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Imagine an idyllic setting with friendly<br />
neighbors, swimming pools, walking<br />
trails, bike trails, parks and a waterfront<br />
event area with evening concerts and other<br />
events. While it may sound like a dreamy<br />
southern lifestyle, the reality is that just<br />
such a development will be breaking<br />
ground soon in Flowood. As a matter<br />
of fact, Lafayette, Louisiana-based<br />
Southern Lifestyle Development is<br />
the company that is making the dream<br />
come true.<br />
“We are not selling a neighborhood,”<br />
states Blair Green, director of marketing<br />
for Southern Lifestyle Development.<br />
“We are truly selling a lifestyle.”<br />
Green says the Waterton development<br />
will be built around a pedestrian lifestyle,<br />
with lots of events to bring people out<br />
of their homes. “We’ve seen this concept<br />
work over and over again,” she says. The<br />
company has been in operation for twenty<br />
years, and has developed close to 40 such<br />
developments across the country. “Right<br />
here in Lafayette we have seen continued<br />
growth at River Ranch. It usually takes<br />
about ten years before seeing the kind of<br />
64 • April 2018
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