Women Who Rock with Success-Marketing Edition
Women Who Rock with Success speaks with Vice-President in Development of The Saxton & Stump group. Women Who rock with Success is a networking-digital media for professional women.
Women Who Rock with Success speaks with Vice-President in Development of The Saxton & Stump group. Women Who rock with Success is a networking-digital media for professional women.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
7. Pr i ci n g str ategy<br />
Pr icin g is som eth in g you sh ould<br />
con sider while developin g your<br />
m ar ketin g plan . D evelopin g th e r igh t<br />
pr icin g str ategy can h elp you better<br />
m ar ket your product.<br />
- W h at ar e r eason able m ar gin s to<br />
m ake a prof it an d cover th e costs<br />
of production ?<br />
- I s th er e a m ar ket for products or<br />
ser vices at your projected pr ice<br />
poin t?<br />
- Ar e you w illin g to sacr if ice prof it<br />
m ar gin s in r etur n for a gr eater<br />
m ar ket sh ar e?<br />
- W h at ar e your m ar ketin g an d<br />
distr ibution costs?<br />
20<br />
8. M ar k eti n g str ategy<br />
I n th is section , br eak<br />
dow n what ch an n els ar e<br />
available for you to<br />
m ar ket your product.<br />
T h in k of which ch an n els<br />
would be m ost ef fective<br />
in com m un icatin g your<br />
stor y an d per suadin g<br />
your tar get audien ce. I f<br />
your tar get audien ce is<br />
social m edia savvy, for<br />
exam ple, it m ay be<br />
better to utilize th ose<br />
ch an n els in stead of<br />
r adio or pr in t m edia.<br />
H er e is a list of ch an n els<br />
to get you star ted:
Change language