Hotel & Tourism SMARTreport #38
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ELITE TRAVEL TRENDS<br />
<strong>Hotel</strong> & <strong>Tourism</strong><br />
<strong>SMARTreport</strong> <strong>#38</strong><br />
2018 Spring Edition 15<br />
© Cleverdis<br />
AUTHENTIC AND<br />
TRANSFORMATIVE<br />
– THE TRAVEL<br />
BUZZWORDS<br />
A recent ILTM roundtable survey (see page<br />
18) discovered what we already knew to a<br />
certain extent, but reinforced the idea that<br />
luxury travellers today more than ever want<br />
transformative and authentic experiences.<br />
Virtuoso echoed the sentiment in January<br />
when they released their 2018 trends report,<br />
in which it was underlined that “Adventure<br />
Abounds”. With its wide appeal to all<br />
travellers, the allure of adventure remains<br />
hot, says the report, with experiences<br />
ranging from soft adventure to nature<br />
immersion all the way to the extreme. For<br />
example, guests at Anantara Peace Haven<br />
Tangalle Resort in Sri Lanka can discover<br />
the area by bicycle, go whale watching<br />
and explore national parks; or there’s<br />
Tutka Bay Lodge and Winterlake Lodge in<br />
Alaska, offering activities such as deep-sea<br />
and freshwater fishing, river rafting, bear<br />
viewing, glacier trekking, ocean kayaking<br />
and hiking. Part of being “immersed” in<br />
local culture of course also means tasting<br />
the local delicacies. In the following pages,<br />
we spotlight the importance of gastronomy<br />
in tourism. Enjoy!<br />
Royal Belum National Park, Malaysia
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