Vinexpo Daily 2018 - Day 3 Edition

SPECIAL FEATURE: ROSÉ WINES
Rosé Wine Booming
French Rosé wines from Provence are experiencing a significant growth in popularity throughout
the world, but particularly in the United States, which absorbed half of last year’s exports.
The internationalisation of rosé wines from Provence
is “accelerating”, said Brice Eymard, director-general
of the Conseil Interprofessionnel des Vins de Provence
(CIVP), when meeting the press in Paris in March.
“Until 2010-11, we exported relatively little
production, with France being the main producer
and consumer, but now we see the share of exports
accelerating sharply,” he said.
EXPORT
In terms of volume, exports of rosé wines, which had
already increased by 34% between 2014 and 2015
and by 31% between 2015 and 2016, jumped
another 36% between 2016 and 2017.
In money terms, after an initial jump of 48% in export
sales between 2014 and 2015, the increase was
35% between 2015 and 2016, plus another 38%
between 2016 and 2017, according to CIVP figures,
based on customs statistics.
The US has become the leading importer, with 22
million bottles purchased last year, accounting for
43% of Provence rosé exports by volume and half
by value. Sales to the US, which were barely e3m in
2008, reached e114.3m last year.
Today, 19% of Rosé de Provence is grown organically
(versus 9% in French vineyards in general) and
vineyards cover 27,000 hectares, for 486 private
cellars, 61 cooperative cellars and around 100
trading companies, with an annual turnover of EUR
1.5 billion in 2017.
ROSÉ IN ASIA
Rosé remains very much a niche market in Asia, but
there are signs of future growth. No Asian country
features in the Top 10 selling rosé countries in the
world. In China, rosé wine sales currently barely
register, but they are nevertheless increasing rapidly.
At last count, Rosé had less than 3% share of the wine
market in Hong Kong. In Japan, rosé consumption has
increased significantly in recent years, but last year
still only accounted for less than 4% of total still wine
sales
The Promise of
a Rose Garden…
Paul Mas has launched a new collectors’ rosé
wine: the Jardin de Roses, or Rose Garden.
The wine is made from 70% Syrah and 30% Grenache
grapes. The harvest, coming from strictly selected plots,
is destemmed on arrival at the cellar and pressed in a
pneumatic press under a controlled atmosphere. The
selection of juices is done during tasting. Fermentation
takes place under constant temperature control. This
beautiful rosé has a pale pink colour. It has a fine
and subtle nose of berry aromas with red fruits
notes, hints of blackberry and cherries. The palate
is lively and greedy with notes of red fruits.
4 different labels, each with its own beautiful
rose: Centifolia, Traviata, Red Eden and
Damas, each evoking the beautiful scents of
the Queen of Flowers. The offer is inspired
by the 4 daughters of Jean-Claude Mas and
is contained in a unique glass bottle, designed
by Jean-Claude himself. Ideal for aperitif,
with grilled meats or white meat. Can also be
served with tapas!
OTT: WHEN PROVENCE
RHYMES WITH CHAMPAGNE
One of the best-known houses
of Provence, Domaines Ott, was
founded in 1912 by Marcel Ott,
an agricultural engineer from Alsace
who dreamed of establishing a great
wine estate near the Mediterranean.
Today, the wineries are owned and
managed by Champagne Louis
Roederer and produce some of the
world’s most prestigious wines – and
in particular are known for their light,
crisp rosés. These wines are made at
three distinctively different estates in
the Bandol and Côtes de Provence
appellations: Château Romassan,
Clos Mireille and Château de Selle.
Designed in the shape of an ancient
amphora, the emblematic Domaines
Ott bottle gives an indication of the
quality of their wines. The three estates
extend over two different appellations,
but they share the same wine-growing
culture – and a unique bottle too.
This distinctive bottle was created in
the 1930s but has lost none of its
modernity. Today, it gives Domaines
Ott its own unique signature. The
new Domaines Ott brand signature,
updated in 2014, brings all the
products in the range together in a
single personality
Level 3 / Stand PQ-65
Level 3 / Stand R-26
12 VINEXPO DAILY / DAY 3 / THURSDAY 31 ST MAY 2018