Wed Altered Issue 2 - June 2018
The Business of Bridal Done Differently - building up and connecting the independent business owners of the bridal fashion world!
The Business of Bridal Done Differently - building up and connecting the independent business owners of the bridal fashion world!
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1. How am I supposed to find the<br />
time?<br />
2. How am I supposed to have<br />
something totally new to say every<br />
time I log on?<br />
Let's start with number two. The<br />
great news is that you DON'T need<br />
something new to say every time.<br />
That's actually a great way to get<br />
lost in all the noise. You've heard<br />
that if you "say it loud enough and<br />
often enough, people will believe it's<br />
true," right? Well, that's the best way<br />
to go about getting your big time<br />
message out there to your clients<br />
and community.<br />
Your message is what sets you<br />
apart. It's what you want everyone<br />
to know about what you do, why<br />
you do it, and why they should buy<br />
in.<br />
You need to have lots of clarity, lots<br />
of passion, and a whole lot of<br />
consistency.<br />
Why? First, social media only hits<br />
very small part of your audience<br />
(even Facebook Business puts the<br />
average page reach at 16%). You<br />
can't count on each person seeing<br />
each post, so you need to say things<br />
more than once, at different times,<br />
and in different ways to cover as<br />
much of your followers as possible.<br />
Second, people need to hear things<br />
over and over and over again.<br />
People learn better, trust more, and<br />
make decisions based on what<br />
they've been exposed to most<br />
effectively and frequently.<br />
Have something<br />
worth saying.<br />
Say it clearly.<br />
Say it in lots of<br />
different ways.<br />
Say it often.<br />
That's pretty much Marketing 101.<br />
So you should be focused on saying<br />
what matters more frequently, not<br />
constantly finding something else<br />
to talk about. Which means that<br />
you can take an awesome piece of<br />
IT ALL CONNECTS.<br />
Here are some more ways you can start with on piece of content and keep the re<br />
Live Facebook Video<br />
YouTube Video<br />
Facebook Story<br />
Facebook Post<br />
Pre-recorded Video<br />
Personal Facebook Post**<br />
Instagram Story<br />
**A personal Facebook post may sound weird for a business...but it’s a great way to beat the algorithms and reach your family<br />
and friends for referrals and updates.
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