The Trinidad & Tobago Business Guide (TTBG, 2009-10)
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operate their properties; commercial decisions<br />
are frequently made for political reasons.<br />
While both <strong>Tobago</strong> and <strong>Trinidad</strong> presently<br />
boast a significantly expanded inventory of<br />
visitor accommodation in the form of guest<br />
houses, bed-and-breakfasts (B&Bs) and private<br />
homes, <strong>Trinidad</strong> still only has about 1,700 real<br />
hotel rooms, and <strong>Tobago</strong> no more than 700.<br />
In neither case can this be considered a critical<br />
accommodation mass.<br />
<strong>Trinidad</strong><br />
<strong>Trinidad</strong> recorded 386,452 stopover arrivals<br />
in 2007, a 3 per cent increase over 2005; at<br />
63,467 arrivals, cruise ship passengers almost<br />
doubled.<br />
<strong>Trinidad</strong>’s visitor potential is hinged on the<br />
development of its meetings and conference<br />
business, catalysed by Port of Spain’s position<br />
as the de facto commercial capital of the eastern<br />
Caribbean and supported by the opening of<br />
the new Hyatt Regency as a classic convention<br />
hotel. Its future will largely depend on the<br />
national business climate, since that is the<br />
stimulus which will drive its meetings and<br />
conferences. While oil and gas hold out at the<br />
right price, these prospects seem to be good,<br />
with the caveat that <strong>Trinidad</strong>’s crime wave<br />
is bound to dim Port of Spain’s lustre as a<br />
conference venue and neutralise promotional<br />
expenditure.<br />
<strong>The</strong> marketing of meetings, however, is quite<br />
different from the marketing of traditional<br />
leisure tourism. It requires the formation and<br />
funding of a Conventions &<br />
Visitors Bureau (CVB) to<br />
promote the destination to<br />
corporate and independent<br />
meeting planners, and<br />
to facilitate on-site event<br />
planning. This is now in the<br />
process of formation.<br />
With the Hyatt’s 45,000<br />
square feet of flexibly<br />
designed meeting space<br />
added to existing facilities<br />
at the Hilton, Kapok,<br />
Crowne Plaza, Marriott<br />
Courtyard and Cascadia,<br />
Port of Spain is logistically<br />
well placed to host a broad<br />
range of meetings and<br />
conferences, limited only by<br />
the availability of delegate<br />
sleeping accommodation—<br />
two chartered cruise<br />
ships were needed to<br />
accommodate Summit of<br />
the Americas delegates in<br />
April. When the Hilton,<br />
with its expanded meeting<br />
space, completes its major refurbishment<br />
programme, and the Carlton Savannah<br />
opens later in <strong>2009</strong>, the situation will ease<br />
somewhat.<br />
It was estimated by the Convention<br />
Industry Council in 2004 that the annual<br />
value of the US meetings market was US$122<br />
billion. That obviously offers <strong>Trinidad</strong> an<br />
exciting opportunity, but it is also an extremely<br />
competitive market, and in seeking to obtain a<br />
piece of it Port of Spain will have to go head to<br />
head with such major Caribbean destinations<br />
as Puerto Rico, <strong>The</strong> Bahamas and Curaçao,<br />
not to mention such iconic US cities as Las<br />
Vegas, San Francisco and New Orleans. In an<br />
environment as competitive as this, Port of<br />
Spain will need to offer a comprehensive menu<br />
of readily available things to do and see, as well<br />
as a satisfactory balance of meeting facilities<br />
and hotel accommodation.<br />
<strong>Trinidad</strong> hotel stock<br />
When it comes to new hotel developments,<br />
developers are notoriously cagey about sharing<br />
their plans. But there are a number of new<br />
projects, either under construction or with<br />
approval to move forward:<br />
• <strong>The</strong> Carlton Savannah on Coblentz<br />
Avenue in Port of Spain with 165 rooms is<br />
due for completion in mid-<strong>2009</strong><br />
• A Residence Inn by Marriott, also on<br />
Coblentz Avenue, with <strong>10</strong>0 rooms, has no<br />
projected completion date as yet<br />
• <strong>The</strong> Performing Arts Centre Hotel with 60<br />
rooms is due for completion at the end of<br />
<strong>2009</strong><br />
• <strong>The</strong> Regent Star at Piarco with 120 rooms<br />
has a projected completion date of the<br />
third quarter of <strong>2009</strong><br />
• A Cara Suites hotel, also at Piarco, has<br />
had its ground-breaking ceremony, but<br />
has yet to start construction. No date for<br />
completion has yet been set.<br />
<strong>The</strong>re are another three projects in Port of Spain<br />
in various stages of discussion or planning<br />
which, if completed, will add a further 400-<br />
plus rooms to the city’s stock. Two projects<br />
outside the capital are under discussion, one in<br />
Chaguanas and the other in San Fernando.<br />
But the question must be asked: are these<br />
the sort of properties that will be compatible<br />
with <strong>Trinidad</strong>’s declared objective of becoming<br />
an international conference destination?<br />
Some observers believe that, to achieve the<br />
required balance between meeting facilities<br />
and sleeping accommodation, and to fulfil the<br />
city’s conference potential, at least two more<br />
hotels are needed, of the size and quality of the<br />
Hyatt and Hilton.<br />
<strong>The</strong> completion of the Performing Arts<br />
Centre on Queens Park South will be a<br />
great addition to Port of Spain’s inventory of<br />
nighttime activities, and it is anticipated that a<br />
broad cycle of Caribbean cultural programmes,<br />
similar to those staged at the Mexican Folkloric<br />
<strong>The</strong>atres, will be developed and produced.<br />
<strong>Tobago</strong><br />
According to the TDC, figures produced by the<br />
Central Statistical Office—still unacceptably<br />
tardy—show that <strong>Tobago</strong>’s 2007 stopover<br />
visitors numbered 63,000, a decline of 27 per<br />
cent from 2005 figures. Its cruise passenger<br />
count of 11,644 was 71 per cent down on<br />
2006. With the global economic downturn<br />
the 2008 numbers are expected to show a<br />
further decline.<br />
Prospects for <strong>2009</strong> have also been seriously<br />
affected by the closure of the <strong>Tobago</strong> Hilton,<br />
which is expected to remain closed for most of<br />
the year while in-depth structural repairs are<br />
carried out.<br />
<strong>The</strong> loss of almost 30 per cent of the island’s<br />
hotel room inventory is bound to have serious<br />
implications for both sustainable airlift and<br />
market credibility. <strong>The</strong> basic concept and<br />
construction mistakes made when the property<br />
was originally built must not be repeated;<br />
proper foreshore engineering advice will be<br />
needed to protect the hotel and preserve its<br />
beach in the future.<br />
Since tourism is <strong>Tobago</strong>’s principal economic<br />
activity, the decline in arrivals is cause for<br />
09/<strong>10</strong> <strong>TTBG</strong> 55