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Innovation i tech High

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INTERVIEW<br />

and getting it right first<br />

time are essential in a new<br />

competitive landscape.<br />

3. Cornerstone can help to<br />

make sure we develop the<br />

right set of organisational<br />

capabilities by recruiting<br />

and retaining the required<br />

skill sets, to train and<br />

coach the workforce and<br />

professionalising the quality<br />

of management on all levels.<br />

4. The UAE have a wonderful<br />

opportunity to transform into<br />

a successful manufacturing<br />

nation, in a way that brings<br />

prosperity the country as a<br />

whole.<br />

5. This year we are<br />

celebrating 100 years of<br />

Sheikh Zayed bin Sultan<br />

Al Nahyan’s vision and<br />

leadership, and now we are<br />

essentially at the heart of the<br />

biggest transformation of<br />

the UAE economy, driving<br />

diversification and economic<br />

growth. Cornerstone is very<br />

much a part of that.<br />

We work with<br />

clients to create<br />

a management<br />

operating systems<br />

to install rigour and<br />

discipline, through<br />

a set of coherent,<br />

operational<br />

indicators, providing<br />

immediate visibility<br />

of past and<br />

predictable underperformance.<br />

Case study: 1<br />

Problem<br />

A large commercial bakery<br />

needed to improve its<br />

ability to deliver complete<br />

orders on time to its retail<br />

customers in order to avoid<br />

performance penalties and/<br />

or lost business. The client<br />

had built-up additional<br />

finished goods inventories<br />

in an effort to improve ontime<br />

performance but slow<br />

moving items went out of<br />

date and performance did<br />

not improve.<br />

Cornerstone Approach<br />

Following a thorough<br />

assessment, Cornerstone<br />

determined that the<br />

Scheduling team was not<br />

planning the correct stockkeeping<br />

units (SKUs) and<br />

volumes to meet customer<br />

demand. Additionally,<br />

customer requirements<br />

were not well understood.<br />

Management needed to gain<br />

better control of schedules<br />

and manufacturing<br />

execution. There was no<br />

easy solution. Success could<br />

only be achieved through<br />

rigorous application of basic<br />

fundamentals: understanding<br />

customer requirements;<br />

identifying order patterns<br />

and volumes; minimising<br />

schedule variance and,<br />

therefore, SKUs.<br />

Results<br />

- Reduced finished goods<br />

inventory levels by 35%.<br />

- Achieved zero penalties for<br />

poor performance.<br />

- Achieved 98% fill rate (up<br />

from mid 80s %).<br />

- Achieved 95% on time<br />

delivery.<br />

- Gained a better<br />

understanding of customer<br />

service needs and levels<br />

across the organisation.<br />

- Improved inventory<br />

management.<br />

Case study: 2<br />

Problem<br />

A UK based Yacht-builder<br />

sought to increase market<br />

share in a growing market.<br />

Cornerstone was asked to<br />

assist in determining the<br />

cause of recent sales losses,<br />

define a new, optimised Sales<br />

and Marketing process, and<br />

achieve Sales goals.<br />

Cornerstone Approach<br />

Cornerstone conducted<br />

analysis of the client’s Sales<br />

and Marketing function,<br />

including understanding<br />

internal and external<br />

customer processes, defining<br />

opportunities for improvement,<br />

designing and implementing<br />

new procedures to maximise<br />

sales, and putting structures<br />

in place to support increased<br />

volume and ongoing growth.<br />

Results<br />

- Increased sales over current<br />

year field plan by 15%; on<br />

target to double sales over the<br />

next five years.<br />

- Created Sales management<br />

operating system focused<br />

on active high value selling<br />

as opposed to administrative<br />

tasks.<br />

- Trained all Sales office<br />

personnel in new roles &<br />

responsibilities as well as the<br />

new process.<br />

- Exceeded plan for the<br />

addition of new dealers to the<br />

network.<br />

INNOVATIONANDTECH<br />

January | 2018<br />

31

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