Wed Altered Issue 2 - June 2018

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y Christen Schneider social media How to Avoid BURNOUT
Pay attention to analytics. This matters because it lets you focus on what's working and drop things that aren't. That will drastically cut your time and frustration while giving you the same (or possibly better) results. For starters, use the analytics built into the platforms. Just knowing when your followers are active and finding the best times to post will increase your organic reach. When you maximize your reach and you pair that with good content and calls to action, you start to see results. You can also track referrals from social media to your websites and newsletter sign ups. That's a little more complex, but it's completely free and a great way to see which platforms are helping you. If you create special urls, you can even see which specific posts are bringing in leads. Have an intention setting time before you get to work. Sit down once a week (or however often works for you) and look at your big goals for your social media marketing. What events or sales goals are you aiming for? What story or message do you want to share. Write those down and keep the notes handy as you schedule posts. This will increase your effectiveness, since your posts will be based on what matters in your business and for your customers. When you see good results, you won't resent the time spent posting. It also makes the caption writing part easy! That clarity keeps you focused and you don't feel like you're pulling topics out of thin air. Sometimes the biggest contributor to burn out is feeling overwhelmed with the endlessness of possibility and not knowing what comes next. Now you know! Cooperate and share the love. Find people in your industry with similar ideal brides that you love to work with and share the load. You can coordinate styled shoots so that everyone has great content and the tags from each other's accounts grows your following. You can feature them for an easy and fun topic. You can repost their content (with good attribution and permission) and save yourself some time while giving good value. Social media is all about connection, and having a good team of professionals helps it stay fun, keeps you accountable, and ignites your creativity. When there's so much noise and you aren't being purposeful about your community building on social media, it can start to feel really lonely and pointless. Take away the echo chamber vibe by getting in touch with the right people and help each other come up with content as much as possible. More exposure and less time behind the scenes...can't really go wrong there! www.wedaltered.com 38
Page 1 and 2: ISSUE 02 send your message The Busi
Page 3 and 4: EDITOR Christen Schneider CONTRIBUT
Page 6 and 7: Endless Content: Create Once and Re
Page 8 and 9: 1. How am I supposed to find the ti
Page 10 and 11: TREND REPORT: ruffles ruffles -on-
Page 12 and 13: You Can Make Videos now That GET AT
Page 14 and 15: Lighten Up! Memorized or obviously
Page 16 and 17: DO YOU SPEAK BRIDE PRESENTS LAUNCH
Page 18 and 19: MEET RAMONA Owner of Love and Lace
Page 20 and 21: What's a really special story about
Page 22 and 23: THE ALGORITHM An algorithm is a set
Page 24 and 25: wed altered Are you still looking f
Page 26 and 27: vs. Intention and Inclusivity Token
Page 28 and 29: practice the art of listening. Ask
Page 30 and 31: Sleeves with some oomph Not only ar
Page 32 and 33: MEET STEFANIE Designer of Stefanie
Page 34 and 35: What has made you who you are today
Page 36 and 37: Surround yourself with the believer
Page 40: Have a long term formula. Instagram
Page 43 and 44: Y our website has less than half a
Page 45: 5Not Using a Blog The Right Way Blo
Page 48 and 49: it's not just the camera... Smartph
Page 50 and 51: Tip #4: Lower The Phone If you watc
Page 52 and 53: Publish OR PERISH Dress by Nuorikko
Page 54 and 55: e-applying as we paid attention to
Page 56 and 57: No one ever made a difference by be
Page 58: THANK YOU FOR SUPPORTING MAGAZINE M

Wed Altered Issue 2 - June 2018

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