it's not just the camera... Smartphone Photography 101 Professional photographers are a key asset to any business that sells material goods. However, the importance of constant and quality social media presence means that a significant portion of your content will be created in-house. Here are some tips from a former pro to make the best of what you've got! Tip #1 : Get A Device With A Well-Performing Camera. - Not all smartphone cameras are built alike, and megapixels matter less than lens quality and processing power - Top performers include Apple iPhone, Samsung Galaxy, and Google Pixel. If you can't afford the latest model, don't be afraid to buy an earlier one. - Many high-end phones from 2016 still out-perform budget phones of 2018, and at a similar price point . by Deci Belfry BLU R1 HD, 2017 $100 on Amazon ✗ 100% zoom Details unclear and discolored Google Pixel, 2016 $195 used on eBay ✓100% zoom True to color Most details intact These two photos were scaled to the same size, not cropped. The R1 HD had to be held much farther back than the Pixel to get the same shot. A wider angle helps get more information in the photo - especially important in small shops This is the difference between a quality flagship phone and a budget phone. * These were the two devices the author had on hand. This is not an advertisement!
Tip #2: Utilize Natural Light If You Can, Wisely! Photography is about capturing light. While you can adjust fill light in apps like Instagram, working with good light from the start is key. Natural light is the best light! If you're lucky enough to have a big shop window, take advantage! Photograph your subject with the light at a 45-degree angle to the dress. Avoid light sources behind the subject. This casts shadows onto the dress that are less than attractive! ✓ ✗ . Tip #3: Control The Natural Light Available To You Photographers use bounce cards to soften harsh, direct lighting. You can get the same effect by holding anything large and white on the shadowy side of your subject. In this image, the natural light is coming from centerleft. A white piece of foam board was held ~12 inches from the right side of the dress, just out of frame. ✗ ✓The image on the right using this technique is much clearer due to the brightening of those shadows.