

Plan Your M ar ketin g L

Plan Your M ar ketin g L ike a Pr o by M att D / An gelo Ever y busin ess n eeds a m ar ketin g plan , but n ot ever y busin ess h as th e tim e to w r ite on e. H er e's th e per fect tem plate to h elp. A m ar ketin g plan is a cr ucial r esour ce for any sm all busin ess. At its cor e, a m ar ketin g plan h elps you actualize what m ar ket n eeds your product or ser vice is m eetin g, h ow your product is dif fer en t f r om com petitor s an d who your product or ser vice is bein g m ar keted to. 10 M ar ketin g plan s also ser ve as a r oad m ap for sales str ategy, br an din g dir ection an d buildin g your over all busin ess. A m ajor ben ef it of dr af tin g a m ar ketin g plan for your com pany is th in kin g cr itically about your busin ess, its goals an d h ow you can ach ieve th em .

"Str ategically, a plan n in g process h elps you iden tif y (som e) im por tan t oppor tun ities an d problem s, (som e) r esour ces you n eed to addr ess th em , an d (som e) ways of usin g th ose r esour ces ef fectively," said Br uce Clar k, an associate professor in M ar ketin g at N or th easter n Un iver sity 's D 'Am or e-M cKim Sch ool of Busin ess. "You'll still h ave to adapt when you go for war d, but h opef ully th e adaptation s ar e less of a sur pr ise an d less dif f icult th an if you h adn't th ough t ah ead at all." 11 Befor e divin g in to th e actual tem plate, it's im por tan t to un der stan d h ow to th in k about a m ar ketin g plan . A m ar ketin g plan tar gets who your buyer s ar e, it establish es th e ser vice or product you ar e of fer in g an d deter m in es your un ique sellin g proposition . Fr om h er e, th e r est is plan n in g an d developin g th e best way to get your product in f r on t of buyer s who wan t your product or ser vice.

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