Investing for Organizational Sustainability

wall street survivor •• investing 101
Chapter 5
Now That I Own It,
What Should I Do?
If your first stock purchase made a profit,
you’re probably basking in your own brilliance
and kicking yourself for not buying more.
If you’ve already lost money, you might be simply
kicking yourself, period. It’s natural, so don’t
worry, here’s what to do next.
Selling a stock is just as important of an investment decision as buying,
and you must have a strategy to maximize your profits and minimize your
losses. Developing a trading strategy is important — even a flawed strategy
is better than having no strategy. Your strategy will always evolve as you
learn from your past successes and mistakes, as the markets change, and
even as trading technology and software change.
This chapter will teach you generally accepted trading rules. Since trading
is part art and part science, we encourage you to create your own investing
strategies as you grow and learn.
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