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The Trinidad & Tobago Business Guide (TTBG, 2009-10)

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operate their properties; commercial decisions<br />

are frequently made for political reasons.<br />

While both <strong>Tobago</strong> and <strong>Trinidad</strong> presently<br />

boast a significantly expanded inventory of<br />

visitor accommodation in the form of guest<br />

houses, bed-and-breakfasts (B&Bs) and private<br />

homes, <strong>Trinidad</strong> still only has about 1,700 real<br />

hotel rooms, and <strong>Tobago</strong> no more than 700.<br />

In neither case can this be considered a critical<br />

accommodation mass.<br />

<strong>Trinidad</strong><br />

<strong>Trinidad</strong> recorded 386,452 stopover arrivals<br />

in 2007, a 3 per cent increase over 2005; at<br />

63,467 arrivals, cruise ship passengers almost<br />

doubled.<br />

<strong>Trinidad</strong>’s visitor potential is hinged on the<br />

development of its meetings and conference<br />

business, catalysed by Port of Spain’s position<br />

as the de facto commercial capital of the eastern<br />

Caribbean and supported by the opening of<br />

the new Hyatt Regency as a classic convention<br />

hotel. Its future will largely depend on the<br />

national business climate, since that is the<br />

stimulus which will drive its meetings and<br />

conferences. While oil and gas hold out at the<br />

right price, these prospects seem to be good,<br />

with the caveat that <strong>Trinidad</strong>’s crime wave<br />

is bound to dim Port of Spain’s lustre as a<br />

conference venue and neutralise promotional<br />

expenditure.<br />

<strong>The</strong> marketing of meetings, however, is quite<br />

different from the marketing of traditional<br />

leisure tourism. It requires the formation and<br />

funding of a Conventions &<br />

Visitors Bureau (CVB) to<br />

promote the destination to<br />

corporate and independent<br />

meeting planners, and<br />

to facilitate on-site event<br />

planning. This is now in the<br />

process of formation.<br />

With the Hyatt’s 45,000<br />

square feet of flexibly<br />

designed meeting space<br />

added to existing facilities<br />

at the Hilton, Kapok,<br />

Crowne Plaza, Marriott<br />

Courtyard and Cascadia,<br />

Port of Spain is logistically<br />

well placed to host a broad<br />

range of meetings and<br />

conferences, limited only by<br />

the availability of delegate<br />

sleeping accommodation—<br />

two chartered cruise<br />

ships were needed to<br />

accommodate Summit of<br />

the Americas delegates in<br />

April. When the Hilton,<br />

with its expanded meeting<br />

space, completes its major refurbishment<br />

programme, and the Carlton Savannah<br />

opens later in <strong>2009</strong>, the situation will ease<br />

somewhat.<br />

It was estimated by the Convention<br />

Industry Council in 2004 that the annual<br />

value of the US meetings market was US$122<br />

billion. That obviously offers <strong>Trinidad</strong> an<br />

exciting opportunity, but it is also an extremely<br />

competitive market, and in seeking to obtain a<br />

piece of it Port of Spain will have to go head to<br />

head with such major Caribbean destinations<br />

as Puerto Rico, <strong>The</strong> Bahamas and Curaçao,<br />

not to mention such iconic US cities as Las<br />

Vegas, San Francisco and New Orleans. In an<br />

environment as competitive as this, Port of<br />

Spain will need to offer a comprehensive menu<br />

of readily available things to do and see, as well<br />

as a satisfactory balance of meeting facilities<br />

and hotel accommodation.<br />

<strong>Trinidad</strong> hotel stock<br />

When it comes to new hotel developments,<br />

developers are notoriously cagey about sharing<br />

their plans. But there are a number of new<br />

projects, either under construction or with<br />

approval to move forward:<br />

• <strong>The</strong> Carlton Savannah on Coblentz<br />

Avenue in Port of Spain with 165 rooms is<br />

due for completion in mid-<strong>2009</strong><br />

• A Residence Inn by Marriott, also on<br />

Coblentz Avenue, with <strong>10</strong>0 rooms, has no<br />

projected completion date as yet<br />

• <strong>The</strong> Performing Arts Centre Hotel with 60<br />

rooms is due for completion at the end of<br />

<strong>2009</strong><br />

• <strong>The</strong> Regent Star at Piarco with 120 rooms<br />

has a projected completion date of the<br />

third quarter of <strong>2009</strong><br />

• A Cara Suites hotel, also at Piarco, has<br />

had its ground-breaking ceremony, but<br />

has yet to start construction. No date for<br />

completion has yet been set.<br />

<strong>The</strong>re are another three projects in Port of Spain<br />

in various stages of discussion or planning<br />

which, if completed, will add a further 400-<br />

plus rooms to the city’s stock. Two projects<br />

outside the capital are under discussion, one in<br />

Chaguanas and the other in San Fernando.<br />

But the question must be asked: are these<br />

the sort of properties that will be compatible<br />

with <strong>Trinidad</strong>’s declared objective of becoming<br />

an international conference destination?<br />

Some observers believe that, to achieve the<br />

required balance between meeting facilities<br />

and sleeping accommodation, and to fulfil the<br />

city’s conference potential, at least two more<br />

hotels are needed, of the size and quality of the<br />

Hyatt and Hilton.<br />

<strong>The</strong> completion of the Performing Arts<br />

Centre on Queens Park South will be a<br />

great addition to Port of Spain’s inventory of<br />

nighttime activities, and it is anticipated that a<br />

broad cycle of Caribbean cultural programmes,<br />

similar to those staged at the Mexican Folkloric<br />

<strong>The</strong>atres, will be developed and produced.<br />

<strong>Tobago</strong><br />

According to the TDC, figures produced by the<br />

Central Statistical Office—still unacceptably<br />

tardy—show that <strong>Tobago</strong>’s 2007 stopover<br />

visitors numbered 63,000, a decline of 27 per<br />

cent from 2005 figures. Its cruise passenger<br />

count of 11,644 was 71 per cent down on<br />

2006. With the global economic downturn<br />

the 2008 numbers are expected to show a<br />

further decline.<br />

Prospects for <strong>2009</strong> have also been seriously<br />

affected by the closure of the <strong>Tobago</strong> Hilton,<br />

which is expected to remain closed for most of<br />

the year while in-depth structural repairs are<br />

carried out.<br />

<strong>The</strong> loss of almost 30 per cent of the island’s<br />

hotel room inventory is bound to have serious<br />

implications for both sustainable airlift and<br />

market credibility. <strong>The</strong> basic concept and<br />

construction mistakes made when the property<br />

was originally built must not be repeated;<br />

proper foreshore engineering advice will be<br />

needed to protect the hotel and preserve its<br />

beach in the future.<br />

Since tourism is <strong>Tobago</strong>’s principal economic<br />

activity, the decline in arrivals is cause for<br />

09/<strong>10</strong> <strong>TTBG</strong> 55

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