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DIGITAL ECOSYSTEM<br />
and its features include<br />
attack detection. Retailers<br />
can reduce the risk and<br />
vulnerabilities associated<br />
with IoT <strong>tech</strong>nology by<br />
using the ClearPass solution<br />
to secure their network.<br />
User data, captured from<br />
consumer interactions in<br />
store and online, can help<br />
retailers better understand<br />
their customers and inform<br />
business decisions.<br />
Case study: Home<br />
Depot<br />
Home Depot, an American<br />
retail company, were<br />
seeking <strong>tech</strong>nology solutions<br />
to improve their in-store<br />
experience across 2,282<br />
stores. A need for location<br />
services and more detailed<br />
customer analytics was<br />
identified, and Aruba was<br />
chosen as the provider.<br />
Home Depot successfully<br />
bridged the gap between<br />
the online (digital, mobile)<br />
experience and what<br />
happens in store.<br />
By adding to their<br />
official app – which<br />
has 13 million<br />
customer<br />
downloads<br />
– the<br />
functionality to<br />
find products<br />
across huge store<br />
sites, the speed<br />
and efficiency of<br />
the experience<br />
for customers and<br />
employees increased<br />
dramatically. Home<br />
Depot hopes to take this<br />
one step further in the future<br />
and track product locations<br />
to their exact position on the<br />
shelf, not just the aisle.<br />
Jon Moger, Senior Director<br />
at Aruba, commented: “The<br />
impact of IoT within the retail<br />
sector has huge potential.<br />
We are already seeing<br />
transformations in retail stores<br />
as the realisation of what<br />
IoT <strong>tech</strong>nology can achieve<br />
prompts the standard of the<br />
in-store experience – and<br />
consumer expectations – to<br />
increase.<br />
The benefits of IoT are widely<br />
reported, as are the potential<br />
security risks. But with the<br />
right security solutions,<br />
like ClearPass, network<br />
access can be controlled<br />
and the threat of infiltration,<br />
eliminated.”<br />
Research methodology<br />
A total of 3,100 IT and<br />
business decision makers<br />
were interviewed in November<br />
and December 2016. The<br />
respondents were from<br />
organizations of at least 500<br />
employees, and were from both<br />
public and private sectors, but<br />
with a focus on the industrial,<br />
government, retail, healthcare,<br />
education, construction,<br />
finance, and IT/<strong>tech</strong>nology/<br />
telecommunications sectors.<br />
Interviews were conducted both<br />
online and via telephone using<br />
a rigorous multi-level screening<br />
process to ensure that only<br />
suitable candidates were given<br />
the opportunity to participate.<br />
Respondents were interviewed<br />
in the UK, Italy, Germany,<br />
France, the Netherlands, Spain,<br />
Sweden, Norway, Turkey, UAE.<br />
About the Author<br />
Jon Moger is the Senior<br />
Director at Aruba, a<br />
Hewlett Packard Enterprise<br />
company & Board Member<br />
Business Marketing<br />
Club. He is a passionate<br />
marketing professional<br />
with a focus on<br />
customer insights that<br />
drive sales productivity<br />
and pipeline.<br />
INNOVATIONANDTECH<br />
January | 2018<br />
49
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