Sep 2016

RECEPTIONIST/OPTICAL RETAIL
ASSISTANT - TAKAPUNA
At Haydon Optometrists we are passionate about Fashion
and Quality. We are an independent practice in Takapuna
that is committed to providing our clients with the best –
be it service, advice, fashion eyewear or lens technology.
Central to this commitment is our exceptional staff. We
have an opportunity for a receptionist/optical assistant,
who can provide service that, matches our commitment
to quality. This role will be 2 days per week+ alternate Saturdays
and with a requirement to provide leave cover when
required. This is a job share position.
If you have receptionist or the retail experience we require
and if you can fit into an exceptional team, we want to
hear from you.
If this sounds like you please email your CV to sharon@
haydons.co.nz or call 021 0374800
JOIN US FOR
YOUR PERSONAL INVITATION
BRISBANE CONVENTION & EXHIBITION CENTRE
SATURDAY 10 TH & SUNDAY 11 TH SEPTEMBER 2016
Join 500 optometrists (including more than 100 non-
Specsavers optometrists) at this year’s SCC for two days
in September – for one of Australia and New Zealand’s
premier optometry CPD and networking events.
Visit spectrum-blog.com for more info
MORE CLASSIFIEDS ON PAGE 28
OR JOIN US FULL TIME...
With growth continuing, our store teams are currently
seeking optometrists to fill permanent roles in the following
NZ practice locations:
North Island • Rotorua
• Kerikeri • St Lukes
• Masterton • Tauranga
• Pakuranga • Wellington
• Palmerston North CBD South
• Paraparaumu • Whakatane
South Island
• Dunedin
• Invercargill
• Shirley
We are currently also seeking experienced dispensers for a
variety of our New Zealand stores.
Alternatively, if you’re interested in a move to Australia -
either short or longer term, talk to us for the lowdown on
possible locations in all states.
A trip to SCC as our guest could be the perfect way to see
what's on offer.
To find out more and to explore the T&C'S associated
with this industry-wide offer, contact Carly Parkinson
on 0800 717 350 or carly.parkinson@specsavers.com
– or visit spectrum-blog.com
Optique Line goes Kiwi
Australasian frames designer and distributor
Optique Line has launched a dedicated
New Zealand website for its New Zealand
customers.
Founder John Nicola said it was something the
company had been wanting to do for a while.
“It was important for us to provide our New
Optique Line unveil’s new Kiwi-focused website
Zealand customers with a streamlined online
experience. So we designed a single e-commerce
platform where our entire catalogue of product is
instantly accessible, including the highest quality
images, frame specifications and exclusive online
specials for New Zealand stores.”
Trumpeted with a press release titled, “We are
officially Kiwi,” the new website, which went live in
July, has been specifically designed to make online
ordering easier for Optique Line’s Kiwi customers
with easy to use navigation, a quick search
function for favourite frames, Zoomify, a one-page
checkout process and online exclusive specials and
clearance items. The new site also incorporates an
online blog and e-newsletters for those registered.
“We are dedicated to the New Zealand
independent optometry industry; supporting
continued growth and stability,” said Nicola. “It is
our mission to stay at the forefront of innovation,
seeking and introducing modern methods to assist
our retailers with improved efficiency, knowledge
and passion.”
Optique Line’s brands include Stepper,
Convertibles, Aura Flex, Gemini, Paparazzi and the
just-launched, UK-1960s music-inspired Mersey
Beat range.
E Y E W E A R
MERSEYBEATEYEWEAR.CO.UK
Optique Line also changed its company name to
reflect its full New Zealand status to Optique Line
NZ Ltd from the Australian Optique Line NZ PTY
Ltd. Existing subscribers to the old website will
need to update their online login details and reset
their passwords, said the company. ▀
Aussie optoms work 36hrs/wk
The Australian Institute of Health and
Welfare’s Eye health workforce in Australia
reports that the average working week for
Aussie optometrists is just 36 hours.
The report, which was designed to document
the occupations around eye health and profile
the workforce, was published at the end of
May and offered a number of insights on the
profession. It also noted that nearly 12 million
Australians, or 54% of the total population, have
reported suffering from one or more long-term
eye conditions (Australian Bureau of Statistics
2011-12 National Health Survey).
Demographic changes
In 2014, half of all Australian optometrists were
women, with an average age of 42 years. The
average age of optometrists in outer regional
areas was 44 years, and was lowest in major
cities at 41. In 2006, the highest average age had
been 50 years in remote and very remote areas,
and the lowest had been 39 years in major cities.
Less than 1% of optometrists were of Indigenous
background.
While optometrists in outer regional areas
worked the highest number of hours per
week on average in 2014 (38 hours), those in
major cities worked the least (just 36 hours).
Ophthalmologists worked the longest hours
among eye-health professionals, at 42 hours per
week, and occupational therapists worked the
least (31 hours).
A growth industry
The Australian eye care workforce grew by nearly
25% between 2006 and 2011, driven by a boom
in optical dispensers (a 37% increase) and is now
around 11,000 people. The Australian population
grew by almost 29% over the same period. Wages
for optometrists increased by 2% from 2011. The
report also found an increase in those working
in optometry as employees, with 89%, or 4,337
out of 4,885 employed in 2014 – an 8% increase
from 2011.
By 2011, 10,916 people worked in the eye
health workforce, the latest year for which
data was available for most of the eye health
professions. The majority were optometrists
or optical dispensers, with 37% or 4,034
being optometrists and 41% or 4,481 optical
dispensers. The 2011 workforce also included
828 ophthalmologists, 674 orthoptists, 651
optical mechanics, 158 orientation and mobility
specialists and 90 occupational therapists
specialising in eye health. ▀
Editor’s note: Grant Hannaford, the former vp of
the Australian Dispensing Opticians Association,
has challenged the number of practicing DO’s
in the report. Hannaford claims there are
approximately 2,400 qualified optical dispensers
in Australia, not 4,481. The confusion seems to be
the result of industry deregulation.
Does this ring true for you? Send us an email at
editor@nzoptics.co.nz so we can build a picture of
the New Zealand optometrist’s working week.
SHOP ONLINE NOW!
Get the latest models exclusively at
(NZ) 0508 678 478 optiqueline.co.nz
September 2016
NEW ZEALAND OPTICS
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