CE China Daily 2018 - Day 2 Edition

BUYERS' GUIDE
FRIDGES
THE MARKET
In line with the global trends
towards built-in appliances, builtin
refrigerators are also on the
rise, as open kitchens become
more the norm around the globe.
In 2017, the trend was supported
by increased manufacturers’ new
launch activity.
CHINA GETS (EVEN) SMARTER
China has the highest share of
smart appliances in the world,
with 19.2% of refrigerators sold
in 2017 being smart, and the
trend continues. 75% of Chinese
consumers interviewed by GfK
said they thought smart home
would soon change their lives.
That means there’s still plenty of
room on the upside.
NOFROST DRIVING GROWTH
As consumers nowadays admit
to preferring to have more time
than money, convenience of
the NoFrost refrigerators comes
in handy. These appliances are
showing steady growth in sales.
The trend proves to be true not
only for freestanding, but also for
built-in.
THE FUTURE
There has been a significant
amount of product development
and innovation in the refrigeration
market. Manufacturers have
continued to add value through
introducing better technologies,
improved materials and advances in
design.
Consumers today have a wider
choice of sizes, combinations and
functionality than ever before, but
even so the standard fridge-freezer,
with one above the other, remains by
far the most popular format.
STATE OF PLAY
Innovation has touched almost every aspect of
design in the market for refrigeration, inspiring
consumers to trade up for better style, functionality
and different formats.
Today fridges and freezers come in a range of
colours, have a variety of storage solutions, are
more energy-efficient, keep food fresher for longer
and can even be a status symbol – something to
impress visitors.
Now the market is poised for a revolution in
connectivity as smart fridges are becoming
available at prices people can afford.
INNOVATIONS TO LOOK FOR AT CE CHINA
SMART PRODUCTS
The uptake of
connected appliances
by consumers is likely
to be driven around the
refrigeration category,
which will manage
food provisions helping
consumers to waste less,
as well as eating a wider
variety of healthy foods,
ordering replacement
items and receiving
menu suggestions via
smartphone technology.
PERSONALISATION
Manufacturers are tapping
into the growing trend for
personalisation, as people are
looking for products that suit
their specific requirements.
Featuring easy-to-use customisable
compartments and a cooling
system that preserves taste and
texture to a new level, is a highly
adaptive fridge storage system.
Inner-door storage allows
consumers to style their fridge
just the way they like it, which
may include plastic boxes that are
helpful for keeping ingredients
separate.
INNOVATING @ CE CHINA
ENTER THE ANTIOXIDANT ZONE…
WITH THE CASARTE F+ 520
• Original F+ design
There are 5 large spaces which are equipped with original
technology to customise exclusive storage space for the
family.
• MSA oxygen control preservation
Original oxygen-control and freshness technology,
separation of nitrogen and oxygen, delaying the oxidation
of food materials, to keep food fresher for a longer time.
• Flush insert concept
Integration of cabinets, freedom of personality,
achievement of high-end kitchens.
» STAND 9A02
ENERGY EFFICIENCY
Energy efficiency in home
appliances has pushed forward
significantly over the last few
years, and replacement can help
make sure the kitchen starts life
with high performance, bringing
cheaper bills and reductions in
greenhouse gas emissions.
The difference in running costs
between old and new appliances
can be significant. Some of the
biggest savings can be found in
refrigeration, which should not
come as a surprise as fridges and
freezers are working round the
clock.
STAR OF THE MIDEA BOOTH
– THE BCD-750WGPZV
• Wide Temperature range
The first fridge with exclusive temperature interval from -30°
to +20°C with precisely controlled zones;
• Smart
With AI REF 4.0 system, smart functions like real time food
monitoring, temperature remote control, customized options
based on health data are possible;
• Decorative
The KMI glass door combines the beauty of glass and steel,
enabling this fridge to match most furnishing styles? A 21.5-
inch HD screen is concealed in the glass whenever not in use.
» STAND 9A05
CE China Daily • Friday 4 th May 2018
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