Women Who Rock with Success-Marketing Edition

"Str ategically, a plan n in g
process h elps you iden tif y
(som e) im por tan t
oppor tun ities an d problem s,
(som e) r esour ces you n eed to
addr ess th em , an d (som e) ways
of usin g th ose r esour ces
ef fectively," said Br uce Clar k,
an associate professor in
M ar ketin g at N or th easter n
Un iver sity 's D 'Am or e-M cKim
Sch ool of Busin ess. "You'll still
h ave to adapt when you go
for war d, but h opef ully th e
adaptation s ar e less of a
sur pr ise an d less dif f icult th an
if you h adn't th ough t ah ead at
all."
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Befor e divin g in to th e actual
tem plate, it's im por tan t to
un der stan d h ow to th in k
about a m ar ketin g plan . A
m ar ketin g plan tar gets who
your buyer s ar e, it establish es
th e ser vice or product you
ar e of fer in g an d deter m in es
your un ique sellin g
proposition . Fr om h er e, th e
r est is plan n in g an d
developin g th e best way to
get your product in f r on t of
buyer s who wan t your
product or ser vice.