Documentation_IxR_Lewandowski
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<strong>IxR</strong><br />
Interaction Design<br />
Business case<br />
The concept would work as following: Auto manufacturers would provide platforms in form of<br />
packages. The packages will be created for different users with different needs. They will provide<br />
platforms for new created target groups similar to the creation of existing models for example<br />
Mercedes Benz A, B, C, S and GL classes.<br />
The variety of options on platforms will be shown to the customers in virtual reality as the first step<br />
of the vehicle interior creation. The customer will create his personal experience room which will be<br />
3D-printed in the future. The elements that can not be printed out will be provided and build in in<br />
warehouses.<br />
MB: A, B, C, S CLASSES<br />
similar to<br />
THE VEHICLES MODELS<br />
PERSONAL USE<br />
PRIVATE SHARING<br />
FOR PUBLIC USE<br />
PRIVATE<br />
AIR BNB<br />
UBER / LYFT<br />
The new created vehicles will be used privately or publically. The owners will be able to rent out<br />
their vehicles through Air BNB, Uber, Lyft or similar service providers.<br />
determine<br />
FOR PERSONAL + PRIVATE<br />
USE<br />
DIFFERENT NEEDS FOR<br />
DIFFERENT USERS<br />
PRIVATE or PUBLIC USE<br />
cover<br />
Build<br />
PLATFORMS /<br />
PACKAGES<br />
are used by<br />
CO-CREATION<br />
PLATFORM<br />
guides through creation<br />
process of<br />
PERSONAL EXPERIENCE<br />
ROOMS<br />
Build<br />
produced by<br />
build by<br />
AUTO<br />
MANUFACTURERS<br />
3D - PRINT<br />
WAREHOUSE<br />
41<br />
Sofia <strong>Lewandowski</strong> | MFA Interaction Design | College for Creative Studies | Detroit
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