CE China Daily 2018 - Day 2 Edition

PREFACE
PREFACE
Richard Barnes
Opening Ceremony Attracts
Major Media Attention
Back to
the Roots
While this is the third edition of CE China in Shenzhen,
the roots of the event go much deeper. CE China is part
of the “global IFA events family”. It was in 1924 that the
first IFA took place, and over the years, the show became
the world’s leading event for consumer electronics and
home appliances. IFA is now known as the trade show for
connected living, and it was this concept that inspired CE
China. As Jens Heithecker, IFA Executive Director & Messe
Berlin Vice-President, CE China Chairman, explained in
his opening speech here yesterday, IFA is based on a very
specific and unique concept, addressing retailers as well
as brand products. It was this approach that made IFA
Berlin the most successful and the most international
efficient retail meeting, and because of this history and
experience, leading Chinese retailers asked Messe Berlin
to support them in getting connected with more western
brands. The idea to establish a new brand retail show
here in China was born and today, the baby is standing
on its own two feet
The opening ceremony of the third
edition of CE China saw a major
media turnout, with the cream of
the industry, along with Chinese
government representatives, on the
stage for a ribbon-cutting ceremony.
Jens Heithecker, IFA Executive Director
& Messe Berlin Vice-President, CE
China Chairman, received a warm
welcome from local delegations,
and took the time to underline his
organisation’s philosophy regarding
this event: “Firstly, CE China is about
helping the brand industry to get
personal access to qualified retail
instead of having to rely solely on
online distribution. Secondly, CE
China is about supporting retailers to
make a difference in quality to online
business. We help them to learn about
the opportunities of additional value
of brands and upselling strategies,
and following this approach, CE China
is developing in 2018 with more
western brands exhibiting.”
The IFA “boss” added, “We are
convinced that we serve the Chinese
consumer market more effectively
and that we correspond well with
the initiatives by the Chinese
government.”
Finally, Mr Heithecker gave some
Key Performance Indicators from last
year’s event. “86% of all visitors were
impressed by CE China and wanted
to revisit again this year. Even 90%
of the visitors had influence regarding
purchasing decisions. It is our joint task
to establish new business contacts
and to increase these figures.”
Dai Fengjun, Executive Vice-President
South China Region – Suning.com
group also addressed the audience,
stating, “Suning is now not only a
retail operator and internet company,
but also a technology enterprise. This
year, Suning put forward ‘smart retail
for a better life’ as well as the idea of
a good product, a good service and a
good life. We hope that through this
exhibition, we can introduce more
technology and more noble products.
And through the IFA platform, we
hope that Chinese products can be
placed on the global stage”
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Photo Credits and Copyright: All Rights Reserved.
Chu Jianzhong, General Manager Shenzhen Branch – Haier; Yang
Hongyu, Vice General Manager – Shenzhen Investment Holdings
Co., Ltd.; Hu Xiaoqing, Deputy Director-General - Economy, Trade
and Information Commission of Shenzhen Municipality; Chen Biao,
Vice Mayor - Shenzhen Municipal Government; Jens Heithecker, IFA
Executive Director & Messe Berlin Vice-President, CE China Chairman;
Dai Fengjun, Executive Vice-President South China Region - Suning.
com Group; Orient Zhu, China Vice President - IDG Group; Chen
Wenbing, National Sales Key Account General Manager - BSH Home
Appliances (China) Co., Ltd.; Sophie Shao, Brand Management
Director - Midea Group; and Wolfgang Niedermark, Chief
Representative - German Industry and Commerce Ltd.
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