Women Who Rock with Success-Marketing Edition
Women Who Rock with Success speaks with Vice-President in Development of The Saxton & Stump group. Women Who rock with Success is a networking-digital media for professional women.
Women Who Rock with Success speaks with Vice-President in Development of The Saxton & Stump group. Women Who rock with Success is a networking-digital media for professional women.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
H ow To Build Your<br />
Custom er Exper ien ce<br />
M any or gan ization s h ave a dif fer en t f un ction<br />
cater in g to custom er exper ien ce. I n SaaS<br />
wor ld, th ey ar e of ten called Custom er <strong>Success</strong><br />
M an ager s.<br />
But, in m ost cases th eir wor k star ts af ter a<br />
prospect h as becom e a custom er. So, th eir<br />
in f luen ce in th e ear lier par t of th e pipelin e is<br />
n on - existen t or m in im al. Sin ce busin ess<br />
pipelin e or f un n el is on e of th e m ost im por tan t<br />
m etr ic for busin ess, it can be used to design<br />
your custom er exper ien ce str ategy. H owever,<br />
th er e ar e few im por tan t f actor s to n ote:<br />
- O f ten Sales an d M ar ketin g team s h ave<br />
dif fer en t data in th eir r espective f un n els. It<br />
m akes sen se because both team50<br />
s h ave<br />
dif fer en t goals.<br />
Ch ar u Babbar<br />
h ttp s:// ch ar u babbar .com