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Women Who Rock with Success-Marketing Edition

Women Who Rock with Success speaks with Vice-President in Development of The Saxton & Stump group. Women Who rock with Success is a networking-digital media for professional women.

Women Who Rock with Success speaks with Vice-President in Development of The Saxton & Stump group. Women Who rock with Success is a networking-digital media for professional women.

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H ow To Build Your<br />

Custom er Exper ien ce<br />

M any or gan ization s h ave a dif fer en t f un ction<br />

cater in g to custom er exper ien ce. I n SaaS<br />

wor ld, th ey ar e of ten called Custom er <strong>Success</strong><br />

M an ager s.<br />

But, in m ost cases th eir wor k star ts af ter a<br />

prospect h as becom e a custom er. So, th eir<br />

in f luen ce in th e ear lier par t of th e pipelin e is<br />

n on - existen t or m in im al. Sin ce busin ess<br />

pipelin e or f un n el is on e of th e m ost im por tan t<br />

m etr ic for busin ess, it can be used to design<br />

your custom er exper ien ce str ategy. H owever,<br />

th er e ar e few im por tan t f actor s to n ote:<br />

- O f ten Sales an d M ar ketin g team s h ave<br />

dif fer en t data in th eir r espective f un n els. It<br />

m akes sen se because both team50<br />

s h ave<br />

dif fer en t goals.<br />

Ch ar u Babbar<br />

h ttp s:// ch ar u babbar .com

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