Women Who Rock with Success-Marketing Edition

I f you h ave an em ail list of previous custom er s, cr eate a
custom audien ce w ith th is list on Facebook, an d th en push
r elevan t ads to th ese people. As th ey ?ve bough t befor e, th ey
alr eady kn ow your br an d an d ar e in ter ested in your product or
ser vice. Your m on ey w ill be better spen t tar getin g th ese people
th an push in g an ad out to a n ew audien ce an d h opin g th ey
becom e a n ew custom er. Pr evious custom er s ar e m or e likely to
provide r epeat busin ess.
I f you don?t h ave an em ail list, you can use th e Facebook Pixel
to build a custom audien ce of people who h ave visited cer tain
product or ser vice pages on your website. Apply th e sam e
pr in ciple an d push r elevan t, tim ely ads to th ese people th at
h ave sh ow n an in ter est in what your busin ess h as to of fer.
Tar getin g people who ar e alr eady f am iliar w ith an d tr ust your
br an d w ill provide a better RO I th an adver tisin g to people who
h ave n ever en coun ter ed your busin ess befor e.
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