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Investing for Organizational Sustainability

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chapter one • understanding investment choices<br />

1.6 Recent Per<strong>for</strong>mance of Investments<br />

For those just beginning, a good point of reference is the recent<br />

per<strong>for</strong>mance of the common investments described above. How have<br />

they done over the last five years? These charts illustrate their per<strong>for</strong>mance<br />

over the same time period. When looking at the charts, keep in mind what<br />

you read earlier in the lesson and what you’ve heard about the economy in<br />

the news.<br />

For example, regarding real estate, you’ll see the price of homes has fallen<br />

from 2006 to 2009, in part owing to a bad economy. As we stated earlier,<br />

in normal or expanding economies, real estate investing can be quite<br />

lucrative and relatively safe. In down markets, both the potential rewards<br />

decline and the possible risks escalate quickly.<br />

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