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Promotion<br />
Elizabeth Peterson<br />
Comprehensive Program Plan<br />
The “promotion” of a wedding is fairly simple. The target market is the friends and<br />
family of the couple. Determining the number of people to invite depends of the<br />
couple’s wedding budget. Once a guest list has been formulated, A “Save the Date”<br />
card will be sent to prospective guests several months in advance of the wedding to<br />
allow guest to put the wedding date on their calendar and to make travel plans if<br />
needed. Approximately 6 to 8 weeks prior to the wedding, invitations and RSVP cards<br />
will be sent to the guests.<br />
The bride may also want to create her own website via an online wedding community<br />
such as The Knot (theknot.com). This will allow the couple to expand upon the<br />
upcoming wedding providing even more details than what are available on the actual<br />
invitation.<br />
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