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consolidated annual report - Gruppo Banca Sella

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- accomplishment of the project for the merge of<br />

Gestnord Intermediazione S.I.M. into <strong>Sella</strong> In-<br />

vestimenti <strong>Banca</strong>, which, starting from 1 Janu-<br />

ary 2005, changed its company name into <strong>Banca</strong><br />

Patrimoni e Investimenti, specialized in private<br />

banking;<br />

- change of company name of IBL Investment Bank<br />

Luxembourg, which in December deliberated on<br />

the variation to <strong>Sella</strong> Bank Luxembourg SA and,<br />

at the same time, on an increase in capital of the<br />

company;<br />

3. all Group companies were supplied with a special<br />

telematic procedure to automatically assess line<br />

controls, allowing for the centralized monitoring of<br />

their execution. Moreover, a Group Activities and<br />

Subsidiaries Control Department was set up, in order<br />

to improve policies on subsidiaries’ activities,<br />

in particular as to corporate governance. Also, during<br />

the year a workgroup was set up, which, after<br />

evaluating the main impact deriving from the introduction<br />

of IAS accounting principles (which will<br />

be adopted in the drawing up of the Consolidated<br />

Financial Statements for 2005), started a project<br />

for the planning of interventions needed to make<br />

Group companies compliant with the new international<br />

standards;<br />

4, the articles of association of Group companies were<br />

conformed to the reform of company laws in force<br />

and corporate governance rules included in the<br />

“<strong>Gruppo</strong> <strong>Banca</strong> <strong>Sella</strong> Equity Investments Regulations”<br />

were updated, according to the evolution of<br />

rules and to the transfer of the same into Group<br />

corporate governance regulations. The appointment<br />

of independent Directors in the Boards of Directors<br />

of an increasing number of subsidiaries is also to be<br />

pointed out.<br />

GROWTH IN SIZE<br />

As it was deemed of remarkable importance to continue<br />

to aim at a larger size, both to face the challenge of<br />

the market and to gain higher profits from its structure,<br />

the Group pursued this objective through:<br />

• the development of new customers and of the offer<br />

to existing customers, also by way of an increase of<br />

cross-selling;<br />

• the growth and evolution of the distribution network;<br />

• a strong attention paid to the quality of service and<br />

the improvement of service levels;<br />

• a high business diversification, favouring the development<br />

of areas of business having higher growth rates.<br />

During the year 8 new branches were opened, further<br />

improving geographical diversification; moreover,<br />

the number of customers increased and the range of<br />

products and services was enlarged.<br />

Also in 2004 the careful evaluation of results from<br />

investments made during the previous years went on,<br />

in order to strengthen those able to create higher profits<br />

and to put in place the necessary corrective interventions<br />

for lesser profitable ones. All this, together<br />

with those actions aimed at the recovery of productivity<br />

and costs reduction, was not enough to reduce the<br />

cost to income ratio (calculated as the ratio between<br />

administrative expenses, excluding recovery of stamp<br />

duty and other taxes and write-downs to tangible and<br />

intangible fixed assets, excluding accelerated depreciations,<br />

over net interest and other banking income<br />

excluding other operating expenses), which stands at<br />

72,6% (71,8% in 2003), due to an increase of costs related<br />

to the strengthening of control and compliance<br />

structures, and to due diligence costs relevant to <strong>Sella</strong><br />

Bank Luxembourg SA.<br />

RATING<br />

As every year, towards the end of 2004, the usual<br />

meeting with the rating agency took place. The ratings<br />

assigned by Moody’s to the Group were unvaried and<br />

are the following:<br />

Long term A3<br />

Short term Prime –1<br />

Financial strength C<br />

Outlook stable<br />

Consolidated <strong>annual</strong> <strong>report</strong> 2004 - 171

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