Wed Altered Issue 2 - June 2018

Parting shot...
by Christen Schneider
You Have to Ask:
Don’t leave out the most important part of your message.
You and your team invest hours of time into your messaging. You work hard to build an audience,
learn the systems, automate, tweak, perfect, and share. You make connections, provide value, and
make sure to be accessible. All of this hard work and putting yourself and your business out there
is so that you can serve more brides and bring in more sales, right?
That won’t happen if you don’t ask! You have to have a call to action (CTA).
Your posts should have a purpose behind them and you should know how you want your followers
to respond. When you figure that out, you need to make sure you let them know. Be really clear
and direct, but not demanding.
“Call to make an appointment today at ------------!”
“Tell us about a person who inspires you!”
“Double tap if you love this as much as we do!”
“Vote to tell us which sash you think finishes off this look best!”
Don’t let a fear of asking or plain forgetfulness take away the impact of your shares. Build up a
bank of ideas for calls to action, keep them around to give you ideas of what to say, and be diligent
about building up the habit of telling people exactly what you’d love for them to do.
A great call to action gets people interested and keeps them involved. You want to tap into the
emotions and desires your ideal clients have, build up anticipation, and draw attention to the
reward or results. Make them feel like part of your community and invested in what you do and
how you can help them.
And if you need help brainstorming some great ideas of posts, marketing, or calls to action, hop in
our Facebook group just for bridal businesses. We love talking all about it!
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