Wed Altered Issue 2 - June 2018

T
The camera turns on, and it
seems like everything blacks
out. Your brain is in the middle
of a barrage of thoughts —
Wait, what was I going to say? I
hate that I always talk too fast!
What was I even going to talk about
on this video?
I hate how I look on camera — I hate
how I sound on camera — I hate
how I….. I’m the owner, and I care
about my brand — it’s just going to
look unprofessional! What is “good
lighting?” How do I get people to
even watch my videos?! This is just
a stressful waste of my time.
So you conclude:
“Forget it —
I’m not doing it.”
When you hear a marketing expert
say, “Video is the most important
element in your marketing today!”,
do you suddenly feel: a. Excited b.
Empowered or c. a Panic Attack
leading to hopeless resignation that
your bridal business will never
capitalize on the most important
element in marketing?
If your answer was c. — you are not
alone — and keep reading, because
I want to share with you five simple
things that every successful
marketing video contains that
ANYONE can do, without spending
any money on equipment!!
YOU can do this! There are a ton of
things out there to do or buy that
people claim will improve your
videos, but these 5 things I’m going
to share with you are primary to
making videos that connect and
convert with your audience!
Light it up!!
You don’t have to have professional
lighting, but you DO need to make
sure that you test the lighting
before you go live or record your
videos! It only takes a minute to do
a quick lighting test and make sure
that your shot is well lit! Let me tell
you, whenever a video is too dark, it
makes your audience have to work
to watch it. And if an audience has
to work to watch you, they will turn
you off.
So simply make sure that wherever
you set up your shot, the light is
hitting you from the front and not
from the back. If the light is shining
from the back, it pulls attention
away because the audience cannot
focus on your face (or on whatever
product you are trying to show).
Speak Up!
You don’t have to have a
microphone to make good videos,
but you DO need to be close
enough to the device (a camera or
your phone etc.) for the microphone
to pick you up above whatever
other noise is around you! Are you
recording a video at market, at a
bridal show, or at an event at your
business?
Background noise is a killer when
you are too far away from the
camera — and this is especially true
when you are trying to interview
someone! You may be trying to get
a great long shot, but if you (and the
person you are interviewing), are
not close enough to the mic, it’s a
bad idea! If your audience has to
work to hear you, they will turn you
off.
So simply stay anywhere within 6
feet of the camera when there is no
background noise, and within 4 feet
of the camera if there is any other
noise or music that you may be
competing with. Remember, the
audience can’t zero in on what you
are saying when there are other
things coming through their
speakers. Let your voice and your
message be easily heard!
Cheer Up!
Yes, you MUST be excited to get
your audience excited! They will feel
only HALF of whatever energy you
are putting out there, so before you
hit record, get a little bit more
pumped up! Stand up taller, think
of something that makes you smile
(or even laugh!), and then hit it!
Laughing and smiling opens you up
to people, and that helps them to
open up to you, and WANT to watch
you to hear what you have to say.
When you see a video of someone
who seems happy, you tend to tap
on it to see what in the world they
might be happy about! Remember,
this is not about broadcasting, it is
about communicating — and those
two are VERY different from each
other!
Don’t mindlessly talk about
something you are promoting,
because if the audience doesn’t
FEEL anything about what you are
presenting, they will turn you off.
You want people to get excited
about your clearance sale? Your
trunk show? Your new line? Your
fashion show? Then YOU have got
to be excited! Don’t just announce
it — show them how excited you are
about it, and that you can’t wait to
meet them there!
People connect to your message
only if YOU connect with your
message. If it doesn’t make you
happy, then they will have no
interest in it at all! And don’t believe
the lie that “it is fake”, or “I don’t feel
like ‘me’.” Put yourself aside, smile,
and make someone’s day who is
watching your video! Get them
excited about life in general by how
excited you are for what is
happening in your business. People
will share things that make other
people smile — so go spread a little
sunshine and watch what a
difference it makes in your reach!
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