Women Who Rock with Success-Marketing Edition

- H ow does your com pany ben ef it custom er s, em ployees an d
stakeh older s?
3. T ar get m ar k ets
T h is is on e of th e m ost im por tan t par ts of your m ar ketin g plan :
establish in g who you wan t to m ar ket your product to. W ith out a
def in ed gr oup of people, th e m on ey you spen d on m ar ketin g
w ill be a waste. T h in k of it like th is: T h er e ar e a gr oup of people
in th e wor ld today who n eed your ser vice or product but don't
kn ow it exists yet. W h o ar e th ose people? H er e ar e som e oth er
question s for br ain stor m in g:
- W h at is th e dem ogr aphic of your custom er s (gen der, age,
in com e, education , etc.)?
- W h at ar e th eir n eeds an d in ter ests?
- W h at's th eir psych ogr aphic prof ile (attitudes, philosophies,
values, lifesty le, etc.)?
- H ow do th ey beh ave?
- W h at ar e som e existin g products th ey use?
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