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Investing for Organizational Sustainability

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the discussions at efficient-market hypothesis, random walk hypothesis, capital asset<br />

pricing model, Fed model Theory of Equity Valuation, market-based valuation, and<br />

behavioral finance.<br />

Fundamental analysis includes:<br />

1. Economic analysis<br />

2. Industry analysis<br />

3. Company analysis<br />

The intrinsic value of the shares is determined based upon these three analyses. It is<br />

this value that is considered the true value of the share. If the intrinsic value is higher<br />

than the market price, buying the share is recommended. If it is equal to market price, it<br />

is recommended to hold the share; and if it is less than the market price, then one<br />

should sell the shares.<br />

Use by Different Portfolio Styles<br />

Investors may also use fundamental analysis within different portfolio management<br />

styles.<br />

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Buy and hold investors believe that latching on to good businesses allows the<br />

investor's asset to grow with the business. Fundamental analysis lets them find<br />

"good" companies, so they lower their risk and the probability of wipe-out.<br />

Value investors restrict their attention to under-valued companies, believing that<br />

"it's hard to fall out of a ditch". The values they follow come from fundamental<br />

analysis.<br />

Managers may use fundamental analysis to correctly value "good" and "bad"<br />

companies. "Bad" companies' stock prices will eventually fluctuate, which can<br />

create opportunities <strong>for</strong> profit.<br />

Managers may also consider the economic cycle in determining whether<br />

conditions are "right" to buy fundamentally suitable companies.<br />

Contrarian investors hold that "in the short run, the market is a voting machine,<br />

not a weighing machine". Fundamental analysis allows a broker to make his or<br />

her own decision on value, while ignoring the opinions of the market.<br />

Managers may use fundamental analysis to determine future growth rates <strong>for</strong><br />

buying high priced growth stocks.<br />

Managers may include fundamental factors along with technical factors in<br />

computer models (quantitative analysis).<br />

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