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Innovation i tech High

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WHITE PAPER ON UAE's STATE OF MANUFACTURING<br />

Fast-moving Consumer Goods<br />

The fast-moving<br />

consumer goods<br />

(FMCG) sector has<br />

been recognized by experts<br />

as an important contributor<br />

to the UAE’s GDP. The<br />

in the UAE continues to grow,<br />

buoyed by positive demand<br />

and the changing lifestyles of<br />

aspirational consumers. The<br />

FMCG manufactures are best<br />

positioned to benefit from the<br />

levels and a lower per capita<br />

consumption rate. As such,<br />

there is intense competition<br />

between the organized and<br />

unorganized sectors of the<br />

UAE’s FMCG economy.<br />

FMCG sector in the Middle<br />

East and Africa (MEA)<br />

region has been growing at<br />

steady double-digit rates.<br />

The field is expected to<br />

maintain the high growth<br />

momentum moving forward.<br />

The consumer goods market<br />

rising consumer demand.<br />

The FMCG industry is<br />

characterized by a very<br />

well-established distribution<br />

network and low operating<br />

costs. The main challenges<br />

facing the sector are the<br />

relatively low penetration<br />

One of the world’s biggest<br />

FMCG companies, Unilever,<br />

has invested a huge amount<br />

of money in expanding its<br />

capacity in the region over the<br />

past few years. The company<br />

has multiple manufacturing<br />

INNOVATIONANDTECH<br />

January | 2018<br />

13

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