CosBeauty Magazine #80

Feature
PROMINENT POUTS MAY BE IN, BUT THAT HASN’T
ALWAYS BEEN THE CASE. WE LOOK AT CHANGES
IN LIP FASHION OVER THE PAST CENTURY AND
EXPLORE WHAT’S HOT IN 2018. WORDS BY TARA CASEY.
Joan Crawford
Fashions change over time,
and every decade since the
beginning of the last century
has had its own distinct look -
defi ned by clothes, hair, makeup and
even favoured facial features.
There have been numerous
studies on the infl uence of lips on
our culture, their social psychology,
sexuality and position as a fashion
accessory. Here, we explore the way
lip fashions have evolved and the
directions they have taken in the
new millennium.
In the 1920s ‘rosebud lips’ of deep
red were fashionable and popularised
by pin-ups such as Gloria Swanson.
In the 1930s the natural lines of
the lips were accentuated with the
upper lip being wider than the lower.
Joan Crawford, renowned for her
wide mouth, sported this arrogant
look – and by all accounts an
attitude to match.
Marlene Dietrich in the 1940s also
had an arrogant look, but the 40s
somewhat reverted to the ‘cupid’s
bow’ upper lip of the 20s, while
keeping the broader upper lip of the
30s. Judy Garland had these lips
accentuated with strong colour and
Ingrid Bergman wore hers with a
natural look.
In the 1950s Marilyn Monroe
epitomised the ideal in lips (and
everything else). Her strong mouth,
with a shorter lower lip emphasised
Judy Garland
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