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Investing for Organizational Sustainability

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chapter nine • introduction to options<br />

frequently in the 20- 30 range and even hit a high of 90 in October 2008<br />

when investors feared the world was ending and the financial system was<br />

said to be at the brink of collapse.<br />

The important thing to remember about the VIX is, when it is high, options<br />

become expensive to buy as the implied volatility in the options price rises.<br />

9.7 Implied Volatility<br />

Implied volatility compares the current market price of a<br />

stock with its theoretical future value, to predict the true<br />

value of an option. This may sound like a risky probability equation –<br />

and it is – yet it’s based on sound factual history and intelligent projections<br />

<strong>for</strong> the near future.<br />

Once again, volatility is a basically neutral measurement, not an indication<br />

of a good or bad condition or decision. As a measurement or predictor of<br />

movement, you must remember that it may move either up or down. As<br />

an investor, you must consider the volatility of different securities when<br />

making decisions, particularly with options, either calls or puts.<br />

Implied volatility affects buyers and sellers, there<strong>for</strong>e affecting the price<br />

you pay or receive <strong>for</strong> your options. High implied volatility may cost you<br />

more on the buy or sell side, as the other party will incur more uncertainty<br />

and risk, whether projected or real. As long as you are aware of this factor,<br />

you can price your decisions accordingly, but count on the buyer/seller of<br />

the asset to do the same.<br />

Until recently, the pricing of options was a largely haphazard affair of traders<br />

who came up with prices on their own, until the Black-Scholes model<br />

was developed.<br />

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